 I used to tell my guys all the time, I said, man, it's a big difference between somebody that works hard and a hard worker. I said, if you somebody that works hard, you get what you want, you might be great. I said, if you somebody that works hard, if Corona don't show up, like you might kill it, you might crush it. If you're somebody that works hard, if they tell you what you want to hear, they give you a certain level of validation, like you might operate in excellence if you're somebody that works hard. I said, but brother, a hard worker, you can take it to the bank. I said, regardless of the situation, regardless of the circumstance, regardless of the challenge, they're wired a certain way and they show up and operate a certain way because they're being driven by something totally different. They got a certain level of integrity and character that's attached to their work level. Got a certain level of, I gotta do this because depending upon the people that saw something in me and invested in me when I couldn't see it in myself, and so I gotta hold true to that. Like they got a certain level of staying power, right? And so I got an injury September 9th, 2006, right? And I was telling people, it hit me not in terms of the specifics of the situation because I would never compare it to Corona. But the way it showed up in my life, it showed up very similar to the pandemic, right? The way it showed up, right? The way my life changed. The way one day I was on top of the world and I woke up the next day and the world was on top of me and my life changed forever and it never went back to being the same, right? I love football, man. Like I loved everything about it, right? I never played a hard day of football in my life. It was recreation of me, right? Like I would walk out on the field, guys would be like, you see that girl on the third row? I'm like, bro, I love the way the grass smells. Like who cut the grass? Like I love the way the grass smells, right? I love the spray paint they put on the field, right? I love to be able to compete, right? Because I started playing in the street, light pole to light pole tackle football. And so once I got on the grass, I was like, that's gravy train, right? I was battle tested already. But I started playing when I was seven years old and my mother had me at 16 years old in Southeast Atlanta and she took me back to 125 Warn. And at 125 Warn, it was a two bedroom home and there was 14 of us living there. And I slept on pallets every single day from the time I was a kid until the time I went to college. And my mother worked a double shift at Wendy's. And the first time I mentioned this dream of NFL, I followed it up with to my cousin. I said, man, maybe we can get our own beds one day. I just wanted my own bed, right? And so my work ethic was predicated upon something different. I just wanted to pull my mother off the double shift at Wendy's. And so when I got my scholarship and I got to the University of Tennessee, to be honest, this gravy train for me, right? You got guys up there, man. Like you're getting five pair of cleats. You got guys giving you a smoothie in your air conditioning locker. Somebody picking up your jockstrap, washing it for you. I'm like, bro, this gravy train. But people will still find it in their mind somewhere to complain. And I would say to them, let's make a rule. Let's never complain about something that we're not willing to change, right? I said, it's cool to complain about it, but let's never complain about something that we're not willing to change. And you see people show up every single day and they complain about the same thing and then months go by. You're like, bro, you still complaining about that? Like you're still on that? You haven't done anything about it yet? And I got into my junior year at Tennessee and I was a projected first round draft pick as a cornerback. I was watching film one day on two big projector screens just like that. And my coach comes into the room and he says to me, Inky, I got some great news for you. And he hands me the first sheet of paper and he says, you're on track to graduate in three years. I said, awesome. He hands me the second sheet. He said, son, you're a projected first round draft pick. He said, all you gotta do is come out and do what you've been doing, play ball, ink, automatic, multi-millionaire. I run out of the room. I called my mother and my grandmother on the three way. They pick up. I said, listen, after the season we'll never struggle again. I said, we'll never miss another meal. And I go out the first football game. We execute, get the victory, get nominated, SEC defensive player of the week. Everything's off to a great start. Second game we're playing against Air Force, tough group, discipline group of guys. Fourth quarter rose around a little bit over two minutes left in the game. Game is basically over. We break the huddle and I say to my guys, man, I hope they throw it my way. I can make the tackle. We can end this thing. We can get ready for Florida the next week. And I play the fold and I'm backpelling in my position. And I see the quarterback release the ball. God catches it on Air Force. I'm going to make the tackle, a tackle I've made over a thousand times. But as soon as I hit him, something different happened to me that had never happened to me before in my life. When I hit him, it seemed as if my soul left my body. Right? It seemed as if everything in me just left. My body went completely limp. I fell to the ground. I blacked out. Had never experienced that before. I hit the ground. I blacked out. When