Tao of Twitter Explained 2 of 12





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Published on Aug 30, 2013

The breakthrough that many believe helped make Twitter the powerhouse platform of today was a humble little book titled "The Tao of Twitter." The Tao of Twitter has touched thousands of lives, but at 167 pages, you can read it during a 90-minute plane trip. Originally published two years ago this month, the book's never lost steam, and sells well to this very day. Learn the fascinating story behind this book as marketer2marketer host Randy Bowden begins a multiple part conversation wtih author Mark Schaefer.

Production Originator: Randy Bowden
Guest: Mark Schaefer
Youtube url: http://bit.ly/1p0vfFC
Blog Post: http://bit.ly/1cmAPgk
TST:Introduction to Mark Schaefer: http://youtu.be/zlwlQuGAC0g
HOA Length: 53:54
Air Date: Aug 13th, 2014

Youtube Description:
Welcome to "a conversation," a platform to engage todays top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in today's digital space. Hosted by Randy Bowden.

Tonight's guest, Mark Schaefer is one of the most acclaimed and accomplished marketing consultants in America, with a special emphasis in social media marketing. Mark has 30 years of global sales and marketing experience. With two advanced degrees, in business and applied behavioral sciences, he is a globally recognized business writer, university lecturer, and innovator, receiving seven international patents for new product ideas with Fortune 100 companies. He is a marketing faculty member at Rutgers University and has been a keynote speaker at major conferences around the world. Mark is the author of the best-selling books The Tao of Twitter, Born to Blog and Return On Influence. Mark is the purveyor of the popular {grow} blog as well as he newest endeavor, The Marketing Companion podcast.

Mark lives in Knoxville, TN.



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