Web Analytics Unraveled





Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on May 13, 2011

Before you can create a killer dashboard to monitor and measure your online marketing effectiveness, companies like yours need to first do some prep work:

1) Outline your objectives and goals (if you don't know where you're going, any path will take you there)

2) Choose the right measurement framework

3) Establish your KPI's (metrics directly tied to your business objectives)

4) Create an implementation roadmap (which KPI's you should monitor first)

5) Select the tools that will power your dashboard (a mix of free, paid, and internally created reports)

Get the SlideShare PPT @ http://tinyurl.com/3qw7c4z


When autoplay is enabled, a suggested video will automatically play next.

Up next

to add this to Watch Later

Add to

Loading playlists...