I came to, my teammates were running over to me. They said, Inc, get up. Let's rock. I pulled it out. I said, I can't. They said, what do you mean you can't? You always get up, man. Y'all got, we need you. I said, I know, man, but I can't move. I said, there's a shock going from the crown of my head to the bottom of my feet. I can't feel anything. One of the scariest moments of my life. The shock eventually left, but it stayed in my right arm and hand. They brought the spine board out, put me on the spine board. They willed me off the field. We get to the ambulance. My father's standing there. And I say to my father, the pops, I got him, right? Put it on him, right? He said, yeah, Inc, but I think you got the worst part of this one. They said, Inc, we'll get you over, run a couple of tests, put you in the room, and we'll figure things out. They get me over. They run their tests. They put me in a room. My mother comes in. She kisses me on my forehead, says, Inc, it'll be good. It's football. She cracks a joke, walks out of the room, I'm watching my mother exit the room. And as soon as my mother exits the room, I flip my head to the left and I can see the head doctor. And he's doing like a little slow trot. And he's screaming. And he's saying, guys, guys, get in here. We got to rush this kid back to emergency surgery. He's about to die. And I remember looking at him and I was like, like, die, die? And he's like, yeah, die. I was like, wait for me or die. He's like, yeah, die. I was like, what happened? I said, man, everything was so cool. Like, Inc, what happened? I thought he was just trying to make the situation more intense. And he said to me, when we ran the test, we noticed you had ruptured your subclavian artery and you're bleeding internally. He said, we got to rush you back, take the main vein out of your left leg, plug it into your chest in order to save your life. Well, I guarantee you, you won't be here in the morning. I said, let's go. And the next morning I woke up, I had six on my left eye, one incision across the left side of my neck, one across the right side of my neck, twice through my right ribs, cut out my right pec, bottom of my armpit to the bottom of my hand, 350 staples in my body had bandaged me from my neck to my knees. This ain't lip service. And he said to me, when we went in to repair the artery, we noticed you had torn the nerves and you break your plexus. I said, what's that? He said, you break your plexus or the nerve roots that come from your spine and they control your shoulder, your arm, your hand, and your fingers and you rupture them and they can't be replugged. He said, so Inc, I hate to tell you but your arm will probably never be the same again. Your hand will probably never be the same again. You probably can never play the game of football again. And I'm sitting there thinking, like man, no way. Like I put in too much work. Like I sacrificed for this. I've been working from seven to 20. Like I can look you dead square in your eyes, God be my witness. I never cheated. Like my conscience won't let me cheat. Like my conscience won't allow me to run to a line and not touch the line. My conscience won't let me cheat. My conscience won't let me do something and not give everything I got to it and look myself in the mirror and expect results from something knowing that I didn't put in the work for it. My conscience won't allow me to do that. Like I told my son until his day, never let your expectations outweigh your effort. Like my conscience won't allow me to cheat. I said, man, surely my career can't be over. And they were telling me the analysis of the situation and they were like, Inc, if we can just get you to assisted daily living, that'll be a win for us. I said, what's that? They said, one day if you go to the grocery store, if you could just squeeze a grocery bag with your right arm, that'll be a win for us. One day if you could grab a pen and you can semi-write with your right hand. Now I was right hand dominant at the time. If you could semi-write with your right hand, that'll be a win for us. One day if you happen to get married and your wife could grab your arm and you could walk down the aisle, that'll be a win for us. We just wanna get you to assisted daily living. They said, but here's the deal. We gotta put you in a two-year process from Knoxville, Tennessee to the Mayo Clinic in Rochester, Minnesota and we'll order you the best pieces of equipment on the face of the planet, best doctors, do everything you need. I said, okay, cool. What's the catch? They said, the catch is we can't guarantee you nothing. They said, we can't guarantee you after the two years your arm and your hand or your fingers will work. We can't guarantee you if you go to the stain five days a week that one day you'll get your feeling back. We can't guarantee you nothing. They said, go to 10 people you love and you respect, tell them the situation and see what they think. I went to 10 people that I knew love me, told them the situation, all 10 said to me, ink, don't do it. I said, why? They said, they can't guarantee you nothing. I said, man, I thought a warrior was somebody that can start something that didn't need you to guarantee them anything. I said, I thought this was what a champion was. All right, like you could just give it to them. They said, bro, let's go, let's do it. How many calls I gotta make? How many people I gotta go see? Right, what I gotta do is some people that are staying in the office, right, and I told my little team a couple of weeks ago, I said, the cheapest thing you possess is