 Thank you very much. Welcome to the webinar. Thank you very much. First of all, for choosing to join this webinar. I am saluting you for this decision. You know, very important decision that you made. And thank you for spending your precious time of two hours for this webinar. I promise you, I want to honor you. And this webinar is going to be a very important, very important opportunity for you, which can be of immense value and benefit for you. Okay, so the webinar is arming for success. Arming. Thank you very much. Thank you very much. You have joined me in today's webinar. We had done this two days ago in Telugu. For the people of Andhra Pradesh, Telangana, it was very well received by the participants. And that is why I think today's webinar will be very good. This webinar is for the frontline seedsmen. We thought the true barriers and the unsung heroes of Indian agriculture. Mainly to help the frontline barriers of seed industry to gain confidence, how this situation, the situation that we are going in, to move forward in this situation, so the trust, the courage and the need for confidence, they want to give you from this program, they want to talk to you, and they want to take a look at you from a senior expert. That is why we are keeping this program. So in this program, friends, we are very lucky today, three experts are there with us. I would like to introduce Kamal Somani. Right now, Kamal Somani is the Chainman and Managing Director of Somani Connected Seeds Provided Limited. He is the star of the industry. He is like a father in a seed. He has more than 43 years of experience in the seed industry. He worked in a group of companies. He had a long experience in the Michael Group. He was the director of the Krishan Dhan visible Seeds and later he has put in his own company. Now Somani Connected Seeds Provided Limited Company is running that company. He is taking it very far. And in his company service, whatever company he worked for, those companies, the revenues of profits, he increased it well. And along with that, helping many farmers, he contributed to the agricultural sector as well as the whole country's economy. And sir, for 6 years, from 2004 to 2010, he was the executive committee member of Asia Pacific Seed Association. And sir, for 3 years, he was a member of the seed project of Delhi Government. And now, in the advisory board of Chandrasekhar Rajag University of Agni Ethnic Technology Kanpur, he is a visionary leader in the seed sector. Thank you very much sir. Thank you for joining us. Thank you very much sir. Sir is a seed technologist. He has done volumes, volumes, growth, industry, seed industry development. The concept of hybrid, when it started in Sinjinda, which is the hybrid of cabbage and cauliflower. And he brought the concept of hybrid in 2019. He had done the purpose. Later, field crops, fruits, vegetables, flowers, across the segments, he has experience in geography. He worked as a general manager of the seed sector. After that, in the last few years, he worked as the leader of the seed distribution of Mahindra and Mahindra. Now, he has helped the seed sector companies in their financial support, strategy, and in the management of the seed sector. He is also a business company. He also does the seed distribution of the seed companies. He is also a leader in seed brands. He is also a leader in seed brands. He is also a leader in seed brands. He is also a trainer in the field of land market. He has experience in multi-national companies for 31 years. He has been the leader of product evaluation for 8 years. After coming out of the field, he has been working as the vice president of the seed sector. He is also the president of the Maratha Business Forum in Telangana. He is our three experts. I would like to thank him. He is with us. During his experience with you, in this situation, we will be able to go ahead. This is Mahagadashan. I have three words about me. I am a farmer's son. I was born in a small village. I studied B.S. Agriculture. In 1981, I completed B.S. Agriculture. After that, I completed M.S.C. and Ph.D. I did I.A.R.I in that institute. After that, I worked in S.C.R. for a year and a half. I worked in the industry for 13 years. I.T.C. and S.H.S. In Monsanto for 3 years. I worked in Sainamite, Agro, B.A.S.F. In 2002, I worked in Pahar Aki Kurka Training Business. I worked in Monsanto for 18 years. In my training, I worked in various seed companies. What is today's agenda? I want to discuss three things. One is seed, the ultimate. The third is a miracle. The second is life. A farmer is a farmer. A farmer is a farmer. A farmer is a farmer. A farmer is a farmer. Seedsman is a barrier. Seedsman is a warrior. We will discuss these things. We will discuss three or four positive thoughts. We will discuss the guidance of experts. The first thing we are seeing is seed. The ultimate miracle. The seed is a miracle. The ultimate miracle. Look at this. You can see all those things on this film. They are all big beads. Look at the color, shape, size. There are so many varieties. Look at the miracle. I want to discuss three or four things. One thing is a seed. This is a gift for the world, for the people. This is a gift for the world, for the people. Look at this. This is a gift of God. This is a gift of God. This is a gift of God. If you take the paddy seed. How did you start this paddy seed? In India, China, Taiwan, Philippines, Korea, Japan, and the other countries where rice is grown. You will ask. There are so many different things to listen to. Where is the story of the paddy seed? Where did it come from? I like a story. It is from the Philippines. In the Philippines, paddy is grown all over. And they also eat rice for breakfast. They also eat rice for lunch. They also eat rice for dinner. Rice is a very good season. In that country, rice is a part of life. Rice is a part of life in the Philippines. Those people Those people Those people They know a story. They know how to start their journey. They know a story. They know a story. They know a story. They know a story. Yes, sir. Once upon a time, in the early days before Adhan Masala how to start the journey? They say in a small village a girl next to the village the river the canal whatever canal is she goes to the canal she sits next to the canal her feet are in the water. She is sitting She is sitting because she is very worried because her father was a poor farmer and if she doesn't have money she took money from an army and she couldn't return the money. So she... Where did she go? Where did she go, mother? What? Get up, please. Where did she go? Where did she go? Yes. So, she is working as a slave so she is worried about her father that he is a slave being a slave I don't know when this slavery will end because she is thinking So from above in the water there is a gold color She is putting it on her feet she is putting some grains around the house she was putting the seed around the house and she started to pick up the fruit she went to the village she put the seed in the middle and we put the seed in the middle she was very careful The land lord of the village gave it to him and he cleared the debt and he became free. People think that the day God sent him, the golden panicle that was found, God sent him to this land. It's a gift of God. So you tell me, do you think that this is a gift? Do you also think that this is a seed of the tomato? Do you also think that this is God's gift? If yes, then you put capital S in the chart box. Yes, thank you. Thank you very much. Many people are agreeing that this is a gift of God. Definitely some seed is a gift of God. So the second thing that I want to ask you, the seed that you can see on the screen, look at the plant, how does it look? And this is the date palm. Its viability is very good. Its viability, how many years can you live? How many years can you keep it viable? You know, it's not a year, it's not a decade, it's not a hundred years. Recently I came to know that in Israel, when the archaeologists excavated the land, in the ancient times, people ate it. And the seed that is in the land, looking at the carbon dating mechanism, how old it is, it was discovered for 2 years. And it was put in the ground, the plant came out, the plant was safe. Until now, the fruit has not come, but it is going to come. You can see that in 2000 years, the seed that can live in it, it is not a miracle. It is not a miracle, it is a miracle. Very good. Look at this, what is on the screen? There is a seed and something else. This is a seed. If you look at the size of the seed, it is 2.5 inches. 