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JJTV #134 - The COST of Social Media

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Published on Feb 15, 2011

Social Media - for the most part - is still tactics in search of strategy. I created a continuum called C.O.S.T. which is a rather oversimplified and yet (imo) a pretty accurate way to think about how social media needs to move from campaigns to a complete redesign of how businesses go to market, engage their employees and build relationships with their customers.

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