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1952 Beer Promotion Film: "As We Like It"

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Published on Jan 27, 2012

This film is about beer. About how beer has helped to build America and Western civilization in general. About how beer is brewed to exacting standards of sanitation and quality. About how beer has great "food value." About how heavy taxes are levied on beer, building highways and schools to benefit us all. And about how your friendly neighborhood tavern is a clean, well-run establishment where patrons can enjoy sparkling malt beverages. And how your friendly tavern operator supports charitable activities and always obeys the law. And about how all the friendly tavern operators need to watch their steps because there are elements in society who would like to blame sparkling malt beverages for all of society's ills and bring about another Prohibition, which would deprive us of the right to engage in gracious living. So let's all raise a toast to the brewing industry, without which we wouldn't be able to enjoy all the benefits of sparkling malt beverages!

This film may also be a bit of a propaganda piece for the beer industry.

Production Company: Handy (Jam) Organization
Sponsor: U.S. Brewers Foundation

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