 This is Startup Storefront Welcome to season five For centuries mankind has been obsessed with the possibility of immortality After Walt Disney's death reports of his body being frozen in liquid nitrogen spread like wildfire The thought was that he can be brought back to life by future more advanced civilizations These reports turned out to be false, but it didn't stop people from thinking about the concept of living forever While immortality is still science fiction story file has created the next best thing By having subjects answer upwards of sixteen hundred questions a Subjects memories are preserved and created into an artificial intelligence so that future generations can hold a conversation in real time with the deceased From helping teach social skills to kids with autism to leveling up corporate training modules the applications of this technology Extend way beyond just immortality in today's episode. We speak with Heather the founder of story file She explains how story file is preserving history by interviewing Holocaust survivors the applications of interactive adult videos If you know what I mean and the importance of keeping the human element in AI interactions All right, welcome to the podcast on today's show. We're talking to Heather co-founder of story file Thanks for coming. Thank you for having me people who don't know what story file is. How would you explain it? What is story file story file is a new concept called? conversational video AI and it's where you produce videos and those videos Can have a conversation with people so it's videos that talk back and when we went to your website So there's this video with like William Shatner and some other sort of I don't want to call them sad But the angle of if I die my family should can remember me and can talk to me whenever I want And so you see these a quick story. I'll give is like a grandparent or even your your co-founders Mother I believe yes, right and so they're at the funeral and then they play video of her And so in some way it's like this legacy that lives on and then you can speak to it And then in fact they respond to the answer that you're getting when you think about what you're doing Is that the main vertical is that the main sort of business because you could do a million things, right? So when I think about story file in the technology, I can think of like professors This becomes super easy for any like learning management any training management McDonald's Burger King Walmart UPS Super easy out the gate go record once FAQ's customer service Anything anything where there's a question? Yeah, and in commonly asked questions normally like you mentioned professors and yeah Anywhere You can think about this in the porn world and we can edit that in or out, but there's some applications here You know it was so funny because I went to where was I I was it like one of those top 10 universities Becky's and I was giving a lecture and the guy we were walking back to the car So he had to take me to dinner. He says, you know, I just have to ask has the porn industry like come to you yet, right and I started cracking up like No, but you know, they are one of the first adopters for new technology in this country or in the world probably How do you like how do you see you got like your focus or is it still? Our focus primarily it's commercial It's large enterprise like Walmart's a customer of ours. Okay, and they use the training Yeah, they use the story file methodology or the technology for training for onboarding employees They've got a great thing about they call it a financial mentor So you have all these new store managers that are trained and you know, you spend two weeks training them they go away and What do they remember? 10% So, you know Walmart like a lot of companies have their own app and so you just go in you're on the app And if you have a particular they call it a financial mentor And if you have a particular question about the store that something that you know, my Encaps are not selling, you know, how do I improve my? marketing or merchandising or something like that and There's a gentleman that actually does this in real life, but he gets a lot of calls and emails So this is a way for them to just get an answer Really quick to their question No 72 hours later I get an answer via email or the guy doesn't have time to call or whatever and then if you do want to have a Conversation or you do have follow-up questions that they haven't dealt with in the story file Then you have an opportunity to talk to them in person the question that I have about this is how much time is spent on Figuring out the questions that you ask the the people because I know that when you started you were interviewing survivors of the Holocaust right and I read that you would you would have them sit down It would be a week straight eight to five Monday to Friday And that would be the time that you'd interviewed them and you'd asked them like over 2,000 questions I mean that isn't a very extensive Portfolio of knowledge that that you are capturing and I don't know if Walmart Has the same requirements But I would imagine that there's a lot of prep work in in having these questions lined up ahead of time and I want to know your process and how you figure out Which questions ask and what gets left on the cutting room floor. Yeah, nothing gets left on the cutting room floor That's the interesting thing is everything that these people have said every answer is captured and put in the database regardless But the process to develop the what we call the storyline so the lineup questioning can take anywhere from four to six weeks or more We partner very closely with the client Obviously what we would like to do is just train the client in order to so they can do this process on their own We don't necessarily have