 What up, what up, what up is brand man Sean and I got a special guest for you guys today. I got teacup many of y'all have seen her before recurring guest on the channel and she has some knowledge for y'all for 2023 based on what the new landscape looks like we're talking about what you should do in terms of creating awareness how you should look at blogs in 2023 so without further ado what up Shawty what up T hey thank you for having me brand man I really appreciate you have me on your platform as always for sure for sure of course always glad to be able to have you on and you know you talked about it very shortly we before be got on when you were talking about the outlook for 2023 but I want to get right into it what do you think artists should be focused on in 2023 and then which artists are you speaking about speaking to directly. Okay, so of course we know short form content is always king moving forward so short form content is even a thing to wear as there's now you two shorts. So you two shorts where you can capture certain moments and under 60 seconds kind of similar to tick tock, but the difference is is that with you to content is for gone forever be evergreen. With tick tock it kind of short of pops up and shows you kind of moments and with tick tock. I'm not really sure if a lot of people really dig through like old content and things like that but with YouTube since YouTube is owned by Google. When people search certain things, even in short content is going to start coming up and also you two shorts is going to be monetized as well. Yep, and then the artists I'm speaking to of course you know I'll speak to like the underground the upcoming the rising artists. Right, right, right, right. Now, you think that so short form content on Google is going to be a better investment and tick tock it in the long term. In the long term for sure so that's kind of like the outlook of what like a lot of marketers and a lot of social media experts are saying this as far as like the search inquiry. So like again with tick tock it really just shows you like the most popular or what's like trending kind of at the moment when you're actually looking to search certain things like as far as like relevancy and like the time frame then it's YouTube shorts is definitely going to be something that comes up. Of course artists still use tick tock still make sure you use tick tock because there are a lot of people building brands off of tick tock. But what I did want to talk about is as you all as your viewers may know I always come on your platform to talk about blogs and talk about content and things they should look for. So pretty much we know the blog era has died quote unquote but I always say the blog era hasn't died is pretty much repurposed or reinvented so that's what I like to say. So I feel like moving for 2023 a lot of music discovery people are not really wanting to be forced into music discovery people are wanting to like randomly come across artists or randomly come across new music and trendy things. So content pages very niche content pages so there's I say cheese really kind of started you know the whole they really kind of led the prototype for the I want to say the click bait sort of fast content. So of course we know content is getting shorter. So a lot of platforms they're making like reels or they're making like newsworthy type content that is supposed to catch the attention for like audience or a lot of people they're finding music on like the main pages or the random spam pages like the pages that sometimes aren't all about music. So a popular one that we know is spiritual world. So like spiritual world they may post certain random clips of this you know it's they've just post random newsworthy funny clips about anything and it could be about it could be about entertainment it could be about a small business it could be about something funny or random or a quote that's happening type thing. So there's a lot of there's a lot of very very random niche content pages that are really picking up and I really help are helping artists discover their you know discover their audience. Page pages, not just for, I don't know, products or creating those types of means you're integrating artists campaigns within those pages more. Yeah. Yeah, so a lot of just really random pages so they got like hip hop cloud world cut world. There are there are certain pages that are very niche like I know rat radar R&B radar those are really good platforms as well so those platforms that do promote a lot of only R&B or only hip hop those are good pages as well. But to also include in your blog campaigns I guess when you're pitching for blogs also include those random mean pages like the ones that may post just a lot of funny stuff and have a lot of views and followers and things like that because that's really cool. Let's look at Glorilla. So, when I don't know if I can curse but FNF song came out from what I remember and from a lot of people sending me her song it was on a random blog page. So the blog page the headline said, is this the song of the summer, and then it's Glorilla rapping. If you can free. So it's like that's how we're discovering just a lot of music pages and then also what you talk about a lot on your platform is play listing and curators. So, a lot of more. A lot of people, especially a lot of music execs that are into artists discovery. They're also trust them or curators. So people like yourself, who curate the Spotify playlist who do the pitching and stuff like that. Or people like example R&B writer that's a very popular Spotify playlist. So all the random curators or the random people that are known for having like a good ear for music or good selection of music. Those are also the type of people that I would say to aim for when you are doing your marketing campaigns. You have any good curators in mind. So is this one girl her name is, is her name ear they call her ear or something like that so she's with audio Mac. So audio Mac you know that's a good platform for independent artists. And then like I mentioned R&B writer. That's a good platform I can't really think of any play list just off the top of my head. It's good but y'all can definitely reach out because I have over hundreds of just those random spam pages the random blog pages there. There's also a lot of like random curators like this playlist curators on Tik Tok. So there's a lot of people that are like, they're posting like hey, new music for the week or hey I think you'll fall in love with these songs, stuff like that. Yeah, you know, Tik Tok curators are highly underrated. And I think there's still a lot of people that don't even understand that that economy exists not just a Tik Tok influence so the curators, the curators hold another level because even if the