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A profile of Wim Crouwel: the Dutch graphic designer

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Uploaded on Mar 25, 2011

"For me it is always a question of thinking before sketching," explains Wim Crouwel, the Dutch graphic designer. "A design ripens in my head, and then I see it more or less in front of me, before I take a pencil and do it on paper".

Phaidon.com caught up with Crouwel in Utrecht at Schröder House - designed by Gerrit Rietveld, a name that was familiar to Crouwel as a student at art school (and who would later become an acquaintance).

In a career spanning more than 60 years, Crouwel discusses how he was influenced by the Swiss design movement of the 1950s and how he became a graphic designer, known to his friends as 'grid-nick': "I developed a kind of grid in which my design would take shape. It's very architectural because I'm influenced as much by architecture as by other graphic designers and artists."

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