 I was literally typing how to start a kids food company. It was conceived out of having two children who weren't interested in mealtimes. I wanted to try and make mealtimes more exciting for them. So I spent a lot of my free time, wandering the aisles of grocery stores in downtown Manhattan, looking for this product which I was convinced must exist, but actually didn't, which was a product that you can give to kids to use themselves. Try and bring them into the process of creating a meal. Given something to look forward to, try and bring them into the process of creating a meal.