to be the production house all the time So we we take them through that we you know We talk to them about the questions that they've got we talked to them about their curriculum We ask their subject matters and their people. You know what kind of questions? What are your top just right down for me your top 25 questions you get asked every day then they have curriculum you have to Direct it, you know, you have to ask a question that'll get to them talking about that specific subject or that specific response During the interview process. There are what we call follow-up questions that come up that you want clarifying questions there's a lot of Thinking through It's sort of like the branching narratives that you see kind of yet choose your own adventure like in the gaming industry They use what's called branching narratives a lot. So it's it's starting from a place where what do I see this? Conversation, how do I see this conversation going and what are all the iterations of that conversation that someone could have? the reason that we did so many questions with in particular with the Holocaust survivor is we were covering their whole life from beginning to end and Dealing with most of those questions had to do with maybe a five or six year period in their life And then the rest of it was the impact of what that what that meant to their families to themselves and Mostly trying to get at how were they resilient enough to come back and just be productive citizens again after experience like that How did they do that and they were so inspiring that you just keep asking questions about their lives We have approximately 2,000 questions on the consumer product, which is story file life Not many people would be able to answer all of them because they haven't had specific experiences There's storylines in there for World War two veterans. Maybe you weren't a World War two veteran There's things in there about divorce and adoption, you know Just different life cycle events different things that a normal human being and this planet who's lived any given time has probably Experience touched on things like that. So you want to Lay out all of those topics all of those questions and give people the option to either opt-in Answering those or not if they don't have anything to say about it. They skip it It's a lot of research for most of the the clients that we have but it's a process that we train them to go through themselves and Ultimately do for themselves. Do you guys fit in the SAS business model? Yeah, okay And so are you training in AI to onboard the clients or is it very hands-on? There's an implementation person the SAS product that we have is called Conversa Okay, and it's a platform that you go on and it helps you create your own conversational video module So whatever your use case is you lay that out It helps you find the different questions gives you hints and ideas and kind of walks you through the whole step And then it helps you publish it at the end whether you want to embed it in your website You want to share it, you know, put it on your LinkedIn share it on all your different social medias You want to use it in a another training module and your learning management system, etc So so there is like training modules that you can pull on top of it like questions and then if they get it wrong They're sent back to the Yeah, so I guess that too, but actually let's reconsider this answer this question if it's a learning module They're like an interactive video. Yeah, if it's a learning module, it's a component of the curriculum, right? so it's it's within that the general curriculum and It's normally some place that people can practice having conversations or asking or getting more information See the thing is people learn probably six times deeper than when they just read something If they are the ones asking questions like you and I were talking about curiosity earlier before curiosity It it's actually a human trait that you can see in in babies You know, that's how we learn and how do we learn when we get to be adults and we have language skills We start asking questions Human beings are trained to just get information and ask their own question. You learn deeper when you do that So it's really kind of taking those curric that curriculum Having an expert that you can personally talk to you can ask your own question and You get their answer they talk to you. That's the pitch, right? That's the okay So in my head, I'm thinking about this like this is a real true story So maybe maybe eight years ago if I was a Google employee I get hired at Google I go through all these online courses and so as you know, they have professors the professors come on and do this Video and there's this interactive component to the video and so these videos aren't like if you're a coder They're not meant to teach you out of code. They're more of like this is emotional intelligence, right? And so there's this emotional intelligence module and it's built in a way where it's a professor at the beginning Explaining to you this thing and then it goes, okay Think of a sad time in your life and then you do that and then it goes and it flashes all these things at you and Ask you how many of these do you remember and then because you're sad You remember X of them then then it was I think of a really happy time in your life same scenario How many of these things did you remember? You remembered less than X because you were happy and so then they show you you see this is emotional intelligence But in that so if I'm Google right and I have and I've already spent all this money to develop this What you're saying is your pitch is the human being so Google your employer Walmart your employer My product story file is much more effective because for the first time ever your employees able to interact with