 Thank you very much. Thank you Hello guys, do you have some space for another presentation after this inspiring day? Yes, thank you. My name is Bart Jorkowski I'm from Poland and in my work and combine psychology design and Improvisation and this is what I want to talk to you about today. I want to start with three good news The first good news is for business research shows that Companies which are developed in human-centered design thinking have 32% More revenue there their competitors in their category and usually Reaction of business is quite like this to this information But it's another good news good news for employees Because it occurred that if the company incorporated design thinking over 71% of experts declared that it improved corporate culture of their teams which actually makes the team happier and Influences people and the third good news is for us for consultants and applied improvisers Because over 50% of companies Learn design thinking through other entities experts coaches agencies and us and it means that we will have work It's good news So as you see design thinking can benefit to these three Areas at the same time and that's why I think it's good to hear how can we help companies implement And this is my aim here to draw My point of view or how can we apply? improvisation in the design thinking process and to point moments When we can do it and how we can do it So let's start with the question. What actually design thinking is design thinking is a problem-solving Methodology, let's say a creative problem-solving methodology with few qualities that needs to be said Usually what companies do when they have a problem then they do either of two things They do more of the same known things Increased marketing higher more salesman's or they do less of the known things So they cut costs etc, right? Very few of these companies do the third way They declare they don't know what to do and they search for new solutions And this is the direction of design thinking that it can be applied to Design thinking in is one of the processes that Has the human in the center of focus So it is one of the human-centered design processes Which means that human needs and problems are really in the center of attention of people working through design thinking The difference is that usually business have this product oriented approach and this is the difference Another thing with design thinking is that it's not a recipe it's rather a methodology with full guidelines and It's a mindset kind of a psychology a psychology and philosophy of doing innovation to problem-solving solutions and This is it. It has five stages. I will shortly go through all of them To describe it, but it needs two more elements all of these stages are done by the team of people so we'll have to focus on the team first and this process is Based on create to to create in effect So we'll discuss what can be the effect of design thinking process And I would like to explain it to you using an example My example would be from year 2011 from South Korea At that time there was a brand home plus which was created by Tesco And they were really big in South Korea at that time there were second retailer at this country and they had a specific problem a Business problem they wanted to increase sales without increasing the number of stores and that was a Business challenge they wanted to solve What they did is they Created the team to produce some new ideas new solution to this problem And this team was really a specific one because it was cross disciplinary team and It is quality that usually happens in design thinking processes It's often done by by people different areas What they did they heard an agency chale with these talented people here And they started to do design thinking work How can we as improvisers can help at this stage of design thinking work? I think you have your own ideas. This are my few we can help them With communicating and listening skills We can build the trust among this cross disciplinary team and Respect we can create help them create psychological safety We can create tolerance for uncertainty. That's really something that they would need you're doing Design thinking work and also to show them the difference between being judgmental and to be curious about different perspectives This is what we can help them at that part of the process and with building this map I will be listing this skills here and we will create all the map here so The first step in design thinking processes is always to empathize with people we are creating solution for So this at this moment what companies often do they contact research to listen and understand clients or users and this is what they did in South Korea They did tons of research interviews to ask Koreans why they shop where they shop Where they shop what problems they had with retails and what needs do they have there and after doing this They had some Insights that I will talk about later because now I can point out some qualities that we can help them With at this stage first of all active listening is a crucial quality that needs to be done during conducting research Asking open question we can help them to then love this skill to be conscious about the difference between close and open questions What I call conventional flexibility when you talk to people during research You need to be flexible to gather the more data that you can Assumptions and exploring this is something we can help Then to do and also the difference between proving right and the quality of the beginners mind This are the qualities that I can see there that we can help them with and when you gather the data you're ready to call to make some Information's promise from insights and this is in part of the process is the part to find the device that it about understanding your clients and to make observations and findings and also to reframe the problem and what they did is They gather all the information and they have to find something that will stick there And they did that inside they found Was that Koreans were really hard-working people and I really mean that that they are working Long hours, and they don't have time to shop. This is what the inside they found during this research How can we help with this step? We can enhance their empathetic understanding of these people we go Revraining the patterns of thinking during this step and also help them search for insights within this Chaos of information that they usually have so this would be Qualities that we can help them with but it's not everything actually at this step. We have another tool that we can use You can use improvisation actually as a method to gather Data and if you are interested in this topic, I don't have time to go really deep there But there is a great article in mind catch describing. How can we use improvisation to help? Gather information