 So, this is anti-mask, anti-vax protestors protesting in a COVID testing clinic. So, I have not watched this yet, but I just wanted to get your reaction after seeing some of this. So, I mean, you pretty much, you get the point. It's a COVID testing facility. There are people who are very anti-vax as it relates to children, and I understand the sensitivity for children and being concerned about their health. But with increased COVID cases, pediatric hospitals getting filled up. It's, I don't know how you reach these people. So as an expert, what would you say? Like if you have a family member who's very conspiratorial, anti-vaccine, anti-mask, what do you think is the best approach in your experience? Yeah, it's a great question. I think first people need to recognize that we're not going to, billboards and the ivory towers aren't going to change these people's minds. It's going to be family and friends. And so when you approach someone like that, one, you have to know the landscape, right? You have to know where they're coming from, which means you have to listen and it's really hard to do. You have to listen and you have to be a bi-directional relationship communication to once you listen and you start understanding what their concerns are, then you can start combating that misinformation. A lot of misinformation is budded from a kernel of truth. There's some small little piece of truth in there, so you need to find that and then start redirecting them of a better way of thinking of it. And then third, it's the way you talk to them too. You can't use the word dumb or stupid or whatever, because then all you're doing is challenging their worldviews and people double down. And that's not an effective way to do it. And it's really, really hard to do. I'm not going to lie. I'm very guilty of the dumb word. Yeah, because to us it's a no-duh, but we have to recognize that and have to come with empathy, that there are legitimate concerns out there. There's a ton of confusion out there. And yeah, some people are just never going to change their minds, but do you still think there's a movable middle in there somewhere that we can start approaching this? And if you don't know the answer, say you don't know the answer. Don't BS them. But then what you need to do is then drive them or show them the way to find that answer. Because if you don't fill that void, they will fill that void with misinformation. And then you can do the best you can do and you move on, honestly. But I think we all have a role to play in this. And having those tough conversations and swallowing your pride and trying to be patient is really the only way we're going to change minds. Yeah, that's really important. On that same note of combating misinformation and disinformation, you did a really great write up of a doctor, I believe his name was Dr. Stock, who was spreading both mis and disinformation. And one thing that I wanted to ask you about, just as individuals who don't have expertise in this field. So I've come into contact with people online who share anti-vaccine misinformation. And looking at some of these websites, they look very professional. If you read them, the language that they used, I mean, if I don't know any better, it seems medically competent. It's very technical. How do we look out for misinformation? Because somebody who isn't necessarily prone to conspiratorial thinking after seeing it myself, I think people can easily be misled because a lot of the misinformation, it isn't just like this foaming at the mouth screaming, like a lot of it sounds really legitimate. So what do we look out for? It does sound legitimate. And it's weaved into very technical jargon that some people are like, oh, yeah, that sounds right. And then even more dangerously, like with Dr. Stock, it's a physician. Right? They're trained to be trusting these people. There's a lot of other misinformation coming from a physician from Pfizer. He used to work at Pfizer. And so you come at it like, oh, they sound good. They have the credentials. So the thing I tell everyone is stick to solid news sources. Don't go down a lot of YouTube channels. Don't go down opinion pieces and Washington Post. Stick to like five news sources. Right? And yeah, they're going to be boring. It's going to be NPR, New York Times, whatever Washington Post, but and they'll tell you when there's actually something serious going on that we need to worry about, like the myocarditis, right? Or like the blood clots after vaccines. Those are very serious safety signals that they talked about. And so that's what I try and tell people. It's very difficult to tell misinformation from true information if you don't have the training. And that's why I think it's really important for us scientists. And that's why I put so much fricking time into these types of misinformation posts because there's nowhere else people can go. And you know, that Dr. Stock video got watched what five million times in the first hour. I don't even know what the stats are, but it sounds correct and it is confusing. Yeah. You know, I try to teach media literacy to a small extent on my YouTube channel because, you know, YouTube has been a huge problem in the spread of misinformation. But as someone who's on the platform, what I try to teach people is listen, question the resources that people present to you. And me understand where we're getting our information from, what our motivations may be. And one thing that really is difficult to overcome is this veil of legitimacy, like with Dr. Stock, people who are doctors who don't necessarily have expertise as it relates to epidemiology or COVID-19. But they know enough to do a lot of people. So it's a really tricky thing to try to teach people what to look out for. And when it comes to, you know, medical jargon, it's tough because I don't know. So I get all of my information from resources such as yourself. People who I know are doing very, very hard work to try to get us the accurate information. But the problem with public health messaging, and I see this from a policy side as well, is this is all so complex and you can't distill something that complex into a really easily digestible message from the governmental level. But also the issue is that things change so rapidly with science. So that is in and of itself somewhat worrying for people who don't know any better. And, you know, they see a message and then they question, well, you just said this. So it's so hard to keep up. So I really appreciate folks like you who put in so much time and effort to like prepare graphs and explain things to people and explain that the change is part of the process. You know, it's this is what we expect as scientists and we try to equip ourselves with the capability of adapting.