me Mm-hmm with our product exactly and that's that's interesting So they're able to ask that that professor if you had done that scenario mm-hmm I guarantee you would have five questions afterwards Yeah, yeah to ask that professor, so but I'm not a Google employee is just Paycheck and and some duckling feet. So we're a little different. But yeah, it engages you for sure You know you you remember that conversation you remember Even if it's somebody else asking your question like I'm sure you've been to lectures with Maybe a book launch or whatever and and then it it's opened up to Q&A afterwards and The Q&A is never long enough first of all. They're always Even if if somebody else asks your question You're gonna engage more Then if you were just While you were listening to that lecture The energy changes in the room when you open it up into a Q&A Do you see support moving in this so so there's a whole new in the news right now is the AI support It's like all over Instagram where people can't believe it because it's like just an AI But you're just you're talking to it and it's working and there's no need for a human being on the other side of that computer And so let's let's think about us texting that's all automated now actually Home Depot has a really good version of it, too But you're texting but you're texting and so do you do you view or maybe this matters? So maybe if I'm a five-star hotel group, I think I'm just thinking out loud That customer service should be a human being or the appearance the illusion of a human being When you're able to be more personal and you're able to put an actual human face on it You'll be more successful and you'll get a lot more customer loyalty happiness Satisfaction everything will be higher. We have companies coming to us and say they actively tried to take the human out of it For years right and you're saying now no no they're coming to us and say we We want to put the human back in Because it's just it's not working. Is it seamless does it feel seamless? Yeah, and it'll get even even more Yeah, I mean we've pushed it a lot in the last six years. It's I mean I've been doing this since 2010 So I came up or no, I came up with this concept for the Holocaust survivors in 2010 Skype wasn't a thing ARS Wasn't it they you know speech recognition wasn't a thing but you could see The trajectory and where things were going we had a use case these people were dying They impact society in such a significant way because for 60 years. They've been talking about their experience so Why not try to replicate that was your family a survivor or like why why that problem? I was an immersive exhibition designer and for some reason I I fell into doing a lot of Holocaust and genocide Exhibitions I was so inspired by these people and I was learning so much from them and One day it occurred to me my grandchildren will never be able to have the same conversations. I'm having You know, and I thought that was a shame Especially a lot people don't even think it happened right which is even crazy. That's crazy, but you know I went to one organization the USC show foundation and They're the leader in Audiovisual testimony, they have the largest archive in the world of anything and I said, okay, it has to sit with you. You guys have to take this on because If it's gonna have a life Afterwards, I could I could have done it for a couple museums. Maybe I mean it was awfully expensive too But if it was gonna have a life, it had to sit with them So my partner with them and then we found happened to find another USC Institute Which I didn't know was a USC Institute and I found them then the three of us partnered on that and then When I was out in the public what we were what we had to do was get people to talk to these and those Holocaust survivors and have those conversations because we needed data So you needed to train the AI AI just doesn't happen It's it's a pretty manual process actually and so at the time I was getting questions from the public like this is amazing. Can I do this with my grandfather? Can I do this with my aunt who's just diagnosed with cancer? Can I do this for my parents? Can I do this with the founder of our company? You know and I kept getting that question over and over and over and finally you just say, okay What would it look like if I made this ubiquitous? You know, I had teachers that would come up to me and say I teach autistic children And I would love to use this so that they can practice socializing. They can practice having conversations Languages, how much would you like to practice having a real conversation with someone who actually speaks the language and ask whatever you Want to ask make sure that you talk to women on a date Well, Dave in today's world dating all these But get to know this person before you actually go on a first date and waste three hours or four hours of your life And you can get a lot the reason that we never went with audio and it trust me It would have been a lot easier to do we stuck to it for with video because You need to look into someone's eyes when you're talking to them. You need to read that you need the human human being can tell So much from an individual just by looking through into their eyes They know if they're lying they know if there's something strange or just know they know if something's off And there needed to be the body language because even in your voice and your intonation most of communication is body language and That includes your voice and intonation which you would get with the audio, but you wouldn't get the visual You wouldn't get the body language so hence why we Kept with video and kept doing you know Instead of saying, okay, we'll do the easy route Just the audio and was the path to that so at the beginning you're trying to solve this problem But I can imagine so