 Here's an awesome fit tip. Consistency beats hard, okay? So when you want to get great results, be consistent. Consistency is much better than going to the gym occasionally and beating the crap out of yourself. And if you look at your routine over the last year, you probably did that. So instead of going to the gym and hammering yourself and then taking time off or whatever, just be consistent even if the consistent workouts are easier or not perfect. They're superior because they're done consistently. What do you think is the reason or the main reason why people seem to think the opposite is true, right? Like, why do we continue to seek out these punishing workouts that I feel crippling sore the next day? Like, what was it about that that made us keep chasing it? Do you think that people really believe that that's the best indicator for it being a valuable or good workout? Do you think that's just still a prevailing myth? Soreness is still there. Yeah, and I think that's what's advertised. In social media, that's what you see and that's what's glorified. And I think people overestimate the effects of a single workout. So they're like, oh, I'm going to get a workout in. So if I just beat the crap out of myself, it's going to be so much more effective than an easy workout. Now, the truth is, if it's appropriate, by the way, because oftentimes super hard workouts are inappropriate. Even if it's appropriate, it's only a little bit better than an easier workout. It's not a huge difference. The difference adds up over time. The cumulative effects are what make effective hard workouts much more effective than, let's say, effective easy workouts. Again, all of them being appropriate. So if you had to choose between being consistent and being inconsistent but working out super hard, even with appropriate workouts, even done properly, the consistent workouts are going to be much more effective. It just makes more sense. Do you think people are just confused with how long it really takes to build muscle in general? Thinking that they could do this mad sprint and rush to get there? I'm just going to get there as quick as I can by adding more things. People do this with diet, too. They overestimate the damage and the success they can have with an extreme day of eating. Like, ooh, I ate so bad on Thanksgiving. That's going to make me gain so much weight. No, no, no. Your 30-pound weight gain was just a little bit more calories than you should be eating on a daily basis cumulatively over time. One day isn't going to cause that much damage. Same thing with a workout. The way I would communicate this to clients was I would tell them, when you go to the gym, practice your exercises, and you should feel more energy at the end of your workout than you did in the beginning. Really, what that did is it encouraged appropriate training, but it also encouraged consistency because if your idea is that you need to beat the crap out of yourself when you go to the gym, you're more likely to skip the gym on those days where you're tired or stressed. I don't feel like going crazy in the gym when I'm tired or stressed or didn't get great sleep, but if I know that I'm going to go to the gym and train in a way where I'm practicing the exercises, train in a way where I'm going to have more energy, well, then I'm going to be more appropriate and more consistent with my workout. So it's just far more important that you're consistent versus just training hard. This is, by the way, why we got convinced in one of our good friends in the fitness space, Shalene, what's her last name, Johnson? She's been doing this for a long time and we interviewed her. That was a great podcast and she's really smart with fitness business. And she goes, why don't you guys have a model where people can have a really low cost to access some of your workouts or your programs or exercises? And we're like, well, we're against it because we like complete programs and we want people to do the full right workout. The most effective way possible. And she's like, there's a lot of people that just don't want to take that big step, that step of buying a $100 program, but they would do a really low monthly fee where you have access to at least workouts that are done properly and then at least they're consistent and they'll at least do something and do something right. And all of us were like, yeah, you're right. That's totally true. This is why we created the, if you go to Instagram, I don't think we've talked about this, have we? Maybe once? No. Yeah, I don't think we've talked about it on an intro. Just alluded to it a few times. So we've never done this before and we were opposed to it and I think we were opposed to it for the right reasons, but in reality, we might have hurt, we might have not reached as many people had we done this. So you can go to Instagram or Instagram page, Mind Pump Media, you can now pay less than $5 a month and every single week, you get a workout. You get workouts every single week updated. They're all going to come from maps programs. Justin's putting it together. It's really, really nice. So you'll have workouts and it's a super low cost. Like I said, it's under $5 a month and you get good workouts and good demonstrations of technique and form, you know, done by us. And we think that'll help those people who are always on the borderline who don't take that leap into getting good workout programming who are just kind of like whatever, like, where you go? Yeah, or you just are kind of curious as to like some of the programming and workouts and some of our other programs and just get like a taste for it down the road. We'll be kind of like introducing some of those workouts and concepts just so that way you can kind of get a good assortment of options there and like see if it's, you know, a direction you want to go. Or what I think is the biggest thing is that, and we've learned this lesson already multiple times in this business. And so it's kind of ironic that we didn't piece this together is people don't leave the platform that they use. Oh, that's a good point. It's so wild to me how this behavior is like, and we're all guilty of this. Like if you consume content on YouTube, it's like you want all of your stuff on YouTube. If you consume your stuff on Instagram, you want all of it on Instagram. And so we have a large Instagram following and we haven't really created anything that caters specifically just to that audience. So it'll be interesting to see how that does just for that reason alone. Because I know there's a lot of people that that's they, you know how they get their workouts. They have a famous influencer that they follow and they just watch what they do. That's the other part of this like mirror and mimic them. That's the other part of it. Shalene is like, do you really want them to get their fitness information from these crappy influencers? And we're like, no, I mean, Okay, now you're talking. Yeah. So now let's give people an option where they don't have to buy our program and they have access to a new workout every week. By the way, this is a trainer hack. If you're a trainer and you're watching this, like what an easy way because you often have as a trainer and one of the, especially in the beginning, one of the challenges is like coming up with workouts and how to extra and how to demonstrate certain exercises and cues and all stuff. Well, now you have us teaching you on Instagram and you could just follow along basically. What's up everybody? Today's giveaway. The new program maps bands. Again, it's an advanced band based workout. You can win it for free. Here's how. Leave a comment below this video in the first 24 hours that we drop it. Subscribe to this channel and turn on notifications. If you win, we'll let you know in the comment section. Now everybody else, this is a brand new program. So it's on sale during the launch period, which ends in three days. Literally as of the dropping of this episode, you have 72 hours to get this program on sale. So it's $30 off plus you get two free ebooks. So check this out. If you're interested, you go to mapsbands.com, use the code BANDS30 or click on the link at the top of the description below. You'll get the discount plus you'll get two ebooks for free, ultimate body weight training guide and quick meals for health and fitness. It's our first cookbook. All right. Back to the show. Did you guys see what they're saying about the GL? I think it's called GLP1 inhibitors or agonists. Osempic and all those. Oh yeah, what are they saying? Uh-uh. So have you guys heard the term now? This is coming out in the media. Osempic face. Osempic face. It's called Osempic face. There's a face that goes with it. So this is so funny. Media is hilarious with how they distort and twist things. So they're like, more and more people are going to their doctors after using osempic. And their doctors are noticing something called osempic face where their skin is a little saggy and they're looking like they're a little more gaunt or old. I'm like, yeah, because they lost weight. They lost body fat. That's what happens. You store body fat in your face as well. And just like the rest of your body, you start to lose body fat, especially if it's a lot, then you'll notice that. And more fat in your face does make your face look fuller and less wrinkles. And so it's a great way to get people to click into... That's what you were going to talk about, Osempic? Yeah. Oh, I thought you were going to talk about something else. No. So there's something that I wish I could recall where who I heard talk about this first. But what they're starting to find right now, this is actually a positive thing related to... Oh, I know what you're talking about. ...is that people are quitting other behaviors. Yes. So the people that are taking... Smoking, drinking, gambling. ...all these other behaviors. Impulsive kind of... Yes. Which makes sense, right? Because it's kind of like one of those things all or nothing with people. It's like, oh, fuck it. I'm not eating well. So I'm smoking my cigarettes too. I'm doing all these other things. Now that I'm refraining and I have discipline in my life and I'm not making these bad choices food-wise and I'm restricting there, I'm also restricting other bad behaviors in my life. So I'm going to disagree with you. Okay. Here's