 like my business thesis when I wanted to do something in fast casuals like okay how can we have a concept where you don't need to invest a couple million dollars into a space like how can we do this for a few hundred thousand dollars how do we not have to compete with sweet green for real estate how can we take a non-traditional piece of real estate and convert it into our use which you can't just do like with a normal restaurant because you need a hood and there's all these requirements yeah it's hard so with that what I didn't think about the flip side is well if we can do it anyone can do it so like you'd have these franchisees of pink berry and subway they're like well I heard this pokey thing is hot going well we're just gonna convert our subway into a concept and buy a bunch of crappy fish and pre-made sauces and put up a sign