 The fact is, there are many potential promotional partners out there for your business. They're virtually waiting for you to reach out to them, but they don't know how to find you. These promotional partners are other businesses, other organizations, other people who have an audience themselves, and those audiences actually need and want what you offer. Yes, those audiences need and want your message, or your product, or your service. These promotional partners, maybe they don't know about you, or maybe they do know about you, but they haven't ever thought about a potential partnership with you to share your offering with their audience who need and want. They know that their audience need and want what you have. I've been full-time in marketing for seven years, and something continually surprises me, which is how few people reach out to one another for potential promotional partnerships. People are so unnecessarily shy about reaching out when it's truly a win-win, when it is a win-win. They forget to do this, or they don't do this. I'll talk about in an upcoming video how to reach out in a thoughtful way, but really the first step to reaching out for promotional partnerships is to write a list of people that you could reach out to and start to prioritize that list so that you're reaching out in a wise and strategic way for yourself. I'm going to share with you a template for tracking the people that you could reach out to. Let's first start with the sources that you could look for writing down names of people. The first place is to look at your email software. Look at, go to your email, click on the sent folder, the people that you've sent messages to, and just to start scrolling down and writing down names of people you've sent emails to that maybe might have an audience that could need and want what you offer, your message or your service or your product. Of course, you don't have to reach out to everyone you write down, but it's better to write their names down anyway just in case. That's a rich source because if you've already been communicating with them, then chances are they are a warm contact, meaning they already know you. You already know them. It's much easier to broach the subject of a potential partnership. By the way, when I say partnership, I don't mean that you're merging your businesses together. I don't mean that you're doing something that's necessarily long term. I simply mean it could be a single webinar that you do for their audience or it could be a single blog post that you write for their blog as a guest writer. It just can be something so simple like that. Look at your email sent folder as far as you can and start writing down the list, the names of people here. As you'll see, there are two tabs in this spreadsheet. When you come into the spreadsheet, by the way, which I'll give you a link in the notes of this video, when you come into the spreadsheet, just click file and click make a copy and then you'll be able to start using the spreadsheet. There are two tabs. This is the sources and then this is the list that you're going to write yourself. These are just some pseudonyms I've put down. These are not real people. I just put down some random names here. You can just start replacing them or you can delete all these, but you can just start replacing them and put actual names, John Smith or whatever, put actual names in here. But let's look at the sources first. Once you have looked at these sources, let's say that you have gone through your email sent folder. Now you can put into this column, let's say you did it today and today I'm recording this on the 18th of May, so I'm just going to put it 518. This is the date you last looked through it. As you start to go through these sources and start putting in dates, you can then eventually, when you come back to this later on, you can say, oh, I haven't looked at my email sent folder for a while. Let's say it was November of 2016 and you hadn't looked in your email sent folder for potential partners for six months, so then it's time to do that again. Make sense? That's what that's for. The next source is your mobile text messages and calling history, your mobile phone. Look at who you've sent text messages to and whom you've called and those are potential partners for you maybe as well. You don't have to write down all the names, but just look down the names and see who might have an audience who could be a great fit for your message or your product or service. Social media private messages, like go to your Facebook and click on the messages. If you go to facebook.com, we'll just go to Facebook, for example, and then click on messages here, click on messages here, and then click on see all, and then you'll be able to see who you've been sending messages to or who have been sending messages to you. Make sense? Okay, let's go to, oh, there are other social media platforms you might be using to send private messages, like some people love WhatsApp, some people love WeChat, and then there's other ones. Maybe you send messages through Twitter or through LinkedIn or through, you know, Google Plus or Google Plus, yeah. So look at these different ones that you might be using. Your own LinkedIn contacts. So if you go to LinkedIn, and then you click on my network, click on my network and click connections, you can just start scrolling through your contacts to say, gosh, who have I, and you can actually sort by, whoops, you can scroll down here and sort by filter by, okay, yeah, well, I guess sort by recently added. I thought there was an option for recently contacted, but there's not. Sort by recently added and just start looking through and seeing, gosh, have you, is there anyone who's a potential partner for you? Okay, all right, let's go back to this. Your list of Facebook friends and maybe even your Facebook followers. So if you go to your Facebook friends, basically go to your own profile, click online here and click on friends and start to scroll through. Just start to scroll through and say, gosh, are these people, you know, potential partners, right? And write down their names in this spreadsheet right here. Facebook followers. Now, if you have that turned on, you would again go to friends and then hover over more and click followers. And these are people, if you have that turned on, these are your Facebook followers, okay? So your Google Plus followers, okay? Google Plus followers, well, I'm not going to go through each of these because I want to show you the other spreadsheet, but you kind of get the idea. Maybe you have another spreadsheet that you've forgotten