 The second important principle is the non-autological ethics. The ontological ethics is associated with the idea that human beings should be treated with dignity and respect because they have rights. This is kind of a positive principle and it has a lot of positive implications as well that we should treat human subjects with a lot of dignity and respect. Another concept is that there are objective obligations or duties which is required by all the people to do. When they face an ethical situation in which they are not able to understand what duty they have to perform and what duty they have to compromise where decision making comes becomes a crucial situation. Let me give you an example. For instance, there is a manager who always wanted to reach to his duty on time. He never compromises. If he wants to reach 9 o'clock, he always reaches 9 o'clock. In some circumstances, there comes another situation in which there is a lot of blockage and rough traffic in the traffic. It is very difficult to reach 9 o'clock on time. Either he is going to breach the traffic rules and he will reach there on time because it is a principle and it is an ethical duty that he should be there on time or either he is going to follow the traffic rules in which situation he can breach the traffic rules whereas the traffic rules do not apply to our emergency. In this situation, the pathological ethics play a very crucial role in identifying which situation we have to fulfill our duty completely and which duty we can reach. For instance, if we talk about the rights of confidentiality, then if we apply this principle of denotology on it, then we can understand that if there is an individual who has psychological traits, he is telling his family that I am going to kill someone. I am going to behead someone. I am going to do some disaster in the state. So is it necessary to maintain his confidentiality? If someone goes to a consultant, a counsellor, a psychiatrist and after taking treatment, he tells his intentions, then is confidentiality's right important there or is it more important to protect a human life of a state's welfare? So in some situations, we know that confidentiality could be breached as well. Now, where we have problems in the minority, where we have issues in the minority, we have to take decisions for their welfare and their stake. So this is very crucial to understand. The denotological class of ethical theory states that people should adhere to their obligations and duties when engaged in decision making, when ethics are in play. So this is important that we look at ethical principles, side by side, the ethical theory we are applying, it is important to understand the implications of our decisions. For instance, it is very important for a doctor to do his practice ethically. But if he is exposed to a disease or a virus because of a disease, he should not perform his duties in those circumstances. Like if a COVID specialist is giving treatment to patients, but he becomes COVID himself, then he will not give treatment to patients because it is important for him to quarantine himself. So in this situation, this is very important to understand the individual set of duties. Let's look at the limitations. Limitations of the denotology contains many positive attributes as well and it contains flaws as well. For instance, the main challenge is which come to a researcher is perspective. In which situation we are implying it? Perspective, connotation, context, these are very important things while making decisions in which situation we are applying which rules. First, there is an argument rationale on logical basis about the principle involved in decision making about individual duties like I have just given an example of a doctor. Second important issue is sometimes a person's duties are in conflict. These challenges are definitely defined by the ones that it should be considered when relying on this as an ethical system. In other words, you can take a good and better decision by putting ethical principles in front of you. Third is that that implications of the making a right choice is a bad consequence. Sometimes a researcher chooses that whatever decision he is making is his right choice but due to his lack of competency and lack of understanding his bad consequences come in front of him. So there is another thing that whatever theoretical foundation you are following you are well equipped and well knowledged and you know how to use your ethical principle. It is exactly like a researcher chooses a research design and he sees how to do his sampling and how to take his research design. Similarly, we have to follow ethical principles as well as crucial decisions. However, despite these concerns many have found that denotogical has the strongest model for applied in public relation because it is giving welfare and it is giving positive benefits to the larger community so in public relations it is considered as a good theoretical option. Maybe in any business model we see that this is a flop theory but if we look at it in the performance of public service then this can be a good theory. A key thought in this concept is the assumption that these need to be some objective models that professionals rely on in order to determine ethical behaviors. So basically the context, the need the situation in which we are going to conduct that research that really, really very crucial to decision making. The same thing that might be ethical in a business model can be in the perspective of a social welfare that it is not so ethical. On its basis decision making is very important and it can gauge the results of the ethical theories that are following.