 Okay, cool. So yes, how are you guys? You guys okay out there? Yeah, we're good We still are not in lockdown, which I think we should be but really. Yeah, so people are there's lots of people out and about still I don't think they should be Are they kind of like rushing to the stores and hoarding everything? Is that is that what you're seeing at? Yeah Yeah, the shelves are pretty bare. How about you? Okay? Yeah, we we we Experienced that maybe maybe a week ago actually the last two weeks actually actually two weeks ago is kind of when it started and then and then last week The stores, you know kind of weren't as bad as far as the shelves and products But I think well we're supposedly on lockdown, you know now, but I still see people out But there's still so many things that are closed But the stores are open and shelves are restocked But it was it was maybe two two and a half weeks ago and just there was nothing at the store and it was like freaky It was yeah. Yeah, it's a weird feeling. I don't like it Hey, I don't either and and I'm I'm you know I'm that type to stay optimistic and stay positive and and this whole time I didn't even watch the news until until maybe maybe a few days ago And that's when I was like, wow, this thing is bigger than you know bigger than big and yeah And it's crazy as positive as I think I am It's like man like the news you watch that thing for 10 minutes and you're freaking going out of your mind, you know Yeah, I don't watch it. I do not I can't but my mom does she's at home by herself and oh my goodness, right? Yeah with my mom my mom and my dad they're they're glued to that and it's like man you can't I mean no Yeah, you know, I'm I'm totally you know into you know compassion and having empathy for you know for what's going on But at the same time it's like I got to protect my own mindset Because if I go crazy my whole family's gonna go crazy, you know, so exactly. Yeah, I don't know who to believe anyway So yeah, so it right right you don't know, right? And so and so the last few days. I've just been been just Following and watching youtube videos of actual Like mentors that I follow like like the Robert Kiyosaki's or like the mark cubans Like like even the bill gates like trying to trying to get information from them on on how they're you know approaching this whole thing rather than You know the 10 o'clock news. Yeah, that's a good way to go. Yeah Yeah, like yeah, so And listening to these guys to tell you the truth They made me feel so much better like they they just because entrepreneurs and and especially like multi multi successful ones You know these millionaires and billionaires like they they have a completely different Look and and and perspective on on what's really going on And so yeah Watching a few of those guys and just listening to to their perspective actually made me feel better Yeah, yeah, I've done the same I've been listening to podcasts and just yeah I want to stay positive. Yeah. Good. Good. Good. So what do you got going on? What what are you? What are you stuck on or what are you what are you looking to do next? Okay, so we did I did rachel's video and then I wasn't sure what to do next I know I wanted we were doing that to create like a custom audience and I think I did that But i'm not sure if I did it right. Okay, let's um, why don't you share your screen? Let me stop my share Go ahead and and share your screen and and I'll just kind of walk you through on your end. Okay Let's see I got her pulled up somewhere We cancel this Um, yeah, so I was watching some of your videos last night too. They were so good. Um, thank you. Shelly Yeah, and I was liking all of them as I went so then I saw where you said to do this. I'm like, okay I didn't do that but um Because I think now I need to do conversions right Yes conversions you want to set up a custom conversion And that's going to be around that's going to be on the actual url the actual page that people land on After they buy. Okay. Yeah. I was like, okay. I didn't do that. So I created this audience um So you did you did a look-alike audience that audience may not may not be available right now. Um Only because the custom audience is it's what is what it's based on is what's based off of I should say The look-alike audience is based off of the custom audience And your custom audience right now may not have a ton of people in it just yet Um, even though we might think it's a it's a good amount. It might not be that I think there's a certain amount Actually, you know what to tell you truth. I think I I think you might have enough I think I think the views is a is a thousand views I think it's a thousand views on a custom audience as long as a thousand people viewed it And now those people are in a custom audience. We can build a look-alike audience around it. Okay Did I do that too here? Is that what I did? Yes, so people who watched The video Okay, click on click on that real quick And so what you did well actually you you created a look-alike audience. Okay Created a look-alike audience around it. Um So I need to do a custom audience of people who watched it Yeah, we need to do a custom audience for sure and the look-alike audience will come after Okay But but even right now. So that's what I'm trying to really say