5 centimeters. Take it from 30 millimeters to 180. Look at it, how many millimeters? 5 centimeters. 1, 2, 3. 1, 2, 3, 4, 5 centimeters. 2 inches. And this is a tree. This tree is called a seed beam. This is the fruit of the seed beam. The green color you are seeing is a fruit. This fruit's length can sometimes be 4 feet. 4 feet. You know, how it lives, I want to show it as a small video. Look at it. Yes. The seed of the seed, it falls on one continent. It falls in the sea. There are thousands of miles in the sea. After a year or two, it can live on the other continent. This is why I think the seed is a miracle. Look at the third thing. Seed persistence. If you want to come out of the land, you can see that the drainage is coming out of the plate. The crack in the middle of the leaves comes out of it. When we see it, and sometimes the small cracks in the walls, you can see that the seed comes out of it. In many places, it comes out of the land. To come out of the land, its persistence, when it comes up, when the surface of the land is very hard, it comes out of it again and again. Because it wants to come out, and wants to see the light, wants to give growth, and wants to serve the world. That's why I think the persistence of the seed is a miracle. Another thing that I really like about the seed is its dispersal. If you look at the distribution of the seed, I want to show you a short video. You can also watch this video. You can also watch its dispersal. The dispersal distribution of the seed is a miracle. It's a miracle. If you look at the sea beans, where are Europe, where are West Indies? One year, you can cross the ocean, you can go to the desert, you can live there. You can see the Khajur, you can live there for 2,000 years. You can see these different seeds. The seeds that we deal with, look at that too. They have a power, they multiply that power. Look at the seed of a small seed. A small seed comes from a seed, it is a seed of a seed. It is a panicle from a seed. In a panicle, in the head of the seed, 750 to 1,200 seeds are given. On an average, 1000 seeds are given. In 1 hectare, there are 2 lakh plants. In 2 lakh, if we talk about 1000 seeds, in 1 hectare, how many seeds will be given? 20 crores. So, this one seed becomes 1000, at least 1000. Now, the other, I want to talk about the dispersal, look at the pot. 1 plant from a seed. 100 seeds in 1 plant. 4 seeds in 1 plant. So, from 1 seed, 4,000 seeds are given. In 1 hectare, if we look at 30,000 plants, 120 million seeds, means 12 crores. And in one last, I want to talk about mucca. Mucca is a kernel. Meaning, 1 seed, 1 plant. In 1 plant, 1 cup of mucca, 600 kernels. In 1 hectare, if you look at 50,000 plants, according to spacing, there are 55,000 plants. So, in 1 hectare, you will get 3.3 crores, 3.3 million, 33 million, or 3.3 crores. So, in 200 hectares, so, how many seeds will be given? 200 hectares of mucca, in the field, the seeds are the seeds, the seeds are the seeds, more than 6 billion. Meaning, the population on the entire earth, the human population, the number of mucca, you get 200 hectares of mucca, in the field. Meaning, this is a multiplier effect. It comes like this, but it doesn't want to go from here. It wants to increase their value, increase their value, and get out of this earth, increase their value, that's why it is a miracle. And this miracle, it looks like this because, in a small seed, it is hidden, it is written, in the coming days, the plant that is going to come out, the size of the plant, the shape of the leaves, the color of the flowers, the fragrance of the fruit, the taste of the fruit, all these things, are written in this small seed. We call it, genetic code. Genetic code, in a small seed, how many years it will live, how big it will be, and all these things, will be written in it. Scientists have seen, when we want to write a genetic code, there is a language to write a genetic code, A-T-G-C, A-T-G-C, A-T-G-C, A-T-G-C, A-T-G-C, So, the genetic code, written in English, will require a 450 page book. It will require a 450 page book. See, what is written in this small seed. The miracle is hidden in it. So, this seed is a miracle. Friends, if you think the seed is a miracle, put it in the chat box, or say, very good. Life, farmer, farmer, is a life nurturer. There are so many people on this earth. If you want to live, then you have to eat. If you want to eat, then you have to eat. Who gives that food for the whole earth, farmer. One is the farmer. He is a farmer. He is a farmer. That is why I want to tell the farmer, farmer is a life nurturer. A life nurturer is a simple farmer. A simple farmer. Why? How will you see? I want to tell you one or two things about the farmer. There is no farmer. No farming is going on. No cultivation is going on. No food is coming from there. No grains are coming. No grains are coming. What will be in our plate? What will be in the plate? The plate will be empty. And plates would be empty without farmers. I understand that farmers, we can sit at home these days. But farmers will sit at home like this. In the coming 3-4 months, what will be for our country, the entire population, what will be for the whole world? We cannot do this. We will have to go to farmers. We will have to do farming. Because they are the people who feed the whole world. They are the people who feed the whole world. That is why it is a conspiracy. And farmers, if you look at a small village, if you look at a farmer, if you have to do farming, if you have to do paddy, then how much effort does he make? After so much effort, after so much effort, if there is a big rain, then it will go away. Once in our village, I told my uncle, he reached to my hand, in the last minute, he left with his hands. It is very sad, when he said, my uncle told me, it is a new problem. The next season will be very strong. My year will be very good. I was feeling very sad. After so much effort, in the last minute, the rain came out of my hand. There is hope in both of us. The next season will be good. The next year will be good. This hope is not only for my uncle, but also for one farmer. This 1000 lakh farmer works with hope, works with hope, and gives food to the world. And the third thing, I have been in ITC for 4-5 years. I have worked in Monsanto for 3 years. I have worked in B.E.S.F. I have worked in trials and marketing development. We used to go to villages and meet the farmers. When they go to their homes, we sit there, and they say, everyone sit there, and eat. Whatever food they have for them, they also bring and feed us. Whatever food they bring, they give the best quality in the market. Whatever milk comes from their homes, they give more milk to the milk centre. They are like that. But they will not do anything to feed the world. Other things, no matter how much difficulties they have, no matter how much difficulties they have, they have to see a beautiful smile on their faces. They have a lot of things in their hearts. They have a lot of things in their minds. But when they talk to us, they say, good bye to a beautiful smile. They also say, good bye to us. This is a farmer. And what kind of a farmer is this in India? Small, small, small farm size. The entire climate is dependent. When there is rain, there will be no rain. When there is no rain, there will be no rain. Farm produce is sometimes Rs. 40, sometimes Rs. 4. And in the financial system, we always have to take money from anyone. In the village, in the city, we have to take a loan. And their entire family is involved in it. Otherwise, they suffer a lot. Another thing is that farmers have to sell what they produce in wholesale. They also buy it in retail. And when they are selling what they are buying, transportation and expenses, this is what they are going to do. And in such a place, they do business, farm equipment, they are farmers in between. And farmers say that the government is very good about us. You talk about the department and the company. Tell me one thing. I want to say thank you. You think so much about me. What is the benefit for me when I cannot sell my vehicle to the right people, I cannot select where I will sell my vehicle and how many people are in between