why. So by the way, the title in the Atlantic is... That's where it was at. ...did scientists accidentally invent an anti-addiction drug. By the way, the drug name, Ozempic's the brand name, is semi-glutide. And these are all these... Doug confirms for GLP-1 agonists. I think there's this class of drugs. His Pfizer just came out with a... Like a second phase trial of their own that's coming out that shows similar results. They're all very similar. They want to get in on the money action. Here's what I think's happening, bro. If you are changing nutrition through discipline and structure and behavior changing, then it can make sense that they would also change other things. By the way, sometimes people do the opposite. They take away the food, but then other habits come up like smoking and stuff because they're not dealing with the root cause. When they are feeling like they have to restrict and they're holding back versus when they appetite suppress and they don't have it. Different. Well, I may be, but although I think there may be something happening in the brain. Different trigger there. I do. I think that there's a mechanism... I'm speculating, okay? So I don't know. The similar mechanism that triggers people to eat when they're stressed or anxious or bored also gets people to do other types of impulsive behaviors. And that may be kind of what's happening. So it reduces all impulsive behavior. Well, I think that's what that article alludes to. That's what it alludes to? Yeah. I believe that's what it's basically saying is that I think it's helping with just impulsive behaviors all together. So, I mean, nonetheless, regardless if there is a direct correlation, here's a great example of our direct causation from it. If there's any sort of correlation with it, there's some value there. I mean, shit. If that, if you end up taking this as a way to keep yourself from munching on chips and stuff like that, and then you also stop smoking cigarettes or... It's a byproduct. Yeah. Stop biting your nails or anything. Yeah. That's so crazy. I mean, super interesting, right? Even if it's just anecdote or whatever, like that's a byproduct of what's happening. You know, I've been asked a lot about this and I've actually gone back and forth with some people, some other health and fitness people in DMs and stuff like that. Like, and I don't know where I land on this completely, right? Like, we always talk about going all natural, the healthy way. We're always going to promote that first, right? And if you take something like this and let's say it does lose you a bunch of weight, if you don't address the root cause of how that weight gain happened, it's just going to end up coming back or you're going to exchange that for another behavior. Right. But we're seeing some crazy results and I'm wondering that, you know, even if it doesn't necessarily address the root cause with some of these people, if it gets them moving in the right direction. Agreed. And then they didn't address that. Yeah. And I imagine too, like I was actually, it's interesting you brought up was epic because I was talking to my friend about it and like I was hanging out with them and they put on a substantial amount of weight since I'd seen them over the years and you know, we're asking me kind of advice and this and that and the other. Like my friend's a big dude. Like he's, he got up to like 400 or something pounds now and he's like, you know, he's six, eight and so he's like, he's filled out, but he's a big, big guy. And I'm just like, I know how many times he's worked his ass off to get down to like 360 to like get down to 350 and it's just been like torture for him. Right. And he goes back and forth and like he'll try this crash thing and to get something that sort of at least gives him like, you know, a bit of a win that like, he can start feeling that again, it's the craving part of that too and the impulsiveness of the whole thing. Yeah. Look, none of us here are absolutists with natural, right? I think you go too extreme there. I think Western medicine has lots of value. Look, this is how I feel about anxiety medications. Are there things you can do to reduce anxiety naturally like exercise, meditate, sleep more, get sunshine. Yes, but sometimes it's so bad that you need to bridge the gap with a medication to help you do. Right. If it's so debilitating, you're not going to take action towards the root cause and what's the point? That happens with depression, happens with anxiety and it can happen with someone's behaviors around nutrition. If this is something you struggle with your entire life or just, it's just really hard for you for whatever, like these peptides can help. Now, I don't think it's the answer. See, that's right. It's not the long-term answer at all. No, no, but they're showing to be very effective bridges and adjuvant, right? So you can use it in addition to exercising properly, working on your relationship with food and it may help you and it's showing this. Now, I've never trained a client who's used these because they didn't exist, back when we were trained clients, but if I train clients today, that's exactly what I would do. I would have them use that if this was something that they struggle with, but then we would also look at all the other things that we talk about on the show and eventually look at, okay, can we get you off this now that we've developed these behaviors and habits and now that you're here and I think that will increase the success rate if used properly, if you do it properly. Yeah, and I think too, like the real obese, like the morbidly obese, like where it's just like, if we can just get some momentum form, we can at least just get that initial energy back into like, okay, actually I'm seeing things happen and then transition them into the healthy behaviors and the better food choices and the lifestyle of the whole thing. At least if we can get, grab their attention. I think the part that I wrestle with or why I have a hard time deciding on where I land on it is because I also recognize speaking positively about it and promoting it. The amount of people that are probably going to abuse it or use it and they shouldn't use it. It's always the wrong category of people. Right, so there's like, it comes with this communication around, okay, this is one step in the direction of us, you know, fixing these issues and if it's an intervention versus like, oh, this is the answer to me being fat. This is why who you go to and work with makes all the difference in the world. Do you go to a doctor that writes you a prescription and then weighs you? Or are you going like mphormones.com? mphormones.com are people there work with these GLP-1 agonists like semi-glutide, so you can get it there. But also this is a company we work with. So they're going to talk about things with you like, by the way, this is going to make you eat less. Make sure you hit your protein targets because otherwise you'll lose muscle as well as body fat. By the way, make sure you do strength training so you can maintain a fast metabolism. Otherwise your body will adapt and like through the muscle loss process. By the way, here's some other people you can work with to help you develop those better relationships. So it makes a huge difference who you work with. Yeah, I know, I mean, I like the fact that's why I'm okay with us promoting and talking about things that this is because we have this private forum that is coupled with that because the conversation doesn't end there. It doesn't end with, hey, go take this and this will solve this problem. I definitely don't want to message that. Because this is some of the concern that some of the coaches and trainers have heard that have come out to me like, oh man, my company that I work for is now promoting Ozympic and for fat loss. And I just, where do you guys stand on that? Are you guys antennas? Well, you know, it's not black and white. It's not this like... It's all about how you use it. Yeah, I mean, you've heard us talk about shakes. Like I used to get frustrated with the doctors that would put these people on these, morbidly obese people with three shakes a day, right? Okay, well, there's two sides to this, right? One, I don't agree with that, right? That person's gonna go back and it's not gonna work. It's gonna work. But that person is so bad, they're gonna die from obesity if we don't either do the gastric bypass on them. You have to do something radical. Yeah, I have to do something radical to get that off. So then we can at least get some breathing room to then talk about, hey, let's work on this and approach it the better way. Okay, well, then that's a different story. I had good success with clients who did that. And it was against my wishes, right? They would come to me and say, oh, I'm already in this doctor prescribed diet. I'm on the shakes thing. You know, that was a thing there for a second. I think it was like $20,000. It was like people were doing that. And I would let them know my, you know, why I didn't necessarily like it. However, I would work with them and say, look, here the challenge is not gonna be why you're doing that. The challenge is when you're done, but I'm glad you're with me. I'm gonna walk you through the process of what that looks like. And I had decent success. Had they not had that coaching, I mean, the success rate would have been dismal. Like it is the data shows the success rate to be absolutely terrible. Yeah, I got something for you guys. So you remember the, I don't know how many episodes back this was. We were talking about, and I don't know how we got here, but we were talking about animals being stressed, you know, and how that could affect the meat. Yeah. I saw trained a zookeeper. No, not that far back. Okay. That's way far back. Just recently, remember recently, I can't remember how maybe Doug or Andrew remembers like how we got to that place. We were talking about lab-grown meat versus and then talking about like taking care of animals. We were talking about Kobe beef and like veal and then like stuff like that, right? So check this out. There's a lobster place in Maine that gets the lobsters high before they cook them. What? Because it calms them down. So it brings their stress levels way down before they boil them. I mean, there's a difference in the meat. Yeah. They