Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Jun 23, 2010
Global Effie Winner
Agency: Leo Burnett, Sydney Client/Brand Name: Earth Hour - WWF
Our global objective for Earth Hour was: how do we get individuals to actually do something about global warming without using fear? So, we gave everyone regardless of age, race, religion or social standing a simple act. To turn off their lights for 1 hour, as a symbolic stand against global warming. The result: in 2009 hundreds of millions of people, in 88 countries, in over 4000 cities turned off their lights and paused for one hour - Earth Hour. It has become one of the largest environmental movements in history.