 I've never got a opening like that, so I liked it. So my name is Niall Flores, I run Blondish.net, I do a lot of stuff, everything she says, thank God I didn't have all the dirty laundry too. So you can follow me on Twitter, Blondish.net, if you're in this room and you follow me on Twitter, say hello, there's so many followers. If you're ever going to interact to me, that's the first thing you should be doing to people. Hi, hello, I followed you, I like what you were doing and everything else. So I encourage you to do that. Other than doing all this other stuff, I'm actually an active part of the WordPress community in St. Louis. I'm actually on the organization team for WordCamp St. Louis, which is May 14th and 15th. And I'm not going to go and spam you even further. So let's get into this. I'm doing click this, subscribe today, all about calls to action. Hello. Can you hear me now? So the objective of my topic is to discuss what a call to action is, share tips on creating great call to action, and share some cool resources to test them so you get the most out of your calls to action. My bottom line is hopefully at the end of this, you'll be thinking further on what you can do with your current website so you can make money. What is a call to action? A call to action is designed to catch the audience's attention and persuade them to respond to it. It gets them to do something. This is something like a lot of people that I found when I talked to them, they don't understand. What are you talking about? It's the same thing when people tell me, I don't understand this thing you say when you tell me I need to engage with my followers. Okay, you're trying to get them to do something, so you have to talk to them. You have to do something in order to get something back from them. The big problem is that most people either don't know how to get people to do something or understand how to market to their visitors. In fact, some disturbing stuff and while it is a 2013, it's still as scary today, 56% of B2B small businesses' websites don't use a meta-description that show up in search results and could help draw visitors into the website. When you're say, how many of you are Yoast SEO users or even all in one SEO users? When you have your tool to edit the meta-description for your article, you should be utilizing that. Make it actionable. Why should I, when I'm searching on Google, go to you versus some other person, it had the exact title and looked like it was what you wanted. What if you had the meta-description that was more enticing? Find out why. Okay, I'm going to find out why. I'm curious. What do I got to find out? So make it enticing. 87% don't do anything to make their contact us options stand out. If anything, you should have a contact page on your site. I know the bottom one, 68% do not show an email address on the home page. I usually don't believe on that. At least if you have a one-page or have a form on it, so you can keep yourself from getting spammed by a bunch of bots who just took off with your email address. And then another one is 82% don't even bother to list their social media profiles. You're trying to engage people outside of your website too. I know what kind of thing is backwards, but if they're using Facebook more than anything and you're pressing content to them, you're still end up, okay, so they're using Facebook all the time and you're pushing content out to them, that means you're bringing them back to your website. So maybe they should follow your fan page or if you're just a person and you prefer to have your personal profile for whatever reason and you're very good at using their privacy settings. Look your Facebook handle on your page. The biggest thing is ROI is the name of the game, you return on investment. So I don't care if your site is the most awesome or the ugliest thing I've ever seen in my life. If you can't get people to do any of these things, then your website is broken. Even if you're a blogger, how many of you bloggers in here? And that's straight what you do, sometimes you do affiliate marketing product reviews and everything else. You want people to get to do something, you want them to subscribe to your newsletter. If anything else, if you don't care about Google ads or anything else, you want to keep them coming back to your website, get them on your newsletter. So Neil Patel keeps coming up, I see in the last one, he's actually has a really, he's got a lot of properties out there that are concerned on getting you to get more traffic to your website. And so his website is quicksprout.com and he says, good things happen when you create killer calls to action. I would even argue that at your website can't be successful unless you produce great calls to action. I believe this too. When he popped up years ago, I had just been from a hobby blogger to starting a business. And this gentleman, this is all he was focused on, you know, proving all these results like if you do this, will this get you money? Will this get you a subscriber? If anything else, this gentleman is a very smart man and you should be following him. Before planning your CTAs which are called to actions, before we get all confused, what's a CTA? You must know the purpose of your website and your business. If you don't know, discuss it with somebody like a business consultant or a coach to get down to exactly who you are and what you need to happen, what you need people to do on your website. And of course also go even further, not just know what to do but prioritize those. What should they be doing first? And then next. So example and results from a call to action. The reason why I give a list is because some people really don't