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My Mate's A Primate commercial

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Uploaded on Feb 28, 2012

In what was a profoundly sad day for democracy, on 22 April 2013 the European Court of Human Rights found in favour of the UK government in a landmark test case concerning a TV advertisement produced by ADI in 2005, and subsequently banned under the Communications Act 2003.

Created for ADI's My Mate's A Primate campaign on the threats to the survival of primates around the world and their use in entertainment, the pet trade, in laboratories and bushmeat, the prohibited advert highlights the plight of performing apes in advertising and features a young actress and a voice-over by comedian Alexei Sayle.

The advert was tailored to comply with broadcasting rules but despite this was banned by the Broadcast Advertising Clearance Centre (BACC) because ADI was deemed to be a 'political' group under the Communication Act 2003. ADI challenged the decision, which was subsequently upheld by the High Court in December 2006 and by the House of Lords in March 2008. ADI decided to bring its case to the European Court for a final decision, which was heard in the Grand Chamber on 7 March 2012.

This judgment has denied the right of ADI and other similar campaign and advocacy groups to refute advertising claims made by companies.

For further details of the case and our My Mate's A Primate campaign, visit http://www.ad-international.org.

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