 What is up, everybody? Welcome back to the channel. Quick video here. Hopefully quick, man. You know me. I'd be going on rent sometimes But shout out to Sandra, man. Shout out to Sandra I wanted to address this really quick because she brings up some some good points and some good concerns and I'm sure, you know Freaking ton of people, you know, think the same thing, but I really make it clear, man I make it clear in these videos that I'm cutting on how I built my social media agency from just bootstrap, freaking Grind, just hustle, no budget, no freaking Facebook advertising, no social media marketing Other than one specific strategy and it's been the DM And and this is for, you know, those that are just starting out and this is how I started out Now I'm in a completely different position. I'm still direct messaging. I'm still crushing it that way I still get multiple clients a week that way But now I'm leveraging other things my book my digital course My youtube channel my my kartra and really really helping people with landing pages and cells funnels and And and structuring the whole the whole thing. That's that's profit with profit with kartra dot online That's that software where I just create all my landing pages my email automation everything runs to that software Um, but that is where I'm just helping a lot of people, right? So Now I'm in a completely different position, but I still direct message every day, man. I still it's still part of my game plan um I'm just now able to really leverage other parts of my business now as well. I'm fired up about digital courses I'm fired up about youtube and freaking and building a youtube channel and just and just starting to Get that residual income going from ad money little money, but it starts to compound It starts to add up and especially when it's residual It it could be exciting man. So I'm fired up about other things as well, but I'm still building my agency every single day It's what I've been doing since 2016 And and and I've I've literally have relied on this one specific direct message strategy Since 2016 and and now at the making of this video. It's 2019 octo or november 2019 So depending on when you're watching this november 2019 is what I'm dropping the video And I've literally been doing this strategy Have brought in a little to tell you the truth to very very be super super honest with you I'm at a little over 300 clients. I think I'm like at 340 um And I could pull that up just in my one stripe account alone But then I also had a handful of clients that paid me through PayPal Um, but just a handful but but even just on stripe alone. It's 300 plus 300 plus clients that I literally Brought a board and what does that mean? Grabbing a credit card from grabbing a credit card from Processing their payment and bringing them aboard I'm at 300 plus Just in my stripe account and this is since this is since since september of 2017 So although I talk about I did started in 2016 Which I did december of 2016 is when I got my first client, but it wasn't for My it's it wasn't for what I service them with now like social media facebook ads. It wasn't that In 2016 I tried launching a website service where I was selling website services and website design That started in 2016 that started in december of 2016 And then in september of 2017 I closed my first client under my business name um Offering them now social media services and facebook advertising. That was september of 2017 So since then man since december of 2016 when I was offering website design Going after one niche 100 was from a direct message On facebook. Okay. Now. Here's what i'm going to show you this exact strategy applies For facebook your personal page. Okay. Not the business page. It applies to your facebook Personal page. That's where I crushed it. Okay But the same exact strategy can apply on Instagram, okay Same exact strategy that i'm going to show you that I crushed it with that I continue to crush it with 300 plus clients Just on strike below 300 plus clients. Okay. Um This strategy would work with instagram this strategy would work with twitter Okay, and this strategy would work with linkedin. Okay over here on linkedin this exact strategy would work on linkedin Here's what I did man and shout out to sandra. Let's go back to her comment She said great idea in theory. First of all sandra. It's not a theory. This is fact This is how I brought in 300 plus clients since since september Of 2017 so in september of 2017 is when I processed my first credit card When I was offering website services to the same niche started in december of 2016 Pitching them website design pitching them website service and finding them all through the dm all through facebook alone The same strategy man started it in december of 2016 offering website services getting them on on zoom Doing a visual doing a screen share and closing them taking their credit card and literally closing them on website design From 2016 december 2016 to september of 2017. I was offering that and then in september I started offering social media because i'm like dang These these clients need social media services and they need basic marketing social media marketing services And that's when the light bulb went off for me and i'm like, yeah, man. I can start doing this. I can do this on my own I can start my own You know agency. I can freaking process my own credit cards I don't have to take that credit card and run it through my bosses freaking platform or my business partners platform In this case I was partnered with them and the money was good The money was super super good, but I wasn't processing the processing the credit card They they had a whole operations for that It was kind of like like all I was doing was arbitrage arbitrage. What's it called arbitrage? It was straight website design arbitrage Um, I'd find the client I already had the company that can do it all for them and then I I made the split and my split my margin was huge I had a good margin But I wanted my own thing I wanted my own thing and that was september of 2017 when i'm like, dude I can freaking hit this niche. I was going after one niche. I started with one niche again When it comes down to picking a niche, let me talk about that real quick When it comes down to picking a niche you want to pick something that you're passionate about or that you're a skilled in Or that you have a background or some type of experience and I happen to have experience in mortgages and real estate I worked with with mortgages and real estate agents for almost 10 years Um from and that that that that all started in in 2010 2010 to 2016 I was a banker 2010 to 2016. I was a loan originator closing mortgages Getting people qualified to purchase a home. That's what I did prior to building my own agency in 2016 2017 Okay, I was doing mortgages. So I come from that industry. That's what really kind of Allows me to to to speak the jargon to know the terminology to know the verbiage to know the slang to know what they're all about Like I know a ton of a ton. I know a ton about my niche because I came from it So you want to kind of pick something that that and even if you come from something but you're not fired up about it Then maybe not not don't go after that. Like if you if you have a background in freaking Baking if you just or or let's just say you just love to bake And you start creating content and creating creating creating an audience around around around that But then all of a sudden you start going after restaurants because you have a passion in cooking and baking So you go after restaurants and now you want to offer restaurants social media marketing services, right? So I I truly believe pick something that you're going to be fired up about or that you have a passion about Because it'll just be easier. It'll be easier for you and easier for you for you to find clients, but This is what you can do man. Here's here's what I'm going to I'm going to share with you She put great idea In theory, it's not a theory. I it's not a theory. Okay the huge problem I see with this and it may be it may vary in different countries But if a stranger randomly friend requested me on facebook, I would decline. Okay. Let's start there. Let's start there That automatically Sandra and shout out to Sandra