 Why should you sign up for this course because we are going to take you on a wrong through the world of social media from What is social media? Why you need to do planning strategy? What are the elements of social? What do you do if you mess up? What is the way that you make something? More likely to be viral. How do you make why would you want to make something viral? How do you measure your success and what is the role of emotion in social media? All of these elements will be discussed. What we will not do is we will not focus on narrow tactical elements of how you use tool X or what is the latest update on Facebook because this is a Strategic look at social media and by the end of it You should be able to think about social media and the way that it can be used for your company your agency Your personal life building your own personal brand In a way that you're much more informed to do that and ready to experiment and go out and try it This is not something that will go out of date quickly because we're really looking at this from the broadest context of How this is going to happen? And why should you believe me? Because I've worked in social media now for almost a decade helping some of the world's largest brands and some of the most Exciting consumer goods brands through the luxury brands Pharma business-to-business all sorts and seen a lot of the challenges that they have faced And that has informed the way that I look at social media and the way that I think can help you to understand How best to use social media for your business friends personal life or anything else