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Category Management Series Tip #7 Baseline and Incremental Sales

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Published on Feb 15, 2012

In this training tip, Sue Nicholls from Category Management Knowledge Group (www.CMKG.org) walks you through the importance of understanding baseline and incremental sales, and how it can be used in scorecarding and promotional evaluation to help you gain a much better understanding of your business.

Check CMKG's training at http://www.cmkg.org

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Subscribe to Sue's weekly blog at http://blog.cmkg.org/blog

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