man. Thank you for commenting and you guys I want you to comment comment. What kind of stuff are you guys looking to learn man? What kind of questions and concerns do you have regarding social media marketing or building an agency or running facebook ads or landing pages? Or email automation or freaking sales funnels if you're building anything online That's what i'm talking to a lot of you guys because if you're an entrepreneur You have to be building something online and it's going to come down to your social media brand It's going to come down to your social media marketing And and on the back end of all that is landing pages email automation sales funnels Webinars presentation pages downloads Like you're you know, shout out to my boy Robert just brought Robert aboard as a new client Shout out to Robert man. I'm going to crush it in his industry out there in norman, oklahoma, but um I was telling him about a free download. You got you got to offer your clients You got to offer your prospects something for free And and and you don't want to give them the same random free that is common in the industry like a free quote Or a free, you know, valuation or a free, you know, something that is common amongst that industry Like you can it's a dime a dozen I can go on to any website or I can walk down any street and find a barbershop Or I can go to any website and get a free quote It's common and I said man, you want to do something different You want to have like some type of free download some type of free top 10 tips or or or the top Five ways to increase the value of your property before you decide to sell it You want to give something something of value That's very different than your competition, right? And in this case, let's just say a free download of the top five ways to increase your Muscle by 2019 or the top five ways to drop to to lose weight before 2020 Or or how to how to bake how to bake the most amazing cookies for Christmas Like little random things like that given that a tip sheet away for free. That's a free download All that man is the back end like that's all the back end so So right when I hear that man if a stranger randomly friend requested me on facebook I would decline That tells me automatically that you're not an entrepreneur or that you don't have any type of business because if you have a business You have something for self That's why when it comes to social media if you're in business You have to be accepting everyone you have to be requesting everybody you got to be accepting everybody It blows my mind when someone says like this I would decline them that automatically there's nothing wrong with that But that automatically tells me that you have nothing for self Because if you were selling something if you were an entrepreneur if you were a business owner Even if you just had a site hustle, let's say you have a full-time job sandra and you just have a site hustle You're you sell something on amazon or you sell something on Shopify or you have your own website where you You know teach people how to cook You know and you have this free download that gives them the top five ingredients on how to make the best enchiladas Whatever the hell it is man If you had something for sell you would be requesting and accepting everyone you wouldn't decline That's why when it comes to entrepreneurs on social media, we're friends with everybody We want to be friends with everybody because shit. I got something to sell Right, it's like dude. I want the biggest following you want the biggest following you have something for sell But if you don't have anything for sell, you're not fired up about Selling anything to anyone of course man decline them off But again a business owner, they're not declining So when you start requesting plumbers or chiropractors or dentist you start requesting freaking Any type of business owner? I don't care what the hell they are. They could be a small guy A medium-sized business a mom and pop shop. It does not matter You own a restaurant. It does not matter man on social media You have something to sell and that's why subconsciously and it's it's damn near human nature You're you're wide open and and your your your your arms are open accepting everyone be my friend be my friend be my friend And by the way, let me tell you about my restaurant Be my friend be my friend be my friend by the way Let me tell you about this amazing life insurance that I've been providing for the past seven years Be my friend be my friend be my friend. Hey, and by the way If you're ever interested in selling your property Let me know because I happen to be a rule of state broker and I've been into you know I mean you're hitting them on the back end That's an entrepreneur man. So so so automatically standard. I'm just assuming I'm just assuming I don't know you. I'm just assuming that you just have nothing to sell. That's why you're declining people. Okay Um, when you go after business owners, trust me, they're not declining you. Okay, they're not declining you Um, and and and I'm gonna show you exactly what I did man. So this is not theory This I'm gonna show you exactly what I do and what I did and what I've been doing since 2016 to grab 300 plus clients To offer them social media marketing services and facebook advertising and to get a ton of them on retainer and just provide a An enormous amount of value to all of them and this is basic stuff. This is simple stuff This is what small business owners need in 2020 and beyond And and they they all know that they all know they need some type of social media marketing services Or some type of of online advertising, which would be facebook or instagram or youtube. They know that They just don't know how to do it and they're willing to pay you. That's the beauty man. So that's where the the match made in heaven Is is is is created because there's a match I can do this part for you. You shine at what you do. You shine at insurance robert You shine at real estate stacey. You shine at freaking baking. You shine at freaking You know selling cars whatever it is man. You shine at that and then boom You you you you have you know someone else that can probably you know do the other part But here's what I did man. Here's what I did. Okay the other problem. I see Let's read this if a stranger ran. Okay, so the the other problem I see with this is if you're adding These business owners to your personal profile, you're also friends with your family And close friends. Okay, perfect. So again, she may not have caught in all my other freaking 900 videos but um I talk about this all the time. I talk about this all the time. So again, it can happen on any of these platforms, right? I happen to do mine on my personal facebook page where in 20 in 2017 when I left in 2016 when I left mortgages, I started my own thing right 2016 2017 I started my own agency And I started going after one niche because I knew that niche right And I started requesting a ton of them on facebook. I started requesting them as friends as personal friends on facebook When it comes to small businesses, we're all normal people man. So sandra shout out to sandra, but you're just a normal person I'm just a normal person. We're normal people, especially if we're on that small business level, you know, we're not that high business We're not a jeff bezos or bill gates or a freaking donald trump or a freaking Shit even a 50 cent. We're not even any a drake. We're not any in any of those types of caliber people, right? So we're normal people. We're normal people. We're average joes. We're small business owners. We're medium-sized business owners We're just starting out business owners. We're wannabe business owners We're just getting started type of business owners wherever wherever you freaking fall, man Wherever you fall, we're all normal people So so so here's what I started doing. I started requesting normal people In my niche again, it could have been a plumber. It could have been a freaking dentist I would come over here and I still do I come over here and I'll type in insurance insurance agents Okay, let's say I'm going after insurance agents and then I would come over here and I would click on people And I would straight go down the list license health insurance agent ad owner ad Rotor wooden ad insurance