is the fact that right now It's just it's just one video right? It's just one video or even if it even if it was a couple videos We're still new into the game. We're still new into the advertising of of these videos So the custom audiences alone Will do you good like you can do you can do very very well for a long time just on the custom audiences The only reason why you go into a look-alike audience is when you pretty much max out And and now and now we're you know, we're making, you know, 200 300 cells a month and now we're looking to go to 500 600 cells a month. Okay. Okay. How are you saying that now? Yeah Yeah, so that that's when we can then take that custom audience And and and clone it and just simply duplicate it and and that's the look-alike audience So so you're far away from a look-alike audience even me right now with as much traffic as I'm putting in as far as the You know the viewers on my end. I'm still kind of far away from from needing to create a look-alike audience Okay. Okay. That makes sense. So the custom audience is is is fine for for right now for sure Okay And so I would use that Custom audience that I have not created yet And then do a conversion add Yes, that's what you you can do for sure Um Let's see these okay, so 50 of people who watched Which so then all of and here's another another tip as well You want to try to keep this list as clean as possible So if there happens to be one in there that is not going to be one you use or if you set up one that's not correct I would just delete it And try to just keep this list as clean as possible. Just so just so you're not confused Yeah, exactly. So I'll just delete those and start over. Okay And then I created the other ones after our call Um of all like the the custom URLs you were telling me Okay On which on which one remind me. Oh, um, just like um of the Checkout page the cart visitors. Yeah, perfect. Perfect. Perfect. So you got so you got ad payment info initiate checkout Add to cart see so those those all sound the same to me add payment info initiate checkout add to cart visitors Uh-huh. So those three It should it should just be one But you have three Okay, um unless those are three different pages. Are they are they three different pages? I think so. Does it say in here whether your URL is yeah, it was yeah if you click on it It'll tell you what the so if you scroll down Let's click on click on um click on edit Okay, so there's no there's no link in there. Okay, so I didn't set it up, right? Okay, so we didn't set it up the right way so let's let's um Make a note of that but delete that or actually know what leave it leave it. Let's leave it and just go to um go to The actual URL like do you have the pages open? so Like this would be when they look at the collars and see What what you see what you see at the top that URL? Uh-huh. That's a good way to title it to title your custom audience as well place your order. Okay. Okay, so i'll know like What the heck i'm talking about exactly Okay, so so that's one URL. That's one page And when they click on cart They go to the next page So this one could be place your order and then they click on cart and then they come here This right here is cart. This needs to be a custom audience as well. Okay And then You only copy this part, right? The actual Www take take you do that. Yeah, take that part too. Okay um Yeah, you yeah take you could take the Www for sure just the hptts is not really necessary So then this would be exactly what what it says there in the in the in the url cart So let's just put add to cart. So why don't you just edit the It's actually the initiate. Yeah, it could be that one, but then you also had that that initiate checkout So now we have two Which doesn't need to be two. It could just be one. It could just be add to cart Okay, so it doesn't have to be an or or it could be initiate checkout However, you however you want to label it, but I would label it based on what that url says, you know, so you're not confused And go here edit. Yeah. So click on edit And then let's let's that add to cart hit that drop down And then go to people who visited specific pages Oh And then paste it right there. Okay, and then Add to cart. Yeah add to cart Perfect Awesome. So then right here. It's telling you. Yes, you can create a look like audience around it But you don't need to do that right now. Okay, like let's let's just build up that audience Like we could build up that audience. I mean, it's going to take like again It's not like you guys are spending, you know A thousand dollars a day. You're not even spending a hundred dollars a day Right. So that custom audience is not It's it's going to be it's going to be a long time before there's before there's tens of thousands of people in that custom Audience there's going to be it's going to be it's going to be a long time before there's thousands of people in that custom audience So therefore a look like audience isn't necessary right now. Okay. That makes sense. Okay. I can go back and fix those um later and then Do the purchase one real quick open up that purchase Here, okay So let's hit edit And then do I go Yes, so now I don't know if you can get to it from here unless you purchase it I mean if you go and purchase then you'll obviously see