and what are my fruits, vegetables, how do I avoid these things. No matter how much you say, no matter how much you think about me, what is the benefit for me. Despite all this, farmers have to eat what they need to eat. This is what farmers give. That's why a farmer is a good farmer. So on one side there are seeds. The miracle, the miracle, the amazing thing, the miracle and on the other side there are the farmers. The gap between these two is the gap. When farmers are given these seeds, until they get seeds, they will not be able to get seeds. This is the seed that makes seeds and takes the seeds and gives it to the farmers. We call them seeds. Seeds are the true value. I think this is a war. A war. Why is it a war? Why do we see a war? Look at it now. People are telling doctors, nurses, health workers, barriers. Police admit people, they are barriers. Because even in such a situation, they are not doing anything. I had heard when I was talking to a seed company who is going to the village where the trails are there, we have to collect data there. If we have to go there, we have to stay in the hotel. If we have to stay in the hotel, we have to be closed. When we asked the farmer, the farmer said that he has a small room that is available in my fields. I had heard, the staff who went there has kept that small room and collected a set of data doing such work. I think they are true barriers. The R&D staff are the product development ones. And when seed production In the beginning of March, the corona thing started, it started only from the beginning of March. By the 22nd of March, the lockdown started, but during this time, our production team went to the production area and took the seeds from the farmers, from the farmers, and kept it in the ruts, and sent it to the processing plants. In this situation, the seeds are still coming from the paddy, some seeds are still on the way. The production staff also went to the ISIS situation, because when they were unable to do the work, the seeds needed for the farmers were not available. That is why I think our seed production staff is also a warrior, a true warrior. When the seeds reached there, and the processing plants were to be processed, the lockdown was extended, the police were stopping, the vehicles were stopping and the seeds were being seized. After talking to the commissioners, they passed the seeds and kept it there, while maintaining the safety distance in the processing plants. During this time of COVID, during this time of March, in April, we packed the seed processing plants and worked there. I also want to secure the staff in the seed processing plants. That is also a warrior. Right now, our sales staff will have to go to the village. We will have to deal with the trade channels. I will not be sitting at home. When we go to work, the farmers will get seeds. When the farmers get seeds, they will be in India, but they will get something to eat in the future. That is why I want to salute our sales staff, and I also want to tell them in the form of a warrior. I want to tell them. There are seeds in different departments. All these people are helping. That is why we are able to give seeds to the farmers. There is a mission mode. Our salesmen, our farmers, the seeds that we have, are all involved in one thing. The work that we do is like one thing. Because one thing is like that, because of which the people get seeds. So the work that we are doing as seeds is also a mission mode for the people of Kalyan. It is raining, it is sunny. Our seeds will always be there. Even if it is raining, they will go to the fields, 40 degrees, 40 degrees, 40 degrees, 40 degrees. They also go to the temperature. We do not work sitting in the AC room. We go to the village, meet the farmers, go to the fields, show the farmers, understand the farmers. How do we show our products to the farmers? That is why I want to salute our Seedsmen warriors. Seedsmen, we carry out many responsibilities. One responsibility is for the farmers, who listen to us and put seeds in the farmers. They will not leave the farmers by putting seeds in them. After putting seeds in them, how to put seeds in them? They will give them more profit, more profit. They will give them a direction. And for the farmers, our salesmen will be doctors. That is why I wanted to say that it is a war. Along with it, there are dealer distributors. They invest millions of rupees. They become our business partners and distributors. And they work with them. And they also help them with their success. Yes. And on the other hand, on the company, they have responsibilities. On the team, they have responsibilities. In the end, they have families. They have wives and children. There are so many responsibilities. One is the salesmen. On the company, they will see the different responsibilities of Seedsmen. We have to achieve sales targets. We have to achieve it. And this target is growing every year. It is growing. 20 percent, 20 percent. Sometimes more. We have to achieve targets. We don't have to give only 20 percent. It is very important to collect the payment. Collecting payments is not easy. But we have to do it. And we have to give the stock the minimum stock credit. Because when the stock is more, there will be a lot of damage. Along with that, the brand image of the product is going to be a complaint. The germination of the product is not good. It is not good. It is not good. It is not good. There are different complaints. We have to handle the objections and complaints. Along with that, we have to report all the people in the morning and evening. While doing all this, the company's image, the company's goodwill, the company's credibility increases every day in the market. Seedsman. That is why I want to tell them that this is a war. Harit Akramthi, we got our country in 1960. In 1966, 1967, at that time, Harit Akramthi, the Green Revolution, at that time, what was the production of our country? Look at the town, look at the wheat, what was the production of different crops? But on today's day, on today's day, what is our production in our country? That production level, that green revolution, we will see it till now. So who helped to increase it? Who helped? If you look at it, 90% of the seeds that are planted in the fields, are given to seedsmen. They go to different companies in the seed industry. So I want to salute the seed industry, the seedsmen, because our country's self-sufficiency has come from self-sufficiency. We are an exporter, we are an exporter because of the importer. So these are seedsmen. Seedsmen is a real barrier. They are doing so much work, they have a lot of work ahead of them. We are waiting for lakhs of farmers to reach us. Those farmers, those farmers are in need of them. They are in need of them. To complete them, those who serve them, they are seedsmen. That is why I want to salute the seedsmen. The seedsmen is a true barrier. The seedsmen is a war. So friends, you are a barrier. I want to tell you two or three things and quickly complete the presentation. In five minutes, we have our teachers to give the presentation. In five minutes, I want to tell you four or three things. Because this is a very, very difficult time. This is the corona time. COVID-19 is a lockdown. It is not going to end in three months. It is not going to end in two weeks. And at this time, we will have to leave. We will have to do our work. We will have to go to the service of the country for the sake of the world. For the sake of the country, when we are not able to reach the seeds of farmers, then we will not get food for the sake of our country. When we get food, what will be the value of it? Think about it once. So the work we are going to do in sales is a service of the country. It is a sacrifice. There is a little risk in it. So this is a yoga. So for them, I want to put three or four thoughts. One thing, friends, whatever is difficult, whatever difficulties will come in someone's life. It seems difficult. But in reality, it is hidden in it. It is a great opportunity. It is a great opportunity. We have received a lot of COVID-19 in the last one and a half months. We have received a lot of COVID-19. And in the coming days, we are handling a cut in the cut. We have received it for learning. Look at this. Look at this. What is a cut in the cut? How does it handle a cut? This is a Larva adept. It is a butterfly. If you want