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Published on Aug 10, 2011
Give respect, get respect
Stop at red is a campaign to reduce crashes and improve the status of cycling in the eyes of the public and policy-makers, and to tackle the attitudes of those cyclists whose behaviour perpetuates the image of cyclists as irresponsible.
Its specific focus is on running red lights.
It also has three general aims: To encourage cyclists to show courtesy towards other road users and pedestrians. To encourage greater compliance with the road rules. To improve the perception of people on bikes, by showing that most cyclists ride responsibly.