say it makes a huge difference. Wow. Look up lobsters, get lobsters high, Doug, before cooking them. So now here's what's interesting about this. Dude, they're basically like sea insects, though. Oh, they're spiders. Yeah, exactly. They're spiders. Yeah, but you've got to think something is being clinically released. When you're under, you think you're going to die. So here's my, okay, so I think there's two things. One, having an animal be chronically stressed is different than them being stressed right before they die because is an animal ever not stressed right before they get killed in nature? Oh yeah. You think Gazelle's like, you know, just galloping. Yeah, but if they're eight, if they're eight, if they're so high, they're too dumb to know what's happening to them. You know what I'm saying? They're not as smart as humans are. So like you would know like you're getting cooked or you're getting killed, but maybe just by getting them high, they don't have no idea. I don't know, man. I wonder if that's a gimmick. You know what I mean? So they tested this. It wasn't just like, yeah, yeah. So they did this whole thing where they were. I'd be curious to try the difference. Restaurant man is trying to get lobsters high before cooking them alive. So one of the things that they did to test it is so like the lobsters, when you put them in a bucket with the lobsters, they use their claws to attack us over that. You get them high. He just chill. Oh, did they get them hot? They just like hot box. Yeah. They put like a little thing. If I, if I understood the article right, they put them in like a box. Yeah. And then they put like a little bit of water so they're kind of handling it. And then they hot box the shit out of the, out of the, out of the thing. Hey, dude, this is still mean. Nice. And this restaurant is like like some of the best lobster, I believe. That is a cool. I don't know about the taste. I wonder if that's a gimmick, but the fact that they don't claw or whatever. Yeah. So that, so if, if you read into this, they're known for like having some of the best lobster over there. That might not be why though, but that's interesting. So I mean, Maine's known for some of the best lobster. Yeah. That's right. So in general, I think it is an excuse for people to smoke pot and blow it into a lobster box. I think it's cool. Now I'm like, I want to go to a restaurant. Hey, I want to go to a restaurant that does the dude. I just want to see. Dude. Yeah. I thought that was pretty fun. I'll give them a minute for the doubt. So how do they kill? Is that how they kill lobster? They just throw in a boiling pot of water? They boil them alive, right? Yeah. Or they boil it slowly. Because it's the whole thing. It's like the fresh because you go pick it out and then they like put them right into the boiling water. Yeah. That's a good question. I don't know if it's a slow boil or it's a, they drop them in. Yeah. Rolling boil. So it's already boiling. It's boiling hot. I think. And then you throw it in. Oh yeah. I thought it was a slow boil. No. They didn't. No, I think they just have a rolling boil. Like it's like fully boiling. Yeah. It's not a very nice thing. Not a humane way to go. For sure. What are you supposed to do? Mr. High. Yeah. Price you pay when you have a tasty tail. I mean, hey, you know what the nature is messed up, dude. Hey, what's that page on Instagram? Nature is metal. Yeah. Oh, I love that. People are like all like, oh, flowers and daisies. Go. If you've ever seen an animal hunt another animal. Survival. Survival. Did you see the latest one they had with these two bears fighting? Yes. For like, I don't know. Five minutes. You see when they hit each other? Yeah. Like the vibration. By the neck. They were just thrashing each other. Powerful. I love that IG. I just watched a video where an elephant, there was a huge, like a huge tree, like roots and everything. It wasn't like a small, it was like a big ass. He pushed it over like a branch. Oh, he just pushed it and just crushed it. That's how strong an elephant is. That's crazy to me. Elephants are cool. Yeah, that's crazy to me. Anyway. I have another one, dude, for you guys that I thought this was, we've been talking a lot about AI stuff, right? Yeah. So AI images and AI image surfaces of the Pentagon taking on an explosion. It's totally fake, right? Someone made it and put it on the internet. Drops the SMP 30 points in minutes. So the speculation. Just tricked them? Yeah. Just by putting on it. So the speculation is like, this is the future of like inside trading. Oh my God. Those fuckers. So they just think it's short stocks, drop that, keep it all like. Yeah. Because a 30 point drop is significant. Yeah. A 30 point drop within minutes because of that picture with servicing. And then it took a minute for people to realize that it was a fake. How are we going to control this? I don't know. So I watched an interview. And here's the thing that's how that's not controllable is that's just human behavior. There's people that with, they saw the Pentagon get a blow, a picture of the, and that was news. Before you can verify. Yeah. Before they would sell, oh my God, sell socks. This is going to make this whole stock market crash. Let me be one of the first ones out. So human behavior is going to, that's going to happen all the time, no matter what. I watched an interview with Elon and they asked him about his, what he thinks the most dangerous things about AI is. And I thought he was to say stuff like, it's going to kill us, the weapons, whatever. He goes, no. He goes, AI is going to be able to create articles that are so convincing and twist information so effectively and just completely engulfed social media and all media that it will be able to influence us and manipulate us. And we won't even know. You won't know up from down. And I thought, wow, that is true. That has to be the most dangerous aspect. Brain will just melt. Not that terminators are going to show up and kill us, but it will manipulate us. Kill ourselves. Kill ourselves into thinking that we're totally with that. Wow. So along those lines, did you hear that they, they're doing hearings on AI regulation? Yeah. They're talking about potentially creating a new agency to regulate AI. You know what's crazy about this? That's not a good thing. I mean, well, two things. One, good luck. Like you're going to try and regulate like, is this the world forum or is this like just our government? They're talking about wanting to create a whole new like, like the who or what like that for the literally for just AI. So a whole new regulatory department. Yeah. So like it would be the US is doing this. EU is already talking about this. So this is just for the US. Yeah. But there's two parts of it. One, like how, like how are you going to check that? How are you going to end to this is how companies basically create a moat around themselves, right? This is how companies come out and be like, oh, we got AI working right now. We think it's really dangerous. We should help you guys regulate it. And what they do is they create regulations to eliminate any potential competition. And what it was, what's his face from the who's working with Google, Sam Altman. Yeah. Yeah. Already who's working with Google and so like that. That was a part of this hearing who's like all four. Of course you're all four regulatory capture. There's actually a term for that, by the way, when a new market emerges and those leading the market go to government to create regulations to eliminate. Meanwhile, it's going to be put out in the media like, oh, we need this so important for our safety and everybody's going to push it and be all for it. And it's going to happen. The big dogs are still going to use it. It's like, that's the thing, the technology there exists. It's not like it's just going to be bottled up and, you know, put away for everybody. I agree. There's another massive money pit that our government has. It's just another thing that we're going to spend tons of money. Or a way that they're going to start working together. Like a defense system or something. Yeah. Well, this is how they're going to work together. You're going to approach, you're going to need lobbyists now. All of a sudden you're going to need lobbyists to approve your new AI model. And the lobbyists are going to talk to these politicians and the politicians are going to say, well, if you make it do this, then we'll approve it. Or if you let it do that. And what their number one goal is. Cool motor cronyism. Yes. It's going to be to protect the people that vote for them or whatever the jobs. And they're going to say things like, well, if you add these copyright protections, or if you protect Hollywood, or if you do that, or if you promote this idea, that way I can pass this bill or whatever. It's going to be weird. But I also, I also don't think you can regulate it. I really don't. Like how? It's so fast changing. I mean, and it's out. That's the worst part about all this though, because they will pass that. They will create a regulatory system out of there. And a whole new department that's going to cost them billions of dollars to manage. And they still won't be able to fully regulate. That's why it's so dumb. It's like you're going to, they're going to go through all the, all the money to make that happen. And all the bureaucracy and behind the, behind the scene bullshit handshaking and hand jobs. And meanwhile, there still will be a massive black market inside that will go around all that stuff. 