 bad singers when they ask you not to sing in church. Like, hey, shapers, please, no singing. No singing, no singing. It's Saturday morning, let's have some fun. Well, I'm super excited. So I want to help people maximize their journey and their fat loss process. And it's funny because I'm on a lot of calls. And I mean a lot of calls. And it's interesting because there's a lot of confusion out there, but there's a lot of simplicity that people get. Like, I talk to people that have great results. I was just on a call with the lady that lost 70 pounds and maintained it, I don't know, six years now. And it's completely changed her life, right? But it wasn't always easy. Meaning that she's had mistakes she made along the way and faults she's made along the way. And so what happens is I want to help you maximize your fat loss results. At the same time, I want you to be healthy. I want you to live better. I want you to feel better. I want you to maintain it. And it's not going to be a straight road, right? Derek, we can talk about it. It's not going to be a straight road. But I can tell you, and I told him the same thing. It's like when you get to the end, those bumps along the way are your biggest things that you get to pass on because there's obstacles that other people are going to go through too. So Janelle's down four pounds from the iFast. That's awesome. Janelle, super excited. And I love the iFast. If you're doing it with us, that's super excited. Let me know. I want any feedback on that. Make sure you hashtag iFast when you post it out so we can see the stories come in. But let's talk about maximizing. If you're just getting started with ketones or even using them for a while, a few mistakes that people make. I'm going to give you some how to do it and then some of the mistakes and then some of the tips that you can do to get better. And if you have questions, bloat is gone. That's a good thing. But if you have some questions, feel free to shoot them out to me and let me help you do that. Now, not everybody that follows me drinks ketones yet. They will. Once you realize what they work, what they are, they will. You want me to hold you? She's kind of a film snob. She wants to be on camera. She doesn't want to be on the sidelines here. Say hi, Isabella. Say hi. This is Isabella. She is our fourth child, our third girl and most likely our last baby, most likely. But did you guys know that when she was in Mama's belly that pregnant women actually produce ketones even if they're not on a ketogenic diet for the baby? So it's kind of a cool story. It shows you how powerful this is. And do you know that when she's breastfed? A breastfed baby, which I was not breastfed. Mom, shame on you. My mom, my poor mom, I always blame her for everything. I'm like, mom, it was your fault. It was your fault. I love my mom so much. But you know that breastfed babies when they drink breast milk, it has a fatty acid called median chain fatty acids. And that fatty acid actually is digested into the belly and into the liver produces ketones for development of the child. So babies are very much ketogenic and they need ketones for a lot of the positive benefits that we get to have today this way. So it was just pretty cool. So anyway, I just had to stay next to the little baby. But if you want to maximize fat loss, the first thing you want to do is, and if you're drinking ketones, that's what you're gonna do. You're gonna drink these first thing in the morning. And I would tell people this, if you're really big on going out for a morning walk, what you could do is you could delay this till after the walk. And you're basically fasted walking in the morning. It's a strategy used since college. I don't do it anymore because I just don't have time, to be honest. I have time, I just hadn't prioritized that time. But anyway, I had to get up early. I prioritized my sleep. But wake up in the morning, you can actually go for a 45, 50 minute walk, fast it, just water, okay? And then after that, you'd have your ketones. But you want to have your ketones first thing in the morning. The reason why is it is they supply a high level of fuel, brain, health, energy, sustained fuel. Think about it as a car. Who wants to be a 1982 Volvo beat up, rusted out Chevrolet? Is it Volvo or Chevrolet? I don't even know. Volvos are not Chevrolet. I'm in Minnesota, there's like the songs, like broken down Chevrolet or whatever, rusted. Anyway, do you want to be that? Or do you want to be a high performance machine? Like a high performance Lamborghini or car, right? Well, would you fuel, would you put fuel in the car? Like would you, in a Lamborghini, right? You may look or feel like the Chevrolet, but start fueling it like a Ferrari, if that's probably a Lamborghini, meaning put the high quality fuel in. So by starting your day off, you're starting yourself off with the high quality fuel. You're holding your body and your health to a higher standard. So you're going to get more out of your day. You're going to be able to do more, be more, feel more. Now inside your body, it's doing some cool things. And inside your body, it's actually helping you become better a fat burner and like metabolize it. It's all the things you want in your health. This is going to start doing on the