to get out of this beautiful butterfly, then you have to break out of it. You have to break out of it. One farmer kept looking at it. He saw it in the morning, in the afternoon, in the evening. He saw it in the evening. But he was not able to come out. He was struggling so much. He was not able to come out. He was struggling so much as a blessing. He was struggling so much. He was struggling so much. The shell in this part was easier to cut. He cut it. He broke out. He broke out and thought that he will fly away. He broke out in the sky. And he thought that he didn't come out. But he fell down. He fell down in the sky. What happened? What happened? What happened? Because the struggle that God has given to them is a gift. When the muscle of their legs free, the muscle of the legs free, the fluid in the body will go away, then they will be able to fly. When the struggle that God has given them is a struggle to give them that power. The struggle that God has given to them is a struggle to give them that power to make the world beautiful. I think that the struggle of COVID-19 today is also a struggle that God has given to us all. The struggle that God has given to them is a struggle that God has given to us all. We are getting training, we will get high stress treatment because this is a small piece of Coelac and this is a diamond. What is the difference between the two? The difference is that when you go through a lot of stress and struggle, whatever can be saved inside will become a diamond. You all are diamonds. This COVID-19 will become a diamond for you all. If you look here, there is a boiling part of water. If you put an aloo in boiling part of water, then the aloo is solid. When you put it in boiling water, it will become clear. Take another egg, put it in the egg. After a while, it will become solid and come out. Both are the same. The same is boiling water and boiling water in the boiling pot. And the two things that came out of the pot, that came out of the pot, it is an experience. Now, put some coffee seeds inside it. The coffee seeds change the whole water, they also remove the smell of hot water. So we should also think that after this, we should be stronger and move forward. If we see that one small thing, last thing, I am going to close the presentation in a minute. This is ant philosophy. You will always see the ants when they are going on a path. If you keep your finger on the path, then they will move forward. They will not come back. And if you see, sometimes they take more weight than their weight. And this is something that works a lot in the summer and sells the entire food. Because when winter comes out, it is cold outside. It goes inside the lockdown. It is inside the dark chambers. The ant that moves, the ant that plays, it has to be hidden inside. It will have to be inside the entire winter. When it is inside, it is dark. When it is inside, what will people think? At that time, when they are going in the winter, what will people think in their mind? When will this winter go away? This is very dangerous. Why do we have this? Why did God make winter like this? Why is it like this? They will not think about the winter, about the cold. When they are going in the winter, they are getting cold. They are locked in the dark chambers. They think of summer, not winter. When they go through winter, they think of summer. They think of summer when they are going through winter. That is their philosophy. That is their attitude. That is how they take it power. Wherever you are, you can get out of there and give something. Be flexible. You are precious and you are very valuable. You can multiply your value. You are a miracle. Seed is a miracle. The struggles, the difficulties, will come in a few months, after a few years, when we see this COVID situation, it has become a chance for us. It has become a chance. Yes, my dear friends, it will be like that. Seed through the eyes of the customer. Put yourself in the shoes of your customer. And build a long-term relationship with your customer. Who is your customer? The farmer is your customer. The dealer is your customer. The customer is your customer. Your superior boss is your customer. Your subordinate staff is your customer. Your company, whatever companies you are working for, that is also your customer. The company's MD is your customer. You stay in their place. Always put yourself in the shoes of your customer. Always put yourself in the shoes of your customer. Always look at them from their perspective. Build a good relationship. You will not be able to succeed. Thank you very much for your kind attention. It is a pleasure to talk to you. You are a true warrior. You are a very big warrior. Thank you. Thank you sir. Thank you. Thank you very much. Thank you. Yes, we just saw the seeds. Ultimate miracle. A miracle. Another miracle of both. The farmer's life nurturers. Thebarest one to come out. Seeds man is a warrior. They saw it. There are some 4 points. Now we have the expert guidance. Now, it is 5-4. Now, I want to request you. The expert and the guide will see and ask you some questions. We have a meeting at 6. You can show me. And I would like to request, with the kind permission of Mr. Somani and Mr. Mani, Mr. Shahid Deshpani had made some slides, he will present those slides as well. After that, I would like to request Mr. Kamal Somani to give us a presentation, and then we will see his presentation. Am I audible? Yes, you are audible sir. Am I going to show you the slides? Yes, you are audible sir. You are audible sir. Go ahead and present sir. Good evening. Thank you Dr. Shiva for this best opportunity given to me. Let me begin with these presentations. Friends, Dr. Shiva has told many things about silk, but I would like to tell you about silk in a different way. When we look at textbooks or in Wikipedia, we find all these things in definitions. What is silk? It is ripeporeal, it is an embryonic plant, it is a process of reproduction, it is a developed zygote and all that. Let us look at this. What is the definition of silk? It is a responsibility for the silk. Seed for a silk salesman is seed to seed responsibility. Once the seed is sold, the responsibility does not end, it starts from then. Until it is harvested, the responsibility of the seed stays on its head. Second is seed is an input, it is a concept. Seed is not a merchandise, it is not a commodity to sell. It is a promise of yield. As Dr. Shiva was telling you, how many seeds are made, the seed is filled in the seed. Seed is an input for a salesman. Seed selling is a concept. Every product, let it be a hybrid, it can be open pollinated variety or it can be a high-end variety. Everything is a concept. Selling seed is a selling dream. That is why the seed man is always called the salesman of dreams. Because we sell dreams to the farmer. Next is for the breeder, what is seed for the breeder? For the breeder, it is a carrier of technology. It is not put from outside, it is inside the seed. It is not that someone buys cotton seeds, they give it in a packet. The seed is filled in the seed. This means the seed is the carrier of technology. Whatever technology is made, it is put in the seed. Seed is packaging for millions of desirable trades. As Dr. Shiva told about genetics, all the things are filled in the desirable trades. Seed is a lab and a drawing board for the breeder. It is a lab and a drawing board for the breeder. Seed is creativity and a major of his or her success. As a seed salesman, we look at how much success we have sold, how many collections we have brought, how many complaints we have had. For a breeder, creativity and the major of his success is how many successful hybrid seeds spread. Seed is a container of germplasm. There is no more germplasm, it is filled in the seed. So it is a container of germplasm. What is seed for the farmer? Seed is a hope. Seed is an assurance of his income. It is a hybrid darling. I get so much income. It is always in his mind. Seed is a hope. What is seed? Seed is food security. Seed is it drives the GDP. Seed generates employment. Entrepreneur, seed is a business opportunity. For all the seed companies, seed is a business opportunity. Because it is a money spinner and it is a value change. Seed is also an investment opportunity for many investors. Seed is also a profit statement. Seed is a business secret because seed companies hold a germplasm