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Minority Report: The Future of Personalised Advertising





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Uploaded on Oct 8, 2009

From Spielberg's Minority report (sadly, not from Philip K Dick's original!) a view of personalised advertising, here an iris code is used to trigger the adverts. The idea of advertising that reacts to personal presence is already here, for instance in sensing a blackberry or other mobile device, the DNA recognition is not.

Posted by Jane

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