audience isn't as big their impact is so much deeper. And I think that like people are kind of moving people are still rocking with influence or some, but I think people are more so trusting the curators and people are more so trusting the blog, the short form content pages, I got to think of a word for a word for them I like to call them mean pages. I think people are more so looking to those pages, instead of just influencers because people are kind of catching on to influencers and you got to realize everybody's an influencer now. So it's like, what does your credibility hold from the next credibility of an influencer and influencer is just the person who was just paid to advertise something or paid to promote something as a lot of people are kind of becoming aware and catching on to and it's kind of like, that's it is still kind of more force. But when you're going to look for something by a trusted curator it definitely makes a difference. Yeah, I 100% agree with that because it cure curators have trust that they created with you, even if they were getting paid for all of the post, the fact that they only show songs that you thought were good quality right they show some type of influence that is still coming from a different place up, then hey they're just posting to any song. Right. And so an influencer, they're going to post pretty much whatever comes their way whatever is going to work as general content but the curator right. I can't post this and continue to hold my curator name if it's trash. So you're not exactly. Yeah, I get that. Exactly. So it's a lot of curators that are you know tick tock it's a lot of you know white curators and things like that or whatever. But I definitely have a contact with full of tick tock curators. And a lot of the blog pages because I've been sitting and research and there's even like random niche YouTube pages as well. So they've got like I've seen like enigma R&B, or like just different types of YouTube pages where it's just straight R&B. music just like they have the two pages that made nothing but meditation music. So it's like that with rap it's like new rap music, or soothing sounds you know things like that. So, the idea is the pretty much that you want to be featured if you have a quality song. If you have a quality song you know of course definitely you want to take the, the publication route you know get on complex you know things like that of course. A lot of the good music that people are finding people are really finding them randomly in these playlists and in these curated pages. That is a fact. That is a fact. Definitely underrated space and I think term that you use reinvented themselves in terms of blogs is really proper because it's really going to continue to be more the same just done differently. So blogs, you know, of course like you said they they say they're dead, but you know, it's just just a different climate, and they're still useful, just you have to use them for the right reason you're not necessarily looking to blow up every single time or go viral, but building your brand, getting seen by certain people like for instance you talk about curators and some of those pages, they're followed by a lot of reputable people and a lot of reputable people. You get on the air radar that way it might not give you the followers from that directly but you might get an industry following or a network from doing those pages so it's just about understanding the game and how to go about it, but there's definitely a lot of value in this place. It was even a post circulating last summer that said I have posted on my platform to saying that Nardo wick you know he blew up off that off that song. It was basically saying that he used about I believe it say he used about 50 to 100 like small blogs like small content pages to promote his song and that's pretty much how he blew up. So yeah definitely you know we know everybody may not have I guess the funds for like a safe cheese or you know whatever a spiritual world I think spiritual world wants at least like two bands you know to go on their page and stuff like that. I just say everybody may not have the budget for that but definitely if you get a lot of people talking about you at first a lot of the curator that you said that are trusted where industry people are looking at them. A lot of the smaller content pages then is more likely for a bigger page to say hey if you go to. Even if you want something like off the porch interview or something that you see as a bigger publication you can come to them and say hey well I have a lot of these people talking about me. My name is buzzing out here in the streets and I want to be featured on a bigger publication or I want you to be the first to tell my story. Exactly. Exactly. You know and if y'all could think about these smaller pages look like this. It is a right niche. Then it might have 2000 followers but still carry the same weight as a 10,000 follower page and you're niche for your music because let's just pretend we're going on a bigger scale. 8,000 of those 10,000 people or maybe for let's just say 5,000 of those 10,000 people are they're weak fans they're kind of following because it maybe became cool to follow that page or that page started building yourselves up. Really only got 5,000 that are really hard for that audience but now you're paying off the price of 2000 right except you're paying that 2000 page all 2000 people are for that specific niche and you only have to pay the price of a 2000 follower page. So, you know, that's why those smaller pages, although it doesn't look like they're popping is way way more useful a lot of times to at least start there especially if you're on a budget it's still valuable to do. And a lot of the smaller pages and the smaller curating things they actually pay attention they're on the ground actually looking at a lot of those people that I'm learning that have like the smaller blog pages I'm learning that they may in turn for certain companies you know I'm saying so they may say hey like I'm working with this company so they're out here trying to prove that they know where all the new artists that are they got the ear or they be in the streets or whatnot so don't sleep on the smaller platforms but that's all I got for you bring in. Appreciate you to come in with the sauce yet again tell him what to find you. All right, you can find me on social media so I am on Instagram at teacup that's T double AC don't be underscores for the TV. That is to ease and tea. And you can also find me split TV on tiktok as well where I post a lot of artists on my platform. Bet. Well you already know if y'all don't follow it now go ahead and get that going. And as always, this is yet another clip of brand man you know what to do hit that subscribe button. Peace.