the thank you page, but If you go into the settings of the website That's where you would get it the url So in that in this case the purchase we're looking for The thank you for ordering page. Oh no, she has one Yeah, she she definitely should for sure for sure for sure every Every page should have because when I go and purchase the caller I got to be taken somewhere after it. Yeah, right Okay, so If anything if you can't find it there Just reach out to her and say rachel. I'm gonna need you to purchase your product And see where it takes you I wonder if I can just create a discount that makes it like Um 100 off. Yeah. Yeah, like 99 99 percent off Yeah, make it free. Okay, and then I'll do that and then I put that in here Yeah, then it would go then you'd go people who visit specific pages That url would go right there and that would be kimberlain purchase Okay, and then those are the people you would exclude Exactly. Okay. Exactly. Exactly See I was watching your video You were a great job Great job And I try to I try to make it because my whole my whole niche and and and who I really you know as far as clients That's why I told rachel. I'm like, man, I could help you with all this But at the same time it's way more than what I want because I I just stick to real estate agents Yeah, but on my youtube channel I try to make it as general as as possible when I'm explaining this stuff so it can help, you know, obviously any business Yeah, okay, I'll fix that later if you don't have to sit here watch me trying to find the page It's all good And then okay, so once I have those custom audiences fixed Um, then do I what do I do next? Then you can simply go and run any ad you want and either and here's what I would do Any future ad so now now we rolled out one video one ad and now we have some custom audiences that are set in place So ad number two what I would do is I would include these audiences of Init of initiate checkout or add to cart And you know what what go back to the ad see and that's that's why you're gonna need You're going to need to know what that confirmation page is Yeah after because here's what you want to do go back to add to cart And and delete one of those either delete the add to cart or delete the initiate checkout because you know You don't need both of those. Okay Um, but but when you when you come to this one, so is this the add to cart? Uh-huh. Yeah, so click on the edit real quick Here's what's super important as well um This right here is telling facebook that these people Added to cart and that's the url But what we also want to do now here's because here's here's the thing There there's there's two types of people one person added to cart The second person added to cart and also purchased So what we're telling facebook right here is we're saying hey just put everybody who added to cart into this audience When that's not exactly the truth Because everybody at the cart the person number one added to cart and person number two who actually purchased added to cart as well That's for yeah, so so what i'm gonna have to do here is i'm going to have i'm going to have to exclude People who actually purchased okay, so that makes it a more precise and cleaner audience of specific Like this person added to cart, but they never saw the confirmation page So that's when we're going to come to exclude people hit the exclude to the right in blue That's when you'll put the purchase link Right there so all website visitors people who visit specific pages And then that right there that url is to purchase the confirmation that thank you for for buying url goes right there Okay, and then do you change the days or do you just you can go 180 you can you can go 180 Yeah, because because yeah, you can go 180. So now now we're telling facebook. Hey man, these people are just add to carts. They never purchased And so now to answer your earlier question when we go run the next ad We know to include This audience because this audience are not people who purchased They're only people who added to cart but left for for whatever reason, you know, yeah, okay. Does that make sense? Yeah, that makes sense Okay, so so yeah knowing that purchase Page that purchase url is very very important. Yeah, okay I'll have to figure what figure out what that is. Yeah, and and that's gonna go that's you're gonna you're gonna exclude that url on the add to cart audience um You're going to exclude That on the ad payment info if that's a completely different url if that's a completely different Is that different ad payment info? Is that a different page versus the add to cart? Yeah, it's It is right check out. Yeah. Yeah check out perfect. So um Is that what you I probably didn't do it right though Click on it And also edit the title. Let's let's really name it what what it is. So yeah ad payment info click on that drop down and And yeah, go to specific page And then grab that. Yeah, grab that url Unshared There we go And so on this one as well We want to exclude The purchase page Okay, so But I don't know why don't you change that title as well change that title just so it matches the url So go back to edit No Here yeah, oh I do it in there. Okay. So just write their name your audience Oh, okay, rather than add payment info. Just why don't you just