 Moving on with our awards show five categories still to be felicitated Let's find out who the winners are but to do the honors before we roll ahead May I invite on stage one of our jury members, Mr. Shubhajit Singh Who's the chief marketing officer of Micro Max and also a proud winner of the trophy tonight for all the trophies. Congratulations Also to join him may I call on stage Salil Khan, head sales and strategic marketing blog, Mr. Khan Thank you so much for being here with us tonight and doing the honors for our next category Which is bottom of the pyramid the idea here was to reach out the scale needed to be extremely important As far as this is concerned at a good pricing structure Let's find out who the shortlist in our ease are The bottom of the pyramid category is that is I think the most engaging category for all of us Because all of us as marketers as well as consumers we've all been We've all been through this process of being involved in the brand which is which is for the masses So I think this category Respective of the number of nominees which had it was a very tough battle