 So you may ask me why we are here today. And Davos is the place where leaders are. So they get together to talk about different things. And we really want to put on their agenda the challenges of executing this strategy. So every time I talk about what do we do, I start saying that every 20 seconds we spend, we waste a million dollars. So this amount huge number, so two trillion in a year. And a lot of people get really scared when we say and when we make this statement. And some of them they think a little bit different. They think oh this is lost revenue, lost profit. And I want to start by saying that the profit is just one dimension. In the world that we live today with such an enormous inequality is the role of the leaders here to think more on how you can implement, stop this massive waste of value, and deliver things for everybody. So if we read what for example the Pope Francis wrote yesterday for the opening of the World Economic Forum. He said about how we can create inclusiveness on the process. And all these aspects are underlining bright line work. So we really want to help research, we really want to promote research and trying to find better ways to implement strategy, to make things happen. And at the same time create prosperity, not for just a few but prosperity for all. The second thing is how we can create awareness. The reason why we supported this brilliant economist event is to give a chance for different companies like PepsiCo, Microsoft, BCG, like PayPal to share their ideas about how we can do that. And if you see the video and if you see what they said it's all about how we can bring together prosperity, profit, shareholder value, and growth of society. And this is exactly why we exist. So the main reason why we are here is how we can put on the leadership agenda that doing things, it's as important as creating ideas about things. And I think all of you that are listening to this Facebook live now can help us to do that. We need to create this wave of thinking that the strategy maybe start with an idea but it does not finish with that idea on paper. There is a long journey up to the results.