Perfect So remember to exclude the purchase page um And then the lead what do you have what's that based on kimberlyn? Yeah, no idea. We'll see delete that one Oh, I thought I was doing things right and I didn't leave whatever that means That that that right there would be good if if you were actually capturing leads Um, which you are I mean people who purchase your product those are leads Those are people that you're going to be able to email in the future different products But in this case with what you guys got going on, it's it's just it's just we're just making cells So yeah, it's not A custom audience and their lead that you really need to need to list So people watched perfect. That's the video and what are you basing that on are you what what's the Or like the percentage or the amount of views like click on it real quick So you're basing this on Yeah, click on edit Like I don't know what I did Okay, so people who watch 15 seconds of it perfect So but but also you want to put that in the audience name Okay, make sure you're you're detailed about that Perfect perfect Okay, so now we know we can look at that audience and say okay boom 15 seconds. That's who we want to retarget Okay, okay, cool. So so now once you and once you Add the exclude The purchase the confirmation. Thank you for ordering You're gonna add that on the checkout. You're gonna add that on the add to cart You're gonna even add that on the website visitors And even on the micro original micro prong, okay, because again everybody gets to that part Even if they purchased So I have to be very specific and and exclude the people who actually purchased Okay, okay So so that right there what looks really good once you include the exclude once you include the excludes Yeah That's that's perfect. And then and then when you go run your next ad then you can you can You could start you could start doing conversions You could start doing conversions or you can or you could start doing traffic And and so let's go hit the three lines on the top left real quick Hi And then go to add manager Okay, and then let's click the green button So I had started one and I'm like, I'm not doing this, right? Yeah So here's kind of here's kind of how facebook how how the next step works step to facebook ad number two and on now To really for for a business that actually has you know a budget that's not really stressing on their last dollar Which a ton of businesses obviously are at these times, right? A lot of people are down a little to the last dollar and and But at the same time, I truly believe you still need to stay top of mind Like I literally just dropped a video an hour ago talking about this talking about how So many businesses right now are losing their behind But the ones who actually stick it out and the ones that actually Take their marketing even more seriously right now Are the ones who are going to win and I'm talking about this in my in my video that I just dropped an hour ago I'm talking about how if you need to go sell something if you need to open up your garage If you need to open up your closet if you need to open up You know something to go sell to open up a budget for this month of april Then do it go sell some junk in your garage to to to give you a facebook ad budget, right? because what I'm talking about is is The fact that very few are advertised right now the ones that are Are the ones that are going to win so And then and then I mentioned video views So for those that don't have a huge huge budget right now and and you're running video Run more video views so you can start creating more audiences That's what I what I really really recommend, but if you don't have You know more videos and actually let me ask you what's your next ad? What do you guys plan on doing an image or do you plan on doing another video? Well, she had a video, but it was just about she was just showing like outside Where she makes the colors and you know, it's rural america type thing. Mm-hmm. Good. Is that a good one? Yeah, those are i'm telling you those are raw authentic on your cell phone type of videos are powerful Okay, like those are powerful and and so many businesses so many try Like i'm telling you like so many try to do it so professional where they have a camera guy and and it's a professional editing And all that stuff like I'm just convinced that it's that social media marketing is actually the opposite And and especially right now when you're trying to market on a shoestring budget And you don't have the fancy equipment to to produce video Especially now like good thing is you don't need to so little random videos on your cell phone Go a long way like those are perfect those are perfect, but what i'm really trying to say is the fact that Right now you're just you're just starting out So the the audiences and even the facebook pixel Needs to warm up like it needs to know more of who what type of of customer you you're after like Even though you put in your targeting even though you're you're targeting the right interest and and the right location Facebook still needs to know who your ideal customer is Just because we put in dog interest or we put in dog lovers or whatever it may be It doesn't mean that they're going to like your product Right so facebook they're going