ad Henson agents ad but I'm looking for a human. I'm not looking for the business. I'm not looking for the business page I'm looking to connect with the individual the normal Person which happens to also be the owner of the agency, right? That's where I'm connecting is on that personal level. So as I started doing this man In 2016 as I started doing this in 2016 on one platform alone Before you knew it. I had a thousand friends. I had two thousand friends. I had three thousand friends I had four thousand friends. I had 45 hundred friends And and then also still hundreds of them not hundreds, but let's just say a couple hundred for sure a couple hundred Were friends. So back to what she's saying The other problem I see with this you are adding these business owners to your personal profile You're also friends with your family and close friends. Okay. So here's what I did great point great concern Shout out to Sandra Here's what I started doing and started realizing more towards 20 more towards 2019 for sure more towards 2019 So again, this is the strategy that I did you can do the strategy on anything on linkedin on twitter on instagram You can do the same exact strategy on all of them. I did it on facebook on the personal page I searched that industry. I came and added every real person. I want a real profile picture Okay, that has to be a real person add friend add friend um life agent add friend This is what I did man and in 2019 is when I had when I had over 4,000 In 2019 is when I had over 4,500 All that same exact niche. Okay And it was in 2019 when I realized I'm like wait a minute. I can only have 5,000 which is the goal I'm going to max this thing out at 5,000. This is my new roll of decks. This is how I'm thinking man I come from telemarketing. I come from cells. I've been in cells in marketing for 20 plus years Which is which is longer than some of you guys are even, you know Freaking your age It's like shit I Like there's only so many ways you can reach out. What what what are the what are the other options? Let's think let's think of the other options. I can run a facebook ad. This isn't the beginning man I'm giving you a boot bootleg freaking On a on a shoestring budget type of approach. This is your freaking gun hoe hustler Grind ball is in your court. Go get them type of deal, right? This is how I started This is for those of you that don't have an advertising budget because yes, I can easily run a facebook ad I can have case study. I can do testimonials. I can get all my freaking Reviews I can run a facebook ad to attract that client Which is what billy jean teaches which is amazing. That's the actual best That's the best approach But i'm talking about what I did in the beginning and what I happen to get freaking damn good at Where I still do to this day And we're talking almost three years later been about two and a half years two. Yeah about two and a half years So it's like once I once I would do this I would I would I would I got up to like 47 4800 and I'm like Wait a minute. I max out of 5000 5000 which is the goal, right? It is the goal so These friends that I have these friends that I have which are my family And close friends because again, I've been on facebook since 2007 So yes for sure sandra. I have I had not have I had All my close friends and all my family my cousins my friends that I went to elementary with Real friends people that I grew up in my neighborhood with I've been in san diego my whole life I've been here forever. I was born and raised here. I'm still here I know so many people but I'm talking about like real close friends people that I grew up with people I used to play football with right people that I used to build businesses with 10 years ago 15 years ago right Of course, that's who made up my my facebook page because to tell you the truth instagram twitter linkedin and even youtube I've been building my youtube channel since 2017 And and and that's not a that's not an overnight thing But mainly since 2017. I've been building a youtube channel. I've been building my social media agency And I've been building my facebook pages, right? And I happen to be more comfortable on facebook. That's why I requested everyone over here I could have easily did everything on linkedin But I did it over here. I did it over here and and and and and at the point when I when I was at like 4,800 4,700 4,800 friends. I'm like wait a minute the other 200 people that are that are taking room They're taking up space. That's what they were doing shout out to my mom shout out to my freaking wife Shout out to my cousins and best friends from 10th grade Shout out to every single one of you, but I'm sorry You were taking up space. You were taking up space. So what I did sandra is I I literally Sent them all a message. I sent them all a message in 2019 I sent them all a message and I said what out jack Great to see you haven't and I'm telling you man You guys have friends on this personal page and that's all it is is a handful of friends. That's all it was It was a handful You don't know thousands of people like you ain't that popular. You ain't the president Like you ain't freaking the owner of freaking Gucci like you don't you don't have And that's what I'm saying even me man being my age being in san diego my whole life thinking that I know everyone Do you do you understand I don't Know where in hell I know this whole city like there's millions of people in my own backyard that I don't even know Millions so even if you think you're popular, you're not that popular You still don't know everyone in your area nor do you ever nor have you ever known everyone everyone in your area At the end of it when you look at your facebook friend list It's probably only a couple hundred at max a couple hundred that are your actual people that you broke bread with People that you went to first grade with second grade with remember man Those are the friends that make up my my that used to make up my facebook page Right people that I actually know my friends. So that's why sandra you would decline Because I guess you only have a few hundred friends on there that you're actually friends with and you keep social media that way That's fine But that automatically tells me that you're just not you're not open for business and that's fine You don't have to be you don't have to be but if you were open for business You'd be you'd be you'd be at thousands of people Right on that on that facebook page and if you were actually prospecting them because you got something to sell You would do something with the people that are on your friend list that are your friends But maybe you just haven't spoken to them I had friends on there man on facebook that I went to freaking seventh grade and eighth grade with That I haven't spoken to since seventh or eighth grade But yet we're facebook friends and that's cool, right? It's great to freak it. We post on each other's stuff We say happy birthday But as far as that I mean, shit, they're raising a family. I'm raising a family. I'm building a business We're all busy like we don't I haven't hung out with people that I went to sixth grade with But I had them on my on my facebook page just to say that I have real friends there And that's what I've been doing since oh seven But it wasn't until this really took off man 2017 2018 into 2019 2019 is when I really really really Perfected it. Okay. It was in 2019 when I'm like dude these couple hundred people that I do know Shout out to my cousins, but shit. I haven't even seen my cousin in seven years But they're on my facebook. They have no idea what I'm up to my my son is already 11 years old They haven't even seen him It's like dude like we all have those types of distant relatives that we want to call friends Right and those are the people sandra that you're probably concerned about You know now say a family member post a status on your page including some offensive language Shit, I guess so sandra if that's the type of people that that are that are your friends on facebook Because yeah, we all have crazy cousins that don't do some dumb shit. I get it But i'm telling you here's what I did I literally took those couple hundred crazy friends that I have my theas my feels my freaking Distant relatives, you know, I i'm from guam my family. My