 Welcome back to Entrepreneurship Tuesday and this is our first interview of the day. Before I introduce my guests, remember we have a question on Facebook and the question is do you think social media has provided business opportunities for the youth or in Mewarribu Kitabia. So tell us what you think about this on Facebook and yes, we'd like to, let me just switch this for now, we'd like to get your views, your comments and suggestions about this social media issue but without much further ado I'd like to introduce my guest of the day and this guy has five years experience in photography and film and he goes by the name Gibson, Kiribu Sanna. Sanna, Sanna. Alright, your camera is number four so just in case I missed anything, you can add on to that while you introduce yourself. Yes, like you said, I've been there before but five years of professional experience, the other years of bossing basically I'm a chap, I'm learning from other people that have been there in the industry and growing myself to an extent that I can come to be able to be there in the limelight. So yes, I'm a branding expert also at Peak Performance and co-founded of G&G Creations which is basically a video marketing platform for each and every individual that wants to rise in that capacity. Alright, so G&G co-founder and creation and branding expert at Peak Performance International. These are two independent companies. Yes. Alright, do you have other people at G&G that also work with Peak Performance? G&G is a different company on its own that has given me an opportunity to be an expert of branding at Peak Performance and many other companies. Peak Performance is there basically because we have a longer time with them, that they have seen the work that I've done in G&G and that's what I'm doing with them. You do with them. You come into a partnership. So you are one person with 24 hours a day, how do you split yourself? How we basically split? G&G Creations most of the times I grew, for the five years I was alone together with the person that we founded it but basically she's not into photography so much but she was my director then. So she also opened another branch under that which because G&G Creations, when it comes to creations it means creativity, not only photography and video but also interior design and decor. So we wanted it to be opened up to people and young, most young people that can be out there and want to tap into their potential and their creativity and get money. So we give them the umbrella, the creative part in order for them to be able to monetize their potential. Creativity is the key word at G&G. Creativity is the key word. So you guys are looking to grow into other forms of creativity as well? We are looking to grow into other forms of creativity because we saw we can limit ourselves into video and film but at the same time there are people out there that are very good in structures, background, architecture and since we have a background of that, Moso, my co-founder, she has a background of that. It was possible for us to mentor people and to be able to monetize their potential. All right. So what is your background yourself in education? In education I did journalism, print journalism for that matter. Print journalism. I should be writing magazines. You should be writing magazines and articles and everything. Do you write still? Once in a while I do write more so what we call marketing articles because in the field of time I'm including so much what I learnt in class but at the same time I didn't take the news line so much which I was expected to take. So you found yourself picking up a camera? Picking up a camera, learning all the basic things that they need to be known and then I found a gap in the industry because most of the times when it comes to, I really needed fast money. There is no way I'd come out of school and struggle paying school fees so I really needed a way not become a burden when I come out of school. So in our industry most of the times before we go all through and become a senior reporter I saw this can be tricky for me and I'll take that longer period for me to be able to get out there because personally I was not so much interested into a lot of writing. So I felt what is the best way and what is the interest that I have. During my period in school I got a passion for camera. So I started as I was looking at people out there that have done something with the camera and actually monetizing it and so this is a very good opportunity. So I went to a place where it's not offered at our home in background in Tala, the eastern part of the region. Whatever was being offered there was limited. I saw a gap and I tapped into the gap and I made sure that I started doing videos from each, of course we started with the events video which is the consistent one which can give you fast money but with time I grew to even branding churches, to branding other companies that they are branding shops, giving them a look and an image that was not found in that particular place and that is what surfaced me into what I'm doing right now. Alright, so you're based in Tala? No, I'm not based in Tala, I'm in town. You're based in town? Yes. But this is where you started? That's where I saw a gap there. In Nairobi people had mushroomed. There were the likes of MediaJose, the likes I think also the other guests coming here had taken the industry by storm which are people I've learned from. So I saw how can I transfer this because the competition was so much and at the same time I was growing. So I had to look for a gap and also get a better gap where I came from. So that's where I saw and I saw this is a thing I can tap into and I can grow even in order for me to come and compete with other competitors in the city. How did you learn your first client? Actually it was because I gave him a low budget. I was so desperate to get out into the market. Was this a trick that you were using or was this a technique? Yes, actually it started because mostly when you come into this field packaging matters a lot and since I did not know how to package myself but that time I really needed a business to come my way. So what happened is that after they had seen people, it was a wedding, after they had seen people, different people that have come with their packages and what they're offering and their work, what they have done. So they decided because a friend told me just go and present yourself and I went there. I asked from the committee how many people have presented and told me so and so and so and so how much, what is their budget and I said okay let me just give them a little