know exactly what all they can do. I mean this is just a few things. But subscribe to newsletter. Get a service quote. Some of you don't want to have like a package on your website but you can give them a form so they can give you, say, this is my website that I want to do. I need this and this and this done. Give me a quote. So take up a discount or a promotional offer. Encourage people to comment. You can do this in your in your blog toward the bottom getting, and there's a really good method to do that. Test a product demo. Get blog visitors to share blog posts and just fill out a form. So some of the traits of a good call to action. It's strong verb. Good copy that's easy to understand and read. Strategic placement. You were mentioned by Sarah previously above the fold. That's really nice especially on your front page. If you can do that. A lot of the trending design right now is to put this, you have your mini bar at the top and this big giant image or something like that. And if you don't have anything on it, how do people know who you are and what you're offering? So they might scroll down, but that might get confused. Majority of people that when I visit their website, I don't even know what they're trying to sell me. I don't even know who they are or their business. Color. It does. While it does matter, sometimes it really doesn't matter. And I'll explain that. It's the sense of urgency. Some people really need to be told buy now. Click now. Click this now. Subscribe now. So subscribe today. Reduces the risk. So if you have something out there like that's proven, like a study that's proven and it's an e-book format and it's free and you put on your call to action, 12 proven calls to action, that will work for your website. And it's by somebody that you've trusted. Well if they're proven, you're going to go get that. You're going to go and subscribe to that newsletter and download that e-book. Also if it's easy to sign up. So, the big thing is strong verbs, basically you don't want to have a passive voice about it. You don't want to say, here is my product, hopefully you will subscribe. And yeah, you can say subscribe, but it creates no switch of urgency. You don't want to say subscribe now, subscribe today. So stuff like buy now, subscribe now, learn more, order today, sign up for a free trial membership, send me my whatever it might be now. Get your free whatever it is now. Try it free for a limited time and maybe 30 days. One of the ones on here that doesn't do well actually is the, sign me up for weekly emails. Exactly, and that was my case of the passive voice. It doesn't create a sense of urgency. It doesn't tell me, sign me up for weekly emails. You can say, don't miss out, subscribe today. How more effective is that? It's more powerful. Like, oh god, I better not miss out, I better subscribe today. So I said I would explain this a little bit and the reason why is it's kind of like sliders. There are people who really damn it and I'm one of the people that I do not believe in them. They're a big old black hole on people's website. They're also a distraction and mostly due to the fact that nobody knows how to slow those things down. And also they don't know how to effectively use them because they're supposed to be used to do something. Now I can see if you're a photographer and you're trying to show off your photos. That's one thing. If you clearly make yourself a photographer and you tell people that but you have this slider on it showcasing your work, that's one thing. But if say you're in marketing and you have this slider and you're just putting all these images up that have no text that tell you, get your free ebook today or subscribe to the newsletter or watch me on CNN for my interview with blablabla today, something like that. I've had a client that she was doing interviews with on MSNBC and CNN and for marketing. And she, on her website prior to that, her slider was very ineffective. It was just pictures. It didn't have any text on it and the one that did just didn't have anything like watch me tonight on CNN or something like that. And she could have really gotten more people to look like her holy followers like oh my god we got to see her tonight. So on this, one of the other things is colors, red, green, orange, yellow. As you can see, both of these basically say that it's no best color for conversions. You really have to, there's a reason why. One should be one of the larger ones on a page but doesn't overpower your design. Should utilize colors that contrast and or are brighter, you heard that from Sarah. And you have more, if you have more than one button, you should prioritize it by giving a stronger verb and design. So like some people they say, even if it's like those ones out there that say no thanks and then they have another one and you really want to make the one for them to subscribe to much more brighter and noticeable and while the other one's kind of plain and everything. Sometimes people think that's a distraction but that's really like no I think I'm going to go ahead and do this instead of click no thanks. Visual examples of strong calls to action, 12 proven ways to convert abandoning visitors into subscribers. This is actually on the OptinMonster site. I say I had Balky in his team and he is one of those, his plug-in is for helping you put an opt-in on your website. Then he has many different types of opt-ins that you can put on there. You can put one of the traditional pop-ups and accident intent pop-up. You can do a full page pop-up, sidebar opt-in, below the post opt-in. There's so many different ways that you can gain subscribers through that plug-in. He's actually gone in and studied