inside. Therefore you can do all the things on the outside more appropriately or better for what your results are. So first thing in the morning you have this. Now I am drinking coffee. If you'd like to enjoy your coffee, please do. When I do my fasting programs, I don't drink my coffee in the morning. I actually drink my coffee in the afternoon and I put keto cream in my coffee. Now if you drink your coffee black, fine you can have it anytime you want. But I have keto cream and I actually have a splash of heavy whipping cream in here. And I do that in the mornings and that's okay too. You can definitely do that. So I'm having my coffee, my keto cream and I'm going to have my ketones right after. It's early here. You can have your ketones first and have your coffee after. Doesn't matter. Then what you're going to do, this is the secret right here. Wait until you're hungry to eat. Most people will naturally start to intermittent fast with ketones. And you might have your first meal at 10 a.m., 11 a.m., 12, one, two or something like that. So that'll right off the bat is going to provide you the ability to reduce your calories. And then now you don't have, you have more time freedom. You don't have to worry about food so much. You're not going to have the cravings and the hunger. I cut off the tip of my thumb. Look at that. And she keeps grabbing just that tip. It's funny how that works out. And she only wants the thumb of like, stop it. Okay. So then, so here's the other option. And then I'm going to talk about food in a second. Cause the food is going to play a role in this y'all. It really does. And then the afternoon, you have the optional second ketone in the afternoon. Optional second ketones in the afternoon. So I have two a day. Sometimes I have three because I want optimal performance, right? I want to perform the best I can. So in the afternoon, I have a second ketone around two, three o'clock, four o'clock, it doesn't matter. One o'clock, two o'clock, three o'clock, rock. Any time in there is fine. I got the singing bug going on right now. This is so good. Hold on a second. You all enjoying this? I know I'm being goofy. I tend to get pretty intense in my coaching and I just want to like yell at people, but I'm trying to try to keep it light it's Saturday morning. I will be doing a huge live here in a little bit. So stay tuned and I'll be in the drink ketones daily group. So, so the second option in the afternoon. And that's really simple as that. A couple, a couple of tips I'll give you in a minute, but as for food, what you want to do is if you want to maximize fat burning, you want to do a few things. One, you want to reduce your carbohydrates, especially if you want to improve the ketogenic effect. Now you have to, you have to decrease your calories. If you want to burn fat, so think of this way. If your basic, if your basic metabolic rate is 1500 calories, you don't need to know all this, especially when you get started. You can check in every once in a while, but you don't need to do this on a daily basis. I'm not a big fan of tracking and counting everything. I'm a big fan of results and teaching psychological like mental goodness. So you can sustain them using the scale every day. If you weigh yourself every day, throw it away, that's a tip. You will fail. I'm just telling you, I've never met a person to this day that weighs themselves every day that is free of like they live the life they want to do, feel good, happy, enjoy life and are comfortable in their own skin. Haven't met that person yet. If you're that person, let me know. I love to meet you, but I don't see that person. So give it a scale. But as for food, what you want to do is you want to prioritize protein. Ladies, 50 to 100 grams of protein a day. I'm giving you as low as 50 because you're different sized people. The bigger you are, the more protein you're gonna need. That means the more muscle mass you have, the more calories you're gonna need anyway, right? So you're gonna need a little bit more protein. So think about this as like a deck of cards of protein. So if you take a deck of cards of salmon, chicken, fish and this is a ballpark, it's gonna be somewhere between 20 and 20, let's say 20 and 30 grams of protein depends on the size of your deck of cards, but 25 grams, we'll just call it 25 grams. So two decks of cards of protein a day minimum. Two decks of cards of protein a day minimum. Now that you need that. Why is that's gonna have a huge impact on some nutrients? It's gonna have a huge impact on your muscle development and just protecting yourself. It's got so many, the iron, I mean there's so many positive benefits to having that protein. Now if you're more active, physically active or if you're bigger, you might need to push it up towards the 100 or even as high as 150 grams for really more competitive women that are into fitness. So I do not recommend a lot of protein shakes outside of proven shakes. Ours are designed specifically to be low calorie, low impact on your body, low insulin response or no insulin response, but also with amino acid to help uptake. So I'm okay with that one, but you can use protein shakes, but just sparingly, meaning that they should be a gap fill or when you're just busy, right? But they shouldn't be a foundation of