 Okay, perfect. So in here at the very, very top, this is what I love about CARTRA because even when you get your friends going, even if you ever got like another agent going, you can always like share the funnel with them or even sell them the funnel. Like because what I just, I'm going to walk you through what I just sent you, but it saves you a ton of time. So click on that available campaigns. And then it's that first one right there, the seller guide funnel. So just click on the dots, the three dots right there. And then you're going to click on accept. And then we're going to close this out. And we're going to click the three dots again. And we're going to click deploy. And all you're going to do is just give it some type of prefix, some type of abbreviation. This is just the title of the page, the prefix, but you'll be able to change that once we get into it. Once we start editing the core seller guide funnel or not. That's the campaign name. So it's in that. It's in the campaign. That's the campaign name, but just the prefix, give it like a, just something short. That's it. That's all you need to put. And then click the green one import. Because you're going to change that. You're going to, you're going to edit the, the name once we're in. Okay. So go ahead and close this out, X dot this one. Now let me show you exactly what I just sent over. And this is, this, this is as, as, as, as simple as it gets when it comes to capturing leads online, like running Facebook ads Instagram ads, whatever. And this applies to any business, not just real estate. At the end of the day, it's all about running an advertisement, getting someone to click on it, come over to a page and give you their information. And, and, and normally actually all the time, 10 out of 10 times, what's going to make that person a total stranger who doesn't even know you yet. They're seeing your ad in the newsfeed for the first time, or they may have seen a few ads because we're retargeting them. And maybe they've, they've seen a few ads and we just keep showing them more ads because they're looking at our previous ads, which we'll get more into in the Facebook training. But my point is, is that as people started to see you and they don't even know you yet, what really entices them to want to click and give you their information is because you're giving them something, something of value upfront for free. And so at the end of it, it's that basic strategy and concept. And so at the end of the day, all it comes down to is what I just sent you, like exactly what I just sent you. So click on my communications and I'll walk you through exactly what you, what, what you just got. Oh, okay. Yeah. And can I ask you, can I change that picture? Oh, you're going to change all of it. You're going to change everything. So yeah, for sure. We're going to make it look more Dallas and more Texas. And yeah, for sure, you can change to anything. So in, in my communications, as you start to get leads, those leads, you'll just see a long list of leads right here. And those lead will be from different, from different, like campaigns, from different funnels. So, so in here, you may see leads from your listing funnel, from your open house funnel, from your seller guide funnel, whatever type of page you're trying to get people to, you'll just see a long list of all the leads right here, as you start as the leads start to come in. But what I do, I don't like to look at it that way, because I'm just seeing a bunch of names, I don't know who belongs to what, unless I click on it. So what I do is I click on list. So right there at the, at the list, I want to click on list at the top. That's going to let me know what list I have. I have an open house list. I have a listing list. Maybe I run an ad for a seller guide. That's my seller guide list. So go ahead and click list. Does it automatically populate or do you have to move them into it? No, once they go to a landing page, they enter their name and email that automatically we dictate, we determine what list that goes to. So if I'm going to your seller guide page, that's the list I'm going to go on. If I'm going to your listing, because you're running a Facebook ad on a listing, I click on it, I go to your listing page, I enter my name and email, that email is going on my listing list. Okay, we're going to create list for different pages for different, you know, campaigns. Now, in this case, we want to keep everything super simple and just focus on the seller guide. As we get that up and going, then I'll start teaching you listings and open houses and building out those types of funnels. I have all of them already done for you. But we'll focus on this for right now. So here's, here's what the list consists of two lists. One list for anyone that goes to your page and enters their name and email. All those people are going to land on the for home seller guide leads. But now you can edit it. So just go ahead and edit it, hit the pencil to the right. And let's just take away for home. So now you can edit it. You can let's just take away for home. And we'll just call it seller guide leads because exactly what it is. And the description, that description is what a lead sees if they were to ever go and unsubscribe from your list. So if they were to ever unsubscribe, then that is the simple description that they'll see. What will they say? I'm sorry, something happened here. Yeah, go back to your cartridge. It says here. So we're talking about thank you for downloading my seven tips. Yeah. So whatever your your or thank you for downloading my seller guide. You know, you could put that there. Yeah, should I change? Yep. So thank you for downloading my seller guide. Thank you for downloading. Thank you for Yeah, thank you for downloading. Okay, thank you. Oh, downloading. Yeah, thank you for downloading my seller guide. So that's just a brief description, a brief reminder, you know, of what list they're even on. Sometimes people you might be 37, 37 emails down the line. And then someone finally goes and unsubscribe. They may not even remember what email list they're on. So that's just a simple description. Okay, but cartridge puts them in the right list based on the ad, right? Not based on the ad based on the page. So based on what page they go to, yeah, they're going to go to your seller guide page. Okay, gotcha. And so I know what they were looking at and what they were interested in. Oh, yes, heck yeah, because they're on a specific list. Yep, for sure. So good. Go ahead and click on edit. And that changed out the name of the list, the name of the list, the description. Now the list is just seller guide leads. And we'll do the same with the top one. Let's edit that top list. Let's take away for home. And let's just name it. Because this list right here, this specific list right here, this is for people who schedule an appointment with you. So it's not just for the Facebook ad, I use this calendar for everything. So all of my appointments with you, all my appointments, they land on this list. So that's just a way where let's say, for example, I want to send an email to everyone who has ever scheduled an appointment with me. That's why I have this list. You know, so go to name the list appointments or clients who scheduled a call or scheduled calls or whatever. I mean, that's just name it whatever you want. Just scheduled calls or appointments. Scheduled calls, schedule, schedule call appointments. Okay. And then thank you for your interest in real estate. Like you can put something else, you know, you can leave that whatever you can always change it later. Okay. Yeah, that's fine. Thank you. Thank you for your thank you for your interest though. The you is missing the