 They really trust and value their opinions because they are using so many products and when they're doing celebrity red carpet or even editorial, that product has to work and they have to know they can rely on it. You know, in a lot of these celebrity makeup artists too, I mean they're doing makeup on Hailey Bieber and she can sell products like no one on the internet. She has used makeup a few times and the first time we sold out. That's crazy. It was crazy. So she uses it and does she and she's tagging? She didn't even tag it. No. How do people know? It took us going, you know, I went in and commented on it.