your health. It needs to be real protein, okay? Carol and Erin just got a whole dissertation on that. So last thing with food is you wanna go low carb. So I want you to go prioritize protein, go low carb. This is a mistake a lot of people make is that they go high fat. The ketogenic diet is a high fat diet. 99% of you out there will never follow it well or long-term or consistently, meaning you have slip-ups. High fat and slip-ups don't go well together. Now, if it's medical induced ketosis, then you're gonna be very high fat and you don't get a chance to slip up. You have no options, you gotta do it right. But for most people, they have the wiggle room to be able to kind of like, I'm gonna take today off. Well, taking today off being high fat is a mistake because what ends up happening is you end up overeating and then you mixing fat and carbs is not a good thing to do especially if you wanna maximize fat loss. So you wanna really focus on low carb living. So most people, you're gonna wanna shoot for less than 50 grams of carbs a day. For really maximizing fat burning, it's typically gonna be under 30 grams of carbs a day and even as low as 20 grams. Now, I am gonna say net carbs, meaning that if you have fiber in there, you can subtract it out. There's a lot of, and there you can, I mean, there's, I can debate it all. But what I found 20 years, I think you're pretty safe. So net carbs is basically the amount of carbs minus your fiber. Now, once again, I don't want you to measure everything. What I want you to do is start to understand that you're gonna prioritize protein and then you're gonna choose low carb vegetable options. Most fruit are gonna be out. Berries, yeah, I'm all about berries are fine. Truth is, you can have a mini stickers bar and you can still do this really, really well. True story, you could, probably not ideal because it's not optimal nutrients, right? But you could definitely do that and still get results on maximizing fat loss. So you're gonna prioritize protein and then men 150 grams of protein, probably minimum a day and then up from there. That's probably a safe bet. You can go a little lower on a few days. On some of your fasting days, you can go less protein but as a consistent overall long-term process, that's about what you'd want every day. So if you're eating one meal a day, that's a lot at one time. So I recommend most men to eat at least twice a day. Not, and if you're doing some of our fasting stuff then you can take those days off but the majority of your days you should be consuming at least that much protein. So low carb vegetable. So you're looking at broccoli, asparagus, rutabagas, Brussels sprouts, rutabagas. I don't mean that, turnip roots. You're gonna say cauliflower, spinach is your leafy greens. These are the vegetables and what you wanna do is you wanna cook those with some level of fat. If it's duck fat, if it's some little bit of butter, if it's olive oil, if it's avocado or avocado oil, you're gonna wanna cook it in those. And so that's to give you some extra nutrients, fatty acids help you feel satiated and satisfied. Like the eating of maximizing fat loss is boring. I'm just gonna tell you. There isn't all these fun keto desserts and keto things, they're fun for marketing and they're fun for talking about it and they're like, they're a treat though. They're not your food, right? Here's the problem with food. It's boring, it's basic. And so what we have to do is teach you how to eat. The majority of your days just gotta be kind of boring. There's nothing bland, it can taste great, but it meaning that it's not like, you gotta get away from, I've gotta try to make pizza today and this today and that today. No, it's protein vegetables and some fat. That's all it really is. Get creative, get creative, have fun with it. Do I use spaghetti sauce? Yes, the spaghetti sauce, super low carb. It's low carb, but it's not super low carb, right? There's lower carb stuff. So I just want you to be clear that those are the foundations, what you do. And then you wanna add in a keto friendly or a low carb dessert from time to time. That should be a time to time. Do you wanna add in? So here's a few of the mistakes that people make. Is they don't hydrate well. So I'm a huge fan of electrolytes. I think everybody should be using these right here. These are formulated specifically for our product. But they have a lot of potassium in them. They're really good for balancing out, helping with water retention, hydration. Hydration's huge. That's a big tip. You need to have plenty of water, but it's not just water, it's what's in your water. Number two big tip is you gotta move your body. If you wanna maximize fat loss, you gotta move your body. An object of motion wants to stay in motion. So when we metabolize fat, it basically gets eliminated out of our body in very unique ways. Urine, sweat, breath through breathing. So exercise helps us, water helps us urinate more. Let's do that. Exercise helps us breathe more and sweat more. So these are gonna be things that people are going, and it's not just about exercise, right? If you combine this with a superior fuel source with a strategy of eating that's about performance and health, that's high quality proteins, high quality vegetables, that's performance