mom is from guam You know, my dad is from mexico So I got family all over the freaking place. These are people that made up my facebook friend list But yet Don't bring any value to my life or my family my kids whatsoever So it's like dude, they have no idea i'm building a business. They have no idea I have 4,500 people that are all in the same niche They have no idea what I do for for work or for life They have never even met my wife like we all have those friends that you want to call sandra your friends On on social media. You can't tell me you're kicking it with all 500 of your friends every day. No, you don't know your no There's hundreds of friends on your page that you don't even kick it with no more that you haven't even seen since third grade But they're your facebook friend they comment on your birthday pictures of your son But they live in freaking tennessee and you're in florida. No dude like that That's what i'm saying. Yeah shout out to them because those are our friends I grew up with them that's someone I went to fifth grade with I get it. I get it. But again, man, I did this for business. I did this for business. Here's what I did I messaged all my real friends on facebook. All right. All right. I messaged all my real friends and I said, hey, man I'm starting a new instagram account and it's this one over here. This is the exact one I told him I said, hey, man. I'm starting a new instagram account I'm going to be closing out this personal facebook page. Please follow me over there This one right here you guys and that's something that I promote really for you guys Everything I do with you with my youtube fam is is inspired digital, but I also have inspired solar I'm also building a side business in my local backyard. This is not an online business really I'm going to be running facebook ads for sure, but it's more of a local business where I'm just I'm going to literally literally take over my backyard and go put panels on every roof in my backyard residential homes And make a killing at it make a killing But my point is is that all my real friends that know me from ninth grade They're all here and to tell you the truth, man at my age the older you get The the the the lower your friend count becomes right because everyone goes their own way after high school Everyone goes their own way and and especially when you go into your 20s 30s Everyone goes their own way people are on a completely different mission And and not not all of us stay connected man These 141 people man these 141 people that I sent a message to on facebook and I said hey man I'm closing my personal account Follow me on my new instagram, okay Because I needed those couple hundred people I needed those slots for facebook because my goal was to fill it with 5000 and that's where it's at today So today I I I but but on this journey of even scaling up that friend number at the end of the day That's not even what the point is the point is is that that was just my goal Because I was gonna I was going to recycle this new list and and use that to prospect Because I didn't have a huge facebook advertising budget in the beginning. I had to get my business off the ground I had to start going to get clients And again as I was trying to talk about earlier how else was I going to get them? I telemarketed before I've been telemarketing for freaking 10 plus years. I've crushed the phones in my lifetime Um made so much money from the telephone. So what was I going to do telemarket to find clients? What was I going to do door knock? Yeah, I could have ran facebook ads, but I didn't have the budget back then. I was just getting started Um, what was I going to do hand my business card to everyone that I know? What was I going to do post on social media? Hey, man, if you want hit me up I know dan henry teaches that post freaking the curious Student or whatever the hell he calls it, you know shout out to dan shout out to dan. That's my man, but um What are you going to do to find clients post on social media and say hey man hit me up I'm freaking bad ass at facebook ads. I'll run one for you Dude, I've never posted that ever in my life Ever that's not how you get the business. So here's what I did man I moved everything over to and I moved all my real friends over to instagram These are all real people man that I actually went to school with that I actually grew up with this used to be my My childhood neighbor this right here my son plays football with with her son My son plays football with her son caraway. This is my old business partner. This is my friend. This is my other friend This is someone I went to high school with. This is my assistant basketball coach. This is my friend I went to 10th grade with this is the friend. I started my first business with This is literally kivan shout out to kivan. That's literally my next door neighbor Here in san diego. That's my next door neighbor. This is my freaking cousin This is my cousin This is my old school homie. This is my old school homie right here auto This is my old school neighbor ruby shout to ruby. These are all Christie went to 10th grade with her tyler was in the mortgage industry with her Jardine nicolas shot to him man old school freaking b-boy. That's my homie from san diego These are all real people man. Shout out to dave brown Shout out to my boy joe joe be crushing it in jujitsu has his own freaking Dojo here in san diego. He crushes it man. Shout out to freaking You know shout out to shout out to my boy right here Right here in the middle black belt man black belt crushes it here in san diego coolest cat ever Shout out to joe Follow him on ig for sure But um these are all people that I know man I moved them all to instagram to free up 5000 and all I do you guys is I simply message I message I send them a message my first message is a hello. Hey man great to connect with you Thanks for accepting my friend request. I noticed that you're super successful in insurance I happen to work with a ton of insurance agents all over the country With their social media marketing and facebook advertising I'd love to see if I can bring you more clients um If you're ever up for it Have a great day. Let me know reach out to me anytime like it's all that first message is simply a hello To break the ice to compliment them and to and to and to Let them know what I do just just a friendly hello. Have a wonderful day. Hey, this is what I do Great to connect with you. I know that I noticed that you're super successful In fact, I work with a ton of insurance agents. I work with a ton of dentists I help them with their social media marketing in facebook advertising If you're ever looking for more clients feel free to reach out. I'd love to show you what I do I'd love to give you some free tips On on how you can increase your social media exposure and brand And capture more leads than you can possibly handle. Have a great day Okay Pause that right there. You guys write that down. That is my opening pitch. That is my opening message That is the very first message message. Thanks for accepting my friend request Um, I notice that you're super successful insurer in insurance I happen to work with a ton of insurance brokers I help them with their social media marketing facebook advertising If you're ever looking for more clients I'd love to show you how how you can simply leverage your social media To help you to help you capture more leads than you can possibly handle I'd love to chat. Let me know if tomorrow works or don't even say that in the beginning That's not that's not what I say in the first message. Let me know if tomorrow works That's not what I say But I do say I do say I'd love to chat with you someday. Have a wonderful day And that's the first message man. And what ends up happening is 50% of the time 50% of the time You're gonna have people that don't reply And that's fine. They won't reply. Totally fine. Totally fine Don't hit them up again if they don't reply to that first message Don't hit them up again. No big deal wait wait wait wait a few weeks and don't even worry because again, man I have 5,000 And every time I drop a friend I add another Every time I unfriend some people that that I'm not going to do business with people that are in my niche That I'm just not going to do business with I