 But George Clooney here with his brand of tequila, it's a big billboard up on Sunset Boulevard actually in West Hollywood Where he's riding a motorcycle, so he's tequila ground there. It's just reinforcing this idea They want to be cool and George Clooney Tequila But here's the thing I know we all think that drinking gives us pleasure, but all drinking really is is Relieving you of your alcohol withdrawal because here's the thing When we drink alcohol, but alcohol is a drug, okay, so we drink that drug and when it leaves the system It leaves us wanting more of the drug, right? So we must say this, I really want to drink, I really want to drink to go and have fun for actually being alcohol withdrawal Even as a social drinker, even as just a one drink a day drinker So it creates this illusion of pleasure When you have the drink to relieve the stress you're going, ah, feel good You get this temporary little high, but that temporary little high is simply the relief of your craving So you think you're craving the drink because it gives you pleasure to be craving the drink to relieve you of your withdrawal