to give you the the the the interest they're going to give you the targeting They're going to give you the demographics They're going to give you all that based on what you put in but as far as who likes your product They don't know that yet So that's why the pixel and the custom audiences are so important So What i'm saying is that video views is what started this that's that's ad number one But but you may want to keep you may want to run a couple more videos Just so you can build even more audiences Which will make your your your targeting even more better and so right now You ran one video that's video views. We have a custom audience Normally you would go into conversions So 99% of the time from ad let's just call it ad number two and on 99% of the time it would be conversions Right, but because facebook doesn't know exactly who your customer is because number one we haven't made a sell yet And number two we haven't been running ads that long So facebook doesn't know who your conversion is. They don't know who exactly that ideal customer is just yet So with that being said you may want to start off with traffic And and now so ad number two you would run it under traffic And that learn more button would go straight to that product Okay, and so after you run ad number two ad number three maybe even ad number four and you run that under traffic Directing traffic straight to the product And then once you start making cells Then facebook's going to know okay, and and now your pixel is going to have more data So facebook's going to know okay. These are the type of people who are purchasing so so to so So ad number five and on let's say for example Ad number five and on would be all conversions because now facebook knows who's converting They know the type of person that actually landed on these pages right now We're giving them the url. We gave them the url for the at to cart. We we're going to give them the url for the thank you for ordering That's giving them the url, but no one has landed on it yet So until people actually land on it Conversions may not be May not be the objective right now It may it may be traffic and that's why right now from ad number two I would encourage you to test both of them If we have a if we have a if we have a ten dollar a day budget You're going to do five dollars a day on traffic and five dollars a day on conversions Okay, and and and you're going to and you're going to retarget your custom audiences But again, the reason why i'm telling you all that is because the custom audiences that we have are not that big yet Gotcha, it's not like hundreds of like like and and and what I mean big is is tens of thousands of people Landing on a specific url. We don't even have we don't even have thousands We don't even have hundreds. We don't even have hundreds of people yet who have landed on a specific url Right, so so so traffic. We got to get some traffic going. We got to get some traffic going and so Normally people would go straight into conversions and that's why I want you to test it Run it five dollars a day go for maybe maybe seven days Seven to ten days under conversions and then do another one Five dollars a day seven to ten days under traffic And that's ad number two Same same image or same video same text same everything but two different objectives two different ads okay And and and so you'll you'll you'll you'll retarget the custom audience But again the custom audience it's it's not that big yet It's not that big yet So We got it. We got to just we got to just we got to get it bigger And the way we're going to get it bigger is is is through traffic Or through more video views but but really really traffic because it's it's the traffic that's driving the people to the actual pages The video views was just to drive people to the video So we we paid to get people to view the video And and now on the back end we're creating audiences around everyone who actually viewed it Now we got to drive traffic. So the pixel can start recognizing these URLs And once that happens then it's game time once we get that pixel knowing who the heck is landing on these URLs Then 99 of the time from that point on and I'm going to call it I'm going to call it ad number I'm going to call it ad number four and five like from ad four ad five and on That's when 100% of the time it's conversion ads And you can and and you're retargeting everyone and You're running conversion Okay, okay, but but that custom conversion has to be set up and that custom conversion is set up around the thank you for purchasing URL Okay Because as you come in here and we choose conversions and then we go to step two and that's the ad set It's at the ad set that we're going to pop in That URL or that custom conversion that we set up, which is People who would land it on the purchase page Okay, right So all i'm saying is that facebook doesn't know The type of person who has landed on the purchase page because no one's land there yet Make sense. Yeah okay, so I would for sure test test them test them both And and and and and this is this is this is this is where our budget goes So as a as a business owner opens up a few hundred a month. It's not a few hundred a month on one ad It's a few hundred a month on multiple ads Okay to see which one