 See how through laser you can cut very intricate shapes for your profiles and this is where you can get all the rounds, the rectangular cuts and you can take it for fabrication where you get flat sheets, you take the flat sheets to this machine to do the bending. What is very interesting about CNC bending operation is that this bending operation is very, very intricate and very accurate stainless steel has a property of spring back. If you bend 90 degrees, finally you will land up with some 87 or 86. So this machine has the capability, a computer to calculate the material properties of stainless steel you can feed in the grades 304 and it will bend exactly 90 degrees. It has that capability of calculating and bending and I also told you that to get this radius we had 22 strokes. So it did the 22 strokes on the machine to get this radius. So by 22 strokes what do I get? I get more strength, more rigidity and where do I need strength and rigidity? On the corners. Those are the areas where the damages can occur. That also I found it from the factory. That is why factory visit and materials understanding is very, very important. So it was fabricated. So then we had this interesting process of getting the raw material manufactured. So we also got this scratch bright finish. You can see this dull finish manufactured in jindal stainless steel. Then we got the plastic as I showed you manufactured by GE Plastics, we got it specially tailor made manufacturing for us. Then we made this rust proof locks from Godridge because when we went during our survey we found out the locks were rusting. Then we went for CNC manufacturing, very, very high quality manufacturing with again jindal architecture. Then as I told you earlier we got the best adhesive so that there is no chance that these things will open up in the field because they had to be really, really strong. Then when you bolted to the floor there is a lot of technology in bolting where you use anchor bolts for bolting the box to the floor and that also is a very large technology of expansion anchor bolts which are bolted to the floor. So we went to the best companies to get this thing done. Then we implemented the 200 number. It was a great experience to see the whole factory full of these boxes in jindal. I was in the factory. We had quality control from IDC. So we had our staff flying to Delhi checking out whether the quality is right. All the systems are working properly and finally we dispatched 200 numbers to different parts of the country. So it was installed all of the country from Jammu and Kashmir to Kanyakumari to Gahati and we waited for the results. So this first dispatch India Post is a government organization. It's a ministry. So very, very sensitive to feedback. So they said that first we will install 1010 in all these locations, we will get feedback from them and after feedback we will give you the larger order, we will then put a tender for larger order and it will go to the market. Very logical. We were also pretty happy because the first 20 gave us very good results. The first 20 were put up in five different locations Mumbai, Delhi, Patna and Chennai. But what went wrong with us was from our design process was there was no rural area. It was all put up in cities. So what type of feedback did I get? Excellent, very good. You saw all those newspaper clippings, you know like past imperfect, future perfect, whatever, all those great feedback we got. But then what happened when we made 200 numbers, when we put 200 numbers in the field they went to all the remote locations because what happens when you give individual post offices they only put up these boxes wherever there is a need and wherever there is a requirement there is a waiting list. So as soon as the 10 new boxes went and the waiting list could be the district areas in the rural areas and everywhere and then we got the right feedback, you know most of the population is in the rural areas and district areas and district headquarters and from people centred point of view the design identification was you know not thought of and then we got a user feedback where large number of users could not recognize the box. So after doing this whole story you realize what type of shock we can come to. If you do not keep the larger user base in our mind, we got a feedback of around 60 to 70% of the post offices said people are not able to identify our post box. There was a double-edged sword here when you said one box somewhere to a remote area there is hardly any identification because all the other boxes are around and there is no advertising, there is no you know information processing, there was no paper articles like the cities. So there we you know fell back on and then the long-standing image see this is again very important. The post boxes are classic product which stayed for 40 to 50 years in the field. So there is an ingrained image of the box in the minds of the people and the paint companies sell paint by calling post office red. You heard about it? Post office red. It is so important and you know the red color was very critical. Stainless steel confused the city, lot of people came from rural areas to cities even in suburban areas, some of the people got confused saying that it could be a dust bin because dust bins were using stainless steel very heavily in the city environment. In the city environment there were dust bins and there were post box in stainless steel. So they would confuse it with dust bins, large bins in in the metros and all. So it is a very very shocking revelation for us but we took it in a stride. You know this is the mandate of the people and we need to you know be humble and understand people's needs more closely before we go ahead with our design journey. So then we went to minister post again, they got a feedback, they had a board meeting in which they said oh no we do not want to change our round look, we want it round. Let us close the design, better manufacturing using round shape, why should we change the shape to rectangular or square? So you know we felt flat on our face. Then they said redesign the same modeler and good manufacturing CNC and all using round shape and all other features were appreciated that everything else is good. It is excellent you know new manufacturing because today materials are new, used stainless steel no problem but retain our round shape. So they sent a letter to me now to design a round one. So where are we back now? From pilot production we fell back to mock up. This is the third time we are moving there. So that is a big challenge.