100%. Yeah. I don't know. I was thinking about this and like, because people are comparing AI to nuclear weapons and how we need to regulate it, you know, nuclear weapons are super dangerous, obviously, but there was that human element where, I mean that, that prevented us from destroying the whole world was that there were, because here's what AI could potentially do. Let's say AI controlled all the nukes in the U S. It could say, well, if we launch these nukes, they will retaliate and yes, 70% of the world will be destroyed, but more of us will survive. And then over the next 30 years, we'll rebuild and dominate and it would do with just that simple calculation versus a human saying, not worth it, not worth all the death and destruction. I don't think we should do that. So that's the thing is that will it have the same discernment power, the same fear, or is it just going to be a numbers game? Well, even now, I mean, isn't the versions we've all seen so far just like chat driven in terms of like what's been written and said and like, you know, it's the collective sort of communication everybody's been putting on the internet versus it being like some kind of get into your system and like get all the access, pass codes and all that stuff. I mean, are we there yet too? Or is it like just right now, it's just the chat bots that they're concerned about. So far no work. That's all we get. That's what I'm saying. That's what we get. That's all we're being told right now. It's like a sophisticated Google is what we get. So the government's already got some crazy shit. Because there's quantum computers and all that, like they say they're going to roll out like five years and it's like they're going to be so much more powerful than any of these chat bots could even hope to be. Yeah, I don't know, man. I saw some articles estimating like 300 million jobs to be replaced in like the very near future. Very near future. Yeah. It's going to be radical. I mean, I already hear it. I hear it. Who was I just talking about? I think it's in my Hampton group. What's the layoffs happening? Their company just like cut their team in half. Well, copywriters are gone. Yes. They literally cut their team in half. Like copywriters, the amount of engineers and code writers they need, like it literally like eliminated like half of them like that. Yeah. I don't know, man. This is going to be, you know, they already have emerging, I don't know what they call it, like emerging skills, I think is the term where the AI, these AI models which are designed to do one thing are just without nobody telling it, whatever, learning new skills on its own, like teaching itself languages and teaching. That's what's trippy. Yeah. On its own emerging. I don't know. It's called emerging intelligences or skills, emerging skills, but it's on its own trying to learn certain things. So we're, you know, work with that potentially lead, but I mean, try regulating it. It's like, we're here, dude. Like how are you going to shut this down? Like we've discovered fire. No, it won't get, it can't. Yeah. It can't. It's too, it's too. And even if they do regulate, they'll just a black market will surface for all of us to figure out how to work with it. Best. I don't know. 100%. Hey, did I tell you guys, I found some statistics online. I got to figure out where I found it so we could post it, but I wanted to see what the top causes of deaths were for bodybuilders, like competitive bodybuilders. Because I want to see if that extreme pursuit, you know, what damage it causes to the body or whatever. I was just going down this rabbit hole. And what's the most dangerous drugs that they've been doing? Well, it's just the amount of drugs that they use and the combination of them. And then the lifestyle. People don't realize that the high level bodybuilding lifestyle by itself is just not healthy. Bodybuilding is healthy. That lifestyle of bodybuilding is competitive. The extreme version. Right. So as I thought, most of them die a little earlier than the average. Just like most high level athletes, by the way, a lot of people don't know this, but high level athleticism is not longevity. There's a price you pay for that level of performance. And bodybuilders are no different. So heart disease was at the top or heart issues. Obviously all the drugs that they take and what they do with their bodies stresses the heart, kidney issues, liver issues. Here's the trip. Remember, we're talking about competitive bodybuilders who, for all intents and purposes, are not doing things that are healthy to their body. They have much lower rates of cancer than the average person. This just goes to show the protective effects of muscle and strength training. Of all the forms of exercise you could do, strength training has the most anti-cancer effects. Muscle has anti-cancer effects. Here you have all these bodybuilders. By the way, a lot of them take a lot of growth hormone. Growth hormone in the presence of tumors will stimulate cancer, right? Yet their cancer rates are lower than the average person. Just the goes to show you. Kind of crazy, right? That is crazy. Yeah, I found that really, really interesting. No, that is really interesting, especially considering that they do die at a younger age and they're abusing a lot of other things, the fact that they're not getting that at a much higher rate. But also I think shows you how closely linked I think probably cancer is to like obesity and like out back. Cancer is to obesity and lack of muscle. Building muscle is very anti-cancer. There's a lot of different reasons why, but this is pretty cool stuff. I mean, I guess what I was alluding to was I've just heard that as they've evolved and gotten more extreme in that sport, they started manipulating more with insulin and that being like something that was leading towards a lot of incidents of death. Well, insulin is dangerous. You could take a huge dose of testosterone or a huge dose of growth hormone and you're okay. You take too much insulin one time and you're dead. You know what would be an even more interesting thing for me to see statistics-wise with that is actually if you took those people and you took them out of bodybuilding, they still would have found a way to earn early death. Meaning that, meaning that- Are they just trying to go- Abused, like many people that gravitate towards that sport or any some crazy sports like something extreme like that, that's unhealthy, has psychological stuff going on. They have major body dysmorphia going on or they have massive insecurities or they're running from a bad home life that they had growing up. So you have much painkillers too. Yeah, so they're abusing cocaine and painkillers and all these other stuff and so I wonder if that you are taking a already broken portion of people and then we're comparing them to the general population. It's like- That's a great point. I wonder if you pulled them out of bodybuilding they would probably still find a way to earn early death. They might be worse off. I know a lot of people and I know you do too. I know a lot of people that did the extreme bodybuilding side but it probably saved their life because had they not gone that route they would have been addicted to worse drugs. Right, heroin, crazy stuff. Yeah, funny. At least there's a level of discipline there where they have to wake up, work out, at least have a good workout so they can't necessarily mess themselves up too much. They avoid other drugs because maybe they'll make me fat or I'm not going to be able to work out type of deal. Interesting, that's a really good observation. Yeah, wouldn't you think that? I mean, from all of our experience and being around the space that long. Look, I don't necessarily have the healthiest relationship with exercise. Much healthier now than it was before but I still have issues with supplements. If I didn't have that, I know I would be worse off. I know it. I would have a tendency. It would be something else. It would be something worse is probably what it would be. It was funny speaking of bodybuilders. I saw it was hanging out with my friends up in Truckee and we were like watching music videos and kind of compare and contrasting like some bands we found. It was really actually like a, I preferred that to just sit and watch on TV and like vaging out and whatever. Like it was cool because now I have this whole new playlist that I've never even had before. But so this band called like Bill Murray and it's spelled like B-I-L-M-U-R-I or something. But the guy, it's a really trippy video where he like puts his face on a lot of like viral video people and like, I don't know. It's hard to describe but it's like a very artsy kind of weird video and then who pops up but Juju Mufu in there and he's doing his thing and I was like, oh wow, he made it into like a music video. The guy is like all over the place, man. You know what's cool about that? I was talking with my older kids and my teenage kids about music and we were listening to music in the car and I was playing, we were going through playlists because if my daughter sits in the front, she all of a sudden assumes control of everything. Okay, so it's annoying to me but whatever. So she'll change the music or whatever and I'm like, honey, stop. Anyway, so we're going back and forth. So then we started conversation and we went to the 70s playlist and I said, this is the last decade of real pure authentic music. And she's like, what do you mean? I said, let me show you. So then I have her pull up her phone, she goes on YouTube and I said, pull up Led Zeppelin, pull up the Ramones, pull up all these different artists and I said, what do you notice about them? And she's like, I don't know, long hair, what else to know? Are any of them good looking? She's like, no. And I said, you know why? I said because in those days, in those days, you didn't know what the artists look like until they were already famous and popular and then you saw them. They had radio face. It was all about the music. It had nothing to do with the video or their appearance. It was all about the music. And so we were having this conversation and my kids are like, wow, that like video, like music videos and all that stuff totally changed. How's the song go? Video killed the radio star. Yeah, exactly what that means, right? It's so funny. And I don't know about you guys, when I listened to music before music videos, I don't know about you. I can hear it. I can hear the authentic. I don't know. Maybe I'm just being... Why are you laughing? It's true. There's like a funny bias that you have in your fucking boomer talking about music right now. Exactly. I mean, because... I'm in there, but... Yeah, I mean, I get it, but there's artists that are still... They're fewer and far between and they're less popular because what becomes popular now is something that looks cool, right? Like the Britney Spears, the 98 degrees, the Backstreet Boys. I mean, that was the beginning of all that stuff, right? We realized like, man, if they can just kind of sing, but they were hot or had personality, like, oh my God, we could sell