and health. You don't need a ton of carbohydrates to perform better unless you're a very specific athlete and you have Olympic gold medal around your neck or a pro athlete. Most of you guys don't need a bunch of carbohydrates. Now they're fine and they taste great. I get it. I do, I do, I get it. But that's not gonna get you the results you want, okay? And then another big, what is going on? Should I give you back to mama? I think it's probably time. It's probably time, isn't it? And I did not bring her on here just for sympathy and just for, you know, I just, just kidding. She's cute, isn't she? So maximizing your fat loss, the last little tip I'll give you is, a few things is I would do our eye fast with us to fasting strategy. So intermittent fasting is a natural process of what we teach. But sometimes we want to accelerate that through some healthy ways of doing it. And it's really important to do it healthfully. That's the word I just made up. So one more big mistake people make is they once again, the scale, they look at the scale and they create an expectation that the scale needs to change really fast. And losing weight, burning fat is easy. It's not hard. What happens is that your system, most likely if you're above the age of 40 and 70% of people above the age of 40 and our country at least, most countries, yeah, most countries at least. I'm gonna walk and talk here guys. Most countries at least are metabolically efficient, meaning you don't burn fat effectively. You have to turn that switch back on. If you do not turn that switch back on ketones turn the switch back on. We just don't know when. My sister was eight weeks. Eight weeks, she did not lose really any weight. She's down 100 pounds now. Why she didn't quit? I don't know. Honestly, I don't. I think because everybody else was talking about, she had other benefits. She had energy and she started sleeping better. Other things, but that's not what she wanted, right? She didn't quit. She thought about it a lot of times. I had to talk her off the ledge a few times. And she's down 100 pounds now. And what happened was is her metabolic switch had to be turned back on. So if you don't look at this as a year long journey, you're going to probably sabotage yourself because you're going to make mistakes. You're going to fall and you're going to go, meaning make mistakes is that you're going to, you're going to read something or you're going to go to a cruise or go to a birthday party. And then it's like two weeks later, you start eating like you used to. That's okay. That's like, check. I realize I still go back to my old habit. I have to create a new one. So this plan is about how to train you to become a better version of yourself. We're going to provide the fuel sources, the number one fuel source in the world to help you live better. We're giving you all that. Now it's time for you to make the changes, right? To move more, start just walking more. It doesn't have to be a lot. It just has to be starting and keep going. And to me, this is the most important lesson. And the way to do that, the way to stay committed is to stay committed and a part of a community. So plug into these lives, plug into our team, plug into our community. Because guess what? We're changing our lives. I just got off the car, 70 pounds, six years. She completely changed her life, but you know what? And she says that, you know, prove it changed my life and these ketones are amazing. I go, you change your life because you kept going when it wasn't always easy and you kept going when things were worse sideways. There isn't a plan in the world. I'm going to stand behind this 100%. There is not a plan in the world that's better than this at all, not even a little bit. There's nobody out there that has a superior fuel source to start your day. So you have that. There's nothing out there that's teaching you. We want you to eat food and real food and high quality food. We don't want to give you fake food or shakes that are going to ultimately mess you up later. Because that's what's out there right now and it's just crap. And people are spending thousands of dollars on this crap and it drives me nuts. We want to give you a community of people that have had ups and downs along the way. So stay with us, plug into us and know that it's not going to be perfect. It's not going to be just, I magically lost all my weight and everything was perfect and easy. Nothing comes that way. Nothing, no relationship. I mean, I have kids, I get it. Sometimes they piss me off, but yet I love them. It's not perfect if that makes any sense. Same thing in this journey, but just know you're on the right path and right journey. So I just say all that. I struggle with drinking any water. Denise, that water is so important. What happens with water? This is a couple of things with water. Barbara, I'll get to your question in a second. So with water, the mistake is a few things. One, I met my wife and I told her, I want our kids to live in the, like I want to dump them, 14 years old, I want to dump them in the woods and for two weeks and let them survive. And part of it is like, if you didn't have anything else in that, I mean, if you're lived in the woods right now and you're completely nothing available and you're trying to