 So we're here with a crystalline here the SID display week and hi so who are you? Hi my name is Tony Lee. And what are you showing here? Backlight. Backlight module. So what's special about this backlight? This is a collimated backlight. Single one-dimensional collimated backlight. Collimated. What does that mean? You just look from this side it's very bright. Very tall. Very bright. Only plus minus five degree. Other than that it's become dark. So that means it's better to... Light is more focused or collimated? Focused. Yeah. So does that make... does that save power? Make it more bright. Screen. Brighter screen. Yeah. Higher knit. Higher brightness. Yes. High brightness. But so no displays like this now? No backlight. Not that collimated. The state of art is a bad film from 3N which makes plus minus 35 degree the best. And what... We can make it plus minus one degree. One degree. Yeah. So that means... Whatever you ask. So if you want you can have a display that's very focused? Yes. But that's super bright. That's right. And then if you're out of... if you tint it then people cannot see what you have? No. So like privacy. Privacy. Yes. Yes. That's right. So do you have this on market already? No. No. In couple of months. Couple of months. So who could be the customer? Anybody who would do backlight displays? If any system integrator who makes LCD module. So it's only for LCD, right? Yeah, LCD. Also it might be application in illumination market. Is there any market for making a better HDR experience on a TV or? TV could be. But you can't do local dimming, no? No. Is it possible? Agilit. Agilit. Yes. So it's not so much for the HDR TV. It's more for the digital signage or? It's most suitable for portable electronics, let's say. Because it's compact and saves energy. So how much brighter will it be compared to another display without your... Compared to same backlight, it's like several orders higher. So which one is yours? This one. The black one there? Yeah, black one. And compared to the competition? Competition compared to this bath. Only down there? Dot line. Red, yes. And this is just on the same battery? Same power consumption? Same light source, yes. It's a big deal, no? Is it a big deal? It's a big deal, in my opinion. But it's difficult to hold the phone steady? It depends. It depends on the application. For instance, for those applications, then the screen and the viewers, the perspective is fixed. You don't want to waste any light to different directions. For instance, for the drivers, right? The angle is fixed. For the driver? Yeah, for the driver. The viewing angle is fixed. And also, excess light will cause the so-called pollution on the dashboard. Reduces light pollution? Light pollution, yes. And that reflects the steering wheel and the windows and it distracts the driver, right? Yes, that's right. But how about... Is there any chance that you can adjust it? If I sit back, then your angle goes down a little bit and then follows my eyes a little bit or that's not going to happen? No, it's not going to happen. It's passive. It's not active. It's passive. So it's just one angle? Yeah, it's passive. But it has a certain extent. We designed this like a plus minus five. So it's actually a 10 degree angle. You can move around. You still see it within certain, you know, limit. But if you do only one percent? One percent, yes, no. Much brighter. Much brighter, but only look at one direction. And if you have 10 percent, it's less bright, but it's still much better than everything else. That's right. Right. That's right. So just a few months. People can have the crystalline backlight technology. And today there was a keynote speech by Noble Laureate. And he was working on the, you know, backlight technology. Did you see that keynote? No, I was here. Ah, you were here? No. Sorry. It's just that backlight is a special material, right? To make the right way.