close to their chest and it is a business statement. It is a monster if we don't take care of the quality etc. So one has to be very careful while handling the seed as an entrepreneur. For a country, seed is a food security and it also drives the GDP. Because agriculture depends on the quality of the seed when the farmer uses it. Seed generates employment. It is an employment opportunity. So these are the different aspects of the seed. Now let us look at what are the problems to sell seeds. I want to show you some slides. One is, I feel it is the most challenging job on the planet. The exaggeration I have done is done with an intention. We always tell the seed owner to give him a little ordinary product and he presents it as an extraordinary in the market. Seed man drives the value chain of the organization because he gets the money from the market. Next, what are the challenges for the seed selling seeds? Monopoly, monopoly product. So there is nothing called monopoly seed business nowadays because if you come out with the best hybrid today, it will be copied and brought into the market very next day. There are a lot of V2s in the market and pull for the product is very short-lived because the rapid succession with which our breeders are bringing out new products into the market and getting released into the market. The life cycle of the product has shrunk completely. The life cycle of the product is decreasing. So whatever we talk about the product, it is very short-lived and it is very temporary. So that is why I have told you in the first slide that seed is always a speed. Now it is. Seed salesman has to be... There are a lot of obstacles in that. Like I have shown you here, a Swiss knife. We think that seed man should be like a Swiss knife. He should be technically strong. Next, commercially prudent. Next, he has to be smart, a street smart too. These are all the expectations about a seed man. And there is a price war in the market. How does the price work? Competitor, he gives a better product at a lower price. This is one problem. Another is trade-wide wants higher discounts. Trade always keeps on fighting for discounts. There is a boss sitting on top. The boss always wants higher NRV. All these things happen on a seed salesman. He is constantly under pressure. And the thing is that since the new products are coming into the market he has to handle so many new technologies. He has to constantly upgrade his knowledge. Okay, these are the requirements of the seed man. What is a brand? Each variety or hybrid itself is a brand. There is nothing called a company and it has got its brand. Everything that is sold in the market has a brand, as a crop, as a product. I have given an example here. If there is a company which is selling big quantity of maize and it does not really mean that it can easily sell cotton. It has to go through the same curve. One has to go to the trialing. One has to establish the product, showcase the product, showcase the performance. Then only it will be accepted in the market. Sir, your Hindi is also good. Yes, okay. I have told you that the company of Makka has established the product. It does not mean that it can sell cotton immediately. It is not like that. Because whatever you have to do, you have to apply a demonstration for cotton. You have to showcase the product performance. You have to do all these things. MNC gets more benefit from these companies. There is nothing called a brand. It is a brand to product. If you do product performance, it will be a brand itself. The top brand, the quality of the brand will be the same brand. The bottom line is that every company has to deliver quality and performance. And under the same curve, whether it is an Indian company or a foreign company, they have to work in the field, demonstrate the product performance and be with the farmer. A company cannot become a champion of all the crops. Even salesmen cannot become a champion of every product. Next slide please. Next is Uncertainties. As it is said that in seed business, the only certainty is uncertainty. Okay. I have listed a lot of things here. Logistics. You should get the right material at the right time in the market. This is not in your hands. It is all again the matter with the company and the matter with the production and supply chain. Okay. Then limited sales window. For all the things we sell, sales window is very limited. Like Sorghum. And it has not rained at that time. If it has not rained, then all the things have to be taken back. Seedsman has to be always alert. Look for the opportunity and jump in. Below-promised performance in the farmer's field. Below-promised performance in the farmer's field. It always scares us. It always scares us. We say that we will get so much yield, we will get so much money, we will get so much quality tomato, we will get quality chili, but in the farmer's field, there is always gap. We have to take it very seriously to fill up the gap. Promise and negate its simultaneously. That is the interesting part of a salesman. As a seed salesman. You have to say something, then you have to do something. You have to say something and deny it. Because the performance in it is not in our hands. The management of the farmer is not in our hands. What we promise, maybe it will not show us in the field. Okay. Many bosses. There are many bosses on the seedman. There are many bosses on the seedman. There is management, there are leaders, there are regulatory authorities, there are inspectors, there is competition, and the farmers themselves are our bosses. And next, there is a wife in the house. You have to handle the seedman so much. Next. Nothing under control. As I said earlier, the only uncertainty is uncertainty. Mansoons are not in our hands. Because the seedman in the field, the seed that comes in his hand after packing, he has to trust it and sell it. There is nothing under it. The next is the farmer's management. Whatever he does, no matter how much he fertilizes, no matter how much water he gives, it is not in the seedman's hands. Everything goes in his hands. Bottom line is, let us admire one thing. That seed is a biological entity. It is a physical entity. It is a biological entity. And performance cannot be assured over geographies, seasons, and growing conditions. Next, please. And we always think from MSI, Merchandise, it is a commodity. No, it is a concept which we are selling. I have been telling since in the beginning of my presentation, it is a concept. It is a concept of woes. It comes with problems. There can be a problem of quality in it. We have to accept and trust whatever comes out of our supply chain. We do not know. We believe that the company has tried its best and given us a good quality. But in many things, there can be some mistakes. Next, obsolescence, variety and technology. Nowadays, so many technologies are developing. And so many new hybrids are coming to the market and they are adding new qualities to it. That is why product obsolescence is going on. Due to strong pipeline technological interventions. Next, viability and shelf life. As I said, it is a biological entity. It has got a certain life. It has to be stored properly at our warehouse during the transport and also at the detailless place. If something goes wrong, shelf life ends. And we end up in problems. In many markets, we think that my product is good and my hybrid is good. But we too come to such a place that we have to compete with them. And whatever is there, we keep the seed and the storage base and humidity problem is there. All these things are coming together and we should take that credit. Otherwise, we are always, as I said, it is a set of problems. Next, adoptability issues. There are many, because of the climate change, because of the temperature changes in the atmosphere, in the weather conditions, all these things impact the performance of the seed. And there are new diseases and new A-biotic and biotic stresses which are coming up and the seed has to withstand all that, which is beyond the control of the seeds man. The bottom line is, final output is, there is always a variance in promised quantity of quality of produce. There is always a variance. There is always a gap. So what is the moral of the story? The ultimate bottom line is this. It is difficult to replicate demo results on the farmer's field. We should take it for granted that we cannot replicate the results which we got in our demo fields or what the R&D says. So selling the seeds is a constant struggle to narrow the gap in results. So we have to always upgrade the farmer as well as giving the right nice technology so that he comes at par with the results what we obtained in our demos or as we have noticed in our R&D farms. And this is a comment which I don't want to further discuss on this. Women seldom accept seed selling as a career option. The reason is they leave it due to the struggle to the men. Next. But we must have noticed. If our women have the final say while buying the seed, she decides the hybrid which has to be planted and the husband listens to her more than his friends. Okay. So next please. So now we are talking about Yeah. Overview. Next slide. Now we will come to the core issue of now it is 528. I can have another 10 minutes doctor or another 7-8 minutes. 