survive, you would do anything to get water. Instinctively, your body wants water, like it does. We just tricked it and trained it to not drink water and or we filter our water. So Denise, if you have a high filtered water, maybe you need more salt. Put some salt in your water and see if you like it. Put minerals in your water and see if it tastes better. Put the electrolytes in your water and see if it tastes better. That's number one. Number two, especially like reverse osmosis is dangerous and bottled water I think is just mostly if it's crap and dangerous, like dangerous. I don't think it's good for us. I think it actually causes people more arm. Not the bottle, but water itself bottles another whole topic. So you got to set a goal and a standard for yourself and that's what you need to do. And so find a way to do that. What's up, Ange? Nice to see you. I'm on a rant right now. I hope you guys are all appreciating this. So I hope that comes down to, so in the morning, first thing you should do is have eight ounces of water or six ounces of water. Don't drown yourself. The other thing about water is I want people to keep in mind is most people need more, but we don't know how much. But the number of, how much water is, it doesn't exist. If you're keto or drinking ketones, you'll need more. The good thing is you drink it in our product anyway because ketones are a diuretic. So you need to make sure you stay hydrated. So you're drinking our product in water, which is awesome. But we don't know what it is. If people say it's half your body weight in ounces, well, if you're 600 pounds, that's 300 ounces a day. That's too much, right? But if you're 90 pounds and you're only having 45 ounces a day, that might not be enough. So we don't know for sure. Kathy Berry just said she has to have a mission on water. Yeah, and one of the things you can do is just get a couple of like, let's say that you're, and don't rush to the end, just set a higher standard. If you kind of naturally drink, let's say 50 ounces a day, well, in the night before, get two containers of a certain amount of water, like put 60 ounces in a container and then throughout the day, make sure that it's gone at least two hours before you go to bed, okay? Not right before you go to bed, but two hours before you go to bed. All right, I got a question up here. I'm gonna go too quick here, one second. Question for you, Dustin. Barbara says, I have a question. I'm down about 14 to a size 10. But I have not lost one pound in seven months of drinking ketones. Why does the scale not move? Well, besides Barbara, I told you to get rid of that damn scale. Number one, scale is not serving you at all, but that's called a plateau. When people plateau, why do people plateau? So there's a few things. Number one reason people plateau is they stop doing. Now, this is a trick here, this is psychology again. 90% of what we do is psychology. It's not physiological. We convince ourselves something else. So I always ask people, are you doing what you did when you first got started? They're yes, exactly, and it never is, right? Also, you're not the same person you were when you got started. So things have to change, right? So you have both. So I would say, I don't know, was Carol that said that, asked that question. If you plateaued, what I recommend is a few things, or Barbara. If you plateaued, recommend a few things. First thing I want you to recognize, if you've had a transformation for that long and you plateaued, what's your protein content? Are you eating enough protein? Are you eating enough food? What happens sometimes is when people get on our journey is they get competitively trying to cut food out. They're like proud of themselves for not eating, right? And it's only the people that've been doing it for a while. People that are new, it's not that for them because they're just trying to learn how not to eat, right? Or cut down on their calories. But some people get competitive at that. So are you getting in, Barbara, are you having 50 to 100 grams of protein a day? Okay, that's number one. If that is true, I would say, are you moving your body? You're not the same body anymore. Are you moving your body? Are you physically moving right now? What's your exercise look like? Are you going for a walk? So are you doing some type of physical exercise? Your body, you're down a lot. Your body's changed a lot, but you have to start using it, right? Because it is changing. And it's energetically, you're gonna make up some differences. So I would say, number two, if you plateaued, are you moving your body? Are you physically moving? Doesn't mean you have to go beat yourself at the gym, but you gotta start increasing your activity levels. Okay, that's number two. Number three, I would say, throw the way to the scale. The scale itself, if you weigh yourself and you're not getting the results that you want, actually causes a cortisol, stress hormone release. That stress hormone actually keeps it more prone to gaining weight, or at least not losing it. So the scale is not serving you at all. Focus on your physique, focus on the mirror, focus on you. Mental health is huge, it's really important. I want you to look in the mirror and go damn, that looks sexy. I don't care what you actually look like, I