your talent. That's the cheapest thing you possess. I said, you're gonna meet people your whole life that's gonna tell you how talented you are, but you're gonna get to a certain point of your life to where talent is not gonna be enough. Like I'm sure some people in this room right now that say, man, I worked hard, man. Right, I worked hard and I crushed it. And it's some people that's a part of the 92% that said, man, I worked hard and it didn't happen for me. Why? Because talent wasn't enough. And I went back to the doctor and said, what do you think? I said, let's do it. They said, you sure? I said, yeah, let's do it. And I went every single day and one day they would have an arm skateboard. They would strap my arm to it. I would do it, I would get up off the table, I would go to the PT, and I would say, man, are you seeing anything? They said, come back tomorrow. One day I would go in and they would attach something to my ribs and run it up through my chest and they would have me breathing a certain way. I would get up off the table, man, are you seeing anything? Ain't come back tomorrow. And one day I went in and I'm sitting there and they got this contraption, I'm doing it, I'm trying to pull my arm in and I get up off the table and I said, man, are you seeing anything? And my PT goes to walk off. And this is my guy. And I jog over to him and I grab his shoulder and I slowly turn him around and he was crying. And I'll never forget he said to me, ain't come sorry, man. He said, we want it to work. I said, I'll do too, brother. He said, I'm sorry, man, but you'll probably never be able to use that arm in a hand. Another day for the rest of your life. I said, physically. He said, what do you mean physically? I said, physically, JD, my right hook is out of commission, baby. I said, I can't catch any intercept. Like physically, I'm out of commission. I said, use this arm in his hand every day of my life for the rest of my life by the way that I live my life because I would never allow a situation or circumstance to define my life. All right, all right. Like I told my guy, I said, man, like I don't get up every single day and I say, adversity, come see me. Opposition, come see me. Challenges, come see me. But when it shows up, I'm like, man, I can't wait till I get through this because I'm gonna be a better father as a result of it. Man, I can't wait until I get on the other side of it. I'm gonna be a better leader because of it. Man, I can't wait until I get through it. I'm gonna be a better servant because of it. There's this quote that says, you go through the storm and you're not supposed to be the same person on the other side of the storm because that's the purpose of the storm. Like when I go through it, I'm like, man, I'm gonna be a better servant, better leader, better team member as a result of it. I'm not gonna resist the opposition. I'm not gonna resist the adversity. I'm not gonna resist the challenge. My favorite quote is the quote by Dr. King that says you judge the character and caliber of a person not by what they stand in times of comfort and convenience. You judge the character and caliber of a person by what they stand in times of challenge and opposition. Everybody can smile when the sun out. Everybody can be happy when they're making money. Everybody can be like, let's go when they're closing deals. But as certain people in that opposition and adversity happen, it's like in football, when the game will get tight in the fourth quarter, you'll see some of the most talented guys tap their helmet. Coach, I need to come out. I need a break. And then you're seeing guys that they feed it on it. Like you're seeing people like in the midst of opposition, they're like, this is why I played a game. This is why I wanted to do it. I've been waiting on the opposition. Where you been? This is why I signed up to do it. I was waiting on it. So I can see what I'm made out of. One of my best friends, Eric Berry, was top pay safety in the NFL twice, right? Great person, man. I would never forget I was watching a Thursday night game and they were playing against the Oakland Raiders at the time. A few years back, I'm watching the game. He fills a gap. He makes a tackle. And when he makes the tackle, I'll never forget he hits the guy, gets up, jogs over to the sideline, and he never comes back into the game. And he touched me after the game and he says, big bro, did you see the game? I said, absolutely not. But what I didn't notice, you didn't go back into the game, man, what happened? He said, yeah, Inc. When I hit that guy, I felt as if something was in my chest. He said, so they're gonna send me back to Kansas City, get some test ran, man. We're gonna see what's up. They run the test, long story short. They found a mass in his chest, the size of a softball. They said, we're gonna send you to a cancer, whatever the case may be, send him to Atlanta, diagnose him with cancer, lymphoma. He asked to start chemo. I never forget we were in church one day. And he comes to me in church and he says to me, hey, Inc., can you find somebody with a hat? They said, man, I'm scratching, starting to come out. Scratching my eyebrows, man, my eyebrows starting to come out. Like, I'm gonna stand here, can you find somebody with a hat? Just bring me a hat real quick so I could put it on my head. I'm watching him, right? He's doing chemo and I'll never forget the day he was leaving chemo and he was in a van and the guy said, all right, man, you want me to take you to the house? He said, no, take me to the track. And the guy said, man, you just left