bit minimum because I can pinpoint the same things that these guys have presented and lower the budget. So for me it was more or less of a trick and at the same time I looked at the market that I was also serving because I could not give them a budget the same way I'm giving them in the city. So I look at these guys and look at their potential and I look at something that they can give and of course not go losses to my accent of which I went to a loss. All these factors that you put into account back then taking the business back to Tala where the competition is less stiff, giving your first client less budget or a lower budget, where did you learn all these things? Basically I have a background of entrepreneurship. I've learned to grow in doing business. It's only that I never landed in something specific that I'm passionate about. So I've been able, I studied the market as I was people needed. In fact there's a time in school I used to sell robbers in high school so there's a time I went and actually when it was time to go home I found myself even selling the ones that I have. People came in and said you can go home so I went to sleepers. So it's something that I grew with. So you've always been a hustler? I've really tried out hard to be out there. So you found your passion in photography and film and this has become your hustle now? This has become my hustle. I started intensely with weddings which I still do, events, funerals. I think that it's easy money that you can get and at the same time if you have a good rapport and you can package and present yourself well you can tap it to that. But now having an opportunity to see what is happening and where we are going at first into the digital market and then I also came into what we call video marketing which is something that is lacking in corporate. So that's what I'm focusing on. That is what you're focusing on. The G&G creations, I'm raising other people that can be able to do their weddings because most of the times you'll find yourself in more than two events in one Saturday. Alright, you have a foot in branding and marketing now? Yes. Since you're a visual artist, you can brand and you get marketing and you have a background in journalism and this is somewhere you learn a lot of PR. Yes. Alright, so do you think people understand the difference between marketing and PR? Basically people don't really understand the difference between marketing and PR. Most of them they have come to join it together which because of lack of personnel you might put it at that because not many companies will have a public relationship officer and at the same time have a marketing executive. So they want somebody that has that completely which can overwhelm. But now the difference comes in where marketing you have to generate sales. PR you have to keep the image and the image is what will bring the market because there are people specifically because of what you have represented. Just take back to the difference again. Just let people understand. Marketing is where you need to always improve or maintain sales? Improve and increase sales. Improve and increase sales. Yes. PR is where you maintain the image of the brand itself. The brand itself. The company itself, the product that you are selling. Exactly. Alright, so people have come to merge the two. Yes. People have come to merge the two. You find that at the same time they are trying to maintain the image at the same time. They are trying to market. They are trying to market. Which most of the times what happens the sales go down. It dilutes the other. It dilutes the other. Because there are companies that have run for long with their image but they have not maintained the clients and the sales. So what they are doing is that they are marketing with their own image. But that will not generate a lot of leads and sales because you will be just dealing with your own clients. The people that know you. If you want to go far you have to extend the base and have people that are marketing and also now tap more so into the digital marketing world. Alright. Yes. This is where you come in. This is where I'm coming in. So you have knowledge in all this. You have knowledge in marketing, branding and PR. I'd like to take you back to branding now. What is the importance of branding? Say I'm a shopkeeper. I own a shop and I sell simple stuff like milk or yogurt. Yes. What is the importance of branding for me? Branding mostly, the importance of it is you maintain a consistent message that it will sink in the minds of people. I'm going to give you a good example with Ada Coca-Cola and SafariCom. In the next like two meters you'll find a SafariCom shop. Same text, same color, everything almost the same to an extent of which if you see me in green you'll think of SafariCom. That is the image that it has created. That is the color that has come up that is called SafariCom green. That's particularly green. It's that particular green. It has dominated the market to an extent of which that people know the image. The importance of branding is that where we are going is if you're not seen so much people will forget about you. There's nothing as bad. It's better you not start a business to say, other than to say, oh yeah, that's bad. That is a very bad image. You're never, you're not seen but people that have always been consistent that's why we find big companies like SafariCom, they're doing adverts consistent and they're investing in that so that they may be able to recur in the minds and image of people. That is the importance of branding. You stick in the minds of the people. And most of us let's say in small scale make sure that you have your guys in t-shirts, like what I do mostly if I have headings I may not have a bigger budget but I brand my guys. I make sure they have in t-shirts they're in logos, they have the G&G and I've carried another personnel that I train. I have to keep it up to Apple to have bigger brands. So you have to go out there. You have to go out there. Yeah, you have to go out there and people don't call me Gibbs they call me GG most of them they live there at G&G but most of the guys that they have interacted and most of them have not done anything with them but G&G that is something that I want to intensify. In the music industry there's something we call over-marketing in other fields do we have something like over-marketing? Yes which is negative and positive but at the same time negative because you don't want to bore people and positive because it can improve your brand but over-marketing it depends what are you marketing also What fans call you GG G&G G&G G&G