is our is our is our home run hitter and and and um And what you also want to do just just I mean this is a little bit more advanced but As you go in and set up these ads it happens on the ad set level Which is which is the second step And it happens on the the third step, which is the ad level As you get a little bit more advanced In the ad set for example And and and and this is all in in the same setup. So we choose the objective Let's say let's say it's traffic And then we go to the second step, which is ad set and now we're choosing our audience our placements and our budget and schedule A little bit more advanced is when you're now setting up an ad set and targeting people who love dogs And then we're we're duplicating that And we're creating another ad set all in the same ad We're creating a second ad set and we're targeting dog lovers Or we're targeting dog trainers So so it's one key word per ad set And you can do that in within the same ad within the same ad as you're setting up everything You're gonna you're gonna come to the ad set audience placements budget and schedule And then all you're gonna do is duplicate it And now rather on on one You're you're targeting people who have an interest in dogs on the second ad set you're targeting people who love dogs And then and then when you and that's why this is advanced because This is where you're gonna eventually, you know be headed You're gonna go this direction and then you're gonna set up a third ad set and on this third ad set you're targeting a specific type of dog And so now we have three ad sets which are which are really Which is technically three different interest groups So rather than setting up three completely different ads We're gonna just set up three different interests that we're targeting in individual ad sets Okay, but that's a little bit more advanced That's not one of your videos yesterday. You said yeah to go for like an interest Um a profession. Yes. Yes. Yes. Yeah. Is that what you were talking about there? That's what I was talking about so, okay So so and and those would be all three different ad sets all within this one ad Because the way we're gonna set it up now and the way you set up the video view for example You set it up under one ad set you were targeting, you know one specific maybe you targeted a bunch of words but A key, you know Interest maybe you maybe you targeted a bunch, but at the same time Um, actually, you know what let's go to real quick Let me let me take a look at that at that at because this I'll walk you through this real quick because this is even though you're not going to really need to do this at this second but but but again if if a if a if a business had has the budget and I'm talking let's just say 500 600 700 a month then this is what you would be doing for sure out Like out the gates for sure. This is the best way to do it But right now if you're just starting small Then just do one ad set And and and warm up warm up that pixel and really see if if you can if anything happens out of that But go to which which is the one so is it targeted ad from video? Which one is the one we did was the ellie walk Okay, perfect. So so just check the box to the left Okay, and then open up the ad set The second tab. Yeah, that's okay. Yeah, and then click on So go to the link ellie walk video new and then under hit edit So what i'm saying by multiple ad sets is in this scroll down Yeah, see if you guys are spending 20 bucks a day you guys you guys for sure So so here's my point. Here's my point. Here's how you would do multiple ad sets Rather than if let's see scroll down. Where's the targeting? Where did you um, who did you target? You target united states and then and then you target it. Okay scroll down Interest hobbies. Okay doc. So here's my point. Here's my point You're spending 20 a day on that interest What i'm saying is rather than 20 dollars a day I would spend five dollars per day On four different interests Okay So we wouldn't put the four interests here We would set them up individually. So this one ad set is dogs. That's five dollars a day all within the same ad We're going to set up a second Ad set and that second one is going to target dog lovers And then that third one we're going to target a specific dog And then maybe the fourth one we're going to target the biggest facebook page So that's what you want to also look into What facebook business page? Dog page has the most people who like it Because there's some dog pages out there that have millions of people who like the page That's what you also want to do. So you want to so the fourth ad set for example could be Targeting people who follow that page And now we have our 20 dollars being spent in four different ways Targeting four different interests and at the end of the five days six seven days I would go maybe let's just say I mean At five dollars a day you want to maybe let it run for at least maybe seven days But at least at the end of the seven days one of them is going to pop off You're going to be able to look at the analytics and and out of out of the four You're going to have one of them that are that's crushing it for you And then and then at that point you turn off the other three Okay, does that make sense now that's a little But but at the