like the the my grandma there was just diagnosed with something I'd like a video that's touching but it doesn't make money in the sense of okay Okay, a person that just explained the sad story to me. Are you willing to pay X to make this happen? The answer that's probably no and so now they are they are oh, yeah And what what is that? It's think about all of the the people there are 90 million people on Heritage comm what is heritage comm? It's like an ancestry comm. Okay Ancestry comm has probably 40 Are you concluding that they're on there to find out who their grandparents are? They want to know who their family what they want to know as much as they want to know where they're from Yeah, they want to know where they're from, but they want to know the story Yeah, so my wife Natalia capolini capolini, okay, they're whole family forever since I've known them. Oh, we're Italian. No, I'm like oh interesting Okay, I'm from Peru. There's not a hair of me that thinks I'm a hundred percent Peruvian because you know You know yeah, just look at history book. I don't know like it's isn't that hard but okay, I love the pride thing like the Irish and Italian thing in Boston makes no made no sense to me ever. So of course 23 me comes out my wife does it She is 47% Irish. She's more Scottish than Nick She's Welsh of some variety French and then a touch of Italian which I'm like, which is fine It just means your family had sex in Italy took a last name Learned how to make pasta that her grandfather still talks about today. Mm-hmm and move to America. Mm-hmm for some reason though They do the 23 me and there's this like shame around like oh, I'm not as Italian as I thought But it's your identity you grew up with you grew up with a certain identity and then to find out it's a false But people are curious about where they came from. Okay, if you don't know where you came from Yeah, how do you know where you go? How do you know who you are? But I think the point I'm touching on is I don't think everyone anyone really knows and what's interesting is that there's an Assumption that they know and I think these these websites, but there's there's an assumption, but okay, so Yes, the 23 me can help that and then the other the flip side of that is then you start finding out all the stories And then you start finding out who these people were Wouldn't it be great if I learned that like the grandfather that came over to this country and data What if I could actually talk to him and know his story that he know who he was as a person? Like get to know him really get to know him in five ten years. Everybody on this planet like we're going to have a story file in 50 years Anybody that finds out about or wants to know anybody can get to know them I can get to know you in Peru I can get to know your whole entire family if I wanted to if it was public. That's amazing Is that what you're solving for? Yeah, like that So when you go to bed at night when you're talking to your board when you're raising capital Is that it because it's interesting, right? Where you so we call it a we call it an archive of humanity Okay, but it's not that's not the Walmart stuff is just not making Yeah, interestingly enough the enterprise use case Although it took years to develop the SAS platform the use case is easier to Build a business on the other use case the archive of humanity that will come Here's the catch 20 to you know, you've got to have people That understand that you can talk to video. So how do you do that? The easiest way is to get people Using it at work being forced to use it being forced to talk to these and Clut, you know new students come into a class and the professor has a story file because they don't want to have office hours This is a really good story. Okay, so then those kids start using it Mm-hmm, then you learn okay. I can do this for myself train the human because otherwise it's too difficult to start With the general public and change behavior. It takes longer So hence if it takes longer, it's gonna take more much more funding if you start with the business case But it's tied to you build a company and then you move you slowly Branch out and you slowly this is controversial Why not then do porn? I didn't think about I didn't say the I did I ever say that we wouldn't do porn I don't know. I haven't said that public it would be anyone can anyone can Anyone can license anyone can license the technology and they can talk if you can license the technology You can do a story file with any of your your stars your your people like whoever you want whoever Yeah, how many times have you walked out of a movie and you've had a question For the director for the set designer for the for the visual effects For this is why I don't watch movies actually because I'm just left with questions that I can't have answers to right And then you go down you you might some people most people go down Google You know type it in her question and go down a rabbit hole the eight hours later. They haven't found the answer So what are you you know you've wasted that? Why can't you just ask the person? Why can't I stop the documentary in the middle of the documentary and just like I Can do the the the history of the person and what their name is and their whole yeah I want to just ask them a question right then and there you can do that because your your voice your your TV Yeah, your remote controls voice activated now, right? So you could do that. Yeah, okay So then there's another part of that where your AI would know what question to ask also as you train as it gets more intelligent There's a part of you that so if there's 2,000 questions for an onboarding person, right? And so that would mean like let's say we're doing this interview right now And there's somebody listening and your AI was in the background running. There'd