Principles of tobacco branding

Timothy Dewhirst, Ph.D., is an Associate Professor in the Department of Marketing and Consumer Studies at the University of Guelph in Canada. He served as a visiting scholar in the Faculty of Medicine at the University of California, San Francisco during 2004 (as a Canada-U.S. Fulbright Scholar), University of Sydney’s Medical School in Australia during 2013, and Hanyang University’s Department of Advertising and Public Relations in South Korea during 2016. Much of his research has analyzed internal tobacco industry documents, made public from litigation, to provide summary evidence of the marketing and research agendas of various tobacco firms.

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