same day when I look at 20 dollars That's what you you for sure should be doing You should be you should be you should be targeting four different interest groups at at five dollars a day Okay, how do you how do you interpret the analytics to know which one's doing the best? Well, let's see get out of this part real quick close this Here's what you here's what you want to do first of all you can look at It and and and on the video view you don't really need to Look at too much too many analytics analytics on the video views because video views are what it is It's video views. They'll start wanting to track the analytics when you're running traffic and conversions And so when you when you're running a travel conversions ad You're going to be looking at cost per result You're going to be looking at results Because rather than right like on this one, for example under results it has 18,000 plays On a traffic or conversions Under results it's going to have cells Okay, and then and then the cost per result it'll obviously be the cost per result so Those are kind of the only two that you really that you really need to be looking at I mean, what's it cost to me per cell and how many cells did we get? Mm-hmm. That's really it. I mean The reach the budget the last thing we can edit the bid strategy I mean, none of that none that really is is important at all But in this case again at at $20 a day Now now now that was good for the video that was good for the video because that allowed us to get thousands of people to view it Now we have a good custom audience But from this point on I would break that down into four And and and do five dollars a day And and and and test that because again that's going to give you the winning audience because Now now we have multiple audiences and that's what they are is multiple ad sets now We now we're targeting four different keywords Some people will put all those keywords in one like you had dogs and that was the only one Some people will put all four in that one and then run it from there But that's not kind of how you want to do it because because if you put four different keywords In that one targeting, we don't know which keyword is the one that really hit off Yeah, I I'd like to know that I want to know was it dogs or was it dog lovers? Yeah, you know what I mean like I I'd like to know because Because that that that would allow me to really really build a good Audience and and and that would allow me to really get to the most relevant people because now I know These people are the ones that are buying people who are actually following the dog page. Those are the people who are actually buying So so I want to go all in with that With that audience and and take that one to the moon Okay, can you show me how to duplicate those ad sets in one ad like yes, so Let's go to yeah, click on ads manager. Oops. I went the wrong place. No, you're fine Then create name. Well, actually, no, you can let I'll show you on this on this elli walk Okay, yeah, let's check the box and then go to Because is that yeah, because that one's off and here's another thing that I do Even though it's completed it says right there in delivery and the ad is off What I always do you don't don't do it right now, but do when we're done What I always do is I always shade that blue to gray Okay, just because I don't know it's just a personal thing like when I look at this I want to know that it's gray or that it's blue. I want to know that it's on or that's off I can easily see completed and know it's off, but just the color coordination messes with me I don't know if it's just me, but but look okay Looking at it. I wanted I want to see gray if it's off. It's gray if it's on it's blue. Okay Okay, so got it. So go click on the second tab Ad set and all you're going to do is check on that box to the left and hit duplicate Okay, so all we're duplicating is This and and you can duplicate a number of copies you can you can and that's what I'm saying like people that have a huge Huge budget and in this case you can do you can do you can do three so number of copies of each ad set three That's if you're that and that that and so now Facebook is gonna and here's another thing Even if you keep the budget at $20 a day Now we duplicate the ad set because technically what that's really saying is I'm willing to spend $20 A day on each of them So if that's really the case, okay now we're looking at $80 a day But see what I'm saying is that also what I'm also saying is that Facebook is not going to spend all that If the ad is not highly performing so you're and you're going to be able to look at the analytics You're going to be able to know okay. This one is getting clicked on this one's getting a cells Let me turn off these other ads So again, you can leave it at $20 a day or you can or you could just drop it to $5 a day And and now now it's $5 a day per ad set But either or either or it's not like you're leaving that on for the entire month Like you're not after a few days. You're going to be able to look at it and you're going to see your winning campaign Okay, so I would create create the ad and then come back in here and duplicate And create the ad and then and then and then like watch hit the blue button. Just let's just do one for now Click