 So, the consumer journey is really changing quite a bit and I think, you know, as our clients are, you know, searching for ways to better engage with their customers, one of the things that they're doing is finding it very hard to compete for the attention of their customers. Certainly, the application of technologies like AR and VR are starting to play a role in the way that they can be sharing more compelling information, inspiring customers and bringing them through the journey in new and more exciting ways, including, you know, the use of these technologies for things like shopping and commerce, the more immersive view of a product, the more in-depth overviews or features and things that they can understand about a product gets them more engaged and moves them further along the purchasing journey. As we look at, you know, the brand marketers and how they're starting to utilize these technologies, there's a mix in terms of maturity level and I think, you know, they're really starting to try to understand how to apply these in the way that they better engage with their customers and create better experiences for their customers. We're starting to see very practical uses and demonstrated actually outcomes and benefits associated with the use of these technologies.