art. There you go. Thank you for your interest in real estate. Okay, cool. Now hit edit. I'm gonna shut. Well, I don't know how I can shut my phone off, I guess. Let me do that. It may still rent your computer, but it's fine. I don't I think if I shut it off, it won't. I'm sorry. No worries. No worries. So this will be that list. So now you have two lists. And then that wouldn't click on edit the blue one. And those are two lists and we'll come back to those lists. Green or green, the green, the green, you always hit a green. If you ever see a green button, hit that green button before anything else. Okay. So those are our two lists. Now if you hover over communications right at the top, hover over communications, you have broadcast sequences and automations. So we'll get more into automations later, but broadcast and sequences. The sequence is the automation. So the moment they come and download your free seller guide, they're gonna receive an email right away. Hey, Stacey, this is Christine. Thank you so much for downloading my seller guide. In this seller guide, you're gonna learn this, this, this and this. Click the link below to download your free PDF. And also by the way, make sure you check for my emails coming up because I have a lot of great information coming your way. Talk to you soon. And then a day later or maybe two days later, another email goes out. Hey, Stacey, just wanted to follow up this Christine. Hey, did you did you hopefully you got a chance to take a look at my PDF by now? And do you remember on page two, when I was talking about the importance of curbapill and how much value that can bring to the overall price of your property? Here's what I meant by it. So from email number two and on Christine, all you're doing really is breaking down that PDF. Great. So that PDF, I would put it in your hands and just go through it. And I'd go through it page by page and you're not rewriting the whole damn thing in these emails, you're just putting your own spin to it. If there's a on page one, if it was, you know, two paragraphs or three paragraphs or whatever, I would just say, Hey, John, and do you remember on page one, when I was talking about the importance of a great roof and how much the roof means to the overall property, like, I would just take little pieces of the PDF and put it and yeah, did you on page five, where it were described something or other? Yeah, I got you. Yes. Yes. So what's that? So I have to do that. I have to prepare the email that's going to go right. Those are simple. Yeah, those are simple. Once you get that PDF and once you can look at that PDF and just take some pieces out of it and put it in an email. Simple. And in all all we're doing, it's not a long email. It's just like a short email as if you're emailing a girlfriend. Like it's just it's just something short your personality and say, Hey, by the way, do you remember looking on page three? Here's where I meant by it. And so that's just like a couple sentences, a couple sentences, referring back to the PDF. Okay, this is number two and on that or I'm just going to send the email or just is it generated by Cartra? But I but I compose it. Yeah, you compose it is generated by Cartra. This is sequences. This is sequences. So click on sequences. Click on sequences. What I'm talking about is sequences. I'm talking about your automation. These are emails that are going to go out without you lifting a finger. All you have to do is compose it one time. So you compose it and you set up these emails. So let's say, for example, from email number two and on. It could be it could be number email number two of 10, it could be number two of 20, whatever, however long you want to go with it. But here's the here's the objective. As these emails go out from number two and on, remember, email number one, I'm just simply emailing your PDF. I'm not trying to be aggressive. I'm not trying to go for the appointment. I'm not saying, Hey, call me. No, it's just your PDF. Thanks for downloading my PDF. Here you go. You know, it's just a friendly hello. Here goes your free offer. Thank you so much for downloading it. Click here. But the second email, the second email and on is when you're breaking down different parts of the PDF with a call to action. So for example, email number two. Hey, Stacy, do you remember on page three, when I was talking about this, this, and this, this is what I meant by it. And hey, and by the way, if you'd like to jump on a call where I can give you all my secret strategies on what it takes to sell your property at the highest point possible in 2021, click the link below. It'll take you straight to my calendar where you could schedule your best time. Can't wait to talk to you. Like little emails like that. Email number three, same thing. Email number four. And all I'm doing is I'm again, a few sentences based on the PDF with a call to action to get you to schedule a call. And it's not a call to action in my email signature. It's not a call to action in the PS. No, it's a real call to action in the damn email. I'm telling you a little bit about page four and I'm saying, Hey man, and by the way, I'd love to talk to you. You know, click the link below. It'll take you straight to my calendar where you can schedule your best time. You know, so, so I'm just kind of putting my own personality into it. I'm making it sound like a normal person. I'm not trying to be a robot. And and the whole goal is to get you to schedule a call. So for email number two and on, I'm simply referring to the PDF, educating them a little bit more and simply getting them to schedule a call. Okay. Okay. Those are your emails. Eventually how where I go to Oh yeah, I'm going to show you all that stuff. I'm going to show you all that. So at the top broadcast, broadcast is when you can is when you want to simply send out an email to anyone on the list. And these people watch. So go back to leads and click on list at the top leads list. These are your two lists as these leads as these lists fill up. Not every list is tied to a sequence. So for example, the schedule call appointments, there's no automated emails that need to go out. Those are just people who schedule a call with me and I just simply have them on a list. That's it. The seller guide leads those are people who downloaded my seller guide and yes, those those that list is tied to a sequence. That list is getting dripped on for sure. A series of automated emails are going out to them for sure. So leads are going to get the are going to be tied to a sequence of a drip campaign. What's that any leads anything with a lead? No, no, that's what I'm saying. Not every lead, not the schedule appointment leads. No, they don't need to be dripped on. Right. They just schedule an appointment. So this one is right. Yeah, exactly. So the seller guide leads. Yes, automated emails going out a listing lead. Yes, automated emails going out regarding that listing. You know, if I go to your page and if I see your ad and you're running an ad on a listing and I click on it, I go to your web page. I give you my name and email because I'm interested in that property. I then go on to this list. That list is tied to a sequence. Let's say I only have five emails pre composed, ready to go out every other day. Hey, John, just wanted to follow up this Christine. Hey, get get a hold of this. Last night, we had an amazing showing. I had seven families show up, blah, blah, blah. Right. So these are automated emails that we can set. And with the listing, you don't need to set up 25 emails because that property is going to sell fast. So I just need a handful of emails in that case with a listing, for example, an open house. Maybe maybe I have an open house