 In the data lake we see it's evolving and Chaos Search has built some pretty cool tech to enable customers to get more value out of data that's in lakes so that it doesn't become stagnant. Time to dig deeper, dive deeper into the water. We're here with Kevin Miller who's the Vice President and General Manager of S3 at Amazon Web Services. We're gonna talk about activating S3 for analytics. Kevin, welcome, good to see you again. Yeah, thanks, Dave. It's great to be here again. So S3 was the very first service offered by AWS 15 years ago. We covered that out in Seattle. It was a great event you guys had. It has become the most prominent and popular example of object storage in the marketplace and for years customers use S3 as simple, cheap data storage but because there's so much data now stored in S3, customers are looking to do more with the platform. So Kevin, as we look ahead to reinvent this year we're super excited about that. What's new, what's got you excited when it comes to the AWS flagship storage offering? Yeah, Dave, well, that's right. And we're definitely looking forward to reinvent. We have some fun things that we're planning to announce there. So stay tuned on those. But I'd say that one of the things that's most exciting for me as customers do more with their data and look to store more to capture more of the data that they're generating every day is our storage class that we had announced a few years ago, but we actually just announced some improvements to the S3 intelligent tiering storage class. And this is really our storage class. The only one in the cloud at this point that delivers automatic storage cost savings for customers where the data access patterns change. And that can happen, for example, as customers have some data that they're collecting and then a team spins up and decides to try to do something more with that data and that data that was very cool and sitting sort of idle is now being actively used. And so with intelligent tiering we're automatically monitoring data and then there's for customers, there's no retrieval costs and no tiering charges. We're automatically moving the data into an access tier that reduces their cost though when that data is not being accessed. So we've announced some improvements to that just a few months ago. And I'll just say, I look forward to some more announcements and reinvent that will continue to extend what we have in our intelligent tiering storage class. That's cool, Kevin. I mean, you've seen that technology, that tiering concept that's been around, but since back in the mainframe did the problem was it was always inside a box. You didn't have the scale of the cloud and you didn't have that automation. So I want to ask you, as the leader of S3, that business, when you meet with customers, Kevin, what do they tell you that they're facing as challenges when they want to do more, get better insights out of all that data that they've moved into S3? Well, I think that's just it, Dave. I think that most customers I speak with, they, of course they have the things that they want to do with their storage costs and reducing storage costs and just making sure they have capacity available. But increasingly, I think the real emphasis is around business transformation. What can I do with this data that's very unique and different that either, that unlike prior optimizations where it would just reduce the bottom line, they're saying, what can I do that will actually drive my top line more by either generating new product ideas, allowing for faster closed loop process for acquiring customers. And so it's really that business transformation and everything around it that I think is really exciting. And for a lot of customers, that's a pretty long journey and helping them get started on that, including transforming their workforce and upskilling parts of their workforce to be more agile and more oriented around software development and developing new products using software. So when I first met the folks at Chaos Search, Thomas took me through the architecture with Ed as well. They had me, you don't have to move your data. That was the grabber for me. And there are a number of public customers, Digital River, Blackboard, or Klarna, we're going to get the customer perspective a little later on than others, that use both AWS S3 and Chaos Search and they're trying to get more out of their S3 data and execute analytics at scale. So I wonder if you could share with us, Kevin, what types of activities and opportunities do you see for customers like these that are making the move to put their enterprise data in S3 in terms of capabilities and outcomes that they are trying to achieve and are able to achieve beyond using S3 is just a bit bucket. Right. Well, Dave, I think you hit the nail on the head when you talk about outcomes because that I think is key here. Customers want to reduce the time it takes to get to a tangible result that affects the business that improves their business. And so that's one of the things that excites me about what Chaos Search is doing here specifically is that automatic indexing, being able to take the data as it is in their bucket, index it and keep that index fresh and then allow for the customers to innovate on top of that and to try to experiment with new capability, see what works and then double down on the things that really do work to drive that business. And so I just think that that capability reduces the amount of what I might call undifferentiated heavy lifting, the work to just sort of index and organize and catalog data and instead allow customers to really focus on, here's the idea, let's try to get this into production or into a test environment as quickly as possible to see if this can really drive some value for our business. Yeah, so you're seeing that sort of value that you mentioned the non-differentiated heavy lifting moving up the stack, right? You used to just be provisioning and managing the storage. Now it's all the layers above that and we're going beyond that. So my question to you, Kevin, is how do you see the evolution of all this data at scale? I'm especially interested as it pertains to data that's of course in S3, which is your swim lane. When you talk to customers who wanna do more with their data and analytics, and by the way, even beyond analytics, you know, we're having conversations now in the community about building data products and creating new value, but how do you respond and how do you see Chaos Search fitting in to those outcomes? Well, I think that's it, Dave. It's about kind of going up the stack and instead of spending time organizing and cataloging data, particularly as the data volumes get much larger, when modern customers and modern data lakes that we're seeing quickly go from a few petabytes to tens to hundreds of petabytes or more and when you're reaching that kind of scale of data, it's a single person can't reasonably kind of wrap their head around all that data. You need tools, S3 provides a number of first party tools and we're investing in things like our S3 batch operations to really help give the end users of that data, the business owners, that leverage to manage their data at scale and apply their new ideas to the data and generate pilots and production work that really drives their business forward. And so I think that, you know, Chaos Search again, I would just say is a good example of the kind of software that I think helps go up stack, automate some of that data management and just help customers focus really specifically on the things that they want to accomplish for their business. So this is really important. I mean, we've talked for well over a decade how to get more value out of data and it's been challenging for a lot of organizations but we're seeing themes of scale, automation, fine grain tooling, ecosystem participating on top of that data and then extracting that data value. Kevin, I'm really excited to see you face to face and reinvent and learn more about some of the announcements that you're going to make, we'll see you there. Yeah, stay tuned. Looking forward to seeing you in person, absolutely. All right, great to have Kevin on. Keep it right there because in a moment we're going to get the customer perspective on how a leading practitioner is applying Chaos Search on top of S3 to create a business value from data. You're watching theCUBE. You're a leader in digital high tech coverage.