 Everyone was talking about generative AI. So we decided it was time to make our own version of Gen AI. Hello, Jane. Jennifer Lopez here. John told me you deserve to celebrate an anniversary with a voyage, so get on board. We trained a voice model to say your name and the person who you're inviting. Jennifer actually says that name out loud. We were really just trying to figure out how to make sure that we're taking a celebrity with the status of Jennifer Lopez and making sure that she looked and sounded correctly when saying my name, saying the guest name, and talking a little bit about the occasions. Okay, John, let's show Jane everything this ship has to offer. For the spot we developed characters that she could lean into and play into. The actors when they were putting on the AI equipment were watching Gen, so they were able to have the most tools to actually imitate that correlation. Kind of a strange process, but a fun one at the same time.