and collect data and make insights from it So this is another product that we can implement into this thinking Okay, so far so good if we have understood our clients now We're ready to create and this is the third step of the process to ideate The aviation process is just about to create to brainstorm Bold creative ideas that answers the problem. This is probably what they did They did a few meetings to jump your ideas and they found really interesting one Their idea was that they can change the waiting time into shopping time 2011 so the mobile phones are not as popular as now so They moved from the idea into the concept part So they wanted to make it more vivid more bigger And they came up with this concept of hopeless service It has three steps You scan the QR code of the product on your phone It lands in your online chart and then when you're coming back home It's delivered to your place to your home. We simple concept. They created from the idea How can we help companies at this stage? We can help them with creativity with reaction to mistakes to take an initiative and be bold ideas and Also to show them the difference which is crucial at this point to have Playfulness energy during this meeting rather than ego-based competition And also we can show them the yes and the news. Have you heard about this? Okay, so these are the qualities really important at this stage of the process But it's not everything we can also facilitate brainstorms and we can be hired by Companies to help them generate ideas help with facilitation of this processes and It's happening to me twice before we really well So now we have a concept. There's another step today And it's the prototype. So the prototype step is about Build representation of your concept, but you have to do a popular call it call up or a table Yeah This is a simple move We can discuss concept for many hours, but if we'll build one. It's the Moment where we can retest it to see how it feels to be how it works And this is what they did it created mock-ups Probably they created another version of mock-ups to see how it can be this can the pure code and also they Shop on the metro station in Cebu Like this as a concept as a prototype, right? How can we help companies at this stage? We can show them the perfection is busy as they do We can help them with communication of these prototypes and also help them understand agility and implementation of change, right? So this will be the all these that we can help with and now when you have the prototypes It's the last step to test it Actually go to your customers and test if the body of the solution is big enough that they do something with it And this is what they did they let customers to Engage with the concept and to see how it works. This is really a big change from Zulu and they have tested it How can we help there? That's a lot of adjusting the idea. So you have to be open for feedback from clients and customers We can help them understand that failure is good and how can we use failure to generate more ideas and develop our concepts and prototypes and also how to iterate relentlessly at this stage Okay, so these are the qualities we can help them with but also This guy is a team from a godfather of design thinking and in his book change by design He is sharing something connected to improvisation. He says that actually prototypes definitely need to be physical It's completely fine that they're storyboards, scenarios, movies and improvising acting as Greater prototypes. So if we have support of that guy, that's pretty good for us And we have a tool to do it You can use improvisation as a method for prototyping and you can read about this in liberating structures webpage, which is open source and it's really great at how you recommend you There is a recipe how to do there So We have another tool that we can use within this process So now about the fact The effect is actually the moment when we move from design thinking into Design doing and actually we are building the change in our products and We start to go into the company make a change The result for home class project was That that's online say it's increased 130% and they become really close to the first retailer to start Time so it really benefits for that and if you are interested in this concept, I believe you will That whole information about this but how can we help them at this stage this state is really crucial We can help them with agile leadership to actually influence the change that they want to do We can help them change management with presentation skills because these innovative products need to be told about To other people about communication within the teams and also the corporation Okay, so to sum up of this whole map for me There are quite a few moments where we can apply Improvisation into this design thinking the first one is actually to compare the team to set that team to help them Have this good bike and psychological safety. The second watch that I Usually do is to help them listen and understand With the customer and the empathize with people just be grounded in the problem They're trying to solve another thing is that we can use improvisation as a research method The third step would be to help them create at the ideation part And we can be hired to facilitate or to generate ideas with the business The fourth one would be about building and rebuilding the prototypes and testing it We have another tool as we can use improvisation to generate prototypes and to test services and products and last but not least The effect and we can help them manage the change they want to be to do the influence I will post this map on our Messenger so don't worry about this But there's also a problem with design thinking The problem is this that it's usually done by business people who spend their lives in this non-environment The technologies that they're there is risk avoiding and having control and actually design thinking Always occur in the different environment the environment of Unproductability and innovation and it's really hard to be taken out of this blue zone into the unknown And you can see it by how business is saying about design thinking It's really simple five steps to everyone can do it, right? Or did they try to show that it's really fluid and you can come back from the stages, but it's rather Simple this one You have the six steps to empathize to define Prototype and test, but it looks really really simple for me The best visualization of design thinking is this one. It's Calculate it's a mess. You don't know what's going on at the beginning and it's fine Because at some point you have to grab something and it will be much much more easier And who can help business with this? Unproductability and innovation. I think we know the answer And I think now it's more easier to understand how we can do it. Thank you very much