unfriend. There's no engagement Unfriend them nor do they no one cares like that's the thing about social media you guys you guys act like people care No one cares no one even knows you like shout out to shout out to sandra But sandra doesn't even know me like I don't even know sandra. I don't even know if that's a real person That's another thing forget it with the logo in the profile image. You have to put your face like put your face there Um all these blank ones man kelly, you know step your game up. Look alex shout out to alex Look dude, there's a person there shout out to crazy christian. There's a person there Yeah, it looks like a little kid, but it's still a real person Darian step your game up kelly step your game up. You have to put your profile picture In that because when I see something like that, I'm like damn. Okay auto bot spam You know who knows but obviously, you know shot shout out to sandra. You have a very detailed, you know Questioning concerns. I know that's a real person obviously, you know But but definitely change that up because all those little things matter man all those little things matter I'll shoot that message 50% of the time they won't reply 50% of the time they do And when they do it's going to be it's going to be a few different messages I'll get back and reply and they'll say something like great to connect with you. I'll keep you in mind That's one reply, but at least they replied at least they replied and now the algorithm is going to work in your favor Because they replied right that's facebook. That's that's linked in that's twitter that reply is everything Once that person replies now that message is no it is for sure not going to ever be flagged for spam because they replied Um, and you don't you're not sending messages to people before your friends with them because that will go to spam Add friend first add friend add friend add friend and then message them Okay, and again man because these are business owners. It doesn't matter what business you're in Because you're a business owner business owners don't decline sandra. They just don't they just don't They don't so don't worry about that. That's not going to happen And then as you start to message your your your friends your family to really ensure that no one's commenting You know offensive language or anything stupid Just migrate them somewhere else man migrate them somewhere else I have I have two different instagrams the ones that I promote with you guys is is inspired digital That's all inspired digital follow me on all these platforms at inspired digital But I did also make this one because again everyone that I know man Whoever I want to call family close friends people I grew up with whoever that happens to be Nine out of ten of them are in my local area because I live here, right So I just happened to also be building a local business And so I'm branding myself with people that I actually know on this other ig These are all friends man followers that I really know the 215 that I'm following are people that I actually know Right like when you look at your social media platforms, man 99% of them are people you don't know this one right here is set up intentionally for people that I just know okay now now These other platforms are going to consist of people you don't know man daren. I don't know daren randy I don't know randy lisa lee hall mat Right these people man. We don't know them when you look at your social media You don't know the people that are following you 99% of the people that are subscribed to my youtube channel. I don't know You know like even on my other instagram this one over here inspired digital Most of the people that are following me I don't even know because this is my whole marketing side of my business In fact a lot of these are my clients a lot of these are my clients But at the same time a lot of them are people that I that I don't know like that. I don't know um That's social media for you man, and that's why man depending on what kind of business you're building The reason why I was able to do this is because my business is nationwide That's number one if you're building a local business. This is not a strategy for you This is mainly how I built my social media agency So if you guys are freelancers if you're trying to build an agency yourself and you're you're going after an offering services To a specific type of business This mainly works for small business owners and and this will for sure work with any kind of business owner Okay, type that in type it in in the search field Go to people so you're looking under people And and you'll find a man go on a blitz and again it could be facebook It could be instagram it could be twitter it could be linked in Same thing and and and you know what's so crazy is that I don't even use linked in all I use linked in Really for is to post is to share my youtube videos. So at least I have some type it looks like I'm somewhat active But I've never used linked in I never really I never really organically posted natively posted on linked in I never really checked these messages on linked in Um, but I have it locked. I have my name locked and that's step one up here You better lock your name linkedin.com forward slash I guess that in has to be there But whatever, but this is what's customized make sure you lock down your name. That's step one man not lock down your name For all of these platforms, you know over here Lock down the name lock down the name, right over here on on on ig lock down that name over here on twitter Lock down that name and I'm and and don't try to add a number to the end Don't try to put a dot or an underscore. Don't try to freak it. No, man. I'm talking about matching. That's basic That's step one step your game up most miss that But but what I'm saying is that over here on linkedin right over here on linkedin I'm going through my messages this morning. I'm going through these messages just to see what the hell people message me There's so many clowns, man. There's so many clowns in here Um, this happened to be the only one shot to nicole where I actually replied to somebody Like I go through I don't go through this, but I'm going through it today because I'm like damn I do the strategy on facebook Let's see how people are doing it on linkedin because I know linkedin is a strategy As far as the dm as far as the same exact message um The same exact everything But I just never did it on linkedin and I know people are doing it on linkedin as and as I'm going through this man It's like holy crap people send me. Hi, sir. How are you? Hope you find man? I am a graphic ma'am I am a graphic designer and I would design amazing logo. I am specialist in real estate logo making. It's like dude This is like not your first message. It was his first message shot to man connie shot to man county, but shit, man No, it's it ain't working. This ain't working. You ain't getting much that that ain't working When you're sending out one that's completely freaking selling your shit as a small business owner This is mike's. This is mike's first message to me, man This is his first message to me. Okay as a small business owner You have a lot of task on your plate. Did you know there are five insurance policies every business owner needs? Reply yes, and I'll send send over my free guide to help you navigate these policies see Shot to mike and shot to robber Robert there's an idea right there. It's a small idea, but at the same time it's you don't want to do it to the dm This guy mike. He's doing this to the dm. It's like dude. I'm not even I'm not even No, man like that's like The wrong way to do it like that's not how you do it you guys That's not how you do it like there was no there was no like breaking the ice. There was no complimenting me There was no freaking trying to build the rapport. There was no freaking As a small business owner, you have a lot of task on your plate. How do you know mike? Did you know there are five insurance policies every business owner needs reply? Yes, and I'll send over my free guide. It sounds like a bot. It sounds like a freaking auto bot It sounds like a freaking Messenger bot it doesn't there's no personality to it man You know As i'm going the through these i'm like dude. Hey david. I love to connect sometime Okay spots