 Our next demo comes from Ava Taylor. Ava is the director of social impact at Hootsuite. And as nonprofit organizations, we all need to demonstrate the impact of our work. So Ava is going to show us how we can use Hootsuite to prove the ROI of social and make data-driven decisions. So as mentioned, we're here to have a quick five-minute demonstration on how to prove the return on investment of social and how to make more data-driven decisions with Hootsuite. And I think this is a particularly valuable conversation for nonprofits because as we know, a lot of nonprofits are using social media and figuring out ways to do it better. They're not abundant with time resources and you need to do things efficiently and effectively. So hopefully a couple of tips here that will help. Just before we get started, my name is Ava and I was formerly the director of social media marketing globally at Hootsuite before moving into a dedicated role to social impact. You can find me on Twitter and LinkedIn. And please reach out if you have a specific question. I did want to run just quickly an overview of Hootsuite for anyone who might not be familiar. We are a social media management platform, so you bring everything together in one platform across all of your networks. It makes life a lot easier to plan, schedule, and engage with all of your stakeholders. And we do have a Hootgiving program where we offer a discount on our product and our education. And the education in particular, you can take a lot of courses, find resources on how to do things on social media most effectively for your particular nonprofit. So let's get this demo starting. I am going to actually share a different tab here and that way we can go live into Hootsuite. So this is in my personal dashboard. I were just in the analytics tab here. And the first tool that I wanted to show you is Best Time to Publish. And this is a neat little part of the platform that I'm not sure if anyone is using already, but what I love about this is once you're in the particular network that you're in looking at, you can actually find out what's the best time to publish based on all of your past data. It only requires 30 days of publishing to understand how do I extend reach? If I want to capture the attention of the most people at the right time on social media, what day in time should I publish? And so there is this kind of heat map here where you can see the number of fans online in those last 30 days. And it's also nice to give you best days and times to publish the top three. And what's nice about this is that you can go from extending your reach to building awareness. Let's say you're running an awareness campaign about something that's happening in the world and you want more eyes on that content if you want to increase engagement and build that community through your nonprofit. You can also specify for that. And driving traffic I think is a particularly important part because we know that at the end of the day you're looking to acquire new donors or volunteers or sign-ups or drive traffic to a fundraising page. And you've seen in multiple reports that over half of the traffic to fundraising campaigns can come from social media. So having this understanding and based on the goal that you're looking for I think is really valuable. One other quick tip here. I really like kind of one-click schedule for this particular time or day. And so when you hit that it takes you straight into the composer already choosing the network for you. It's already picked for time for you for scheduling. And then you can even just pull content right from your media library. You can then design directly on Hootspeed and then you can hit schedule. The other quick piece I'd like to show you is under the name I'm going to just pick a snapshot here that shows a mixed overview. So side-by-side comparison when I hit create report let's say I've got a team of volunteers or I have a team at my nonprofit and I want us to all have the same information at the same time. What I really enjoy here is not only can you share the report with those colleagues or volunteers or viewers but scheduling is one of those little things that has saved my social marketing team a lot of time where we can pick the format the frequency. We can even make it encrypted for security reasons and we can choose who we're going to send it to and then at the same time each week we can all receive the same data at the same time go into a meeting and understand what are the decisions we can make do we have the data for it and let's see how we can refine how much time we're spending on activities of our stakeholders. So those are kind of the quick tips I wanted to share. There's obviously so much more I would love to show about this platform but at the end of the day I hope the main takeaway is to please check out our messaging program and reach out to us and have questions and we are here to help as many nonprofits as we can succeed with social. Thank you.