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The Fun Theory 2 - The World's Deepest Bin

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Uploaded on Oct 26, 2009

The Fun Theory - an initiative of Volkswagen. This is one of a series of experiments for a new brand campaign of VW. How can we get more people to throw their rubbish in the bin, rather than onto the ground, by making it fun to do? See the results here. Fun can obviously change behaviour for the better.
More Information: http://central.volkswagen.com/media/i...

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