are space Why like okay? I look at your freaking intro support and applications specialist cells and marketing specialists. Okay This is your first message to me bro. Like really? Hey david. I love to connect sometime. Okay space I'll give you my time. It's like bro. I don't even know what the hell you're pitching I don't even know who you are like you don't even tell me. Hello like you don't even say i'm freaking handsome You don't say none of that shit man, right? It's like dude. You don't even say i'm You notice that i'm successful like you don't say none of that stuff like who the hell's replying to No, dude. I ain't giving you no time bro. What are you like? Look david noa Let's see what noa how noa started Great profile david. How did you get into marketing? Okay, so he's trying to break the ice. He's trying to break the ice with the question Right. He's trying to get me to go trying to get me to reply with a single question That was september 4th. I'm looking at this for the first time September 5th. I don't even reply but he sends me another message on september 5th That means noa you have five friends on linkedin bro. That's what that means. Why are you messaging me again? I haven't replied. That's the thing you guys half of the people are gonna reply half the people are don't But because you have thousands of freaking people to go through you're not going back the very next day To send them a message. I'm glad we connected david This may sound random If I told you I've been helping marketing companies like yours generate over 40k inclined acquisition In less than 90 days. Would you be interested in a conversation with me? See it's like dude I wasn't even interested in answering your first question noa That's why I haven't replied But you took you took the initiative and on the very next day you sent me another message Three days later on the 8th. I haven't even replied bro You send me another message. Hi david. I just want to make sure you received my last message After looking at your profile, um eager to learn More about your services and value proposition To see if we can help you grow your client base our client. See he goes on this long. I haven't even replied man And then he sends me another message from the 8th to the 22nd. This guy sends me another message Hi david. It's been a little while since we connected bro. We never connected I came across your profile and thought I'd reach out one more time Just like you do with your clients. We want to help You aim for higher it's like dude, bro that just shows. That's cool. I appreciate the follow-up You got to be persistent for sure But to me that looks like you have nine friends That looks like you have nine people on your LinkedIn And you're trying to work your leads all nine of them And I wouldn't have done that. I wouldn't have sent out because you got you got to let me reply You got to let that person reply I do half the people are going to reply to my message and half of them are not the ones that reply are going to say Yeah, man, that sounds super cool. Great to connect with you as well. I'll keep in mind That's one the next one would be freaking um Yes, great to connect with you also man. Um, I suck at social media You know, I I I wish I did more with it You'll get some type of reply like that many many people many many small business owners will say that man because they're so Busy with what they're doing man. They're so busy with what they're doing They don't have time for facebook advertising or social media marketing But they know they have to be there and it's and it's worth it for them to delegate it somewhere else That's what I was trying to say earlier. Okay. Um, and that's what they do But at the same time they'll reply back and say man, I wish I I I had more time for social media That's when I'll reply back Or they'll say something like Man, I suck at social media or they'll say man, I try doing some facebook ads Or I've tried doing some LinkedIn ads or I've tried doing some instagram ads and they just you know, they haven't been able to work They'll say something like that. They'll either not reply or they'll reply with something like that And my very next message man, I don't go into huge dialogue I don't freaking message them all these multiple different times like this at all like let's let's look at another one um David David thanks for connecting. I'm interested. Let's go look this is where it starts We have some mutual interests here on LinkedIn and like to connect with you. Okay. He sends me another message August 13th three days later. David. Thanks for connecting. I'm interested in in how you guys handle overflow projects I know a lot of agencies have had bad experience with freelancers and other options My team specializes in supporting businesses like yours any partnership In a partner relationship to take on any of your web projects. It's like dude, you're totally like I'm telling you man. That's a pitch. That's just like you're just like This is not how I do it, man. This is just not how I do it Like you're just totally trying to sell me you're totally pitching me like without even me replying You know to anything that you're saying, you know, I mean like So What I do man is that person will reply and I'll reply back and I'll say hey, man I'd love to just give you some free tips. I'd love to just share some free strategies I'd love to give you some free You know basic Tips that will help you with your social media marketing and your facebook advertising Let me know if you have a few minutes tomorrow and we'll schedule a quick call They'll reply back and they'll say yeah, man Because right away here. It's psychology man. It's psychology. I'm saying I want to give you something for free I can share with you. I can show you how to run the basic ad. I can show you some basic tips I can give you these free strategies that I know you're you're lacking and that's another thing man You can't just make up some random service. You got to have passion. You got to have experience You got to know what the hell you're offering them. You got to know the need You got to know the pain point. You got to know what they're lacking that niche. Okay. Dennis. What are they lacking? Restaurants, what do they suck in when it comes to social media marketing and facebook advertising? What are they missing you have to know these things because that's what you're going to give them for free That's what you're bribing them with that's what the phone call is set up for is to show them what their pages are missing We're talking social media marketing and facebook advertising. It's to show you what you're missing man When can we schedule a quick call? Let me know if you're available tomorrow Let me know if you're available tomorrow. I'll add us to the calendar and email you a notification And so what I do is I use cartridge for everything. So profit with cartridge online. There's a 14 day trial There's a link in the description I use that for everything for my landing pages for my calendar for my email automation for my freaking scheduling of all my appointments Everything is done through profit with cartridge online But I I simply I simply grab their email. I don't grab their phone number So I say hey man, let me know if you're available tomorrow and we'll schedule a quick call I can visually show you I can share my screen. I tell them in the message I say hey man, I can share my screen And visually walk you through these basics These are basic steps that every plumber is missing when it comes to social media marketing and facebook advertising These are basic services that that that insurance agents are missing when it comes to capturing more leads Whatever however you want to spin it. It's the same thing man. These are same. These are the same strategies For every business it doesn't matter what kind of business you're building man If you're a small business owner An aspiring business owner and you're you're an entrepreneur trying to get your your thing up This is basic man. These are basic social media principles that that that need to be in place So for so so so to end it here not for example to end it here Push all your friends Sandra to your other to a different platform. Okay a different platform that you're not going to be using to reach