on Saturday. Right now, it's Tuesday. We have an open house. Let's say we have an open open house on Sunday. We're running Facebook ads from Monday to let's just say Friday. And over the next few days, there's an automated series of emails that go out leading up to the open house. But that list doesn't need necessarily need to have 15 emails go out, just a handful. Right. So it just depends on the campaign. A seller guide, seller guide lead, I'd have a ton of emails going out. Not every day, but maybe every other day. Because that's someone, that's a hot lead. That's someone who actually raised their hand and they said, Hey, Christine, I'm interested. I'm selling. I could use that seller guide. They might not be selling now. They could be selling next year. Who knows. But at least that lead was captured. And so if I can have a good amount of emails that continue to nurture that lead until they're ready, that's what I want. But again, a listing lead wouldn't need 15 emails. But again, maybe, maybe, because if you inquired on a listing, you saw my ad, you went to my website, you put your name and email, you were interested in that specific property, that property is going to go fast and that probably is only going to go to one family. But if I have 17 emails in the sequence, I could be dripping other properties on them. Sure. You know, like, like, I can, I can have email number seven go out. Hey, John, hey, man, I'm sorry, I apologize. But hey, last night, we went under contract. The family out of Dallas took the property and this is what it sold for. But hey, take, get a hold of this. I have a handful of listings, pocket listings that aren't even on the market. So make sure you check your emails over the next few days, because I'm going to be sending you some amazing properties and you're going to want to schedule a private showing. That can be an automated email that I wrote last month. But it's so general and it's evergreen. Yeah. Right. It's like, so, so, so, yes, these sequences. So you have the list and then you have the sequence and then you have the broadcast, a broadcast hover over communications at the top. You have broadcast. Broadcast is, is a one off email. So I could take any list. It doesn't matter if they're tied to a sequence. It does not matter. I can send out a broadcast. It's a one off email anytime, like anytime to any lead to any list. My whole list or one. I can send it to the whole list. I can send it to the whole the whole database. I can send, like, let's just say, for example, something random happened in the market. Let's say all of a sudden interest rates went up to 7%. That's flash headline news. Maybe I'll come in here, send a broadcast out. Hey guys, get a load of this, man. I just watched the news. Interest rates are now 7%, right? Like a one-time news flash type of email. That's the broadcast. Is it to one person on the list or the whole list? Whatever you I could send to whoever. I can send it to whoever. I can send it to a list. I could tag my leads. I could tag them. Put in a tag on them. Let's say, for example, seller guide leads. We have 100 leads that came in. Seller guide leads. But let's say 20 of them scheduled an appointment. Now those 20, they're going to be on the scheduled call appointment list, but they're also part of the seller guide lead list, right? So I could send an email. I can send a broadcast email, for example, to everyone on the seller guide lead list who doesn't have the schedule to call appointment tag. So there's 100 leads on that list. Seller guide leads. 20 of them scheduled an appointment. I need to send a broadcast to the 80. And those 80 are going to be segmented by a quote-unquote tag. So we'll go more into tags as we learn more. I don't want to confuse you right now, but yes, this is crazy type of automation. We can segment this in so many different ways. Perfect. I'm trying to make you understand how simple, how basic it is to make this thing happen. We have a list. We have an email sequence. We can send out a broadcast whenever we want to anyone on the list in the system. And then to the left, we have my pages. So click on my pages. So at the end of the day, it doesn't matter what the campaign is. Seller guide, listing, open house, buyer guide, whatever. At the end of the day, it comes down to these handful of pages. You have the seller guide opt-in. You have the seller guide thank you page. And then you have the call confirmed. That email sequence, I'll explain that one. But it's really those three. Opt-in, thank you, and call confirmed. So when someone goes to your your cartridge calendar, they put Tuesday at 4 p.m. schedule now. When they schedule, they go to that page right there. That's the call confirm page. Okay. Oh, right here. Yep. Yeah, call confirmed. Yeah, that's it. Call confirmed. So you can change it image, the color. You could change out everything. I'm just giving you the skeleton, the blueprint. So X out of this. So at the end of it all, it's these two pages. It's the opt-in and it's the thank you. So as I go to your opt-in and I put in my name and email and I download your free seller guide, I click the yellow button, I then go to the thank you page. That right there is two pages. That's the most important. That's what KVCore does not do. That's why KVCore does not work for Facebook advertising because as I go to a KVCore page, I enter my name and email or email and phone number, whatever the information you're asking for. When I click submit, it doesn't take me to a second page. What does it do? Where does it go? It opens up your home page. It opens up that page that I was on. So it kind of keeps me on the same page. It just gives me more access to the information that was on it. So gather your information and put it on KVCore? Yeah, it does but as far as Facebook advertising, with Facebook advertising, you need to take me to a separate page. This is the thank you page. This is a second page. With KVCore, you need to take me to a second page. There's no second page. Wow. So here, I need this. This second page is the most important because those who land on this page are leads. That's what we got to be able to categorize when we're running Facebook ads. How are we going to know how much is costing per lead if we don't know how many people landed here? Right. If we don't know who landed on the second page. Right. So if we're going to do my ad today though, I really... No, we got to get all this stuff going. The ads not going to go live right now. We got to get all this up and going first. Yeah, this is... We got to send them somewhere. We got to get this up and going. So X out of this. So this is pages. This is your pages and then... Yeah, these three things are on there are on the thank you page. This is the thank you page. This is the thank you page. We can go into it. We can change all this stuff and that's what we're going to do. We got to change all this stuff. So that other page over here, the sequence. Sequence one. What I do with that and you may not do that just yet. We can... We'll do that later on as you learn more. But the way I do it in my email sequences, the way I do it, the way I really take it up a few notches is when I send out... When my emails go out, my automated emails, everything is automated. I don't send no emails unless it's a broadcast. With a broadcast, it's a one-off email. I physically manually do that. It's one email. Just send it to whoever. But the email sequence, the automated emails, I have some lists where I have seven emails that go out. One every other day after you opt in. I have some email sequences that have 37 emails in it. So you can go as far as you want with those emails as long as you want. But here's what I do. Let's