 Karakam heads of government have drafted a blueprint for the economic recovery of the region from COVID-19. The heads have accepted the final report of the Karakam Commission on the Economy, which contains a 12-point action plan in response to COVID-19. Central to that plan is the proposal by St. Lucia's Prime Minister for a brand strategy to better an evil market penetration. Here's Lisa Joseph. If we could now collectively spend more money on one singular brand for the West Indies, that's how much further we could go. Prime Minister Hon. Alan Chastney is confident that the Caribbean can derive more earnings as a region under a unified marketing brand. In fact, the Caribbean tourism organization, the CTO, realized this during two critical periods, 1991 during the Gulf War and 2008 financial crisis. The CTO launched campaigns advertising the Caribbean as one destination with multiple options. The success of the Caribbean brand and the power of that Caribbean brand that's been built all over those years, many countries that you would not normally associate as being in the Caribbean now affiliated themselves to the Caribbean. So Cancun is considered Caribbean, Costa Rica is considered Caribbean, Honduras, Guatemala, Panama, even Colombia in Cartagena is considered now Caribbean. And so is that really the image that people can note when they think of Caribbean, whether or not, but they use that word Caribbean to help promote the image of their country. Hon. Chastney says branded differentiation is important and as such the Caribbean should embrace and build on the powerful brand already created by West Indies Cricket, the University of the West Indies, and the West Indies Rum and Spirit Producers Association. You can still have your national identity, so San Lucia, West Indies, Jamaica West Indies, St. Kitts West Indies, to show you how it works. You can't put Cancun West Indies, you can't put Guatemala West Indies, you can't put Panama West Indies. Right, so it is a very definable group and when you now start thinking of the power of that brand, it's not just tourism, it's the success of our cricket teams, it's the success of our track stars, it's the success of our entertainers, it's all of the collective successes of the West Indies and more importantly when you include now the history of the West Indies. Carycom Heads of Government have taken note of the idea and have integrated it into a common tourism promotion plan. The proposal is also included in the economic recovery plan for the Caribbean post-COVID-19. Hon. Roosevelt Scarrett is the Prime Minister of Dominica. We need to create a West Indies brand as was indicated by the Prime Minister of St. Lucia. We are known as the West Indies, the University of the West Indies as indicated, the West Indies cricket and I think it's important for us to start promoting this definition of ourselves as the West Indies rather than the Caribbean which extends way beyond the Carycom Group. Prime Minister Chassani says all sectors can benefit from the West Indies marketing brand. The diaspora Hon. Chassani suggests can be enlisted to drive the brand in their adopted homelands. The Prime Minister of St. Lucia is longing to see the creation of a West Indies music label among other ventures. From the Government Information Service, Lisa Joseph reporting.