the shit out of them. Do you watch MTV? Now? Yeah. That's what I mean. It's like, where do you even find the stuff that's out there? There's so much underground music that I guess I was tripping out on the fact that I didn't even know all these bands that existed in all these different genres. And I was showing Adam like, dude, I was into this Korean... They're like a hip-hop group, like these two guys. What? Yeah. And they're sick. Really? Yeah. I had no idea. So You're the Ox, I think is what they're called. But there's just quite a few different genres of like really interesting, but like not super popular music groups out there that were like, I mean, you just really have to dive deep. Well, you know how they break through now? Now it's like you break through on YouTube. You got to prove yourself without being produced, without having record label. And like now you can find someone who's very talented, who comes up. I mean, you guys have seen me. I was sharing that. What's his name? Is it Harry? Not Harry style. What was the... I know. Well, it's Harry's dress. It's like Harry's something like that. Remember the guy, the guy who I showed you guys. Oh, he just flows off. Yeah, flows off of like four or five words that somebody gets. I can't think of his name right now. But I mean, you have an example of someone who went viral from TikTok or YouTube and then becomes famous and is now getting all kinds of deals and stuff like that. So like, yeah, you could find that now. But if someone's like produced, like they target that now. They look for someone who is attractive and has the personality and it's like, okay, as long as you can somewhat sing, we figured out. Harry Mack. Thank you. See why it's... Dude, I gotta tell you guys something so funny that my two year old said to the nanny that my wife was like, and then she figured out what was going on. So the other day, it was hot, we're outside, took my shirt off. He takes his shirt off. We're all just playing with the water or whatever I go inside. And my wife, like many wives, like many women, if she sees what even resembles a pimple or a blackhead, it's her favorite thing to do. This is definitely a woman thing. Women love this. We've talked about this before. There's pages that they follow where that's all they do. Dr. Pimple Popper. It has a TV show now. It's just as popular. This is definitely back to our monkey origins or whatever, right? So anyway, she did that. So that happened the other day. Anyway, today to the nanny, I read this goes, oh, I like it when Mama presses and squeezes Popeye's nipples. And the nanny's like, what? Oh, yeah. Mama presses and squeezes Popeye's nipples. Oh, pimples. That's very appealing. I'm like, oh my God. What's going on here? That's a little bit of a difference there. Oh, God. Kids are hilarious. Dude, she took him, she took him camping, not camping, excuse me, hiking. And she wanted him to get like the full experience. So she brought like a camel back and did the whole thing, right? And so he wanted his own camel back. She goes on Amazon. He picks one. It's one for like little toddlers. He's got flames on it. And now he's just wearing it throughout the house. Like he just walks around to the house with his camel back. I love it. He wants one with the flames, dude. I was like, I was that kid. I'm like, yeah, flames, burning, you know, like army or something. It's so cute, dude. Oh, I know. It's hilarious. But just walking around his project around the house, you know, he just needs some water. He pulls his back. It just goes to play. Did you just say Max had one? Yeah. Max has a Mickey Mouse one. And I remember when he first started wearing it, it would like throw his balance off because it was like bigger than he was. Yeah. He's still today. That's like, I think it's the cutest thing ever when he gets the plan and stuff like that. He loads up a bunch of his toys in his backpack and then he runs around the house and does this thing and then he can get, pulls his backpack off and does it. It's like, he's at such a cool age right now. It's so fun. I mean, you're there right now too. We're like every week, it's like a new. Something different. Yeah. A new sentence like comes out and what always blows my mind is the, when you hear it, it's like, I've never said that or like, where did you hear that? Or how did you, how did you piece that together? You know what I'm saying? Like we were driving the car last night and we're like, oh, it's, oh, boy, you got to stay up late. Second we were at his, I mean, Katrina's brother and sister's house having dinner and barbecue and stuff like that. And so he got to stay up a little bit later. So we're driving home and we're, and I'm talking to him in the back seat. And I'm like, oh, you got lucky again, dude. You got to stay up past your bedtime. And he's like, oh, the sun's not down dad. I'm just like, I've never said that, you know, it's like, yeah, like I've just never said that in front of him. Like he's now at that age now where he can start to piece things together himself and put together that when you see that cognitive, like sleep, it's a trip to watch it happen. It's so crazy. And so, you know, I told you guys, Jessica and I are doing these, these different techniques with, with the kids and she does a lot of this. She learns it and then she shows me and sometimes it's so frustrating because I want to go back to, you know, quote unquote, old school style. Like if he throws something at me while I'm playing with the baby, I get, I get really infuriated and I want to tell him no or whatever. Right. But really what you do is you say, you stop, hey, we don't throw hard things. We throw soft things. Did you want my attention? Like type of deal. Right. But sometimes I just get upset. So Jessica's always trying to go. Anyway, it pays off. It takes a while though. So the first couple of times you do it, he still throws shit. So I'm like, listen, right now I want to get old school. This kid, you know, but she, you know, she, you know, she stayed consistent. And sure enough, he did, he was throwing things. And then he threw something kind of near us. And I looked at him and he, you know, I said, hey, you know, we, we don't throw hard things around. You can throw them over there. You always, instead of telling them what not to do, tell them what to do. So you could throw that over there type deal. And he goes, I'm sorry. I just, I just wanted your attention. But I'm like, what is two year old just told me he just wants my attention. That's why he's throwing things. Like crazy self awareness. Yeah. Right. Yeah. No, that's crazy. Did I tell you, I told you guys the what, I think the last time we talked about the kids, I, I told you the challenge, the first I challenged the iPad that I told you guys. Yeah. Yeah. Yeah. So this is now we're, it's like been a week and a half or whatever, since I talked about that last. So we ended up, when we ended the day, I think I talked to you guys, was like the day I noticed it, like it was the day before, we ended up taking the whole week off, no iPad whatsoever. And it was wild because I'm, and I'm so glad we caught this because it was a realization even for us, like how quickly you can allow that to creep in. And then before you know it. And I told you the things that I noticed right away were the behaviors around like, he woke up thinking about it. Like that. Yeah. The red light flag for me was, we've trained Max to have like this block in the day where right before dinner he gets, he gets a little, and it's not even every day, but you know, pretty consistent. He can have it around that time for about an hour, right? That we've allowed that. And then recently we have allowed him to play this angry birds game. And that game was so fricking addictive that he was starting to ask for it throughout the other periods of the day. That's what he knew. Yeah. When he woke up the morning I looked at Katrina and I said, hey, I don't like that he's thinking about this thing so much. Like I don't want it to become that regular in his life. I want to get it back to like it's a treat or it has its power to where when we really need it we can use it. And she of course agreed right away. And so I brought that up on the show. The next day we took out, and the next day he was like, you could tell you really want it. You know, of course we, these small white lives tell kids. You're gonna have to deal for like a few days, right? It was actually literally just a day, two days. The first day was the hardest day. He asked for it and kept asking for it. And we just, oh son, it's not working today. It's broken. We'll fix it. Daddy's gonna fix it. Daddy's gonna fix this. We kept saying it. So then the next day daddy fixed the iPad. Daddy fixed the iPad. Katrina's like, oh yeah, no, but we got a charger still. So she kind of by day three stopped asking about it. Day four didn't even think about it. In his head he's like, fucking dad isn't fixing it. That's what he learned. Fuck a dad can only fix this. A dad can change the light bulb, can't fix the iPad. Fucking dad. No, you gotta do the move. I actually heard about this from one of my friends. He said his friend would literally go around and he would turn like the valve for the, like the toilet and he'd like all the way off. So like the water was off. And so his wife would associate that with it's not working. He'd go, you know, unscrew some light bulbs. Like he'd do some things that were just like really easily manageable. And then, and she'd be like, oh my God, like would tell him to like go fix something. I mean, but hold on. Oh, but I'm doing the toilet right now. I was like, oh, thank you. And he did all these like really easy jobs around the house. And then she'd forget all about it. I was like brilliant, dude, brilliant. That's terrible. He was super manipulative. Dad hack right there. No, we started doing, we're going to start doing this thing. I think it was really, really brilliant. Jessica said, hey, at the end of the night, she said, when we put him to bed, let's do a recap of the whole day and talk to him about like, oh, today was so fun. What we did today, we started, we woke up and we did this. And then what allows you to do is highlight particular lessons or good things or talk about difficult things. So we started doing that. I'll