say, for example, I was giving you a PDF. In fact, this is exactly what I do in my business. I have my book. I have a PDF. I wrote a book for real estate agents. And as I run ads to get people to download my book, same thing that you'll be doing, seller guides, same exact thing. Same thing. As I get people to download my book, they go to my landing page, they then go to my thank you page. Now that lead is in my sequence. They're on my list, but they're for sure in my sequence. As my sequence emails go out, I'm doing exactly what I'm telling you. I'm explaining a little bit about the PDF. So in my PDF, I teach five steps. Five steps to implement on social media to capture more leads and build your personal brand fast. I teach five steps. And so in my emails, I'm breaking down these five steps. But the way I do it is I do it in video. So for example, email number two would go out. Hey, Christine, this is David. Hey, thank you so much for downloading my ebook yesterday, the five step blueprint, five steps to implement on social media to capture more leads and build your personal brand fast. Hey, do you remember on page three when I was talking about step number one and how important it is for your branding and social media? Here's what I meant by it. Click the button below. It'll take you straight to my video where you can watch me in action explaining step one. That's an email. When they click on that email, go ahead and click on this sequence one. Click on that right there. Click right there. When they click inside of my email, it takes them straight to this page where it's me on video explaining step one. Okay. So rather than me just writing out what is on page three, me, I'm actually explaining it in video. Nice. And so in that video, I'm explaining that part of the PDF and in that video there's a call to action. Hey, guys, and by the way, if you'd like to jump on a call where I can share my screen and walk you through all this stuff, click the yellow button below. It'll take you straight to my calendar where you can schedule your best time. Can't wait to talk to you. So I have emails set up that go on for days. Wow. In my email, you click to watch my video. So that's just next level and that's the basic page that you would just duplicate over and over and over. That one page right here, you change out the logo, you change out the social media icons at the bottom, and you change out the image in the back and you give a headline, whatever. You know, page three of our stellar guide and that's Christine on video for two minutes explaining page three and verbally, visually telling me to schedule a call. Okay. That's a different email than just your text. Right. Right. So not only did my did that lead see me in the Facebook video ad, but they also saw me on the thank you page. So X out of this X out of this one and click on click on the thank you page one, the thank you click on the thank you. So they saw me in the Facebook ad. They saw that video. They come to my video. Yeah. They come to my landing page. They enter their name and email. They download the seller guide. They then come to the thank you page where they see me on video. They're now starting to receive emails. What's that? That's just a very short email. I mean, video, right? Yeah. Now there's now they're seeing me on the thank you page in video. It could be as long as you want, short as you want, whatever, but I'm just explaining the strategy, the concept. So so now they're seeing me on the thank you page in video and then now they're receiving emails with me on video. Yeah. They're getting to know hell. Yeah. They're getting to know me. They're falling in love with me. Right. That's indoctrination and they're not falling in love with me because of anything. They're falling in love in the fact that they keep visually seeing me. So after and that's that's indoctrination. After a person visually sees you in video four to five times, they automatically psychologically start to like you, start to feel like they can trust you and start to feel like they want to do business with you just visually seeing you in video. They want to meet you. Absolutely. That's it. And with you marketing to a local area, that's magic. Like these ain't people that are going to be on social media all over the place. These are not people that are nationwide and someone on your Facebook friend that lives in Nebraska is seeing your Facebook live on your personal Facebook page. No, these are people that lived on the street. Yeah. And that's why like before you know it, I have some clients, Christina, that come to me and they're like, David, I was at the grocery store and someone ran into me and came up to me and said they saw me on Facebook. It's like that you literally become like a local celebrity. Yeah. It's a mini commercial. I can understand that. Yeah. I mean, I personally that happens to me when I see people a lot. I feel like they're a celebrity. Right. And so this is just the back end. The Facebook video ad, that's the front end. Enticing them to download your seller guide. That's the bait. Once they download it, now this is all the back end. This is all the back end. This is where we get them to schedule a call. So rather than asking for their phone number up front, because very few are going to give you a phone number up front, maybe if you're running an ad on a listing. Yeah. That's a different type of urgency. That person, they see the property. You're running an ad. They go to your page. They'll give you their phone number because they're interested in that listing. That's more of that's a different lead. But in this case, we're giving away a buyer guide. We're giving away a seller guide. That person's not giving you their phone number right now. Like at all at all. So on the back end, this is how we get them on the phone. We get them to schedule the call with us. And when you have this pipeline full and you have several of these emails automatically going out every day to let's just say 50, 60, 70, 100 leads, you're waking up with appointments every day. Wow, I hope. Because it doesn't take that many. It sounds a little hard. Not hard, but of course you know this. This is, you know, part of who you are now, but it's like, you know, will I remember to do this every day? You know, no, no, this is a one time thing. Once we knock out this out, this is a one time thing. It's a machine. All we're doing is building the machine right now. Once we build the machine, there's nothing else to change. Maybe you might get sick of the picture and you want to change out the image. Simple stuff. This is going to be super basic for you. You know, this is going to be super basic. It's just a machine. We built it one time. And then after that, then it just comes out of running Facebook ads. Like, that's it. Okay, and Cluster itself allows you to click a pic, put a video in there, just put it there. I mean, you don't have to do a lot of edit. No, not at all. Like, the video that you have on your computer, we can just upload it right here to my videos, put it right there, and that's it. Oh, there's something for my videos. Yeah, okay, good. Yeah, there's, so exit of this. So right here to the left, my videos, that's where your video would go. Oh, okay. So you just simply upload your video and that's it. And then once we go into the page and edit the page, we just put that video right there in that spot. Okay, so I'll just do some more videos, but okay. So which I'm enjoying now. I'm enjoying doing them. So good, good. Actual next time. Do you have your seller guide in PDF form already? I do. Okay, let's upload that. Let's click on your, this is where your your your PDF is going to is going to is going to live, is on on