be a part of that AI that would say Susie in taxes or human acts somebody is thinking this is the question to ask We're working on AI right now that can is Generative so you can generate questions based on the transcript and you can do it in pretty much real time But for the most part human beings are pretty predictable There are a lot of questions that are said that's why I asked a porn question By the way because I know everyone watching this listening to this is gonna be like I have an interesting thought It's probably around porn. Is DAO gonna ask the question and then if I don't Okay, you really want to get into it. How many? Porn I don't even know what you got videos Have you watched and you've afterwards wanted to ask the individuals that were in the video questions Or had a conversation with them or gotten to know them in a personal so if you're asking me directly Yeah, so the answer is almost all the time because to me it's interesting It's like there you go like I want to know like like for example someone watching this video might say right who else is in the room They can't see other people in the room. I can't see the lighting great question Right they can't and so when I think about porn It's almost like there's probably you know an inlexi in that room How much how much of it is really are there drugs and alcohol or is there a liquor cabinet? That's now empty, you know, and so I think there's like this It comes from a place of concern feel about what you're doing. How do you feel about what you're doing? Like what do you do after this? Well you asking that question brought up an interesting point of I've never had that thought I've never had that that like the end of the video and I have questions Because Not a porn set, but I've had a lot of other sets And but the reason I think the reason why I've never had that is because what something you touched on earlier Is that I've never been introduced to the idea? So I didn't know That you could do it and so like once I think once you are introduced to the idea then all of a sudden you're gonna be asking that of everything and For me, it's like yeah now that I have that in my head now that I've been introduced to that concept Now maybe I will go out throughout my life Like I'm gonna go see Book of Mormon later tonight to play and it's like you're gonna love it And I'm well I'm sure I'm gonna have questions or like follow. Yeah, or oh so many questions about the Mormon If like you have either Matt and Trey who wrote it answering questions or Actual Mormons answering questions like okay. Well, this was right. This was not you know This could be just the start of a much bigger interaction That you have with everything in your life think about if if Wikipedia was was verbal like you could just ask a question and Then you really get to know those individuals instead of having to go through and read their whole thing And it's more expedient right. It's more efficient But it's also it's meaningful because it's they're real human beings that you're talking to For example, have either of you got forbid ever had either you have been diagnosed with something or a loved one Has been diagnosed with something. Yeah disease. Yeah, okay when you found out. Yeah, what was one of the first things you did? So I was different for me. I don't know. I don't know what that normal answer is but for me it was more of um I Flew home and I wanted to understand it so I was like you wanted to understand it went to the doctor with her Right. Yeah, you wanted to understand you wanted answers. I Wanted it. Well, you wanted to talk to somebody more deeply than that. I wanted answers that weren't Covered so I knew like if you're the one getting the bad news you go to an emotional place right away And so I wanted an answer that didn't have the layer of yeah I might die tomorrow and it's going through my filter words are coming out and those words are being told to my children So I just needed like I needed the un unedited right raw details of what it is Right, so I can make my own assumption That's if you could have talked to someone who had gone through exactly what she was diagnosed with would that have helped you? No, not necessarily. No because I think this is where I'm an outlier in this and so I don't want to derail a conversation I think for me personally Like you said the human being is predictable And so most human beings are predictably emotional And so for me to talk to someone who's particularly emotional is of no value If if I could have talked to a doctor and the doctor could have said this is the diagnosis And this is the thing and this is what the lab result said and this is what it means in English That I'd have been like cool and then from that conversation I would have called four of my friends who are doctors and I would have said here are the PDFs Okay, so it's a little bit different, but those doctors haven't actually experienced what your mom is going through No, or I've been diagnosed with that personally correct if you had been able to talk to someone who maybe was diagnosed 10 15 years ago with the same situation it helps people for example, I was diagnosed with multiple sclerosis One of the first things aside from my first reaction, which was oh that makes sense You know and then my second was What am I gonna experience? What what's gonna happen? What do I what can I expect? Now a doctor couldn't tell me that because I'm sitting there talking to this doctor And I know that they've never gone through that. I don't they don't have multiple sclerosis They might have seen a lot of patients. They might be able to tell me some things, but I don't know that Because I'm not talking to somebody who's actually lived it. I want to talk to someone who's lived it I want to know how did you tell your children? How did you