out. Okay Move all those people over and then fill up that spot every one that you're following on linkedin Every single person that you're connected with needs to be in your niche If linkedin is your thing twitter you need to only be following every single person in that niche That's it. Okay, or on instagram. You're only following every single person that niche you can find everyone man You come over here insurance agent Insurance agent I I I can go hashtags And I can find all these people and I can go search all of them I could search all of them become friends and follow them And then eventually start coming. That's what you want to do man. Just don't be a spammer Don't just freaking message people and and not engage in what they're doing What you're going to always want to do is you're going to always want to come to the home And just simply like and comment go to your news feed click on home Go to your news feed what everybody is up to look at what everybody's up to and start liking everyone stuff commenting on everyone stuff You have to show engagement when they come over here and check their notifications Psychologically psychologically you want them to see your name david liked your post david has a comment You want them to start seeing your name. That's super super ninja ninja strategy No one's ever going to teach you that no one's ever going to tell you that that's all part of the algorithm But it's more of a psychological thing where where when they start to see your name They see that they see our name from from us liking their stuff They see our name from us commenting on their stuff in the notifications And then they see your name it triggers that that that that brain to automatically instantly recognize our name When they see us in the when they see us in the dm so Comment on their stuff whether it's linked in whether it's twitter whether it's instagram You know comment on on their stuff and and and like all their stuff and and just spend some time throughout your day Going to the news feed to get your name known. That's what you're doing man. That's also a form of branding That's how i'm telling you man. This is how I built it. This is how I built it I have now five thousand friends on this page. I don't ever worry about freaking anyone declining me No one that doesn't even exist in entrepreneurship And and I don't have to worry about any random cousin saying something stupid on my timeline Where these other business owners are going to see it and that's where i'm trying to do business No, none of none of that even happens. Sandra. So maximize your friend list Go after one specific niche and just get good at it man Find your services find find find your strengths and and find that value proposition that you're going to be able to deliver Once I get them on the phone you guys actually to tell you sure that I don't get them on the phone I get them on zoom. So here's where I end it I ask her if they have a few minutes tomorrow. They'll reply back and say yeah, man. I'd love to see what you got I'd love to see I'd love for you to give me some free tips because again, man They're gonna reply back and say man. I suck at social media. They're gonna reply back and say man I need to take my social media to the next level. They're gonna reply back and say that's awesome You how long you've been helping, you know plumbers with their social media and then you can reply back Say man, I've been doing this for the past few years In fact, let me know if you have a few minutes tomorrow and we can schedule a quick call I can visually share my screen and show you what I do I can visually share my screen and show you how I help other clients in this specific niche I don't go into heavy dialogue. I don't go into a huge list of my services No, none of that happens in the dm. It's boom. Boom. Boom. We're scheduling a call That's how 99 99.9 percent of every single message is handled. So I'm not there sitting Direct messaging freaking answering people's questions and carrying on huge carrying on huge dialogues and huge conversations all in the dm Hell no, I've never done that. It's all because I'm a closer man That's why when you're a closer, you're a closer What I'd go for right away when I know there's an interest when I know there's an interest Remember I sent out my intro message They replied back. So I know there was an interest there. I reply back and say man, I'd love to give you some free pointers I'd love to give you some free tips. Let me know if tomorrow works Right away, man. I'm going for the close right away. I'm going for the appointment I'm not trying to carry on conversation anymore. I already piqued your interest. I know you suck at it I know you need it. I know you haven't been taken care of your social media I know you haven't ran a facebook ad like this is what you're telling me all in that all in that simple reply I'm getting a lot out of your reply when your reply back Oh, that's awesome. David. Great to connect with you as well In fact, my social media game is pretty horrible right now I've been super busy with my business and I haven't paid much attention to my facebook But yeah, I know the importance of it Great to connect with you too That right there you guys I can read that break that down and be like dude Oh, man, I'm gonna I'm gonna be able to help them like automatically. So right when I reply back. It's always hey, man It's always to piggyback off of what they said, but it's also to go for the appointment. Hey, man. That sounds awesome Yeah, in fact a lot of plumbers or a lot of chiropractors have the same issue. I totally understand In fact, let me know if you have a few minutes tomorrow and we can schedule a quick call I can visually share my screen and show you how simple this really is That right there you guys write this stuff down man take notes go through this video again I'm giving you the golden nuggets. I'm giving you exactly what I have given And gotten and how I've been able to build this business since 2016 all to the dm without having to run a facebook ad Or any kind of paid traffic for a client I get multiple clients per week just from the dm still I happen to get so good at it where I still I'm still doing it Which which there's that and but the thing is is that it's good to start with right and then you can leverage yourself now Now I'm fired up about my book now. I'm fired up about my training course now. I'm fired up about monthly clients Some fired up about other things now But at the same time I can always rely on it. I can always direct message I can always direct message Schedule an appointment get someone on the line and close them and so what I do is I'll go for that appointment Right, they'll reply back and say yeah, man. I'm available tomorrow at nine I'll reply back and I'll say great. I don't need your phone number. Send me your email All add us to the calendar and email you a confirmation And I use my my kartra calendar for all of that. So what I do and that's why profit with kartra Dot online I use that software for everything even my calendar. So over here Okay, over here. This is my calendar They'll reply back and say hey man tomorrow 9 a.m. Works. Here's my email I'll grab their email myself and I'll come over here and I'll schedule the appointment. I'm scheduling not many per day Three to four is the max three to three to four appointments a day is all I need Three to four three to four appointments a day or even let's just say one or two One to two appointments per day Okay, my closing rate you guys I knock on wood I kid you not I kid you not knock on wood I'll feel you guys can hear that My closing rate my closing rate Is 90 percent closing rate and it's been that way since 2016. Okay 90 percent closing rate, okay I get their email. I schedule the appointment through my kartra calendar profit with kartra dot online The link is in the description for a trial 14 day trial. I come over here. I grab their email I grab their their information and I come over here and schedule the appointment once I schedule that appointment I enter all their information right here First name last name email and then I submit That automatically sends them a confirmation email. So I tell them in that in the dm I say, hey man, send me your email. I'll add you to the calendar