 but how would you implement a like a song a week strategy? Like if somebody came to you and said that, hey, I want to do a song a week strategy, like how would you break it down in terms of like the goal of it and then how to like really optimize it? Yeah, so I mean, the first thing I would ask them is actually exactly that. Like what is the goal that you're looking to get out of this? Are you looking to know figure out a song to scale? Are you trying to pad out the catalog? Are you, I don't know, like, are you, is this something you plan on maintaining long term? You know, like, are you going to do a song a week for the next four weeks or are you going to do the shifts like next like 15 weeks, you know what I'm saying? Something like that. So I would get a gauge of that. Okay. I mean, so I'll say it's like, we've done a couple of campaigns like that and the agency may be like four, you know? And I personally don't like doing them because what always happens to me is we always land on a song that's doing really well. And then by the time we finally got it to, you know, like a week is basically just the test phase. So it's basically like a couple of days of the test that I campaign and then by the time we finally got it to a free spot, the next song is out and we're moving on. So what I would do with them is either like set aside an individual ad budget. And I mean, so I would say that's like, the way I was going to, I would be looking at as a test campaign to figure out what song am I going to put my real marketing dollars into. And then looking at the music as more so just like padding, kind of saying like, all right, this is how I'm gonna keep people's interest. This is how I'm gonna get people's Spotify activated, you know what I'm saying? Triggin' that release right out of stuff. But I would still be looking for like what song am I going to actually scale either when I'm tired of doing this song a week thing or like, you know, just period because I want to still bring in traffic from that. So I would still plan to spend like an even amount of ad dollars there, that's typically what we do. We'll run like the same like week to week testing phase around each of them, even if the next song has already dropped, you know what I'm saying? I would still go into it, it'll be like a two week mindset. And then like, I would very quickly try to land on like which of them is going to be the one that you scale up and once the input majority of your marketing dollars into and have be pushed out. And then the rest of the songs I want them to decide to run it like retargeting content, you know? All right, so if you drop four songs, you see song number two is killing it. Build a marketing plan around song number two. And then everything else just run as a retargeting to the audience of song number two, even like the new stuff that you put out. And then beyond that, I would still put the same amount of like release energy into each of them as far as like content. So I feel a visualizer for each still, you know, you feel clean and dirty audio. Like, like, like still putting the same amount of attention into each of them because if you're going to do that type of strategy, you don't want the fans to feel like you already have a favorite because you're ultimately looking for like which one is their favorite, you know what I'm saying? Right, right, right. I'm not like this way of being as much like fans pick up on you like they're like, oh damn, he shot three music videos for this one and he ain't do shit for this one. He don't really fuck with that one, you know what I'm saying? So I would look at like that. But that's how I look at those cameras. Every campaign we've had is like that. I look at like, okay, there's stocking of content or padding there, YouTube account with content and padding there, Spotify. And then they are looking for a song to possibly scale up, you know, eight weeks from now whenever they're done dropping however many singles they want to drop. Wow, what's up, it's Brand Man Shine. And if you got value from this video, we got a ton of value to offer you in brandmannetwork.com. It's completely free. The link is in the description. If you want to talk with us directly or some of the people in our community in between videos, so you can ask questions specific to you or hop on one of the live sessions that you see on the channel. When we're speaking with other artists, brandmannetwork.com is the place to go hop into our app. It's really dope and you get access to free courses as well but it might not be free forever. So hurry up and get in there before I change my mind.