wake up every morning? Thinking that the worst was gonna happen, you know, what how do you cope with that? How do you ten years on you're fine? How did you what what did you do? You know so many questions. Yeah, that's a really good use case that you're bringing up We all need to ask more questions in our lives and learn from each other It's that why this company makes more sense for you too in some way is that's why this company makes yeah, like you do this every day Yeah, yeah, absolutely. I want people to get answers. I want people to be able to get to know people I want people to be able to get to know family members co-workers Possible dates, you know thinking if think about it if you could talk to somebody Five individuals before you chose who you would want to actually go on a first date with I Almost 99% could tell you that that person will be very different than the first person You would have chosen had you not talked to each one of those individuals because you're basing it on what you're basing On the pictures that they took or like your bio or like a video that they did vanity metrics You know an intro video to them that they did on their thing to me that that almost falls into a different category When we're going on dates, we're trying to build a connection and a connection is both ways Whereas I view this is like a one-way so like you can have on your dating profile like your story file And the person viewing it will have that information Whereas I might I won't have any part of that conversation. So you don't know that though What if I chose out of what if I talked to five Individuals and I talked to their story about and I chose you and then I pinged you and The app told me oh this person's interested whatever then you would go on and you'd talk to my story file If you were interested at that point, then you could choose So then it's just like a springboard into into like now don't get me wrong I don't personally think that is gonna take the place of whether or not I meet you in person and we have chemistry or not I'm just saying give yourself a little bit more information Going into a situation a better chance maybe a Finding someone that really is not gonna waste your time or really, you know, you might not be interested in because you Pretty much would know that if you asked somebody a few questions Do you ever talk to any of these tech giants about how they view? Sort of the future of video and is there like a shared vision? Because in a sense of what you're saying is like like in Google first came out It was put just put words into web and what you're saying in some way is Words are cool, but the human wants to interact and so now let's I don't want to say web 3 this But it's almost like let's level up a bit. Oh, it is definitely web 3 and we see voice being activated right so we know voice is moving in a direction and everyone has an Alexa blah blah blah And so now the whole thing is just make Alexa look like somebody And then do that universally actually be a human be a human have Siri be a human, right? Have you got any insight from these companies around how they view it? Even though I've been in this world for 10 years 12 years It's still so new. Yeah, so many people. I think that over the last six eight years We've all been told for example, okay You can use avatars and you can use photo real avatars and they're just as good and you can replace the human so I think a lot of companies and a lot of enterprises really bought into that and They still take work. They're not as easy as most people think they are to to really do well Which is the same for conversational video modules. It is a bit of setup But it's fine. It's not any more than you would do if you were doing a chat bot So it's just getting people to realize you don't need to do that avatar There are places for avatars like let's say I want to know where to find a three-quarter inch bolt in Home Depot. I can have a conversation with an avatar in that case Completely emotional. Yeah, I don't need a human being to tell me where it is or whether or not this Home Depot has it It's Harry the Home Depot wizard. Yeah, just that can be an avatar But if you want to have a conversation or get to know someone and you want it to be you want to get to know them You want it to be personal you want people to connect with it Then you need to use a human being so yes, I think that we have to educate companies and Enterprise and move them to say there are certain use cases that that's great for But then there's another option and in some cases you might want to use this option in other cases You might when you when you say this to these companies, is there like an aha moment or a moment where they're like Oh, yeah, why are we using an avatar? Or do they get it? I think the one thing that they think that they can't do with conversational video With our our system is update it on a regular basis and and really quickly. Okay, which is Is not true you can because it's an input Yeah, you can but it's just as easy for me to turn on a camera in front of my desk Yeah, and say it to you Right as it is to find the find it in the program type it in and then enter it Let's wrap on this so I don't want to give the training version, but let's pretend like Let's say Nick here. We're gonna go ahead and Nick signs up Nick What's what's the process right of of all of Nick's family members want to remember Nick when he's this young man and You're talking about the consumer Yeah, yeah, and so what's required of him you just sign up You know you decide kind of how many questions you want to start with There are different packages. That's all you choose your questions that you want to answer There's starter scripts. You could just do those if you choose You do it you record yourself answering all of those questions