7 minutes sir. Okay. I will quickly run through. We will come to the core issue of the lockdown crisis. Okay. In agriculture business the disruptions are low. This is what the experts say compared to any other industry. Disruptions because of this lockdown are much less in our business in our agriculture section. Post 28th of April because of the Ministry of Home Affairs Guidelines. After this April let me explain where the markets are opening up at 6 in the morning at 10 in the morning at 7 in the morning we can see all these things after 20 April Logistic issues like movement of seeds is mitigated to a great extent. First the transport lockdown now trucks are moving small trucks are also moving and the logistic issues are not to a great extent. Seed has already planted 60-70% and in the market 30-50% has already gone into the market. So we are saved to a great extent. Next please. Yes sir. These are the industrial averages. Whenever I am speaking I can change the company's numbers but I am telling the overall industrial scenario here. We will talk about but the bottom line is the rules of the game have changed because of this lockdown crisis because of corona or covid-19 whatever we call it the rules of the game have changed that is why we should also change what will change will win what will change and then only one can win. So what should change we will see first crop wise let us make an analysis of what the situation is. First let me tell you whatever numbers I am telling these are the industrial numbers every company can have different numbers please go ahead. All stocks are I want to tell you that whatever production has been taken it has come to the market means it has come to the plant next is packing progress is very good supply already comments have already reached but I foresee in case of single crosses there is a drop in about 20 to 25 percent this is what the information I am getting from the supply chain areas there is a 20 to 25 percent of the availability in case of single crosses and because of unattractive commercial price till 2200 the market price is running at Rs.1200-1300 because of you know the factors very well because of poultry and animal feed market crashing and all that that is why 10 to 15 percent area can also be reduced so whatever it has come to the production availability probably that will be balanced with a lesser planting area if we want to talk about the bazaar little bit of very some atmosphere here in case of bajra only 50 percent of the production has reached the plant remaining 50 percent is yet to be harvested I foresee about 25 percent shortage of seeds against the demand and further supplies can be there or staggering lot of problems we may face in case of bajra in case of cotton the position comfortable the supplies are reaching on time and there is absolutely no problem in case of hybrid rice I have got some 2-3 points kindly I request all the members to check with their respective companies whether these things are correct one is I foresee delay in supplies because much of the about 60 percent of the crop is yet to be harvested and brought to the plant and seed yield is reduced to a great extent because of some picking problem and all that and those 60 percent has arrived it is being packed and dispatched to different markets and the condition may be vary from one one company to another and you please cross check with your company next the suggestion is in case of field crops is please lift whatever you can sell as much as we can sell as much as we can pick up logistic problem logistic cost packing problem and please ensure that there is no sales return AM at zero sales return or minimize the credit limit and credit period next is if you look at the vegetables the domestic production is very comfortable it has already reached the plant imports whatever is coming from from air cargo it is very much under pressure exports are badly let us not talk about this export is not under the discussion now but in case of flower crops because of the lockdown all the functions are closed there are no marriages there are no social functions so demand for flower is very much reduced farmers are destroying the nursery men are destroying all the seedlings that they have raised especially in case of marigold so this is the situation with the flower crops but the thing is that since we are not able to go out and meet our customers select the orders go to the farmer and talk about the product etc the only the popular hybrids will get the orders on phone you will be able to get the orders only on phone for the popular hybrids okay for the new people they have to raise a lot of problems next please so what should be done for this again in case of vegetables also please take whatever you can sell and zero sales return aim at zero sales return and whatever 7 star products are let us help the company to generate cash sell them on cash make it a strategy to sell the popular hybrids on cash let us see how the transactions are there is a problem of labour availability of skilled labour there is a transportation problem social distancing has to be kept whose plant is so big according to that they can take people inside and they can work and take them inside hygiene issues are there and wages are on the rise the cost of the labour is going up in logistics as we talked earlier actually the mitigation is done but the availability and size of the trucks is still a challenge and the lead time lead time has really reduced in fact I was talking to one friend who has sent Paddy from Hyderabad to Ranchi it has reached in 26 hours because there is no traffic on the road the trucks are moving very fast and regarding other things in the plant like machinery and maintenance that is also a big challenge because the spare parts are not available consumables are not available and packing material is another problem the units are shut down because they don't have the raw material there is no labour availability all these issues are impacting the performance of the plant operations so next I suggest this following strategy one is that we have to plan our shipments accurately as much as we can and when we want we have to tell the plant so that we can send it to the priority and help minimize logistic costs all the companies are under tremendous financial pressure and we have to reduce the cost from here to there which happens in normal seasons inter-party transfers and all that those are to be avoided next is be sensitive to plant problems this is the problem we have to help no rumour that this is happening this is the shortage please get the right information and that only you discuss in the market otherwise rumour modelling may impact us and hit us badly next please one or two more minutes the financial part this is very important friends I want you to have a look at this there is a credit squeeze from the banks and the financial institutions companies are not getting the money cash crunch is there because the collections are also under pressure there is mounting expenses everything has gone up we have been getting our salaries for the last 2 months without making any contribution to the company the interest and EMI are also there the EMI though the government says 3 months of EMI I have got a loan I can't do this I have got interest in the bank the entire team has to be insured or health as well as for the extended insurance everything even the warehouse all the stocks are to be insured that is the cost minimum maintenance