this, put any book together and this is what he does to entice his people to subscribe at least. He's not even asking you to buy the product yet. He's just saying, hey, get this free e-book. Of course, you see, it says download now. Crazy Egg is another one. They have this interesting heat map and I kind of like it where you go and you put your website in there and it will show you a heat map so you can see where your visitors are going on your site. It's asking you a question first. It's kind of getting you to think and then it's telling you, show me my heat map. It's already available to you. All you have to do is put the website URL in and it's done. That's easy. This one's on Quick Sprout. This is actually his front page. He's telling you that that's what they're dedicated to is making you better content so your audience and traffic can grow. Based on their tools, you can hook it up with your URL and log in with Google, sync it with Google and it will show you all the results to make your content better. They're giving you all these suggestions like, maybe I should be doing this. Of course, he has this thing with green on his website. It's part of his brand anyway. So the thing with this is he's gone with the darker green on top of the other green. The thing after you've put your call to actions, be on top of how it performs. You should experiment and pay attention to what is working and what's not working. If it is not working, as soon as you know this, get rid of it. If you want to, you can test more. You try A-B testing. So what is A-B testing? I actually like the definition better from this lady. She's part of the team called Ingot and it's a plug-in for A-B conversion for WordPress. A-B testing for WordPress. So basically, imagine you're on Amazon.com before the one-click buy button. You're considering the idea, but you don't know how your customers will react. So you run an A-B test, half of your customers see a buy now button, and half of your customers see the one-click buy button. An A-B test collects the number of impressions versus conversions to shed light upon how your customers react to your idea possibilities. So with A-B testing, you could do more than one. You could do several. And it will toss all these suggestions up people and gather the data on what is actually working and deliver. You can choose to deliver that one that did the best. And if none of them did really well, you're like, let me throw something else in the mix. You could do that too. You take one out, put something in, else in. So some of the tools out there, I actually put some paid up here. The reason why is, and I discussed this with some of my marketing friends, is because some of the free testers out there don't consider bots. So if they're hitting your website, sometimes the bad bots will click on it. And so it'll register that instead of filter it out. So sometimes investing or using their trial offer for a month and seeing how that does, it may not work very well if you are like a really small site that's brand new. But if you do have regular traffic, it could be a handy tool to at least try out and see if it works for you. They're really not that cheap. But honestly, I like them. I actually have used Kiss Matrix before. And that's a Neil Patel product as well. So the one I was actually talking about in God, it is really simple. You install it, you set up several tests for your call to action, and you run the test on your site for a few weeks, and it will deliver the best result to your visitors. One of the guys that did this plug-in, he's actually here. It's Josh Pollock. And they do have a free version, and then they have paid versions for support for it. So you can actually try it out on your website. So you make this call to action in their plug-in. And so you label it. And then what it will do, it'll give you the shortcut code for text if you want to replace a specific text, and it will deliver, for example, this one has three different ones. And it will rotate and deliver those results and see which ones are collected. And if you go to his website, you can actually, there's a video on there that is really good. I think that was the selling point when I saw it. It's really easy to set up. Another one, OptinMonster actually has some A.B. testing in it. You can actually add variations for your lead capture forms. So those example back there that OptinMonster had, like say, the free ebook offer, there's an actual symbol in here for variation, and you can create another one that looks exactly the same, and the design is built in there. So you get exact same design, different text, or maybe colors, and you can deliver that one instead and see how that goes. And for them, they actually collect the information right there on their website rather than on your website. So that's a little, it's a sass. So it's less, I think it's less hindrance. At least for me, I use it. I think it's less hindrance on my website in regards to site speed. If you're actually more interested in a lot of the website conversion and traffic and SEO, a lot of these are the sites that you want to go to. Unbounce, Conversion XL, KISS Matrix, Crazy Egg, Quick Sprout, Moz, and the HubSpot Log. HubSpot actually has a lot of marketing, Moz, a little bit of everything, mostly a lot of SEO. I'm really crazy about that, and Quick Sprout appeals to me because of the blogging and everything. It really gets you to think about your content in a different way so you can get more traffic to it. Crazy Egg Heatmap, so you can see how your visitors are behaving. KISS Matrix same, Conversion and Unbounce are the same way too. So do I have room for questions? Yeah. Any questions? I guess I'm done.