 I wanted to make sure that my business catered for all walks of life. I really wanted to make it about people. And that's why we do what we do from our halal meats right up until our vegan. And we want to make sure that everybody is welcome. And what we're developing now as we get bigger is to make sure that we still stay true to being that small. BiggerSo is about saying the biggest thank you. And that's thank you to all of the people that have supported us and got us to being able to open this.