Cartra, a copy of it. So all you'll do is click on my memberships to the left and then click on files right through the top, click on files. And all you're going to do is upload that file. So click on the green square to the right, bottom right, and then click on, yeah, the upload. And then right here, you can just hit the drop down and put no, no site in particular. You can hit the, hit the drop down or yeah, no category, no category in particular. And then just hit upload file. And all we're going to do is just hit the green button next. And now we have the file on Cartra. So here's all we got to do is now we're going to just copy the link and we're going to put that link. So there it is right there. So to the very, very right, all you're going to do is hit that link to the left, right there, that link, get URL. So we copy it, go ahead and copy this long link right here. And then let's just open it up at the top, open up a new tab at the top and just make sure that that's it. Yeah, copy the whole thing. Okay, so copy that, open it up at the top in a new tab. Yeah, open up a new tab, just paste it and just make sure that that opens up, make sure that that's the full PDF. Just paste it in right there. Okay. And then You want me to open it? Yeah, go ahead and hit enter. Oh, wait, why did it? Okay. Okay, so there's the PDF. Okay, good. So now all we got to do is build that into the email. So now let's go to back to Cartra. So X out. Okay, so now X out of this, you still have it copied because we're going to need to paste it. So here's the deal. My communications, we have our list, we have our sequence. Those are the main two things. And again, the broadcast, you can send out a one off email whenever you want, but it's really the list and the sequence. That's my communications. My pages are our pages, the landing page, the thank you page, the call confirm page. And then maybe the page that you want in your emails, we'll do that later. And then you have, you have my forms, click on my forms. This form is the form that lives on your landing page. When someone goes to your landing page, they put their name and email. That's the form. That's the form right there. I'm going to always be the same form. No, you're going to create new forms for new pages for new campaigns, a listing form, open house form, a buyer guide form. That form is what goes on the landing page. Okay. So, so that's where they enter their name and email. And then, and then it's through that form that we tell the system. Anyone who fills out this form add them to this list. Oh, okay. Anyone who fills out this form send them to this thank you page. That's done inside the form. Okay. And then my memberships, that's where our file is at, our PDF. And then we'll have my videos. You'll start uploading videos up to here. You don't have to put them on YouTube. You could just put them straight to Cartra. And then that video can go straight to a page, whether it's a video that's going to go in my emails or whether it's a video that's going to go on a thank you page. Those videos are right there in my videos. And then the last one, the last one is my calendars. That right there is your calendar that you can start using for everything. Now you have a professional calendar if you didn't have one already. Well, I didn't. Yeah. So now you have your own calendar where people can schedule an appointment and then you can set a reminder. So when I just like just like with with us with you and I when when you schedule an appointment on my calendar, you get a booking confirmation right away. And then you get a reminder one hour before our call. And that and Cartra does all that for you. Heck yeah. Yes. Yes. We're going to set that all up the calendar. So there's only one form here, but every time I do a new funnel, another will. Yes. We'll create another form. Yes. Yes. So what I'm going to do here while we're I might as well just let's just get a second one up just just so we can really have the example. I'm going to send you. Let me send you my. Let me send you the let me send you the listing funnel. Actually, no, because you're more you're more interested in. I'll send you. Sellers. Yeah. I'm interested in sellers. You're interested in sellers. So that's the seller guide. And then I have well, actually, no. Yeah, the listing because yeah, because yeah, for yeah, so let me say send you the listing funnel. And again, you can change everything. This is just the template. So let me. Chris. De Simone. S I M O N E. OK, so now. Go ahead and go back to. Actually, just hit refresh. Just hit refresh right here. Just refresh this page. OK, so going to hit my campaigns to the left. The number one, the red dot. Oh, then you sent me another one. Yes. And then go ahead and click on available campaigns at the top, the red dot. And then let's accept this one. It's the listing funnel. So go ahead and hit the three dots. Accept. And then and then hit the three dots again. Close this out. Hit the three dots and deploy. So this for listing. So whenever you do find that seller, yeah, this is this is this is when we can start running ads for their property to sell their house. OK. So so in here everything is going to come over, put a prefix and then just hit import. And again, you'll change all that. Should I do it? Just yeah, just do one, two, three, do anything. Just put anything right there. And then hit import. OK, so same thing. My communications. There's now going to be a list. And can I be completely creative campaign at the leader one or more assets? OK, let me fix it. Let me fix it on my end. Let me go back into that funnel. Let me edit. So what you're saying is if I have a listing, I would put my listing on this page. Yes, you can. You can run a Facebook ad and get that listing sold. OK. So depending on depending on how hot your market is, I mean, you may not even have to run an ad for a listing, but you know, if you ever wanted to, you know, you could you could totally thing, I guess. Yeah. Of course, the more expensive ones take a little longer to sell, I think. Yeah. OK, sequence forms listing. OK, so let's see. We should be good now. Hit it again. Actually, no, just go ahead and go back to hit the three dots on the listing and just let's just delete that one. So let's let's hit the three dots. Doesn't have to leave. Go to my campaigns at the top. Click on my campaigns. On the middle right there. My campaigns. OK, so go back to available campaigns. See if you can see if you can delete it now. Try to deploy it. Let's see. Just try to deploy it then. Maybe it's the name I gave it. Prefixes are writing it. Let me change the name. Just put number four. Put one, two, three, four. OK, because I had an extra page in there that shouldn't have been in there. OK, so X is out. Now, all we're going to do is click on. Click on the three dots and then go ahead. Actually, you should. Yeah, you should have everything. So now click on my communications to the actually deploy. Yeah, let's deploy it. Actually, no, we already did this. We should be fine. Hit cancel. Click on my communications to the left. And let's see if the list is over here. Click on list at the top. Perfect. OK, so there goes your there goes your list. So I'm right here. Two, three, four. OK. Yeah, all you do is just click on edit. Click on edit. And just just all I do on this list, this is for a listing. So I would name the list, the property address. Right. Right. Anyone who inquired on a Facebook ad for this property, that's that list. OK, you know, makes sense. So take out the one, two, three, four and just put. Yeah, leave leave anything else. Yeah, you can always change it later and then hit edit. And then at the top, you have communications and then click on