You get a link basically and you can do whatever you want. You can embed that link or share it with your family you can invite members and invite us like what we call a family family circle to Log in and actually interact with you So that actually ties into a question I had about the actual process of recording it because I saw a photo of when you were Interviewing the Holocaust survivors and the rig that you had was as big as this room Like 6,000 LED lights like you don't even need to do that anymore actually I can capture the same amount of data with minimum seven cameras and Five depth sensors now. Okay. The lighting is key. The lighting is key. It's gotten so much I mean the data you can capture is ridiculous Detailed, but that's only if you really want to future-proof that image Yeah, if I might want eventually museums do this because you know 25 years from now They don't know what their museum is gonna look like they don't know what you know display technology is gonna come about they Are gonna have to compete and you'll never have an opportunity to get that data again So you might as well future-proof it as much as you can or really working hard to Advance the processing of that data so that you can actually in real-time Produce maybe an AR version like you could produce an AR version and You could literally project me on the end of the table and have a conversation with me It's a lot to process. That's why they take massive computing power But it's getting better and it's getting easier Yeah cam on there like I'm just so yeah, so most people I like personally like to suggest that a different generation interview a different generation and Well, I just curious why is that because that that that what about that works? because First of all, it's great for you because you get to learn about that person you bond with that person you get to know Them in a completely different way Then you would expect the things you thought you you can go in saying I know everything about my mom I guarantee you you will hear stories that you have never heard. I mean, it's fascinating It's really interesting and then you can ask also Input follow-up questions if you want if you're doing the interview Like things you want you're like whoa, wait a minute. I've never heard that story. It tell me more You can add that whereas if you're just interviewing yourself and doing it yourself That might not be something you'd think about It's just an amazing Experience and it's an amazing experience for you to go through Because you think about things and you think about your life in a different way when you go through it and you're answering all these questions about your life and thoughts and decisions that you made and It's a really Unbelievable experience to have to go through it. Do you ever give them prompts on Questions to ask because there are some questions that are inherently more interesting than others. Yeah, they're hint what we call hints Okay, so we say think about this or go into this I mean, do either of you have children? No, no So we have people that are interviewing their their children at different points Like they'll do the same script with them like every five years and then every 10 years. That's cool Yeah, and then their children at 16 or 18 or 24 it will be able to go and talk to them at 16 It'd be really cool. It's like you're going through your rebellious phase And your parents don't get it and you go back and talk to your teenage parents. Yeah. Yeah, that's such a It'd be cool to see how you've evolved to yeah as a person over the years There's it's so funny you say that there's this happened recently So my wife went to a school and I think like every fifth grade or something they have they write a letter to themselves when they turn Yeah, and so Natalia my wife gets a letter in the mail 30 and so And it's like the five-year-old version of her. Oh, she's just reading Like the fifth grade version of her. Yeah, and it is so funny. It's like, you know, she would have been like 11 or 12 It was like the cutest thing. Yeah, and she talks about her future and what's crazy about it She's not she was kind of right She's like I'm gonna go to school in Boston Mm-hmm, and I don't particularly want to pay attention to the boys like I'm just interested in creating Mm-hmm, and I just hope people are nice to me And like I don't need many friends. I love this crazy thing and it's like that's kind of what happened I love it. No one knows you better than yourself. Yeah, but it's like shocking But it's in letter form She was foreseeing something right so she was almost it makes sense if you happen to believe in kind of manifesting Yeah, then what you're always told you you have to see that and who you're gonna be and what's gonna happen And then you just you kind of it's like a self-fulfilling prophecy. You just make it happen, right? You have that way. Yeah, it's a perfect way to rap. So where do you see this ending? Her story file or Heather First of all a conversational video in some capacity is gonna be something that people interact with on a daily basis Everyone that's the new world. Yeah, what's funny is that as you say that I can almost think about This time in today's world where people are on video, right? So we're on Instagram We're kind of creating it already. Mm-hmm, but we're not piecing it together correctly I guess or in the way that you see the future not in a not in a conversational, but also this is about the real you and Mm-hmm, and it's getting to know that person again Rather than you know, we have personas on Instagram might not be really really are So it's who you really are and who people really are either. Thank you. I'm sure I'm on your part Yeah, I appreciate sharing your story. Thank you. It's beautiful. 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