G&G G&G Now I'm on social media I'm doing the website, I'm doing restructuring I had it, so I'm doing restructuring because there's something new that I'm coming up How can they catch you on social media? Social media, G&G creations Facebook G&G creations Instagram also G&G creations G&G creations everywhere everywhere G&G creations everywhere So you are the co-founder and your movement So there's this guy called Jeff Bezos if you know him the Amazon guy in business the first day is always the most important because the first day is the day that you introduce your product to the people is the day that what is going to spread is the day that opinions are going to be built What do you what's your take on the first day of business? The first day, it's a very important day and mostly the first day is the visionary day a day that you have started a journey that people call over 1000 miles but you can also surpass the 1000 miles and keep going because we have guys that have been there consistently because they showed up on the first day and that is the most important thing So the first day is very important as a business person When you're opening shop will you show me a picture? Brand, Cabeza, Tokayapale, Inje because I started from my own room then we came up with the vision that Global Kuanga 100 and then we decided now to go to the market So the first day is very important and you agree So I'd like to take you to the other side where you say that you're trying to help other guys other creatives monetize their craft and their visions How does this work and how do you how do you make this work? The creatives has been let me say the creative department or rather the creative industry has been one thing it has been there people have tapped into it but there is still a bigger gap where we have young people that have not been able to completely explore their full potential which is something that came and partnered with big performance international because they help us through the mindset exchange they help the young people and even people through the levels of life to tap and monetize their potential So for me this is bigger than just me and for that young person to grow understanding that there is something that I can there is a passion that I have that I can monetize because when you don't have money you cannot accelerate your passion and do whatever you want Many of the people that are coming their cameras they're expensive So you can be saying you're a camera person and you don't want to buy and I've seen there is a bigger gap in terms of most of the times when someone is hitting in box you can't even see your next you can't even see your next you can't even see your next that means a bigger budget for me but if I show them how to do it because what I've done I came up with several guys that have seen me grow and I've one way or the other accelerated their growth and I said if you have a chance to grow you can do it for like almost a whole year when you have an opportunity in Bungoma where you can tap so by the time the city will have time so by the time there is nothing that you're doing go to your people that know you and tell them most of the times when you're on TV if you have an opportunity you can market mean I come to not support we build your brand there and after that you can be a big name there and you can easily come it in every place and that's the thing that I'm really working towards and that's the potential that I want to inspire people the county governments have made it easier to go back to our rural homes and just invest there and do business exactly that is a wonderful message right there supporting scripture says whatever your hand finders to do do it with all diligence not where you find it but whatever you find in your hands to do you do with all diligence and that will be blessed you seem to be a spiritual person you believe in God that's why it's gone of business because that's the thing you have to connect it to your creator and if that is what has given me to do then it's an opportunity just to share it out there wonderful if anybody would like to work with G&G or peak tell them how they can find you guys online don't forget the business numbers and don't forget to tell them how they can get to see some of your work as well on our social media platforms we have all our work of course with the permission with the clients 0742 344165 is the official number that they can get to us and we work together alright I have a feeling that I know the answer you're going to give me for this question but I still ask so the question is what we posted on Facebook do you think social media has provided business opportunities for the youth or it is something that you would like to see I may say otherwise before I answer digital is the next big thing and anybody that will not happen to it will be left out it will become irrelevant to answer the question is for some like us it has provided an opportunity to expand and grow like you are a testimony but for others YouTube porn all this we have people that are recurring from the effects of social media they go to rehab they are wasting a lot of money because it started all just by a click on the social media so for some yes it has negative because the social media is a two edge knife one in Akata for some it has very negative impacts depending on how they have used it but some have really used business are tapping into millions because of social media wonderful thank you very much for the message we have a message from Mr. Gibson himself the co-founder of GNG I will give you one last chance to remind them how they can find you on social media GNG creations on all our handles Twitter it is Gibson Gome creatives Facebook GNG creations Instagram and our numbers are even 4234165 thank you very much for coming and thank you very much for what you are doing for the young people and thank you for the message we appreciate you we have come to the end of this we had Gibson and you had his message you don't have to grind in the city of Nairobi there are so many opportunities outside Nairobi and he has said also that social media is a double edge sword for him it has helped him for some people people are in and out of rehab because of social media so choose one side do you want to make money off it or would you like to be in and out of rehab as Gibson said so we have our SMS line right there below the screen you start with Y254 if you would like to send us an SMS Y254 on Facebook 2015 is the SMS line start with Y254 Y254 on Facebook Y254 on Twitter and mine is Y254 on Instagram don't go nowhere don't touch that down