 What's up everybody, once again, it's Brandman, Shawn, and we got to talk about the power of brand today. Now I know everybody knows today that brand is a powerful thing, but today I want to break it down plain and simple and I'm not going to use an artist or anybody like that or business. I'm going to use two MMA fighters as an example, Connor McGregor and Khabib. I'm not even going to try to mess up his last name. I don't know if you saw that recent fight, but it had a lot of ruckus around it because also after the fight, they jumped out the ring and started swinging on the fans. But that's not even what I want to talk about in reference to them. I want to talk about the fact that coming into the fight, Khabib was 26 and 0. He was undefeated and had lost a fight and Connor McGregor was 21 and 3, not including that random boxing match he did with Floyd Mayweather, which he also lost. But at the same time coming into the fight, Khabib was getting $2 million and Connor McGregor was getting $3 million no matter what happened in the fight. My and large Connor McGregor is the biggest name in UFC probably ever. He's extended far past just the game of UFC into a lot of other realms of pop culture, largely because of his trash talking and then he even did that fight with Floyd that extended his name to a lot of people who wouldn't know him because they don't watch at UFC. But the point is, he must watch TV for a lot of folks. And because of that potential to bring in more eyes, he has a bigger brand. He's going to give more money right off the bat. Even when we're not talking about the formalities at the end of the fight, Connor McGregor basically stood to possibly gain around $50 million after the pay-per-view numbers and all the other numbers came in for just one single fight. And his earnings are far more than the other guy just because he has a huge brand. He got paid more to lose than the other guy got paid to win. The same thing basically happened a few years ago when Ronda Rousey, a female UFC fighter, basically not only she lost the fight, still made more money than the other girl. And she was able to come back, get another chance to fight, but had a redemption story that was the opportunity, right? You had the opportunity at a redemption story and she still lost that fight too but still made more money, so to speak, all around than the other girl because she has a bigger brand. Now when we talk about these big brands, yes, you might have a lot of people that hate you. You have more haters, you have more people that love you. And that's what big brands look like for people like Connor McGregor. Some people are actually paying to see him lose. There are people who want to pay just to watch hoping that you get knocked out. Then of course you have your supporters, but that's what the power of brand does. It puts you in an opportunity of more influence regardless of the outcome. Now you can take that, put it in perspective for whatever you do, but I had to use fighting because there's no clearer, more straightforward example. You have these numbers and the numbers are what they are. However, this difference, why would somebody who loses make more money than somebody who beat them? It's the brand. They brought more eyes at the end of the day. So the question is for you is how do you create that influence for your space? Personal brand, company brand, whatever. We'll have to know you guys thoughts as always answering questions on my IG every Sunday so you can follow me at brandmanshawn. Other than that, if you like this video, go ahead and hit that like button. If you like it, might as well share it and if you're not subscribed, you know what to do, hit that subscribe. If you like it, might as well share it and if you're not subscribed.