chemo. He said, yeah, take me to the track, man, I gotta do my routine. He said, bro, you just left chemo. You need to go home and rest up, man. You was just puking like you need to chill out. He said, no, man, take me to the track. He said, I need to run my 400s. And he got to the track and he was running his 400s. And as he's running his 400s, he's crying. And he said, I'm crying not because I'm in so much pain. I'm crying because I'm not who I used to be, but I know one day I'm gonna come back stronger than I used to be. And he came back that year, NFL comeback player of the year, NFL defensive player of the year. And I asked a young athlete, I said, do you think that had anything to do with his talent? He said, yeah, that was all talent. I said, he talented. I said, but that was essence. That was who he was. Like, it's some people, they're just fighters, man. Like, you ever see them people with a never die spirit? Like them people, no matter how tough it gets, they're gonna be there and they're gonna scrap. Them people, no matter how tough it gets, they're gonna show up every single day and be positive. Those people, no matter the opposition and adversity, they're gonna keep showing up day by day, pressing the opposition, pressing the opposition, because the thing about it is, we can't calm the storm. We might as well stop, but we can calm our spirit and the storm will stop. Because every storm has an expiration date. And the beauty of it, when we look back on this COVID period, it's gonna be people that's gonna look back on it and say, man, because of Corona, because of COVID, I couldn't produce on a level that I was capable of producing that. I couldn't do this. It prevented me from doing this. And then you're gonna see people on the other side of it, the 8% that's gonna look back at it and say, because of COVID, I tapped into an element of myself that I didn't even know I possessed. You're gonna see people that look back at it and say, man, because of COVID, man, it made me more present with my children. You're gonna see people that's gonna look back and say, man, because of COVID, I got to spend a certain amount of time with my spouse, my wife, my fiance that I didn't usually get. Because of COVID, I got to structure my family in the right way. Because of COVID, it made me a better leader in the midst of the opposition and the challenges. Because of COVID, it made me more thoughtful. It gave me a level of compassion that I didn't know I possessed. Because of COVID, I always ask people, they say to me, inky man, how can you be thankful for what happened to you? And I say, the only thing you see is what I lost, right? Because for most people with their mentality, when they look at opposition, they always think about it in terms of, but what did they lose? You see sports, you see it on TV. Oh, this person's gonna have 107 million deficit, right? These people are gonna lose 50 million. And I get it, man, it sucks. Right, it sucks, man. Right, acknowledge it for what it is. See it as it is, but never worse than it is. It sucks. Right, but how about looking at it and saying, well, what did you gain? Right, people look at me, million dollar question. How can you be grateful for what happened to you? It's about what did I gain? It's about the man that I was able to become. It's about the leader I was able to become in the midst of the opposition and adversity. It was about the perspective I was able to acquire. Right, it was view that I looked at life with. It was about getting up every single day now and I don't take life for granted because I realized that one day you could be on top of the world and you can wake up tomorrow and the world can be on top of you. Just prior to that moment, I wasn't aware of that. Like it was some people in the world that probably was crushing it in business, doing it the right way and they didn't think a corona could happen. None of us did. And when it happened, it shifted their perspective and now they view everything differently. Right, they're gonna be different people as a result of this. Right, because I'm a firm believer. Like a lot of people say to me, man, Inky, he's a motivational guy. I understand the third. Like I've never planned to be a motivational. I'm just passionate about what I do. Right, but I do understand this about life. A lot of times like we're adults. People don't need to be motivated. People need to be reminded of what's important. Right, because I firmly believe in life, people don't burn out because of what they do. People burn out because life makes them forget what they do it. I'm gonna say it again. People don't burn out because of what they do. People burn out because life makes them forget why they do it. Like the passion, the energy, and the purpose, the fire. That when they first start something, then they crush it. Right, it makes me revert back to when I thought about, one time I was studying the Navy's sails and they were talking about Hell Week and it's literally Hell, right? And one of my buddies went into service and he was talking about it. And I wanted to understand what was the difference. Right, between the guys that made it through Hell Week and the guys that didn't. I just wanted to know what was the difference because I'm sure when everybody started, like the purpose was the same. We want to serve, man. Like we want to do it. We want to do it for the right reason. I get it. It's just like some guys, they want to be college football players. You get in the summer camp. Some guys are like, bro, this is not for me. I'm out of here. Right, I'm not