about where you've been listing your contacts or maybe you use some other platform and there are colleagues there. For example, some people teach courses on Udemy. Well, they should think about other Udemy teachers to reach out to. Okay, LinkedIn group owners. Okay, LinkedIn group owners are a powerful source of potential partners because they are able to mass email with a few clicks, the majority of their LinkedIn group members. And you can find LinkedIn group owners by going to LinkedIn, moving your mouse over groups or interest and then groups, all right? Clicking on groups. And then you can basically search, you can click Discover, okay? Click on Discover. And then basically, it'll share with you a couple of groups that they think you're going to be interested in. But you can also search LinkedIn groups by clicking here at the top, okay? And then clicking on this thing first and clicking groups. And then searching on whatever groups you think your ideal audience might be hanging out in. So for me, for example, I tend to have a lot of clients who are coaches. So I'm just typing coaches and press Enter, okay? So then let's say, wow, so these are, this group has 55,000 members, as you can see here, amazing, right? So I click through to here, I find this LinkedIn group. And then I move my mouse over, I'm already a member, I already joined. But I move my mouse over members, click on members, okay? And then I click on admins. And this is how I see, this is the group owner, and these are group managers. Group managers I think are able to also send messages to their people. But instead of just clicking mail and say, hey, why don't you promote my thing? Again, I'm gonna share with you in a future video how to do this more thoughtfully. But you should definitely check out their profile first and see what kind of connection you naturally already have with them in terms of what common interests and values and things like that. But again, there's 55,000 people in this group, right? This guy is able to, with a few clicks through LinkedIn, email. LinkedIn allows us to email, I think, group owners. I think email about 75% of our group members with just a few clicks. So he can reach tens of thousands of people, so pretty amazing. So search LinkedIn group owners like this. Facebook group owners cannot email their people, but they can, of course, mention you if they see a thread in that group about a topic that you are an expert in. So if you move your mouse over this cell here, you can move your mouse over to the right, and then you can basically copy this into another tab and paste it. And I have a particular method about reaching out to group owners to be a resource for them. So you might want to take a look at that. And of course, if you need more, you can go to Google and search a relevant topic and a newsletter. So I'm just going to copy this. I'm going to go to Google, Google.com. And I'm just going to paste this in. But instead of relevant topic, I'm just going to put, again, professional life coaching newsletter. So what this is showing me. These are life coaches who have a newsletter, all right? Which means that they are able to email probably lots of people. And so these could be potential partners for me as well, right? Actually, no, that's not, these would be people who are looking for life coaching and those are not really my potential partners. I would say I'm looking for people who have a newsletter of potential partners. So who serves life coaches? We'll like to say other business coaches. So I'll just say business coach and newsletter. So these are people who are business coaches who have a newsletter of people interested in business coaching. So these might be potential partners for me as an example, right? And anyway, I've got some other ideas for you here. I'm going to move on to the next tab here. But if you have any questions about these things, please comment underneath the video. But I think I've given you lots of ideas already using these things. So please use these ideas first. And then if you have any need anymore, you can come down here, all right? So let's go to the list of, actually, you know what, I just realized, I'm going to talk through this real quick. These are actually ideas that you can use to think about who might be potential partners for you. So what other service providers are your clients using right now? Okay, so that's a good topic to brainstorm. What other service providers did your clients possibly use before they came to looking for your type of service? And what other services might your clients go after? After you, they might go use other service providers. Those people might be potential partners for you as well, okay? Because then if someone goes to them and they're not ready for that service provider yet, they should refer them to you, et cetera, okay? So let's go to list of potential partners. And this is a spreadsheet that I'm using myself and I really like kind of just kind of keeping track of who I'm reaching out to, who is really most compatible with my business, et cetera. So this compatibility score, don't change these numbers. These numbers are automatic, okay? So do not change anything in column B. Just let it be by itself and let it change by itself. What you do change is you can write notes in any of these places. By double clicking and writing your notes, double clicking, writing notes. And by the way, you can do extra line breaks by holding down the alt key on your keyboard and pressing enter at the same time. And that'll allow you to do multiple line breaks, okay? And then this is for, it's always a good idea if you're really looking to connect with a potential partner to add them as a friend or follow them on social media so that you can kind of keep track a little bit of what they're talking about with their audience so that you can get a sense of, well, would your topic be a good fit for their audience as well, right? So this is just a date, okay? Did I add Abby on my social media that I use? I use Facebook, I use LinkedIn, I use Twitter, Google Plus. But you don't have to use all those. Even if you just use Facebook is enough. Or even if you just use LinkedIn, that's enough. Or just use Twitter, that's enough. So just, you know, add the date. Oh, I added get Abby on, you know, 518. So just so that, just help me, myself keep track. Just help you keep track of whether you've added people so you can keep in touch with them more easily, okay? This is the date that you last contacted. And therefore the date that you last updated their row on your spreadsheet, okay? So, you know, the