 if you are a coach, you are running a coaching business. This means you are not able to service every single customer that needs your help. The reason why I say this is because oftentimes, coaches are chasing their customers around. They're chasing them for money. They're chasing them for their schedule. They're chasing them all throughout the year. And anytime you end up chasing a customer, you get a headache. That headache never goes away. And it's very difficult to grow this type of business when you are in chase mode. Gotta get out of chase mode and you need to start to learn how to attract better types of customers that you want to serve.