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Published on Jun 24, 2009
Feeding America is partnering with General Mills brand Hamburger Helper and Beyoncé for the Show Your Helping Hand campaign, which is set to launch this summer. Grammy Award-winning singer, songwriter and actress Beyoncé is partnering with Hamburger Helper to help Feeding America deliver more than 3.5 million meals to local food banks through the Show Your Helping Hand campaign. The effort is being launched in conjunction with her U.S. I AM Tour.
Participants can support the campaign in three ways: by submitting codes from specially marked boxes of Hamburger Helper online at www.showyourhelpinghand.com; by donating non-perishable food items at Beyoncés "I AM" Tour concerts in select cities across the U.S.; or by logging on to www.showyourhelpinghand.com to donate money.