let you guys know how that kind of works out. Yeah, that'll be interesting. Because then what's interesting is things pop up. So the first night I did it, I did it through telling a story. So I said, you know, the baby tiger and the mama tiger, and basically the baby tiger did everything that he did during the day. And certain challenges came up during the day and I could see his face, you know, and he's like, oh, what did he do? You know, and I'm kind of teaching him. But next I think I'm just going to be like, hey, today, here's what, you know, we did today and this is what you did. And just to kind of, so I think that's going to be, I'll let you guys know how that works out. Now have you guys been, because he's still obviously, he's a little bit younger than Max and you're probably coming up though on this stage when I remember we started to introduce the iPad and to let him to use that. And so with that, have you guys done that and have you noticed any behaviors around that? How do you guys manage that right now? We don't. We only use the iPad for if we're going to drive long distances. And I think that's pretty much it. We only use it a couple of times in the lights. We lost power to our TV a couple of times. One of our, there was something wrong with the fuse box. But it's mostly TV and we only watch TV. Will he watch it? He will. But it's, we use a timer and Jessica's really, really like consistent about it. So, and if it creeps up, then she takes it away for the whole week. So like this week, no TV. And we'll tell him ahead of time. Hey, I know, you know, we're going to watch TV before bed, but tomorrow and all week, we're not going to watch any TV. We're not going to watch. And so he woke up this morning and she texted me and he says, oh, mama, are we going to, can I watch something? She says, remember I said, we're not going to watch TV. So she goes, maybe we will, right? And then he goes, thank you for saying maybe mama. That's nice. Even though it's no, even though it's no, we're not going to watch TV. Dude, I saw this thing. I don't know what, I think I was watching like, Katrina's on this kick right now, watching the matchmakers because they have like, they have like an Indian matchmaker. Are you watching the Jewish one? Yeah, the Jewish one. Yeah, we watched that one. Yeah, so I've watched all of you. So good. Yeah, I've watched all of you. So old seasons, are there a new one out or something? Yeah, there's, these are, these are, I think they're new. Do you know if they're new? I don't know if the Jewish one is new. I just found it. Definitely watched the show before. Yeah. I like it because you get to see different takes on marriage and a lot of it's based on old wisdom. Yeah. And there's, I think there's lessons you can learn. It's also entertaining. So yeah, I think it's really interesting. So I, we got, she actually pulled me into watching it. And, but now I'm getting targeted with all this weird stuff. You know, it's so funny how the, these algorithms, I'm so aware of how they all work now. Like the type of content I see now because I've watched, I've benched, watched three of these different matchmaker things. Yeah. All of them. Yeah. So this, there's this thing, this trend, this hit me on social, I think is where it hit me after I was watching these shows. Self love weddings. You heard of this? You marry yourself. This sounds like the saddest thing ever. Bro, this is the most narcissistic crazy show. It is, bro. This is what a sign of the time. It is. Please pull it up. You marry yourself. Self love weddings, dude. Are people just not embarrassed anymore? They are, bro. They are, they are proud of these things. What a great point. We need to make people embarrassed again. We call it Sologamy. There's no, there's a name for it even. Yeah. That means you're just lonely. Sologamy. Like, like monogamy. Like monogamy. Yeah. So basically it means you just, you're just lonely. It means you go fuck yourself. Wow. Yeah. Wow. What do you see, Andrew? You see something too? I see that it's just women. It's just women. Women don't want, men don't want nothing to do that shit. Hold on. Sologamy or self marriage is a symbolic ceremony where you commit to maintaining a meaningful, deep and loving relationship with yourself. It's a commitment to yourself and not necessarily, okay, so we got it wrong. It doesn't necessarily mean you're going to single or celibate. Now, why this ceremony? Like why, I don't understand. The narcissistic part you pointed out. Yeah. You know what I'm saying. Hey, I'm doing this thing. You guys want to come to my party? Well, because we're celebrating this self love movement's been such a big movement in the last decade and a half, right? I see you want to bring like your friend's family community in and support you somehow. It's another massive virtue signals what it is. Just another way like, you're self loving? I'm self loving so much I threw a wedding for myself. Yeah. You think you're self loving? Watch me self love. I mean, what happened to just getting a few more cats? Hold on a second. Some women are marrying themselves complete with white dresses, cakes and lavish parties. Yes. That's what I saw. I actually saw like full on inviting people and the ceremony and everything. Hold on a second. This is like the saddest thing I've ever seen. Here's the difference between men and women. Women are throwing this. The dudes are going to do salogamy bachelor party. Can I skip the ceremony? I just want to do the bachelor party. Hey, guys, I'm going to be getting married to myself. It's not a party. Don't worry about myself. I'm going to throw the bachelor party. We're going to Vegas next week. We're doing this whole self love thing. I'd almost rather go to a ceremony where they're marrying a robot. That is next to you. At least that's almost something. Definitely. We are a bunch of fucking boomers, bro. There's so much stuff like terms and stuff that I'm like. So a Zaddy. Guess what a Zaddy is? Let me guess. That's something to do with being a daddy. But you're hot. Yeah. Yeah. Kind of. I mean, you guys are on the right track. So pull it up because it's like, to me, it sounded like a sugar daddy, but you don't need to have money in order to be a Zaddy. It's just like an older, good looking guy. Is this like DILFs of Disneyland? Oh, it's a daddy's an attractive older man. A Zaddy is a man with swag who is attractive and also fashionable. Oh, okay. That's all it is. So it's a, it's better than a daddy. I see. It says, okay, I see what's happening. So you got good fashion too. Yeah. Okay. I learned this at the Joe, the Joe Coy standup that I went to. And I was like, he was going on this whole bit about Zaddies. And I'm like, I am so like, I mean, luckily that like sugar daddy, like transferred into the joke. So like it made the stringer jokes. Figure it out. Yeah. I was like, it's something like that. But I, afterwards I let afterwards I don't look it up because I'm like, I've never heard of this before too. They, every time I like, like sugar babies was like a whole thing. Right. And so they were like promoting themselves like in their bio as a sugar baby. So that way people could give them money. Stupid. Did you talking to my, my sister-in-law? Okay. She's in her fifties and she's on like these like single dating apps and stuff. And she was telling, last night she was telling me. She's like, Adam, what a weird ass shit that I get like solicit. She goes, I made $200 yesterday. Well, I know what did she do? She goes, I stepped on a banana barefoot. She got paid $200. I like I said, she's just a lot. Your family's listening. Bro, she told the family. We were all there together. That's their first introduction. She was shy about it. You know what I'm saying? I told her like, well, shit, I'd fucking step on a banana for 200 bucks. Can I just say this? Like men are just like, there's something weird. That's probably a dude. Yeah. Like just, I mean, it's a step up from a fart in a jar. Yeah. Is that a, is that a weird? Is that weird? I mean, step on a banana. We're weird, dude. We're weird animals. It's probably why, because it squishes between the toes or something. Yeah, probably. No idea, dude. What is that? I don't know. What a weird world. What is happening? 200 bucks. I'm like, dude, that's a come up right there. Three seconds of work. Yeah. What's the profit on it? How much does a banana cost? Yeah, dude. Build a whole only fans page off of that. I'll smash all kinds of bananas for that. I'm going to start throwing that in my story. See what happens. Justin, he's going to pay you money to not do it. Just stop smashing bananas. I'll send you two of them. I don't want to see the banana toes. What a watch. Horrible noises while you do it. What a watch. Just to climb a tree with his toes. Oh my God, dude. He's got grip on those bastards. He's like, Wolverine. Hey, we have, we have butcher box today. Oh no, thanks for reminding me. I want to tell you guys something. So I went for two days. So I eat a lot of red meat for two days. We bought these big ass tri-tips and they were not grass. They were not butcher box. They were just regular store ones. And I like the way they taste or whatever ate a whole bunch of it. Right. Throughout the day, every meal because we made so much every meal was tri-tip. I could tell a distinct difference in my inflammation from that versus the, because we, the majority of my order now with butcher box is the grass fed tri-tips. I like tri-tips. The versatile, easy to cook. I told you guys how I make them. We do the cast iron and we put it in the oven. And I noticed a difference in my joints, the stiffness and stuff. And it makes sense when I did the test with Dr. Cabral, my inflammation was a little high. Yeah. And the fatty acid profile is just better. I could feel it. I could feel it. I've been changing my box up to be more pork since I did the whole, the pork chops that you talked about. And then we did the pork tenderloin in there. Aren't they good? Yeah. I normally do not like pork like that. It's too dry for me. Yeah. It does not taste- No, heritage pork. It's totally different. I had to add in the chicken nuggets. Oh, yeah. The nuggets are awesome. They are good. That's Max's staple. They're the best chicken nuggets you'll get anywhere besides when you go to an actual