sequences. And what I do is I always name the list the same as the sequence. So, for example, in this case, for a listing, again, I could probably put as many emails as I want automated in the sequence. But for sure, the first few emails, I'm trying to create urgency and get that person to schedule a showing right away. Right, like. So I may set up five emails to go out over the next five days, one email every day for the next five days until that person schedule the showing. You know, but then again, I don't want to drop the ball because that person did show an interest. They entered their name and email. They were interested in a property. That property sold to another family. But that person, that lead may still be looking. So I don't want to just set up set up five emails. I want to set up 55 emails until that person. And that's how I do these emails. Now I don't do I wouldn't do 55 all at one in one sitting. You know, I'd come back to it. It's the way I look at sequences. It's a it's a it's a living breathing organism. Keep adding to him. Keep adding sequences to him. You know, maybe when you catch yourself on a Sunday afternoon, you have an hour to kind of spare. Come in here. And if you're at five emails, come in here and add three more. OK, come back in next week. Emails you have. What's that? How do you know how many emails you have? Very good question. We'll go into that. That's the sequence. We click on the pencil to the very, very right. And we want to that not right now, not right now, but but that's that's where you see it. That's where you compose the emails. And that's where you set up all the emails is when you hit that pencil to the right. OK, but but right now I'm just explaining all this part and getting everything to you. So hit the my pages to the left. OK, so now you have the listing landing page and then you have the listing thank you page. So so so what I'm trying to really explain to you is the fact that all we need is Facebook ads. A landing page and an email auto responder. And when it comes to a landing page, there's two pages, the landing page and the thank you page. That's it. That's it. You can capture as many leads as you possibly can imagine. You can brand yourself and take over your local area. You can build a huge, huge business with just that. There's so many fancy things in real estate, like even KB course, super fancy system. It's like, dude, all this fancy stuff doesn't capture a lead for me. No. Right. At the end of the day, I need a freaking lead. Like that's all you need to lead. All I need is a free read. Right. Right. So we've got to dumb it down sometimes. This is the opt-in. Or is this for the seller guide? Right. Is this the opt-in though? What is the home email sequence or one? Oh, that's the first email they're going to send out. That could. That's not the first email. The very first email is the email with a link for their PDF. OK. So what is this? I've got two pages here for the seller guide. And I've got two pages here for the listing guide. And I've got the, I understand what the home call confirmed is. That's when, if they call me, we've got it. That's when they schedule an appointment. So when they schedule an appointment, watch, let me, let me share my screen. Let me share my screen. Oh, I don't understand what this one is. That one I understand when they say. OK. That email sequence one, that's the page that later on, you don't got to do it now, but later on as we learn more about this stuff, that's the page that would go in your emails. Oh, OK. Sorry. So all you would do is, is clone it. So hit the three dots on sequence one. Hit the three dots and click clone. Clone. Let's name this one. Take away the word clone and take away the number one. Put two. This is email sequence two. Clone. I bet I'm cloning it, right? Clone it, clone it, clone it. Hit the green one. So now this could be used. I can take this page and just clone it, clone it, clone it, clone it. And all I'm doing is, is email number three, email number four, email number five. Maybe I'm just changing up the headline. I'm just changing out the video, right? But I'm using the same template for everything. Start tutorial. Go ahead and start tutorial. Just go, let's go to this part real quick. This is just a brief like introduction of each section. This is the builder. So as we come in and build out the page or change out the images or change out the text, all this is doing is explaining what everything is to the left hand side. Everything will be on the left hand side. The settings and then hit next. And then it's just telling you everything that's on the left hand side. So go ahead and click next. I'll give you a crash course once we're in. And then sections and components. These are just different parts on how you're going to build a page. Okay. So next, next, next, next, next. And then pop ups. We'll go over that. But it's really just sections and components that you'll always be using. Just hit next. And then up here, it's just telling you the desktop tablet or mobile view. You can view it how it looks on someone's mobile. Oh, okay. So that's the tabs at the top as we're in the builder. So hit next. Yeah, just keep hitting next. Keep hitting next. And then columns, components, just different parts of the page. Can I work on this on an iPad? Yeah, for sure. Just know your login. Just make sure you got the cartridge. And to get back to the login page, you could just go to cartridge.com. Like if you're on a different computer, just go to cartridge.com and then click on login. Okay. So hit next. So this brings us into the builder. Go ahead and click on next. Click on next. Next. Where is next? Oh, there it is. Okay. So click on don't show again. Don't show again. And then let's get started. So as you come into the builder, it's just keeping stuff simple. Like just hover over anything and you can change out the yellow. You can change out that image. You can put a video. You can hover over the title customizing your marking plan. You just hover over it and then hit the hover over the title and then hit the T. Scroll up. Scroll up. Hit the hit the T and you can change out the title. Like this stuff is super basic. Okay. I got you. Yeah. So hit the T and you can change out the title. Change the tanks. Yes. You can change that. You can change the color. You can scroll down and change out that exp logo. You could put your company logo, like whatever, like you could tie all your social media icons to all these links at the bottom. If you don't have those icons, just click on it. Delete it. So very basic, very simple and super effective. So I can, you can just hover over it and then exit out if you want to delete it. If you don't have a YouTube exit out, just X. Hit that X and you would delete it. Oh yeah. Cool. You know. So very, very simple. So I want to change the picture. Hit the edit, the pencil at the bottom right there. So, so that background, that pencil down. So you can hit that and then you can come over here, click on background right at the top, background, click on image, image selected, click on that. And then you can bring over an image from your computer. You can upload an image or you can search to the right. A bunch of a bunch of card stock images, a bunch of just stock images from Cartre. Oh, okay. Like click, click, type in Dallas right there, mountains, type in Dallas to the right. Oh, okay. I'm going to type in Austin because Austin, Austin, type in Austin, Austin, Texas. Where is it? Hit enter, hit enter. You might not need the comma or the TX. You might have to spell it out. So no comma and spell out Texas. So Austin, Texas. Hit enter. Here we go. So just put anything there for now, just so you can get the hang of