want you to think that, right? But if you're constantly looking in the mirror and you constantly see something you don't like, guess what, you're gonna find what you're looking for. If you keep finding something you don't like, you're gonna, it's gonna keep showing up in your life. Now I'm not gonna get into the quantum world and the quantum physics world and all that stuff, a law of attraction, but it's real and it's there. And I'll tell you why. My wife, she literally woke up one morning, and she looked smoking hot, and she's like, I feel good. For what, my wife doesn't even weigh herself. For whatever reason, she weighed herself. And she just, she was like three pounds up or something. And instantaneously, her energy shifted and changed. I mean, she did, you could see it in her. She noticed it, we both noticed it. I did a live later that day talking about the scale. Well, she runs down and she's like, oh my God, my cycle, I just started, my cycle just started, of course she gained weight. Her hormones and her body had shifted. It's actually important for that function, right? The point is, and then happened again for her when we were pregnant with her. She was trying to, she was leaning out after our last baby and she's getting all back in shape, everything else. And she's committed, going through her journey. And then she's like, I'm not losing weight. And she's complaining and she's mad and everything else. And then she was pregnant, right? Good thing she wasn't losing weight. Good thing she started plateauing and gaining weight. My point is, you might not be pregnant, you might be going through your cycle, but I'm telling you what, the scale isn't serving you right now. Focus on performance, okay? And that's my next tip. If you wanna break a plateau, focus on performance. I'll post it today or tomorrow. You guys stay tuned. I have a performance evaluation. Like, can you walk faster? Can you hold a plank longer? Can you perform better in your life? Why does that matter? Is that's creating a new standard for yourself to live by. And if that, that's the case, your body will transform just to how it works. So the scale is such a, it's a measurement and it's not all bad, but for the most part, it shouldn't be the only measurement and definitely not one that you use all the time. So it should be something that you can use once a month I'm fine with, but you gotta focus on those other things. Outside of that, that's really it. And I would say, and if you haven't done our eye fast with us, come to our eye fast with us, but only do the eye fast. If you've already had a transformation, only do the eye fast is if your protein levels are up. So I would say, take a week at your protein levels up and then come do the eye fast with us and accelerate. And that will work really, really well to break those plateaus. So I hope that helps. But remember, this is a performance product. It helps you perform better. When it comes to weight loss and plateaus has to do with your lifestyle choices. We got to make a change in your choice. You're performing better, your life is better, your cells are working better. What are you gonna, what do we gotta get you to do to make the big changes? Too many people rely on the product to fix everything. And I'm not saying you do, but that's the mistake people make. And then unfortunately I think it's not working. Just not true, it works great. It's an amazing product. We do have our coaching call in a minute. I got to get going down here. I've been using a string. I'm doing my waist measurements that way for eight weeks. Yeah, I mean, the thing is, is you should only measure once. I mean, you can measure the first couple of weeks a little more often. You should only measure about once a month. The body doesn't, you know, the recommendation is two point, no more than 2.2 pounds a week, right? That's like eight to 10 pounds a month. Like most people, I mean, if they don't lose 30 pounds in the first month, they're disappointed. Like it's just our expectations have gotten really skewed. Now you can lose it that fast, especially initially with all the water and crap in your body. But long-term, if you got to look at the journey rather than the destination right away. So all right, y'all, with that said and done, drink your ketones daily, fast, regularly. And eat high quality foods. Move your body more, drink plenty of water. I mean, that part is simple. The question is, is why do we keep stop doing it? Is our life, right? So surround yourself with the people, community, these lives, zooms, local people in your community that are going for better and know that you're not gonna be perfect. Know that you're gonna have a margarita from time to time. Know that you're gonna have a happy birthday cake. We're doing keto cake today because my brother loves birthday, but that's okay. But I don't eat cake all the time. And it's not all keto. Does that make any sense? But the majority of my life is, and this is not about me, but the majority of the time, I found the place that I should be. That's the 80-20 rule. It's just that 80-20 looks different for every single person. You gotta find your 80-20. So with that said and done, I gotta put this little one down. She's gonna take a nap. And y'all have an awesome Saturday. Cheers.