and email you a confirmation And then boom once I do this, I'll send them one last dm. I'll say jason. I just emailed you I just I just sent you a confirmation. Have a wonderful day I can't wait to speak to you tomorrow or I'm looking forward to speaking to you tomorrow at noon I look forward to it. Have a great day. That's my last message After I've already scheduled the appointment and they'll reply back and say dent great. David. I got it received I look forward to it as well. Talk to you tomorrow And that's it you guys that's it and what I email them is a confirmation with a link to my zoom Okay, so it's a link to my zoom come over here. Get your zoom dot us account. I'm still on the free version This is what I've been using man since 2016 even when I started pitching website design I was using zoom to visually show them and that's why a lot of times We're actually not a lot of times because no one ever asked I send them an email with the zoom link They click on it at 9 a.m. And boom, we're on screen share and to tell you the truth I don't use video. So I'm like this. I'm like this the entire time. I'm not Showing my face on the presentation at all. I in fact in the email I tell them here's the link for zoom Web cam will be disabled. It will be a voice call, but I use zoom So I can visually share my screen and show you what we do To help dentist to help plumbers to help insurance agents to help whatever right right fill in the blink But I'm telling this and I'm telling them this in the actual email Now when they jump on sometimes they'll jump on and their camera's on But I tell them I can't see them That's my little fib my little fib. Sorry you guys. Sorry Sometimes their camera's on And they're like, oh, am I on camera? I'm like, no I'm like if anything you can you can stop video But no because I don't even care like they're on their face may be on camera But I don't even care. I'm not even looking at them really I'm looking at the screen and I'm walking them through all kind of stuff because I already know what they need I already know what they want. I already know what they suck at. I already know how I can bring value And so 90 close rate man by doing that That's how I've been able to get 300 plus clients Since 2017 I've gotten a handful of clients in 2016 but that was website services In 2017 September 2017 is when I got my first social media client process through stripe through my credit card processor, right? Since 2017 since September of 2017 till the making of this video, you know, November 2019 300 plus clients all through this exact exact way not one thing different Not one thing left out all through that man. So I know that was a ton you guys But hopefully that made sense I'm just here to tell you the reason why I wanted to cut this is because so many so many people that are following Me are beginners. That's my market. That's who I want to cater to that's who I want to bring value to I want to help the beginner and that's what facebook at that's what that's what fb ads for beginners.com That link is in the description fb ads for beginners.com That's for the beginner someone that's getting started with this stuff man Someone that's getting started with facebook ads someone. That's just beginning because when I was just beginning I truly believe that it was more basic than it had to be a landing page A facebook ad how to capture a lead from a facebook ad all that stuff is more basic There's a lot of basics that are always left out man when gurus are trying to teach this stuff I come across so many people so many amazing people But I also truly believe so many of them miss out the basics They miss out the basics And and so that's where I kind of found my niche is teaching people the basics man. So This is basic stuff for those of you that are just starting what fires me up and want and and and what what what inspired me to even Want to share it with you is because yeah Sandra had that comment So shout out to Sandra But also at the same time this is for those of you that don't have any budget Those of you that are just trying to make a side hustle trying to make a side income I turn this into my full-time thing on day one. Okay, december 2016 when I started offering website services, I was offering them to this exact niche. Okay When I started it wasn't a part-time hustle. It was a full-time job. It was my full-time business I was leaving mortgages. I had just left mortgages and I had to start something fast And I knew I didn't want to go get a random job I knew that nine of five was not my thing. In fact, that's what I did in the in the mortgage industry I was on that typical nine of five and that's what I hated about it. That's what I hate. I had to go to an office every day Yes, we crushed it. Yes, my best friend owned the company, but it was still corporate environment It was a bank. It was a freaking mortgage company. Like it doesn't get much professional than that like office suit and tie Corporate bullshit like rent, you know, even though your best friend may own the company. There's still Quotas, there's still freaking policies. There's still, you know criteria that you've got to go off of, you know It's it's a company that you're building, you know friend or not, you know and and and shot to my boy Super successful mortgage company. My my my best friend still owns it to this day, but um But when I left man, this is just what I what I've been doing since 2016 man 2016 Hidden people up to the dm getting them on zoom showing them services that I know they're lacking Which causes them to need and want to buy and I pull a credit card all over the zoom And thank god I damn near mastered it. So you guys can too man I'm speaking to you guys that that are on a shoestream budget that have no other hustle that have no other option This is something you you can do man You can easily reach out to businesses through the dm through social media Offer them marketing services because we're now in a social media world Every single business on the planet needs social media marketing services and and in facebook advertising Whether it's facebook advertising instagram advertising or youtube advertising They need some type of social media paid advertising And again and at the end of the day it consists of facebook ads And instagram and instagram ads youtube ads. Yes, but but facebook and instagram ads is where you'll pretty much start And then and then basic social media services to to help them enhance their current platforms facebook instagram twitter You got to look at all those right because they all suck. They all suck. I'm telling you right now, man This is why you guys can do it. It don't matter the niche I'm telling you to pick something that you're knowledgeable in or that you're passionate about because it's going to make more sense And make it easier for you to for you to talk to these people Um, and you're going to enjoy talking to them because you enjoy The the the the industry right because you come from it or you had some type of experience in it It makes it a lot more easier. Trust me. Um, and so and so I just truly believe you guys can do it man. I truly believe you guys can do it I truly believe random businesses will not decline you, okay Random business owners entrepreneurs local business owners will not decline you They'll be happy to take you on as a new friend And and and i'm telling you they all lack what we're what we're providing social media marketing services facebook advertising Services they all lack it and and a lot of them are willing to delegate it And pay someone really good that knows how to do it So shout out to my boy robert man. Shout out to my boy robert. He's my next freaking project He's my next freaking family member. He's my next cousin. He's my newest cousin And and i'm going to help him with his marketing and and keep it simple Keep it simple start it small and just scale up from there man and social media is where we have to be It's not even an option So so those of you that are building an actual business It's not an option for you to decline a friend request. You better be accepting in them all Because you're open for business and you have something to sell So hopefully that made sense you guys shout out to sandra. I'll see you guys on the next video over and out