cost is already there because last 2 months we did not work the plant also did not work the company did not work but the minimum maintenance costs are also have to be incurred inventory holding costs are also there these costs are hitting us badly next please so suggested strategy is reduce the cost whatever we have we can do it we can do it as much as we can for this company this is our prime responsibility to collect the money from the market we have to be on our toes to get the money either on phone or through your social contracts or personally going and collecting the money from the trade that is very important tight credit control is very much necessary for fresh supplies the credit control should be tight filter the party the good party this time we have to filter the good party and do business and offer CD and sell on cash as much as possible buy CD scheme buy on cash, generate cash the bottom line I am not able to see the bottom line read it out sir if we close we will listen to someone yeah okay anyway let me complete it yeah about trade we have to deal only with the trusted parties we cannot do any experiment with the new parties leave it we will not talk to them next is provide investment opportunities those who have money give them a good discount put the money in the company so that the company will get some help for reasonable pricing please tell your management not to increase the prices because as much as we have we have to sell the material it will be good I am not talking about the price that is why I have kept the reasonable in the world the reasonable means is different with your management you can give the reasonable pricing in the market control supplies as well as credit I am saying this again and again that we do not have any hope do not sell it do not take it we will do business with them we will do business avoid credit whatever credit you give avoid such a retailer because the money will get entangled the cash and carry business with such a retailer we should do business traveling I will tell you very common sense you know take care of yourself strictly follow health protocol mask panies sanitizers carry food and water from home avoid nighthards because there is no good lodging there is no good lodging there is no good lodging please see that there is enough carry all the documents company ID always keep vehicle driving license appropriate authority all the department of agriculture the directors are giving the curfew passes please take them display them very boldly on your car or whatever motorcycle whatever is there cooperate with law enforcing and health agencies do not fight with them do not get into argument with the police and plan your travel in such a way that it is 100% purposeful before hitting the road I want you to ask 3 questions to yourself now ask yourself should I travel is it necessary to do telemarketing can I communicate can I talk on phone can I take care of business can I ask then there is no need to go out and social media like whatsapp facebook, product always keep posting e-pulses if we do all these things then our travelling will be reduced travel cost will be saved our business will be reduced so these are the things end user the end user the end user is the farmer farmer is in ICU he has to get out of ICU he has to get out of ICU we will not get out of ICU since very soon we will all be all in ICU please be with the farmer dont experiment with the farmer with the new hybrids if at all you dont have any good hybrids then you can recommend the third party please be with the farmer and we are all coronavirus thank you sir that is a phenomenal presentation I want to give a big round of applause everybody thank you thank you very much sir really you are so enthusiastic you want to speak I would have loved maybe we can have one more we will be there soon sumani sir please come to the line yes sir you are visible also thank you sir thank you very much thank you everybody and thank you to Dr. Shiva hello sir Dr. Deshpande has made my you know things very easy he discovered I dont have any presentation I will be speaking please sir for most you know defined very well about being farmer seed man as a warrior all seed man all sales guys all front guys they are really warriors and at this moment I will myself I compare them equivalent to our army they are not less than any in an army because the future all so what I was telling that is really guys are very similar to our military people so for most thing is here first they have to take care as the Dr. Deshpande suggested they must have sanitizer they must wash their hand they must carry their food water they should not have the you know night halls because they know where it is safe only that they should educate to the farmers you know when they are going and they are visiting to the farm so they are laborers they must educate I will try to avoid contacts where the mask to all the protection they have to take care so this is the far most very important secondly most of the part as Dr. Deshpande is covered but I am just you know covering somewhat generalized points for the sale team first the sale team to develop their own confidence whether it is a situation whether it is about your products whether you know any scheme anything is there unless and until themselves are not confident they will not be able to do in sales so they should have enough knowledge about their own product their companies policies competitors products agronomical practices such as you know like fertilizer insecticide pesticide then the showing windows specifically is very very important for the you know coal crops like you know cauliflower radish you know these are if you are just delaying or showing early for 10 15 days you will have a lot of problems so they have to be very very careful about the showing windows whatever the knowledge you have you must share to the farmers but while sharing the knowledge about your product you have to be very very loyal to the farmers definitely you are loyal to the company but you have to be very very loyal to the farmers because maybe in one company or other it is not very important in which company you are working but you are first working for the farmer and and if you cheat them if you boost about any of your products and give wrong promises your first your own future is going to be in danger they will not see which company you are working which about which product you are explaining but they will see this man cheater he has not given me proper guidance so first you will be losing the faith in his you know heart another thing you know nowadays there is lot of new technologies coming about the green houses poly houses this you know ah ah what they call ah drip irrigation is there hydroponics are there hydroponics are there so all sales people they should keep updating their knowledge because see this situation in a covid situation may impact in the change of technology see the right now we are in such a situation this covid problem we don't know whether it is going to be over by after one month after six month or after even five years this is going to live there unless and until we will have new any ah vaccine so the situation we don't know this today is this covid 19 tomorrow something else will come so challenges will be always there we have to adapt new new technology same way the you know today we are on web seminar you you have to also train the farmers keep them updated on your ah maybe you can have same sort of webinar with them you can have the facebook presentation you can also have the youtube presentation to them so your knowledge has to be updated always as as in ah in past or current or any time the farmer is the seeing is the believing whatever he see personally he believes if he is just going for advertisement or promises then so many seed companies would have hired either avitha bachchan or somebody else Sachin Tendulkar and then they would have given the advertisement so that is not the case in our case our our case is he will see first himself he will experience it he may like to discuss with his colleague maybe a village leader and then only he trust even to the dealer distributor he is not going to trust directly so try to show them current videos update them about your varieties and motivate them ah if required some trials are to be given and last point what I wanted to ah you know emphasize