it. Just put grab anything. Grab, grab, grab that, click that and then go to the very, very top, click on and select it, actually select it first, select it. Yeah, select it and then hit confirm. And then to the very, very left, click on apply. See, so that brings out that image. Now that's kind of a dull looking image, but you get the point. Like you can find a nice image and just use that as your background. Yeah. Yeah, I would. As a matter of fact, I took a great picture, but I think a house is better here. Yeah. But I took a picture Sunday of Austin and the Pennyback for Bridge. So nice. Nice. Okay. So here's here's how you exit. Actually, you know what? Right there at the top, this is very, very important as well. As I come into a new page, this is normally the first thing I do is I'll click on settings to the left. This is what you want to get in the habit of whenever you come into a landing page, a thank you page, whatever any page, click on settings, SEO parameters and change the page title. The page title is the name, the title that they see in the tab at the top. What I see in your tabs is zoom in one hour. I see David Cantaro's personal, which is the zoom tab, right? Those are the titles of your tab. So as someone's on this page, they're going to see the title just like this one at the top, it says Cartra in the tab, right? This is your title in your tab on this page. Right into Austin's boutique realtor. You can or you could put more of a call to action. I would put schedule your call now or something like that. That's just what I would do because this is a page where I'm on video. It's going to be on. What's that? It's going to be on that tag up here. Yeah. It's going to be right there at the top. Yep. Schedule your call now or schedule your whatever. I mean, I would have something like that. That's just me. Schedule your call now. And so, okay. So now we got that. So go to the bottom. Whenever you're in the left hand side, always scroll to the bottom and click the green button. Always or else you're not going to save that. So click apply. Okay. Now, here's how you exit. Now, let me explain this part real quick. Sections and components. That's to the left. Sections and components. Those are really the only two things you'll ever click on. So if you open up sections and then you click on all these ones in there, click on any of them, click on header menus, click on header menus. All this does is give you a bunch of templates and all you're doing is clicking, dragging over to the right hand side and dropping. So let's just practice one. Grab anyone. Click. Don't let it go. Click. Drag it over and drop it. And I could have put that anywhere. You could have put that anywhere, but that is the header that goes at the top. Okay. And then what I can do is I can always delete. I can click over, you know, view demo and just delete it. Get started and delete it. So just hover over it. There's the X. So you can just delete it. I see. But this should be on my page. I should have this on my page. I mean, you can. I mean, it's up to you. This is just all preference, like whatever the hell you want to do. Like you can get crazy with this if you wanted to. What would it bring me to? What's that? If I hit, if I was a consumer and I came to my page and I hit home, where would it bring me? Wherever you want. I would take it maybe to my Facebook business page. I would take them to maybe my YouTube channel. I would take them to maybe my reviews. I would take them to maybe my, my, the MLS. This is, but, but again, you want to be strategic on what you're doing on how you're doing it. This is when a lead is already in the system. This is a page that is going out on email number seven, for example. So at that point, I already have the lead at that point. This is email number seven. I can maybe have some words at the top. Click here to visit my website. Like I could take them wherever, wherever I want to take them now if I wanted to, or I don't need to. It's up to you. I mean, it's all. Wonder how you take them there. You hover over the word, click on the pencil. Everything is about the pencil. That's how you edit everything. It's either, it's either the pencil or the letter T. So click on the pencil, click on link, and you can link them wherever you want. I can link them to another cartridge page. So click on link to another page. Yeah. If they click on it, I can have them slide down. I can have them scroll down. I can have them download a file. I can have a pop-up opt-in pop-up. I could do whatever. Like I can send them to another cartridge page. I can send them to my Facebook page, whatever. Your calendar. I can send them to my calendar. I could, I could put up there. Click here to schedule your private showing. Right. Like I can, you can do whatever you want, but, but keeping it clean and, and simple. Well, I remember all this. I'm going to have to make sure I get on those cartridge training. Yeah. The cartridge training is every Tuesday and Thursday at 3 p.m. central time. Are super important, but I'm going to send you this video as well. I've been recording it the whole time. So I'll send you this, this video. So, so you can do whatever you want at the top. You could take them all out. You could take out that entire headline. I'm just kind of playing around with this and giving you ideas of what's, what's in here. Click on sections again to the left sections. So those are, that, that's your header. That's your header. And then you got, you got hero sections. Click on that. You got all these different examples. I can click, drag it over. You're probably not going to need any of this stuff. But I'm just, I'm just showing you what's, what's available. Like, you could just build out the entire page brick by brick and just use all these different templates. So at the very top, click on block templates. Hit that arrow. Go back to the left. So let's just go back. Yeah, right there. Perfect. And then, and then go down. Hit that. Go down to features, just different parts of a page. All you do is click and drag it over. Maybe our features, and you got four bullet points explaining the listing. You know, like, and all you do is just simply click, drag, and then just put it wherever you want. Drop. And then, and then now, you know, features of 777 Plaza Boulevard. You know what I mean? Like, you could just get creative with it, but at the same time, you don't really need to. I mean, it just depends on how detailed you are, but I wouldn't spend much time on this stuff at all. Like, it's there, and the power of it all is there, but your business is more simple than having to create pages that look pretty. Like, you ain't got time for that. Right. But it's there. It's there. You know, so here's what we'll do. And then if you want to delete anything, so scroll down. Now, we can hit that red square hit that. That's the entire middle section that you just brought over. Hit the X to the right X and that deletes the entire section that you just brought over. So hit delete. Reminds you so you don't make a mistake. Okay. Good. Yeah. And then it just brings it and then I can delete that entire header. So if you just hover over it, you see the red square up, red square up to the right. Just hover over the header. Oh, here. No, up, up, up, up to the header. Where I'm on the header. Oh, no, this, this one. Okay. There's the red square. So I can delete that entire header if I wanted to. You know, just delete the whole thing and grab a different header if I wanted to or maybe not even put a header. You know, so, and then that yellow button, I can change the color of that yellow button. I can change the text of the yellow button. Hit the pencil. Everything is about the pencil. So