duplicate So we're keeping the same objective, which in this case is video views, but I'm telling you in the future It's going to be traffic and conversions. Mm-hmm. We're keeping the same And see so right here it wouldn't be 20 it'd be $5 a day Okay, but but that would that it's not changing it just here It's changing it in the beginning like in the beginning It could have been $5 a day from the beginning, you know, I mean right now we're just duplicating Yeah, now we're at $10 a day because now we have two Right. Yeah, again after a few days, you're going to shut one off If it's not performing and only leave on the winning the winning one. So now we have the same objective So step one remains the same Step three, which is the actual video or the image That stays the same and all we're changing in this one scroll down All we're changing is the targeting so this far right here. Yeah, so right here. Let's go with something different Let's go with um I mean this and that's why like Knowing these keywords are super important as well, but but at the same time type in so delete that one. Okay And type in let's see hit dog type dog and let's see what else pops up So we got dog groomer. We got dog trainer. We got dog walker. Um, I guess she's really wanting to target trainers Perfect There it is there then Okay, so you're just do that just do that hit publish and then close So there now we have Two different ad sets two different keywords running simultaneously and after a few days, we're going to know which one is the winner Okay So the so step three, which is the ad That remains the same The step one the objective whether it was traffic conversions or video views that stays the same And this has just given us the ability to see what keyword is our winner Okay, so so you you can duplicate ad sets And then you can also Duplicate the ad So in the ad let's say for example, we want to test a different video Uh, so again most people will either go start a whole new brand new ad Around each and everything that I'm saying Or you can just test them all within the same ad And see which one's the winner. Okay. That's so much easier that makes it Yeah, so so rather than bulking a bunch of keywords in that targeting just do one one keyword at a time To see which one pops Okay, so when I create the ad too I above the in the area above the targeted area I would put my Custom audiences that I created. Yeah, so go back to the ad set. Yeah, open up one of them Let's go hit edit Whoops And so right here custom audiences click on it click in the box and you'll see the drop down Okay, so I would choose all those plus my targeted interests Exactly. Okay. Exactly. So so again remember to include the excludes remember to put the excludes in those Yeah Or Or I mean, you could yeah, I would highly recommend doing that But if you didn't do that you can also You can also choose all those who you want to include who you want to target And then you can also hit exclude right there But you're gonna also do this as well You're gonna do this on every ad as well the exclude is going to be the audience of your purchasers Uh-huh. So let's see if there's anything in there click exclude click the box So kimberlin purchase that would go right there. Okay Okay, okay If I didn't exclude them in the audiences when I make them. Yeah, you want to do both. You want to do okay To be safe. Just do both Okay Yeah Okay, I think I have a much better understanding That that right there would yeah, you should definitely start to see some stuff. So what I would do trap What I would do is is is ad number two Break that $20 a day per you know, break it break it up. Just break it up break it up And and what I would do right now you don't necessarily have to do multiple ad sets right now But what I would for sure do is test traffic and conversions Like here's what I would do. Here's here's exactly your game plan. Let me give you the exact game plan Here's exactly what I would do if we have $20 a day Then I'm going to run two different ad sets $5 each Under traffic And I'm going to do two other ad sets $5 each under conversions Okay, that makes sense And then and then run that for the next seven days and see what type of data you see Okay, okay I won't do that. Okay. And and again, the only reason I'm saying traffic is because Facebook your pixel hasn't been warmed up Facebook doesn't know exactly who your customer is. So you might have to start with traffic And then after Facebook starts to see some data after you start to make some cells After people start to land on these URLs that you're actually creating custom audiences around then from that point on Um, and normally it's a few ads in normally. It's a few ads in we got to run a few ads first Then from that point on 100% of the time it's conversion ads. We are looking for cells bottom line conversions Okay, okay Got it. Thank you so much. I appreciate your time. So so welcome. Shelly I love I love helping you out because it ends up helping me out as well I get to you know create content out of it and share it with everyone. So yeah, talk to me anytime We'll do these well. I'm willing to jump on anytime. So all right. You're amazing. Thank you Yes, god bless you and be safe out there. Okay. All right you too. Thanks. Bye. Bye Bye