 Today I'm going to show you three ways in which you can stand out from your competition so that customers choose your store to buy from. So the first thing you can do is custom packaging and just to kind of illustrate my point on this, which one of these looks more professional? The same company, the same Shopify dropshipping store. Which one do you think they're going to trust or think is more legitimate? It's number one because it's more on-brand and there's that impression of there being custom packaging that comes with every product.