having a 60 year old coach yelling my face all day in 100 degree weather. I'm out, right? And I wanted to understand what was the difference. And he said to me, they all went through the same thing, right? He said they showed up the same way. They went through the same drills, right? They didn't say, hey, you guys are gonna be in this water. You guys are gonna be in this water. You guys are gonna go through these ladder drills. You guys are gonna, everybody went through the same thing. And I'm like, well, what was the difference? He said, when they started to trace it back to the different groups, when they traced it back, the guys that was in the group that said, man, I want to do this, I'm gonna crush it. This, that, and the third, then got in the midst of hell week, got in the midst of the process, and they started finding excuses. Everybody in a group found excuses. The guys that got into the midst of it and said, man, I'm gonna do it, let's go. And then they got into the midst of it and said, man, if I gotta pass out, if I gotta push myself to that point, if I gotta push myself to that limit, it's not for me, I'm out. And that doesn't make them bad people, great people. But they said to guys that made it the 8%, they said before they even started it. They said, bro, it's called hell week, it's gonna be hell. We know that. It's coronavirus, it's COVID-19, right? Life has changed, life as we know it. Sometimes you gotta forget what you thought should have happened and live in what's happening. The 8%, they said, bro, it's called hell week. It is what it is, the opposition, the adversity, we gotta get up and we gotta face it, right? They said, but in the midst of it, when we start doing it, the code is going to be when it gets hard, when it gets tough, when it gets to a point that you wanna break and you wanna quit, the guy said, I'mma just look at you. He said, we don't have to say a thing, but the amount of work that we've put in, the sacrifice that we've put in, the commitment that we've put in, the dedication that we've put in, and the purpose that we're working for, when I look at you, I don't have to say a thing. The respect level says, keep going. The respect level says, press on. The respect level says, this too shall pass. The respect level says, there's nothing that we come up against that's stronger than anything that we possess internally. The respect level says, if we start it, we gonna finish it, the eight percent. The respect level says it. The respect level says, if I start pressing for it, the greatest lesson my mother ever gave me as a kid, and my mother didn't have much education, but the greatest lesson my mother ever gave me was, Inc, if you start something, boy, you gonna finish it. She said, you're not gonna come home and tell me you don't like some coach and think you're gonna quit something. She said, you're not gonna come home and say, it's not what I thought it was, and you're gonna quit something. She said, God dog, make a way. Figure it out, adjust, pivot, have a certain level of mental agility, and get it done. Because in this day and time, it's not just about us. It's about the people that we work with every single day. It's about our families, it's about our children, and it's about the people that's watching us navigate through opposition, right? I wanna leave you with something. It's a story that happened with me and my son, right? And it's like a Christmas ago, and me and my wife was out Christmas shopping, and I'm just walking, right? I'm just walking through the store. My wife is really doing the shopping. I'm praying, really, she don't spend too much money, right, doing what men do, right? And I'm walking doing my thing, and I walk up on two little four-wheelers, right? ATV deals, right? And I see him, and I get hype, right? And my wife, a couple yards away from me, and I'm like, hey babe, four-wheelers. And she was like, no, you're dangerous. I was like, man, I gotta walk around the store, get a purse or something, maybe she'll give in, right? I walked around, I got her a purse, she gave in, I got her, right? Christmas day, we wake up, the girl's all in the room, my mother, my wife, my daughter, my sister, and I go out early, and I turn on the little four-wheelers, I crank them up, let them out, and me and my son was in the room, but the room that we walked by, we can look out of the window and you can see the four-wheelers, right? And we're walking, and we're going to the room where the presents are, and my son taps me, he used to say, dad, I want to go out with the four-wheelers, right, I want to go out with the little bike things as he called them. I was like, bro, you don't want to go with the girls? He's like, no, I want to go out to the, I was like, all right, let's go. I tell my wife, hey babe, we're going out, and we go out, and you know, I already know what time it is. I got one arm, you know what I'm saying? So I got the first aid kit, I got the Vaseline, I got the knee pads, elbow pads, the helmet, I know it can possibly get real, right? And so we go out, we strap it up, and my wife comes out, right? And she's really not feeling it, but she got to act like she's feeling it. And I'm like, babe, let's check your boys out. I was like, get us a picture, she's like, shut up. She takes the picture, right? And I start teaching my son, right? And I'm like, Inc, we're going to get on this. And I said, the way I teach my children, I teach them in cold words, right? And the reason I teach them in cold words is because if we're out, and I give them a cold word, and the situation gets intense