reason for these colors, I should say, these colors automatically show up and adjust themselves based on what numbers you need to pay attention to. That's how I program the spreadsheet. So the darker numbers tend to be ones that you need to pay attention to. So, wow, you know, Ingrid is way more compatible, for example, than Charles. And these are false names, but you know, as an example. And Fred is much more compatible than Ebert, as an example. Right? And here in the date last updated, you simply plug in your numbers and the color will automatically show up. The ones that are darker colors means you haven't reached out to them for a long time. And so for example, Abby, I just reached out to a few weeks ago, you know, in May. So that's why the color is, there's no color there, there's just white. But dark yellow is like, wow, I haven't reached out to Bob for, you know, almost a year now, because right now it's May of 2016. I haven't reached out to him since July of last year. That's why it's dark color. But these numbers, like I said, adjust themselves automatically. So let me show you an example here. This is 415, 2016. If I did 11, 2014, right, this will show up as the darkest color. Like, wow, George, you really need to reach out to Charles. You haven't reached out in a long time. Now, let's say, okay, let's say that I feel like when Charles is really not compatible and I don't really feel like I need to reach out to him on a kind of a structured way. So then I'm just going to put not applicable NA, okay? And maybe I could say, I could right click and add a note here and say the last time I reached out to him was 2014, just so that I have a sense of it. But see, once I change that, everything else adjusts itself to what is most important now. Makes sense? And then the last partner, the last time, they brought you to their audience for a webinar or for a blog post or for a teleclass or to have you speak in front of their group or something, okay? And you just put the date in here. Again, if you haven't partnered in a while, these colors will automatically adjust themselves to show you the darker colors are, oh, you got to pay attention here. Oh, I haven't partnered with Ingrid since, you know, September of last year. So maybe I need to approach her and say, hey, Ingrid, you know, the last partnership went well, should we try this again, right? Okay, now let's look at these here. The most recent referral dollars in thousands. So the last time I partnered with Ingrid, she got me $2,000 of referral, I mean, $2,000 of business from the partnership with Ingrid. So I put a two in here, okay? Total referral dollars in thousands. So as I partner with Ingrid, let's say I partnered with her again, okay? Let's say I partnered with her again, you know, I say I partnered with her again yesterday, okay? And this time, you know, she got me $3,000 in business. So I'm just going to update this number, two plus three is five. I'm just going to update that to five. And again, these numbers will automatically, this number in this column will automatically adjust itself as wow, you know, the partners that have the most effect on my business are going to have the darkest colors here, okay? And then this one is where you fill in the friendship number. And if you're curious about how to score these things, just move your mouse over the top here and it'll show you what I mean by these things. Move your mouse over here and if you want to get rid of the note, you just kind of move your mouse away, okay? So friendship is basically, I would put a two if I love keeping in touch with that person and they love keeping in touch with me just as a real sense of kindred spiritness. One is yeah, you know, it's decent, decent connection. You know, it's a good feeling to keep in touch with me now and then. Blank is you're not sure yet. And the negative one is, you know, you really don't like talking with them if you can help it. But maybe they're really good in terms of business, but you know. So that's how, you know, Abby, for example, again, this is a fake name. But Abby, you know, she gets me some business. It's good to partner. Her audience likes me, but you know, I'm not the most pleasant person to talk with. So maybe it's a negative one. Maybe Fred is pretty decent in terms of business referrals, but I really love talking with Fred. So as I update this number, as you'll notice, the compatibility will automatically update. And these factors up here are important as well for you to decide on. How important is the referral dollars for you? Okay, this is just multiplied by one, multiplied by one. Friendship is really important to me. So I multiply that by two. Okay, values is, you know, multiplied by one. Content compatibility, I think, is really important because I want to serve their audience well. And so if my content is a really good fit for their audience, I want to really emphasize that. So that's a two for me. By default, you can just put one for everything. But if something's especially important, you can put a two. Okay, again, I'll let you score these things yourselves, of course. Values, inspiring, respectable, or not compatible red flag. Values, meaning how inspired am I by their business. Content is how much is my message really needed and wanted by their audience. Okay, and then relevant influence, meaning are they a big fish, a three? Are they above average, networker, audience size, two? And this is relevant audience, not just random audience, meaning they really have the right audience for me and it's a big audience. So big fish in my industry, for example, versus just, you know, Deepak Chopra. I'm not going to reach out to Deepak Chopra because he's a big fish, but it's not in my industry. I couldn't imagine him, you know, promoting me to, you know. So that's an example of what this is. Best way to contact them. So maybe for some people, it's a phone number, okay? You know, call. For some people, they prefer texting. So, you know, text. For some people, they really prefer Facebook messaging, right? For some people, they prefer email and you put their email address in here. So you just, this is a way to keep track. So I really hope you'll try this out and let me know how this goes for you. I find it really helpful and I've given you plenty of rows here. There's 500 rows. So if you actually put down 500 potential partners and do outreach on a regular basis, you will have more business and most people in your industry. So, you know, use this and use it well. And if you have any questions, comment below the video. I look forward to seeing how this helps you.