click on that edit. And then over here, I have the style. I have the text. I have the icon. The icon that's on it right now is a calendar. I can change that to a phone, whatever. Like I can change it to a house. So very nice. So all this stuff is a one time thing. Like once you get it done one time, then again, it's a machine. You build the machine one time and we just run ads to it. That's it. That's it. So this is the part that that is a little time consuming up front. And then we can start running ads to it. But I just wanted to kind of get you familiar with, with Cartra and in this entire page builder and the sequences and the list. And then your calendar. So here's what we'll do now. So here's how we exit a page. Very, very important. Here's how we exit a page. Remember, the first thing I do is always hit settings, change the page title, which is what we did. So make sure you get in the habit of doing that on all your pages. And then once we're done. Change the title. Yeah, you already did. So SEO parameters. No, you already changed it. So, but I'm just saying. Is that the one that I changed? Yeah. Scroll up to the top. Yep. Go to the top. Right there. Oh, yeah. Schedule your call now. So. Always make sure I do that on every page. Yeah. You don't have to put schedule your call now, but whatever the page is, a listing, whatever, like just name it, whatever the heck that page is. So in this case, you create everything and then you can just clone it over and over and over. Clone it, clone it, clone it. And it's all everything stays the same. You're just duplicating the page. So here's how you exit a page. Here's what's very, very important on how you exit a page. It's a three-click exit. You're clicking three times. So hit actions in the top right. You're going to click three times. And here are the three. You're going to save progress, publish live, and then return to dashboard. So let's X out right here. We just saved progress. Let's click it again. Publish live. And when I publish live, what I end up doing is I end up customizing the link. So publish live, and then now the page is live. So what I can do now is get the page link, go ahead and get the page link, and then hit this pencil right here to change out that QU410 or the 7QU. So edit, change that. Why am I working? Yeah, change that out. Customize it, make it sound better. Make it email number one or seller tip number one or whatever. Like this is the page for the email. So seller tip number three or whatever, like you'll just start to customize this and name it whatever that page is. Okay. Okay. So just put for now, put email number one, whatever. Just you can always change it. So email one, email one, you can always change it. So now copy that, open up in a new tab, open up in a new tab, copy that link. So just open up in a new tab, and then there goes your page. So what we got to do next is we still, we still have, because we could be on this call for a long time. So I don't want to overwhelm us. So let's schedule another call. We need one more call to finalize this cartridge stuff. And then we can run this ad. Okay. Because what I need you to do is, what I'm going to help you do is go through these sequences. We need to set up these emails. And then we also have to set up your calendar. And that's like a whole another hour long call. So before we do the ad. Well, yeah. I mean, as leads start to come in, these leads need to get emails. No, I agree. I agree. No. So, so, so there goes the page live. And when they click on that button, they'll go to your calendar, but we got to set up your calendar first. So, so let's set up our next call. Let's set up our next call. Just go back to my link and just whatever you want. Let's go tomorrow, the next day, whatever. But we need at least one more call for cartridge. And then, and then we can, we can, we can start running, running ads. Okay. I have a few things going on tomorrow. Perfect. Sounds good. Sounds good. So let's chat then and then we'll finalize that cartridge and get this thing going. Okay. So can I start from here or no? Can you what? Can I schedule you from here? Right here. You actually go to, yeah, you wouldn't be able to do it from here, but just go to, and then this is my call confirm page. Yeah, cool. So, so that page, this page is so important because this page we also set up in our Facebook ads manager. Anyone who lands here, now they're on a list in cartridge for sure. They're on a list. They're on my scheduled appointment list. That's one thing. But when it comes to my ads manager, I also set up a custom audience. For anyone who lands here, they're also appointments. And the reason why that's important in my ads manager is because now as I run future ads, I can exclude anyone who landed here. Because Christine, she's already a client. Christine already set up an appointment. Like Christine doesn't need to keep seeing my Facebook ads. So you have that already set up in cartridge? Not cartridge, Facebook ads. We're talking two different things. Yes, in cartridge, you're on my scheduled appointment list. Yes. Right. But I'm talking about something different. I'm talking about Facebook ads. Those who land here are now in a separate audience. Now with that audience, I call them appointments. With that audience, I can exclude from seeing future ads. I got you. Right? I don't need to show you any more Facebook ads. You're already a client. Right. So I need to tell that to Facebook. I need to say, hey, whoever lands here, make sure you put them in this audience. Now let me exclude them from ever seeing another ad. Wow. And that's why with KB Core, that's why the second page, the second page is the most important. So as you take me to your KB Core page, I enter my information. For some reason, I don't go to a second page. Facebook needs to know that second page. Right? Wow. So you set it up or you have to set it up that it alerts Facebook? Yes. Like that's custom audiences, which we set up. Actually, no, that's our next call. So now that we have Cartra, now that we have these pages inside of Cartra, now we can take a, we bookmarked everything. Watch, go to your bookmarks. We bookmarked the page for custom audiences. Now that we have our pages up, now our pages aren't fully customized just yet. But at least we have our pages. Now that we have our pages, now we can go into custom audiences and start putting them all, put all of our pages in the audiences and start naming them. Oh, good. Okay. That's why Cartra was so important. That's why the pages, we need to be able to put them over here. And name this audience leads. Name this audience, people who schedule an appointment. Name this audience, people who land on the webpage, but never opted in, right? So now we can segment these different people based on what pages they're landing on, because that's going to allow us to run more effective Facebook ads. So right here, this world will start to see a list of all your audiences, people who landed on your thank you page, people who landed on your landing page, people who landed on your email page. Yeah. Those are all audiences. I think I'll understand it more when we actually, get in. Yep. Yeah, when I have a list, some kind of list. Yeah, we'll do that. We'll do that. We'll do that on our next call. So schedule that. Actually, it's already scheduled and then we'll chat then. I scheduled it, but in case something comes up, I can just, do I get back on your calendar and reschedule? No, just shoot me an email. Shoot me an email with your next best time and I'll reschedule it on my end. All right, I'm hoping it works tomorrow because I'd like to get this done. Sounds good. Okay. Okay, Christine, talk to you soon. Okay. Talk to you. Bye-bye.