again what Dr. Deshpande also said same thing that this year the financial situation of farmer also is not good due to this covid problem almost last one and a half month we are in the covid problem so most of the farmer they are not able to sell their vegetable crops roots crops it is stuck where only big big cities nearby big big cities the farmers are able to bring to the town and they sold it they may might have got the price or might not have got the price in the both way the they have they have been squeezed consumer also has been squeezed they are getting at very high price at the same time farmer is not getting good price however this very far off you know from the big big cities those farmers they did not even able to transport recently even in city like Pune one farmer brought the mangoes and he announced he sent the messages video calls everything that I have brought the mango even if anybody wants to take free because I am not able to look after you please take away this mangoes and let me get free so the situation is like that even given given circumstances we have to be very very selective about the dealer distributor the big distributors who is able to give credit or the farmers those who are going to pay the cash to them that sort of some short listing of the distributors we have to do and we have to supply to them because even the transport is going to be challenged so if you keep supplying very interior part it might not reach in time and the trade will get stuck into the transport system same time you will not also get payments so this year as already explained by Dr Despande financial positions of the seed companies will not be that good because the collections will be very pure already banks have shown their what to call stress problem so we may not be able to get that much funding as required and at the same time we have to manage with the minimum travel minimum experiences but maximum output this has to be kept in the mind so I think with this I will complete my because wonderful sir thank you sir thank you very much we are our real barrier sir you are our leader sir you are our father thank you so much I want to say this to everyone you can write in the chat box thank you so much sir thank you very much thank you Mr. Sharad thank you very much Mr. Mani sir I have unmuted you Mr. Mani sir please come to the line very good thank you you are there namaste to everyone namaste all of you yes hello yes yes we can hear you first of all thanks to Dr. Sume Pratap presently entire world world is passing through a very hard situation all businesses are at heart these peoples they are at home due to lockdown but persons who are working in the fields are the farmer no lockdown effect to them they are producing and supplying food to all to all and the great noble work they are doing in this hard situation seed industry frontline cell force R&D people plants and logistics department they are working in the field and their respective departments is also working very hard they know what after pandemics there will be food crisis after pandemics there may be food crisis and that's why they are helping farmers by supplying seed to them this is my view Mr. Manesh sir if you can speak Hindi it would be nice now there is such a situation that the farmer who will help is a real hero because all industries are closed but the farming industry has started due to our government policy and you see farmers are also taking risk to work in the field and working in the field and I feel that I want to do this in such a situation the farmer is a god if the farmer has not produced he could have had a big crisis these days you have seen in Pune that people go out to buy vegetables if vegetables are not ready yes so the real hero who is helping the farmer he is doing a very good job and he should do that and many of our doctors have just given guidelines for safety and keeping in mind that we have to work with the farmer and if you work in this situation then the farmer will be helped the seed industry will be helped and the self will be helped and really this is a very tough situation but we respect all these heroes that's why they are noble work they are doing and I salute them and each and every scientist they are also trying in a different way to come up with the different methods for overcoming the situation is always uncertain so again I am saluting to our sales people and all agriculture people as a hero they are also as like our soldiers doctors and all housekeeping people even police people all they are doing marvelous work and that's why all the rest of people they are enjoying sitting in the house with this my small size which I am finishing here thank you thank you very much sir your voice is beautiful we are able to see thank you very much thank you thank you very much thank you and two or three people who would like to request Chandrasekhar Pakhi and the other is Navin Rapolu so for a minute from Chandrasekhar Pakhi from Basant Agro Tech good evening to all we have heard about Mr. Genojo he has covered a lot of points from the front line the salesman he has to say one thing that according to his capacity he has to open this year's material and try to do sales because how long will this situation last how long will it last he has no idea how long will the armor come from the house and can buy the shield because the time of the shop is still very little but the shop is open and there are many districts in the red zone in the green and yellow zone people can work in the market but the red district is working in the red zone it is not possible to travel in the market so in this situation I have come from all of you that you have confidence that I can sell such material you should order the same material from the company and you should work only on zero sales return and pay attention on the cash payment pay attention on the payment and collect the payment from the market in this situation you will have to work this time no matter how much oil is but if you sell the material then the company's loss will be very less the transportation charges are very high and on the plan the sir said the people who work on the plan are facing a lot of problems and in that situation if the season comes and the material comes on the plan then they will have so much hard work that's all I have I am getting a new seek in my life I have to accept this accept this challenge and move forward thank you thank you very much thank you thank you thank you thank you thank you thank you thank you thank you thank you thank you thank you sir this is Dr. Rajmendra from inter-german cooperation seed sector development project actually this webinar I am attending second time I attended already 2 days back in Kailugur it was really fantastic and today it was completely in my mind and in addition to yesterday's program I also got the opportunity technical aspects of the business from our experts and gurus really it is a very challenging time and it is a negative take care I mean we need to take care our business as well as ourselves so instead of just thinking on a commercial way it is better to think not to lose the business as well as we should be having healthy and yeah we should maintain our healthiness thank you very much for giving opportunity sir sure thank you thank you very much for your good work we appreciate it thank you for your interest in participating in this webinar again thank you very much Salam sir thank you for spending your time and coming here and being thank you very much Deshpande sir thank you very much for making excellent presentation by point industry and I think we will be uploading this video on to the youtube you can watch it once more you need very specific input you can watch it we will support you Manesh sir thank you very much for participating again you know thank you thank you we are moving ahead and I want to really thank you we have people from Rajasthan Madhya Pradesh Maharashtra Karnataka very much take good care take good care of your health your safety and I really pray for the safety and success of all of you thank you very much small request from my side thank you I would like to have the presentation if you can share the presentation of Deshpande Ji I think that will be very much helpful thank you very much for the request thank you bye bye sir thank you sir thank you thank you sir take care bye bye bye