really quick, I can say the cold word, they can associate it with what I'm talking about, and we can adjust the pivot. And so we're on, and I say, Inc, you're gonna sit on the seat, I'm gonna sit on the back rat, and I said, the first two cold words are light and heavy. I said, when I say light, we're gonna ride, Inc, light, you barely press it, we wave, get your little presidential wave, let them take their pictures, their video, and we're all good. I said, now, when I say heavy, you pedal to the metal, you full throttle, you mash it, right? We scream, we fist pump, we sing, we do our thing, right? Got it, got it, dad. We start riding, light and heavy, he's getting it. I said, now, the next two cold words are skinny and wide. This is how we're gonna turn. I said, son, when you're on here by yourself, you can turn skinny, you're all good, you can do your thing, you'll be safe, you'll be in the clear. I said, but when I'm on the back rack, I say wide, we turn wide, I can be safe, because if you don't turn wide, you're gonna throw dad off of here, and my wife, your mother's not gonna let us live it down to 2030, right? Got it, got it, dad. We started riding, and he's getting it, right? Light, heavy, skinny, wide, right? He's doing it well, he gets arrogant really quick. So he thinks he's mastered it in 30 minutes, and they turn on music, and we start riding, and we go over a hump, and I say to him, hey, Inc, why? And somehow he heard skinny, and he whips it. And sure enough, when he whips it, I come off the back. And in midair, I'm looking under my armpit because I'm looking for my wife, right? And I hit the ground and I roll, right? And we're on a big plot of land at the time, and when I roll, I look up, and my son has hit the ground. Four will have flipped over, right? I look for my wife, at this point, she's full stride. Coming, perfect form, jaw shaking, right? I get up, I was like, Inc, think quick. I'm like, man, you gotta get your son up before your wife makes it to him. I said, because if she makes it to him, she gonna make him think he got shot 15 times, right? So I get up, I go to my son, right? He has a scar on his head, right? Has a little blood coming down, a little drip, right? And my man is looking in the sky, like he's looking for God, you know? He's never experienced this, right? He shook up, he looking like, oh, man. So I stand him up, I dust him off, right? I fix his helmet, I fix his little pads, I grab the four-wheeler, I stand it up, I grab my son, I sit him on the seat, I sit on the back rack, and we look at my wife, she's coming. I said, Inc, go! He said, daddy, you want me to leave, mommy? I said, son, you don't know what mommy's about to do when she get here. I said, go heavy! And he mashes it, right? And we speed off, and he makes a little perfect turn, and I said, now go back up with mommy and grandma, and we're gonna stop it, right? We pull in, and he stops it, and they start giving it to me, right? Why didn't you stop? You always on this, you get knocked down, you get up, like they giving it to me. It's reverse motivation, right? And how does fish grease, right? You should have stopped. Look at your elbow, your elbow is bleeding. Look at his head, why didn't you stop? And I said, the reason I didn't stop is because it wasn't about the forward, it wasn't about my wife. The reason I didn't stop, I said, because if I stopped in the midst of the opposition, if I stopped in the midst of the adversity, if I stopped in the midst of the challenge, it would have paralyzed him for the rest of his life, not physically, from a perspective standpoint. Every time he felt pain, he would have retreated. Every time a situation gave him a little bit of blood, not physically, every time he got smacked by life, he would have retreated. I said, it was never about the forward, it was never about my wife. The lesson was to my son, when life knocks your butt down, I want you to get up and I want you to go heavy on it. The lesson was when life deals you a challenge that you didn't expect, I want you to get your butt up and I want you to go heavy on it. The lesson was when life dishes you a circumstance that you can't control, I want you to get your butt up and I want you to go heavy on it. I just want one thing from you today. Every single day, in the midst of the opposition, in the midst of the challenge, in the midst of the adversity, to first and foremost, never forget that we don't burn out in life because of what we do. We burn out in life because life makes us forget why we do it. Second, I want you to get up and I want you to go heavy on it. Many are called fewer chosen. You're the 8%, right? We are more than chosen for you. Go get it. God bless you. Thank you. You got fired up, man. Thank you so much. Thank you, buddy. How about that to kick it off? Inky, Inky, Inky, man. I've wanted him here for a couple of years now and I'm sitting back here thinking, freaking Inky Johnson's here. And nobody knew it. That's even better. I loved, you know, the coolest, he's had a lot of amazing things, man. But I remember, ain't about something that we aren't willing to change. Is that good or is it good? Inky, unfreakin' believable, dude. Thank you very much for being here, buddy. Awesome job. Hey, if you enjoyed this, I got another one. You're gonna love it. It's right there. Click on it. See you in there. I would develop whatever metric makes sense for the type of insurance that you're selling, whatever leads to us that you're giving them is I would have to get them in the habit of dialing or out. It's gotta be top of the funnel.