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Published on Aug 30, 2013
This video is a must for anyone interested in starting a business to sell a product or offer a service. It highlights the important role of trademarks in that process, including a discussion of how trademarks, patents, copyrights, domain names, and business name registrations all differ. It gives guidelines on how to select the right mark--one that is both federally registrable and legally protectable. It also explains the benefits of federal registration and suggests resources if you need help with your application. By the end of the video, you'll understand why having a trademark component of your business plan is critical to your success.
00:10 – Opening remarks 03:56 – What is a trademark? 06:24 – Comparing trademarks, patents, and copyrights 07:35 – Comparing trademarks to domain names 10:06 – Comparing trademarks to business names 12:24 – Benefits of federal trademark registration 16:03 – Selecting a strong trademark 17:19 – Likelihood of confusion 22:58 – Strength of the trademark 28:09 – Additional trademark selection considerations 31:11 – USPTO resources 33:20 – How to get help with your application 38:32 – Misleading offers, notices, and solicitations 39:09 – Closing remarks
For an explanation of the federal trademark application process from beginning to end, watch the USPTO's news broadcast-style video series, the Trademark Information Network (TMIN): https://www.uspto.gov/trademarks-gett....