restaurant. And I can't help but laugh every time because you guys like, you know what I'm saying? Any restaurant. Order for me. I know. That's Max's staple lunch right there is chicken nuggets. He gets those chicken nuggets. I like that. I like cheese. I got a juice box. He's got like two apple slices and a little ketchup. I eat my kids' food all the time. Six chicken nuggets. Guilty. And he's doing a good job. When he leans out, he cuts out the Cheetos. That's it. Shut up. That's how I lean out. I saw you eating the box of the chicken biscuit. Oh, the chicken biscuit. Somebody sent them to me, but they weren't- No, it was Juna. Juna from, what's the name of her show? Food We Need to Talk. Yes. Yeah. But she listens to the show. Oh, she sent it to us. She sent the box of chicken. She did, but she said Adam. That was you who said chicken biscuits. But you ate them. Yeah, no. I mean, I'm not denying that I like the two. She knew the demographic. But I remember we had that day where we were all talking about like old like- Comfort food. I remember the vegetable crackers. I used to love those ones. Vegetable crackers? They were shaped like vegetables. They didn't taste like vegetables, though. Remember they were shaped like- You guys know what you're talking about, right? Yeah, yeah, yeah. I didn't eat them, no. Oh, they were good. I can't- So it's funny about that box though. I loved it on the back. It like pairs well with like easy cheese. Yeah. It has like pictures of like a tomato and then like real fruit, like vegetables behind like real foods. But like the whole thing is just this process. It is disgusting. So Frankenstein thing. Hey, so we are going to mention Viori as well. And I do want to say this. Of all the companies we work with, that one has to be one of the biggest, craziest growth, I guess cycles ever. Like everywhere I go now, when I see dudes wearing I see Viori everywhere is what I should say. Everywhere. It has exploded so much. A bit bittersweet for me. I know. We never invested as much. Yeah. It is a bit bittersweet because we were the very first people they ever advertised with, right? So up until us, all they did was Facebook ads. So we were there early on. It was early on in our venture. So we didn't have the capital to be able to invest in it. We all believed in it. And what they were doing early on thought it was brilliant because nobody was addressing the male side very well. And, you know, the Lululemon selection, I thought was weak and their stuff was fire. So we knew it was going to do well. So yeah, it's bittersweet to see how successful. But they're everywhere. I mean, they've partnered with so many companies, sports teams. You see them everywhere. I rarely ever go somewhere where people are wearing athleisure wear and not see a pair. It's the best looking. I don't ever say any more to you. I used to say stuff. I think that they might know who were like, they're so beyond. Oh, you must listen to mine. Yeah, exactly. They're getting to that point where they're that big, man. And their stuff is so good. So good. Oh, I got to tell you guys. So you know how we did the episode on bands? We released a new program, MAPS Bands. And one of the things about bands that we talked about in the show was one of its strengths, not its weaknesses, but one of its strengths is it causes less muscle damage, meaning you don't damage the muscles as much so you can actually dramatically increase the volume and frequency which has its own benefits. This is one of the things that bands do. And so we talked about in the episode and we speculated as to why, but we really didn't come up with any particular reasons. Well, anyway, someone commented under the video and it was, I love this. I love when I learn from our listeners and the person made a speculation and I 100% agree. Here's why bands don't cause as much muscle damage as other forms of strength training because the load in the stretch position is the lightest and the stretch position is where you tend to see the most damage. That's where you tend to see the most damage. I do. And also on the eccentric and on the eccentric portion it's getting lighter and lighter and lighter. That's right. And when you get in the stretch position, stretching with the eccentric, that's where all the damage tends to happen. So, ah, there it is right there. This is why it's an everyday program. This is why bands, one of the values of... So MAPS Bands, for people who don't know, we created a band advanced workout. So this is for people who are like hardcore and to exercise who can gain benefits from training with bands. Are we still doing the launch sale, Doug? Yes, we are. Okay, so you get a discount on it and you get two free e-books with it when you sign up. It's MAPSBands.com. One more thing, we have a shout out. I want to shout ourselves out. A lot of people don't know. It's all right. You did not just shout us. I did, bro. So log me. Yes, I'm just going to say, if anybody in here would do a fucking self-love wedding. No, no, I don't need a wedding, bro. I don't need to. It's called salogamy. No, no, no. Our newsletter, a lot of people don't know about this. We just, we did the newsletter. It's freaking amazing. It's hilarious. It's awesome. Check it out. There's a lot of new stuff on there. Darren is hilarious. So it's mindpumpmedia.com. 4 slash newsletter. Go check it out. It's a breakdown of episodes, but it's super, super fun. Well, since we're plugging ourselves like that, you may as well plug the subscription thing that we're doing right now. I did. I did. It's on Instagram. Literally at the beginning of this episode. Yeah, it was at the beginning. You're right. It was again. Yeah. All right. Look, you've probably heard of all the benefits of cold water immersion. Cold dips regulates your hormones, raises testosterone, reduces cortisol, increases endorphins, increases norepinephrine, gives you energy, makes you feel good all back by studies, also has lots of longevity benefits. The problem is getting yourself a big metal tub, filling with ice and water, big pain in the butt. Well, check this out. It's a company called the Cold Plunge. They make one for your house with the filter and everything. Fill it up with water, leave it. It's clean when you're ready. Pop in, use it every single morning, better than coffee, and it's amazing, again, for your health. Go check them out. Go to thecoldplunge.com, use the code Mind Pump and get $150 off. All right. Back to the show. First question is from Deanna Yukari. Can you use lightweight instead of bands for trigger sessions? Oh, you can. Okay. So first for people who don't know, trigger sessions are found in maps anabolic, and what they are is on the days you don't work out, you do really light five to eight minute kind of pumping sessions, typically with bands to maintain this muscle-building signal and to facilitate recovery, and they're pretty remarkable. They really do produce significant results or better results if you add them versus when you don't do them. Now, the question is, can you use lightweight instead of bands? You can, but bands are superior, not just because bands are convenient, but because of what we talked about earlier on this episode, bands cause less damage. They just do. They just cause less damage than weights. So because trigger sessions, the goal is to maintain the muscle-building signal but minimize damage or, in best case scenario, facilitate recovery, bands are superior. They just are for this particular purpose. And I've experimented with all kinds of different forms of resistance with trigger sessions, and bands just do the best. Yeah. If I'm in a position where let's say I don't have bands, but I have dumbbells or something like that, I'm going to use like literally 60% of the 50%. Real light. Yeah. Real, real light weight. I do not want to even come close to training to failure with weights to get this. And all I'm doing is literally just trying to pump the blood in there. That's really the only thing. It's like it's easy to overdo it with dumbbells versus with the rubber bands and two. Yeah, the other alternative to that is just body weight. But the bands just provide such a unique stimulus that doesn't cause that kind of damage. So it really helps to get blood flow and facilitate recovery. This is why the new program, Maps Bands, is the only maps program where you're doing strength training every day. And I don't mean like you're doing strength training every single day because you can do that with bands. And we say it's advanced, meaning you need to have some experience, but it's not advanced in the sense that you're going to over train. Most people who've got some experience will do phenomenal with the program like that. Had we switched the bands out for weights, no way. Oh, yeah. It would definitely never have worked. So bands offer that unique ability to be able to send a muscle building signal but minimize damage and that you could capitalize on. By the way, for people who don't use trigger sessions, it's as easy as this. On your off days, you can even do it like this. Pick a body part that is a weak body part and do a few sets of a banded exercise for that particular body part two or three times on a day on the off days. Watch what happens to your gains. Next question is from Aaron Stevens. While in a cut, is it better to hit your protein for the day or stay within your calories? I love this question. Yeah. So long term, okay, it's going to be one of those. It depends. Yes. How low is your protein? This is a good question because I could argue this either way. So could I. So is it like how low is your protein for the day or how high over the calories are you? But if it's all within range, long term, I think it's better to hit protein for most people. Now, if you're, you have a particular date, you need to lose weight by, your protein still okay, still relatively high, then I would say calories, but high protein has lots of benefits. Muscle building, appetite suppression, they're showing it's got brain effects that are, that are good. It's, it's just, if you're, again, if you're within kind of like a reasonable range, then I would tell people, go ahead and hit those, those protein targets. Yeah. You know, okay. So it also depends on the, the person and their body type as far as like how they hold on and