 Welcome to JSA TV and JSA podcast, the newsroom for telecom and data center professionals. I'm Jamie Scott-Okataya, coming to you from Virtual Metro Connect 2021. Joining me today is my good friend, Sam Mitchell. He's the director of sales at Comstar. Now for our viewers who may not already know, and I'm sure they do, but could you tell us a little bit about who Comstar Technologies is? What makes you unique? Yeah, of course, there're not really many organizations out there who can fully design and deploy and support UC, IT security and AV solutions. We have experts across all of these disciplines and that makes Comstar a true value add partner. We serve our clients by maximizing profitability, catalyzing growth and most importantly, mitigate risk. We're also not tied to any individual vendor, so we offer a more agnostic experience. And I understand that Comstar recently underwent a complete company rebrand, very exciting stuff. Let's talk about that and the company's future initiatives. We did, it looks awesome. It's so important for us to have a strong brand that represents who we are. As you know, we operate in a very competitive and saturated marketplace. It's integral that we have a very concise message. We spent a huge amount of time refining our solutions to solidify that we're bringing the best in breach solutions in each of our disciplines. It really helps our internal teams to know that we're aligning with those key business objectives. We're strengthening the team all the time. We've brought in some incredible talent in the last quarter and we're certainly not stopping there. Absolutely, no stopping you guys, even during this difficult time with the pandemic. Of course, so much of life has changed recently causing us to work and learn from home. How is Comstar working with businesses to solve these complex issues? You'd think that the challenges of individual organizations are very similar as we enter almost a year of the pandemic. In fact, we found that more than ever, the challenges companies face are actually more specific to their size, sector and their location. Just this week, we're actually helping a large metropolitan zoo enhance their cybersecurity and physical security. So it's hugely important that they detect network intrusions, physical intrusions and then react to them when not at full staffing capacity. Another cool thing we're doing for them is actually assisting and improving how their visitors interact with the exhibits and the animals by building out a more immersive audio visual experience as well. It's a pretty cool project. Oh, I love that. It makes going to zoo so high tech. I love this. And you also made some major headlines, particularly around your own growth trajectory, specifically regarding the acquisition of a Buffalo-based UC company named Comtel. What lies ahead for Comstar in 2021? Continued growth, Jamie. The acquisition of Comtel has given us a strong foothold in Western New York. Throughout this year, we'll be increasing our geographical footprint through both organic growth and then also further acquisitions, strategic acquisitions throughout the year as well. So anything else you'd like to tell us about 2021 in Comstar? Yeah, one thing that's extremely important to us here at Comstar is how we're serving our community as well as our clients. That's one of the reasons we implemented the Comstar Cares program. An example of this program at work is this year's National Sales Kickoff instead of handing out the same dreary physical awards that will sit on someone's shelf and gather dust or give out gift cards, we actually collectively decided to make donations to key Westchester-based charities. So we're actually based in Westchester, Pennsylvania. So we're helping amazing organizations such as Operation Warm Coat, Chester County Food Banks, Safe Harbor of Chester County. They all benefited from this. As the year progresses and social distancing allows, we're gonna be doing more charity events and our team will be fully involved in that. Oh, I just love that. I just love that, especially now when the need is so great. So tell us where can our viewers go to learn more about Comstar? You can visit our website at comstar-usa.com or follow us on LinkedIn. We do strive to put out fresh and educational content on a regular basis. Please do that. Also feel free to reach out to me personally. It's always great to meet new potential partners. There you have it guys, comstar-usa.com. Sam, thank you so much. It's such a pleasure as always having you here on JSA TV and thank you viewers for tuning in to JSA TV and JSA Podcasts. Happy networking.