 Welcome to the journey today. We're gonna go over how to improve your digital storytelling using Instagram stories All right Emma, so tell us all why is Instagram so important? Well first off there's a billion active monthly users on Instagram and you might be thinking okay cool But how does this relate to my business right well 70% of the consumers there? They're searching for a business and 80% are following a business like yours. Wow, so are you on there? Are you? Let us know in the comments below. Tell us more. How can we really utilize Instagram and Instagram stories for our business? Yeah, so that in the moment content is really what I get excited about when it comes to Instagrams for businesses like yours And what's really cool about in the moment content Instagram stories is that you can get a really authentic feel for your business So just think about it like you have stuff going on all the time whether you are in auto repair shop Right making pastries in the bakery or you're getting someone's hair done, right? You're giving a balayage before and after shots. Yeah, it's on behind the scenes It's gonna give you an authentic feel and look for your business and that's what we want especially Millennials Yep, tell us some of the content that we can really create inside of Instagram Yeah, so really embracing that in the moment content. We're talking videos Boomerangs also, you can use customer testimonials that you've already received. That's great. It's good word of mouth Yeah, another one besides boomerangs and video content is pay attention to when your customers tag you They're already at your business. They're a huge fan and then when they tag you not only are they giving you great Advertising word of mouth, right? It's free, but then you can repurpose it reshare it There's your content for the day and that's user generated content If you want to know a little bit more check out this video and we go in-depth and even dive in That's true. All right Emma, so give us some best practices give us a lowdown on using Instagram stories Totally, so definitely want to be consistent with font and color. Okay. Also be sure to tag your location I mean, this is great to get more exposure I know when we were out here in Kirkland in Seattle and we started doing some behind-the-scenes for the journey some BTS BTS I actually tagged the location and it helped quadruple my views So be sure to do that as a business tag your location and tag the people who are also in the video So other thing that's really fun to leverage on your Instagram stories stickers So you can have a ton of fun you can add Gifts you can add music and think about how that would bring things to life You could do back to the pastry example in the bakery whipping things up add an 80s song to that Right, you might even reach a whole nother target audience Which could be customers of yours down the road and it just makes your content just more fun brings it to life Which is what is important? Absolutely, and it's fun, which you know we lecture on this Don't forget to have fun when you are on social media for your business All right, that's a wrap. You just learned how to improve your digital story telling with Instagram stories Make sure to like and comment on your favorite tip below Subscribe to the channel ring that bell if you want to see these first But before we end this let's create some behind-the-scenes content right now Instagram story. Let's do it