build muscle, right? So I was actually just talking to a friend of ours who she's trying to cut and she's been running like pretty low calorie arches and her body just holds on the muscle. I had my ex-girlfriend was like this, like she like touched weights, built muscle, we could diet her down to like 1300, 1400 calories for weeks upon weeks and she just didn't lose any muscle. Like if she'd lost hardly any weight period, like some people just hang on to weight way better on the opposite. Like I look at a treadmill, weight starts to fall off of me and muscle will go right with it if I don't hit my protein and takes. So it also depends on the person. So if I, if I'm talking to that person, I'm like really pushing her to get lower and lower on her calories because it's hard for her to do that and she's got to be low on calories just to get her to lose anything whatsoever and her body hangs on the muscle. If the opposite is true with that person, I'm not really worried about going over 100 to 300 calories for a day. I want to make sure I hang on to every bit of muscle for that person and we hit our protein intake consistently. Also depends, okay. What do they do consistently more of? Meaning are you the type of person like me who struggles to consistently hit their protein intake? If that's happened over and over. Yeah, that happens all the time that I need to make that decision here. I have to eat that protein. It's like I'm already have a hard time hitting it consistently and then here I'm faced with a day of like, oh man, if I hit my protein intake, it's going to put me over two, 300 calories. But if I go under, it's like, Jesus, this going to be the third day in the last week that I don't hit my protein intake. Great point. That's not a good idea for me. I'm going to hit my protein intake. So I know that was like a lot of nuance but that's the truth with something like this. Now what will the science-based community tell you? Calories. If your goal is to lose weight and lose fat then nothing will make the biggest difference in you doing that than calories. And they'll say, cut the calories. Don't overeat the calories just to chase protein because it's not like all this muscle is going to fall off your body. What's interesting about this is that when I'm training or working with the average person if I just tell them to hit their protein targets and to prioritize it from whole foods and to prioritize it in their meals, meaning naturally lowers their calories. They automatically eat less calories because it's so, it's so satiating you eat less. I'm not talking about shakes. I mean literally, oh you need 130 grams of protein a day eat it first in your meals and make sure it comes from whole foods. And then don't worry about calories is what I typically say. Now if I tell someone to hit your calories but don't worry about your protein it's much harder to hit the calories. It's much harder to stay low calories. Plus if you go over, I mean the next day you make adjustments. I mean I don't see what to do. Or what if this person is also, let's say this person is in a deficit and they need to hit protein so they're going to go over 200 or 300 calories a day but this person is also lifting weights. So that day those extra calories are going to get prioritized to building muscle. It's not going to go stored. You're not going to like be in a calorie deficit for let's say a week, two weeks, right? Stay in a calorie deficit and your strength training and then one day, oh man I'm low protein so now I got to hit and then I go over 500 calories let's say. That's going to get prioritized to building muscle. You're not going to put on a bunch of body fat from that so I would hit the protein intake. Next question is from the Eagle family. Can you increase strength but not muscle mass? Likewise is it possible to gain muscle in one body part and lose muscle in others? A recent DEXA showed I lost muscle in my trunk but gained elsewhere. Doesn't make sense to me. Let's start with the first one. Can you get stronger without gaining muscle? Definitely. Your muscles can fire with more force. They can fire in a more organized fashion. This all comes from the central nervous system. You essentially become more efficient with a lift. Muscle recruitment. You can squat and get better at the skill of squatting, gain no muscle but because you're better at the skill of squatting now you squat more. Our perfect example is our Olympic lifters. Look at an Olympic lifter and why they're not bigger than bodybuilders because they have gotten so proficient at those lifts that they didn't have to keep adding a bunch of muscle mass. That being said, if you get stronger, stronger, stronger, stronger, stronger, stronger, at some point you're going to add muscle. At some point you'll get so efficient. Fire muscles so well, so organized, especially if you feed yourself properly. By the way, for the average person who just looks to build muscle, especially in the first year or two of training, that's usually what it looks like anyway. Stronger, stronger, stronger, boom muscle. Stronger, stronger, stronger, boom muscle. It's usually in that particular fashion. Now the second part, can you gain muscle in one area and lose it in others? Yeah. Absolutely. If you train one part of your body and reduce training on the other part of your body or you start prioritizing lifts that work one area over others, your body will adapt and morph. Your body will shape itself depending on the stresses that you place upon it. So you can 100% do this. By the way, bodybuilders often do this on purpose. When they're trying to create a balanced physique and they want to add more leg size, they don't gain as much upper body mass at the same time because they'll still be disproportionate. They tend to take the volume away from the upper body, put it on the lower body so that they can make themselves more balanced. Right. So if you're like, yes, it's going to affect a lot of muscles that can core like you're isometrically stabilizing, but you're not working the same as if you're intentionally loading like a crunch, for instance. Right, right, right. You can also see it if you were like, let's say the volume was all equated, but then the stimulus for the upper body and this person's upper body changed or lower body lost muscle, right? Maybe you were doing more novel exercises for the upper body, right? You changed the programming, you got unique things that you weren't doing before and your lower body were sticking to the same basic movements that you always do. Your body's pretty well adapted to that and so it didn't get as great of a stimulus as the upper body did. Right. So that's a good thing. I mean, I'm not sure it's going to be as accurate as it is compared to the other things on the DexAscan because it's, I mean, it's compared to other things. It's accurate, but it's not so accurate that, you know, a quarter, a quarter pound or something like that. I mean, it could be, it could be off. Whenever using these things, you want to look for trends is what you're looking for. Next question is from Tatiana ZP Real Estate. Are you better off running a mile a day or three to five miles a couple times a week, which would be more beneficial for people who are not dead in parentheses. They don't have any race goals. This is just for leisure. Oh, a mile every day. Yeah. By fact, first off, it's better for your cardiovascular health to do a little bit every day versus a lot sometimes for your joints. Way better. More practice means if you do a good job, you'll get better at running. The joint issues that come from running come from the fact that people don't run properly. They don't have good biomechanics or technique, just like people who get hurt lifting weights. People tend to go run until they're tired. They don't look at it like a skill. Well, if you run less, you're less likely to get so fatigued, your form goes out the window, and if you practice it every day and you try to run well, you'll get better faster. By the way, I want to say this, for almost every physical pursuit, for almost every adaptation you're looking for, if it's all equated the same, and I say almost because there's definitely times when this isn't true, but when you're looking at the same equal time, volume, all that stuff for the week. In this case, three to five miles a couple of days a week every single day, you'll get better results overall by doing a little every day than you will a lot. Same thing with strength training. Same thing with flexibility training. So your body learns things. It's how it learns things. I would also encourage this person if it's for cardiovascular reason and there is no pursuit or race competition to actually explore the stair master, the elliptical, the row, or swimming. So switch it up. If you're looking just to get the cardiovascular benefits from it, running is actually not even the best modality of all those different modalities as far as overall health on the joints and things like that. I mean, swim for that duration, or go on the stair master for that duration or do the elliptical for that duration or do hill sprints for that duration. There's some things that you can do to keep that salt bike, to keep the heart health up there without just running on the treadmill all the time. So explore those other options, too. Totally. Look, if you want to follow some of our programs but you want to start small, go to Instagram, Mind Pump Media for less than $5 a month. You get a new workout every single week. It's a MAPS workout programmed by us. And again, it's less than $5 a month. You sign up, new workouts all the time, exercise demos. We teach you how to do them. It's pretty awesome. Go check it out. By the way, you could also follow us on Instagram. Justin's at Mind Pump. Justin, I'm at Mind Pump. DeStefano and Adam is at Mind Pump, Adam. Today, we're going to teach you everything you need to know to build a strong, well-developed chest. When I think of weak points and areas that I struggled with developing for a really long time, chest was up there with the weak part. Yeah, it was for me. It was for me for sure. I got more caught up in the weight I could lift versus how I was developing my body. I think it's one of the most challenging muscles to develop for most people because the form and technique.